H1B 01U5GON STATESMAN.- SA I j&MfmtttON
SUNDAY MOllNING, DECEMBER ,19, 192G
NEW KniCHT AUTO
HEADY III SP16
Cnjcon Motors Corporation
to Produce Car in Low
Price Range
DETROIT, Mich. (Special)
The name of the new motor car
company recently organized in De
troit for the , manufacture of a
Knight motored six-cylinder pas
senger car was definitely an
nounced here today.
The new concern will be called
the Falcon Motors Corporation
and the name of the product will
be the Falcon-Knight. It is un
derstood that the price of he car,
in the enclosed models, will be
close to $1000 although the exact
figures have not been divulged.
The president of the new organ
ization will be John A. Nichols,
who for the past ten years has
b;en associated with Dodge Bros.,
being one of the original sales ex
ecutives of that organization and.
for a number of years prior to his
resignation a few months agor oc
cupying the position of vice presi
dent. Mr. Nichols is well known
throughout the country "for his
work in creating and developing
sales policies which insure perma
nent and profit buflding dealer
representatives.
Associated with Mr. Nichols in
the executive personnel will be
K. N. Harger, for .Ahe. pasLtwo
vrars managing director of Dodge
llroH.. Britain, Ltd., and previous
to that director of advertising and
sales promotion for Dodge Bros.,
at Detroit. F. H. Akers. formerly
a director of sales for Dodge Bros.,
and It. H. Allen.for several years
director of purchases for Dodge
Hros. An important factor in the
affairs of the new company, of
which he is a director, will be D.
K. Wilson, vice president and gen
eral manager of the Wilson Foun
dry of Pontiac. Michigan, largest
manufacturers of 'Knight sleeve-
valve motors in the world.
It is authentically stated that
the new company also has the per
Honal endorsement and financial
support of 4ohn N.- Willys, who
for vears has been one of the
chief exponents of Knight motored
tars in this country.
Frank Tillotsoa. prominent De
troit banker, is also a member of
the board of directors.
When interviewed regarding his
l.nterest in this new manufactur
ing organization, Mr. Willys said.
'The increasing interest in the
Knight motor on: the part of all
motor car buyers in all price class
es is so .great that the-rdvelop-
ment of an entirely new sales and
manufacturing organization for
the production of another Knight
motored car of . moderate price
should find ready acceptance on
the part of dealer organizations
throughout the country and on the
part of the motor car buying pub
lic. The successful development
of this motor company will natur
ally help the sales of every dealer
selline Knieht-motored cars of
other makes.
Pantiac Six still sweeping to
ward unchallenged leadership.
Landau seJar 895 f. o. b. factory.
Easy to pay on General Motors
time payment plan. Vic-k Bros. ()
Automobile accessories for
Christmas gifts appreciated be
cause of their utility. Perhaps we
can help you select a suitable gift
for him." Malcolm's Tire Shop.
C)
MO I IDEAL :
CHRJSTiS GIFT
Success Found in Studebak
er Christmas Plan "Key-to-Happiness
Can you remember way back
when Christmas was an annual
splurge of spending money on sil
ly and useless gifts. It wasn't so
long ago.
In those days all gifts were di
vided into two classes. The first
was the gift that was extremely
expensive, but of no particular
use to anyone. The second was
the gift that was just plain fool
ish and useless. Usually in those
"good old days" Christmas and
all its presents were completely
forgotten before the new year
made its bow.
In the last'twenty years, how- i
ever, a great change has swept
over America. Nowadays we give
presents that mean something.
One of the most striking exam
ples of common sense giving is
seen in the s access of the Keys-to-Happiness
Christmas plan of The
Studebaker Corporation of Ameri
ca. Here isr a plan for Christmas
giving that appeals to everyone
from the head of the family down
to the children. ,
"The plan is simple enough,"
said Albert C. Smith, local Stude
baker dealer yesterday. ' "The
head of the family buys a new
Studebaker automobile to give to
his wife, 'daughter or entire fam
ily for Chrfmas. He makes all
arrangements with us to have the
car delivered at his - home on
Christmarmornlng. "We give him
a jewel case in which are the two
keys to the automobile Vhe lias
purchased. He hangs this little
box on the. Christmas treeChrist
xnas momiaiuWreclver? of ithe
car finds the box and outside the
house is the- new - Studebaker
parked at the curb or In the drive
way. "This Christmas giving plan has
many Bound and practical advan
tages," Mr. Smith said. "In the
first place an automobile is an
ideal gift, because it stretches
Christmas out over the entire
year. It also is a gift that the
entire family and a large circle of
friends enjoy and share.
"There is still another angle,"
continued Mr. Smith. "This has
been credited to a Scotchman. This
particular man knew that he
would have to give his family a
new car last spring. So at Christ
mas time, instead of waiting for
spring, he presented his wife with
a new Studebaker sedan and killed
twp birds with one stone he pro
vided his family with a new car
and gave his wife a' Christmas
present.
"That was an unusual case, of
course, but -Jhe universal , accept
ance of the desire to own 'an au
tomobile makes the Keys-to-Hap-plness
Christmas plan a logical,
and extremely practical solution
to the .problem of Christmas
gifts."
Walter H. Zosel. automobile
tires, tabes and accessories. Vul
canizing that holds. High quality,
superior errviee. A trial makes a
customer, 198 S. Com'!. )
W. G. Kruegc.. realtor, progres
sive, fair, equtable. Growing city
and country makes possible bjjys
that will make you good moirey.
Complete listings, 147 X. Cofe'l.
- r : r.. iJ" u "nv t
TRAFFIC OFFICERS TO
AWARD EMBLEMS
(Continued from page I )
and suvfikstions of the motorist
and pedestrian may be given con
sideration and acted upon': to
teach that the good traffic officer
is a gentleman, is as human as the
motorist and pedestrian and is
their friend performing his duty
for the protection of their life and
property."
The membership of the Interna
tional association of Automobile
Traffic Officers consists of Traffic
Officers, chiefs of police, city and
traffic engineers and prominent
police and traffic judges through
out the United States and Canada
who are co-operating in the solu
tion of the great present day mo
tor vehicle problems.
Pens, pencil?, stationery, pen
and pencil sets, books, kodaks
typewriters, magazines and novel
ties everything in the book store
line for Christmas at Patton's. ()
Onlv th heat! Our natrons
will bear tSfs" otit. " We' serve only
the. hest. in meats and poultry.
Hunt & Shaller Market, ztsa -n.
Commercial. ()
C. F. Breitbaupt. florist and
decorator. 512 State. Phone 3 80.
Flowers, bulbs, floral designs for
all occasions. Pioneer and leader
in Salem. (
Give Him a Windshield Wiper -for
Christmas
Come in and see our line of XMAS PRESENTS for men.
W. E. BURNS DAN BURNS
(Not Brothers The Same Man)
High Street at Ferry Salem, Oregon
T
A
QUALITY HOLDS THE
CONFIDENCE THAT
PERFORMANCE WON
Won by brilliant perform
ance and striking beauty, the
whole-hearted approval ac
corded Oldsmobile not
alone by owners but by the
public at large . grows
Stronger and stronger every
day because that perform
ance .endures and because
that endurance reveals stand
ards of manufacture that
tolerate no variation from
high quality, no departure
from precision.
Capitol Motors Inc.
350 North High Telephone 2125
n
i r" w 7
TO C M I 3
SEEK VENTILATION
Fan Industry Has Biggest
Year Conditioning Air
Asainst Fumes
Prosperity and expansion of the
automotive industry along with
the increasing demand for venti
lating equipment to carry off the
poisonous carbon monoxide gas
coming from the exhausts of au
tomobiles have combined to make
the present ypar the most profit
able iii the history of the fan man
ufacturing 'industry, according to
E. B. Cresap of Chicago, secretary
of the National Association of
Fan Manufacturers.
New tunnel building around
New York, Pittsburg and other
cities with growing popularity of
cooling and ventilating systems in
theaters, hotels. schools and
homes, which is sweeping acrossJ
the country into China, India. Aus
tralia, South America and Africa,
is piling up surpluses for the pro
ducers of "manufactured weath
er." Mr. Cresap said. Sales and
earnings of many of the ventilat
ing companies have more than
doubled over last year while the
outlook is for a still greater vol
ume beginning in the spring
months, he added.
The big tire and motor car com
panies have been big buyers of
air conditioning equipment, Mr.
Cresap said. One firm recently in
stalled 300 self-cooled motor pro
pelled fans in the Akron factory
of the Goodyear Tire and Rubber
Company which are capable of
handling 6,000,000 cubic feet of
air per minute. It is only by the
use of this Very rapid air change
that the tire companies are able
to get the tremendous production
of tires that they sometimes bit be
cause a great deal of heat and
fumes must be gotten rid of.
Goodrich and other tire makers
along with .divisions of General
Motors and Willys-Overland have
recently installed large systems.
The Buffalo Forge Company is
completing a. large heating and
process drying apparatus for
Fisher Body at Flint and Delco
Light at Dayton. This same com
pany is installing a rubber drying
process for Firestone Tire and
Rubber at Singapore. Glue fac
tories, the Congressional Library
at Washington, steam laundries.
department stores. Proctor &
Gamble soap factories and others
were among buyers.
Outstanding in the ventilation
field is the installation of equip
ment, in the New York and New
Jersey Vehicular tunnel which .is
to carry off the gas fumes of mil
lions of automobiles as they pass
under the river. This job was in
stalled principally by the B. :F,
Sturtevant Company of Boston in
addition to turbines and fans for
f
f-y Wr
New, Ypfk EdUoa. and apparatus
for the New Cleveland Union Sta-:
tion. the new Statler Hotel af Bos
ton and the Bowdoin Square gar
age in the same city. j""
"American companies are more
aggressively pushing sales of ven
tilating equipment abroad and
this is bringing excellent results."
Mr. Cresap said. "New connec
tions have been established with
South American companies and
the outlook is very encouraging.
This equipment is taking very well
in Spain. Japan and in India.
Complete lines are stocked in Bar
Barcelona, Tokyo, Calcutta and
Bombay.
"It is interesting to note that
our agents in those countries sell
successfully, from American stan
dard advertising printed in Eng
lish, because they rely largely on
the picture. This largely bears
out the old Chinese proverb that
a picture is worth one thousand
words.
"The Japanese representative of
the Ilg Electric Ventilating Com
pany of Chicago, for instance,
writes that he even gets better
results with the English printed
matter because when presenting it
that way it carries the'thought of
being imported and enables him
to get a better price than his com
petitors on a aomestic ariicie.
A moving picture theatre in j
Shanghai. China, recently install
ed 40 propellor fans for condi
tioning air in the very hot season.
C. A. Luthy, reliable jewelry
store. What you are looking for
in jewelry. Where a child can buy
at. safely as a man or woman.
Repairing in all lines
The Tokio police bureau an
nounced that crime has shown a
tremendous increase in Tokio
during the last twelve months.
- masw
31
SEASONAL DEMANDS
OFTEH VARY WIDELY
Oakland People Have Great
er Number of Cars for
Delivery at I imes
"In making a study of the flow
of cars for the consuming public
throughout the world, the Oakland
Motor Car company -as well as
other manufacturers, has found
that there is scarcely any zone
of distribution which does not
have a more or less distinct sea
sonal variation in the retail de
mand." Such was the assertion of Vick
Bros.. Oakland-Pontiac dealers in
this territory, following the re
ceipt of certain statistics from the
factory.
"As a rule." he declared", fig
ures are uninteresting things but
in this case there is a difference
which I believe the general public
is interested in. While reading
them one should bear in mind
that they are the result of a sur
vey that includes all parts of the
nation. In addition they have
only been issued after several
years of study. .
"As a result of these percent
ages it is necessary to have a
greater number of cars available
for delivery to retail purchasers
at certain times of the year than
at others. Analysis of retail de
liveries for cars throughout the
United States indicates a stand
ard trend or normal average by
months about as follows:
"January 4.2 per cent: Febru
ary " per cent; March l"ft.2 per
cent: April 16 per cent; May 11.3
per cent; June 9..", per cent; July
NEW BEAUTY
...
shapwimgjhr this
Answering an insistent demand for a
beautifulv well appointed fotir door,
five passenger body on. the smooth
and nimble Essex chassis, the Scdan is
now being shown .for the first time.
It has individuality in line, color and
fittings. It is unusually comfortable
in the seating arrangement. Uphol
stering is comparable in texture and
quality with'that used in costliest cars.
"A Thirty Minute
rNortii Cftmrriftreial J
S.3 per. cent; August 8 per centi
September 8.1 per cent; October
8 per cent? Novemher 5.9 per
cent: December 5.5 per cent.
"This would indicate that April
is the best retail month while
January is the worst. On the
other hand February and March
are the lwpt wholesale months be
cause it is during this 60 day per
iod that dealers are stocking up
in order to be in a position to fill
ordeis .s fast as they are taken.
"On examining the percentages
one will find that the monthly
percentage of the year's deliveries
to consumers is 8 per cent of the
total yearly production. Of
course here in California the sit
uation is a bit different because
motoring is ideal here the year
around.
"It is rather surprising to note
the number of months where de
liveries about even, fluctuate hut
slightly, while at other periods
thr-re is a sharp decrease immedi
atery followed by a rise in the op
posite direction."
AUTOS HELD IDEAL
TD GIVE AS GIFTS
Local Dealers Offer Long
List of Arguments in
. Favor of Motors
New and novel reasons why
autos are ideal to give for Christ
I mas. especially if the donor has
too long delayed his shopping, are
offered by Trumm Motor Car
company, 347 N. Commercial, the
local dealer in Paige and Jewett
cars. Here they are:
N E W
COLORS
No car, regardless of cost ndesan'y f r
easier. None is more easUy Handled
in traffic. Essex is nimble, quiet andf.
reliable. It. has fine car qualities, inl Z
chassis and body that assure long, '
economical service. ! Nv"?
The cost is but little more thanfoVV
any foureven less' than for some
four cylinder closed: cars. It is much
less than you will t pay for any six
cylinder Sedan. "
Ride Will Win-You
,r. :J
"If you buy her a car for
Christmas, you can shop In peacf
our salesrooms aren't nearly so
crowded as the "5 and 10.'
"You won't have to carry any
bundles after you have made your
purchase.
"You can avoid the street car
jam by driving h.ome in the car.
"Your gift won't littr up the
living room with excelsior and
wrapping paper.
"Your kids will spend most of
Christmas day In the garage, so
HOW FAR HAS YOUR CAR RUN
WITHOUT BEING PROPERLY LUBRICATED?
Keep your car in good condition bring it to us We'll
see that the greasing is done thoroughly and well
FIREPROOF STORAGE GARAGE
South Liberty
DAY AND NIGHT STORAGE
Salem Super
Tans &
Eckerlen
s s
NEW
C O M F O
- - - . . . s . . i
MOTOR "GO:
Telephone
you can enjoy, a day of peace on
earth i :. MM1
' f 'You 'can make a lot of Christ
mas calls in the new car, thus
avoiding -those ;who, come to pay
Christmas calls on you. (This
conserves your' own supply.. .'.
V "You won't be asked to ex
change the gift for a different
size or color the day after Christ
mas. V-' .-.- -
' "Finally, after the holidays, you
can" gradually take over the car
for your own regular use."
Telephone C39
TO
REASON
Let us service
your car regu
larly. IT WILL
SAVE YOU
MONEY AND
TIME..
Service Station
s s
High and
Ferry Streeui
R.T S
ESSEX "6" COACH.
F. O. Br Detroit .
plus
AH 0
BSfW
311 '
r
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