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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 16, 1926)
".-THE OREGON STATESMAN, SALEM, OKSGOtt 'SUNDAV :MORNINC;:MAY 16, 182r' FIRST ACROSS NEW : BRIDGE ' x . - '1 -s . p f j t - I ' - J - " , ' ' t , DEilED FOR CLOSED S IS ilKJl C 70 Per Cent of -Cleveland Output in Closed Types, Dealer Declares In order to tin the distrinctlon of being the first one to drhre on the new Willamette river bridge Kin Portland. EdWi E. Cohen, manager of the Oldsmobile Company of Oregon, drove an Oldsmobile se ' dan up-the sharp' Incline of one of the raised bascule spans recently. The watching crowd was -given a real thrill as the Oldsmobile climbed the precipitous assent, not coming to a stop untij the front wheels Srerd within a foot of the edge, over which was a 100-foot drop to the river below. "It was only a short -time ago that the open car reigned supreme in public favor and the closed car was used largely- by the 'wealthy class . but now conditions have changed. If one were to study carefully the production records of the various motor car manufac turers In the Industry, they would reveal that the open car Is losing ground -each' year in popularity with the closed type setting a fast lead," states R. K. MacDonald. local distributor, for the Cleveland 31. ' ' S . ' ' "To appreciate ; this all one has to do is to stand at the curb of any heavily, traveled boulevard w STAR RETAIL SHIES "1925 Record Close-to 200 PerCent. Vice President, , i -i? Tells Factory . OAKLAND. May 15. Showing f a definite Increase in sales over 1925 throughout the entire coun- try of approximately 100 per cent. I Star cars are assuming a definite and high place in the sales baro- meter of the nation. That was the cheerful - message brought II ewsgfj mmi i BE SEEN OF! ROUTES Uncle Sam Prepared to Re veal New Wonders in Rocky Mountains fcack from eastern centers by Nor man DeVaux; , Ticepresident and Ovgeneral manager of the Durant ' i L Motor company of California, and a v - - - sent out today to the' big western Star -dealer organization. - peVaux has just returned to Oakland after completing his fourth round trip to New York City since Christmas-time, and brought back. In addition to : the good? news of Star -car national successes.' definite assurance that materials for the construction here of the new Star products, the new six and; refined Star four,' .would bct'lihfpped here Ihlficteaslng QCXtities. :r'--y: - - According to his statement upon returning, '"the entire country is in-a. receptive mood for the .new SUr six, offering the lowest .priced six cylinder car in the country and the refined Star four at lower prioes.'and production at bur east era, plants. Just as In oUr own fac tory, here, is increasing - steadily. "'The Star dealer organisation has grown with leaps and bounds, and -It, Is one of the largest of its kind- the ' business. This, , of course!, bai resulted In a more nrfrfelnrAait ahowinar of Star nro- ' diets .with resultant. Increases in H hntlnAMi and nrodnetton for everv Star; plant." s f 1, mfittr la hollv1 tn hAVA set "-- - a leng distance travel record lor business executives' since his, trip east to. open k the year 192 6 He has covered, according, to assoc.i- Ate, at least 35,000 ; miles, by rail and motor car, since that time and every mile has . been : in the Interests of Star car. Few records like that, they point out are writ ten In' business history. -, r 1 u Buster Brown Shoe Store. High class, stylish looking, comfort giv ing, long- wearing shoes - for. the least money. Go and be convinc ed. .125 North Com! St. ( " nnrV O. Miller. 184 S. Com St.. where most people prefer, to get their auto parta for.all makes Qf ear. -Trade there and make uthiri on all auto parts. ("1 S mm aotos Lower Bodies, Smaller Tires Smaller Motors Forecast by General Trend . GLACIER PARK, Mont, May 15. Each succeeding-year the ex pansion policy of opening more scenic territory for American tour ists has been carried out in this region . of the Rock Mountains. Here, in the recesses of the vast 1500 square miles of mountainous country. Nature . has reserved enough "curtain raisers,. It is fig ured, to enable the National Parks Bureau to prolong this program of revealing something new', al most. Indefinitely.. On June 15. when the ' 1926 'tourist season opens there is expected an unusual tide of travel to the newly estab lished comfortable wilderness camp .sites in the much-heralded Waterton Lake section of Glacier Park which adjoins the Canadian border. Tberev work already ; has been started on a -new $1,000,000 hotel which when finished in 1927 will be a popular halfway resort for travelers both ays between Many . Glacier in Glacier Park and Banff far theTCanSdfatf TtOckies. According to observktfotis made by the American Research Found ation the season of 1 9 26 promises to be the greatest out-of-door year In the' history i of ; the American touring. It bases Its prediction on- the fact that the American people as a whole are receiving -better wages and are showing a tendency to spend vtheir money to greater human advantage thah '.any other people on the face of the globe. Strangely-, enough, it is - noted. that the truth of Samuel Johnson's observation, made two centuries ago, now. is being realized, even in spite of the moving picture which daily .brings. thousands of feet. of far-off scenery to millions of peo ple in hundreds of cities. "The use of HraYelJng.V the visualizing doctor said, "is to regulate imag ination by reality, and instead of thinking how things may be, to see them as they; are." ' Ton can't- halt the American. Show it to him in a picture and he will want to se it in its reality. - Yellowstone,-Mt. -Rainer, Crater Lake and others of the older parks whihc open later, while not hav ing new spots to reveal each suc ceeding season, will, of course, get the bulk of American tourist tra. vel, too, since the traveler's cus tom generally Is to make the cir cult of national parks especially on a. vacation Journey. , It is est! mated that more . than - 3.000,000 tourists will visit - the national , parks this year.' " The signs are unmistakable that a new .type of car is Just around the corner for this coun try. Already European Bmall cars are Invading our principal motore manufacturing centers, if only In an experimental, way but the im port of their visit is portentous. In a recent paper read before the" Petroleum Institute, Dr. Nor- rts of the Massachusetts Institute of Technology -stated that millions of dollars were being wasted each year by automobile motors. While he based his estimate on car bur e tion. the size o fthe motors now being used, especially in the small cars in use has . no less a part to play in this' ! waste as is being proved by the .high mileages on fuel recorded ' by the European small cars which are being shown here. ' .; j The trend in racing cars is con sUntlyi toward smaller, piston dis placement and the restrictions of th Indianapolis ' Speedway this year are-tSet' at 91.S cubic inches or 180" less than they were in 1911 and 25" less than last year. Reports " from Europe show .that the Grand Prix restrictions this year-will-be 1500 cubic i cenlmetres which, is in Jhe vicinity of the cu bic inch displacement allowed at Indianapolis., Some or the European motors especially Jhose. built in Italy will develop a -motor peed of 9000-r p. m. with, claims made as high as 12,000 i p.-m., a speed so great las. to be almost unbeliev able. One "'of these small, high speed motors shows a power de velopment of ISO' brake, horse power Bt-its maxiraun speed. . Racing motors precede develop ments u motors for general use and ' tie -displacement figures 1 . 1 " 5TMc ILoOofl Pr?ottocttc :Yoa n't 4-. i. ' .4 1 r V . ii. -.-. , point decidedly downward. Noth ing 'like 91.5 cubic inch motors are likely In our general produc tion products but we may well look for high speed motors with a displacement of around. 120 to 130 cubic inches and with four cylinders characterizing their gen eral design. With these small, high speed. quick accelerating power plants will come lower; bodies than "w have been accustomed to. - The speed and power abilities of the small, high speed motor will make lower bodies essential as a matter of proper balance. An advantage - should come, in the ability of designers to develop . a style body for a small car In which the lines : can ; be low and easy looking. Going the whole way, smaller tires, with reduced tire wear are also likely. In hte past 1 5 years we have Been tires dwindle from 4 2 inches in diameter to 30 Inches which is now rapidly becoming the standard size among the light er eras. Tire warehouses are full of the old large sizes waiting for htem to be used up on the old type large, heavy cars. With balloon tires firmly estab lished. It would not be unlikely to expect tires to go down still low er In diameter with 27 inches or thereabouts destiner to become general as the small eras of the future come into general use. There is something to this talk of the invasion of the European type small car. ' As to the Euro pean car itself invading American markets in quantity, this is un likely because of the price situa tion. Butf what the European car has- to' of fer in the way of econ omy, will be taken V up by some manufacturer here In a quantity way and, because of our manufac turing; methods, this manufactur er will promptly take hi3 product to Eufope and make inroads on a field of sales which has previously been almost a local one to the Continental market. The. new type American built small car will not be a cheap car in price for it , will . reuire foui wheel brakes, sturdy construction, gear shift and other attributes ot motor ears which will run up to 60 mHes an hour. ! la England the price range tot such a car is well above the $1500 mark Here It will probably be about -half this' figure when tht step Into this type Of constructior is . finally made. and ; count, ; approximately three I ciosea cars f lo every T open . car among those which pass.' -" - "No doubt, the reason that the closed car was not so ; popular years ago can be laid to the fact that ' closed car prices were too high. With the majority of motor car buyers there has always been an Inherent desire to own a closed car but due to the high differen tial In price, existing between the closed and open car. the average buyer In the past was obliged to favor the open type. The public purse met more easily the price of j the bpen car. Now' it is different. Manufac turers generally have reduced closed car prices within a close range with open car prices, conse quently the public has been quick to satisfy a long felt desire to en Joy the advantages of a closed automobiles-comfort in all sea sons. "A good Indication of the way manufacturers are producing closed cars In larger volumes than open models Is . the case' of the Cleveland Automobile company, manufacturers of the Cleveland Six." Approximately' 70 per cent of this company's total production of cars is made up of closed types, sedans and coupe models. Cleve land's success as closed car manu facturers can be laid to the reason that this company has from its earlier inception built closed cars selling for slightly more than Its various open models." Purchasing policies' and methods have progressed In line with the progress of the -motor ear Industry. ; The production 'of an automo bile Is a series of progressive op erations. It is essential, therefore, that every step be laid out In or der to secure- quantity production with a minimum of material afloat, "that to, Ton the floors . and not In ' actual use, ' to minimize" handling costs and to secure econ omical use of plant equipment; Improvements in equipment and tools Tend their better utilization have been Important factors in re ducing production, costs. , Improved design . standardiza tion Improved tool, equipment and working conditions, etc., are" all factors. ' i ' GREAT II CREASF IS; I SEEN III W-KSSI.ES The' Capital Barrain House and Capital Tire Mfg Co.. and Mike' Auto Wrecking.' Three tn one. Bar gain center . of Salem. Thousands of bargains. H. Steinbock, propri etor. 215 Center. () INQUIRING MOTORIST i Question: Is it true that motor cars eost less than they did before the World war? ' Answer: Motor cars cost 29 per cent less than they did in 1914. Question: Do other commodities cost more? Answer: Other commodities cos from 60 to 70 per cent more. Question: Does that mean that .the manufacturers of motor cars have been able to sell their pro ducts at prices 29 per cent less than before the war and yet have had to pay from sixty to seventy per cent more for labor and ma terials? Answer.' It means exactly that. Question: What has been a prime factor in bringing about lower production costs and greater efficiency in the automobile in dustry? Answer: Standardization of en gineering design. Then there are 'other factors. Body designs, pro duction methods and processes nave also advanced ' materially. The Malcolm Tire Co., Court at N. Com 1 St. Largest line ot automobile tires, tubes and acces sories. Prices never fail to bring you back. ( ) Willys-Knight Retail Deliver ies Show Gain of 71 Per ' Cent in Month The , national sales - report for Willys-Overland. ' Inj.,-. covering the month Just past shows an in crease of 74 per cent fin the retai deliveries of the Great Six Willys Knight Sedan over list year. - This percentage takes on an in creased meaning when it is known thai. the. sales of this! car in its first year; were third among all cara in- the high price groujror this country.; ;i 4 H ' t'--."'0-- The Great Six sedan marked the first real presentation of the mo tor car buying public of a .Willys Kalght equipped with a six cylin der motor. 'ManY features were in-1 corporated In this car" which were entirely new in? motor car "con struction1 in this ( country end which - market) ' radical . changes over what had 'been offered, be fore, v M They, were, largely the. result of a study of Enropean design for tUe Willys-knight U one of the great popular' favorites ln the high or priced class In Europe where the Knight sleeve valve motor ! ac cepted as the leading power plant in mechanical excellence. , P. W. PeUyJohn, 365 N.-Coml, sell the Hudson car, giving, the greatest six cylinder value. Hud son coach, $1790; seven passen ger, 11876. ' () . -i : 1 ' ThU Label isycur r ' Cusnxxnte of Value 1" It'ttha ; t logical ; thing to do -to buy your Usei Ford Car from Your Nearest . Valley Motor Co. Telephone 1995 :2S4N.:Hish m WITH CONFIDENCE OWN ViTH PRIDE- ' I f1. r' t , m The most significant phase of the growing preference for Oldsmbile Six lies' in the con&dtnce with which the car la bought the result of surpassing standards of quality and the precision with which rvry detail Is carried out. t Bought with confidence, Qldsmo bil Sis ia owned with pride, be cause of its brilliant beanrv end sparkling performance. At the whcsl-yoa immediately sense some unusual 'factor a fundamental difference you can know only by driving"'- r - "J ... "- '-. " - T.--'' -. . -! ' y No car has ever more truly merited the public preference which day by day is winging more and more to , Oldsmobile. i 14 . SEDAN S1220 F. O. U. Salem The car . Illustrated , is the Do Luxe , , 5 Sedan t 1 j :rriced 91320) at . ' , Salem S7 X. capital Motors BIDDY BISHOP, Mgr. i ' llich St. Telfpftone jeis The Motorbike "The Bicycle Aristocrat" The Columbia Motorbike, which we are showing among other models of this famous line, is easily the leader of the bicycling world. I' Every operation in its man- w ufacture is under the eye of trained mechanics using only the finest materials. . The Motorbike fot 19 2i ' offered in a choice ot Berk shire blue or black enamel, and includes such standard equipment as Morrow coast er brake, steel rims. Federal' tires, Westfield one-piece al uminum pedals. Fully Guaranteed.- j This Columbia Thorough bred sells for $46.00 Other models down to f 39.00 A Ocdaa BcLairo Definitely in advance of its nelc ths liupiilobilie Six Sedan, in beauty and . goodvtaste; in upholstery ana exterior jxmsn: in en- i - fiiheerink and eaiiiDment. Unusual Features " Oil Filler . Choline Filter . Renarkably Eaev Steering Upbokcry in Laieet Mode . Clear Visfen Bodies . Special One-piece Viaicn-Veanlacing Wind hield . Daeh Geecdiae Geuge . Sooag. Rigid Frame . Heavy. Rigid Oaak . ahah. Special Vibration Damper. MacfaW Combuetica Chambers, LLOYD E. RAMSDEN 387 Court St. Hupmobiie Six Hopmobue Bght mm. aaeeS. Coue. ni inmut, wtth w-W brmkn. ckoic el two ralora. StS. Tewte. nm, ApaiU.Diiwlt,liiiiiwiieni. ABprieeiLe.b.Decfeit Yea waat tierfle in a earn ke em itmm el tkm kW e KIRKWOOD MOTOR CO. 311 N. Commercial U: Wi; Telfphone 811 v ' . . ' A-1-,. I ....... i. . J -4 j - ,l.v - That our advertisement in last Sunday s issue of ' the Statesman was A 1 . i v questioned by certain s dealers as' to its truth fulnes hdwe desire j at .this t ikH , ; i time to statef that it has alyays been our policy to tenlatWrig but f acUjinp 4 our advertisements and we wish to give formal &btice, atfthfe stand back of every statement we have- ever, madq, or will .make,' in' the, fiir - - ' ture in any advertisement signed by usf : -A KK'tf "1.. V-l f v tV--3 ;T -:r'1' 1 We have also coined the express ion-STAR THE MOST KNOCl . ED CAR; AMONG DEALERS, ON THE AMERICAN MARKET. :WFYf 0 BECAUSE THEY ARE AFRAID OF IT" and We shall continueto"use this in our future advertisements for it is the truth. : - r.;;'; When fellow dealers have to resort-to untruths abou.i the STAR to sell their own product leading 'the prospect to believe that, Durant is 'bu'sted-;-r r his factories closed down that Star will not be made any longer that the four cylinder car has been, dropped frorn the line and a Jot more of malicious libelous statements, they admit by such statements that they are ,af raid of the STAR. 4 J ' -v ' y ' -. ;l" .' .V ' x". " , ' 1 The buying public are not fools and such tactics will not mislead them for long, and in this connection allow us tcTmak this .statement: Durartt will be in business and make STAR cars when a lot of his libelous'competi- , tors are out of business and long forgotten and weiateln arrposition to back . 2ai: ' . 5 - "j i r - .v 'h. up una statement, j .. . . . , ( r Ik . t The. Star Car is the most substantial built most economical best f in ished-7-contains the best units and will outperform . any car on thefAMERIr V A kt l a rriirr'Tr 1 I r ."Avortrt tf : ! ' f .'1 ' .1 " ?.i :. I - ;. iviAij.rvri seumg rprpjuu.vju more money. ana 1x113 is tne. trutn.v ' 1 : ' SaleiM ;-nTitdmnBa-De. F. G. Delano Ml- ' vA.I. Eoff t. . - , . . 1 t; "-I . ' 1 ! 1