Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 22, 1925)
THE OREGON STATESMAN; SALEM, OREGON SUNDAY MORNING. NOVEMBER 22, 192 OPTIMISM IS 0TE OF GARDFJER CHIEF President of Motorcar Com pany Finds Business Con ' ditions Excellent -" ' An unusually optimistic , nole was sounded by Russell EL Gard "ner, Jr:, president of the Gardner Motor company. Inc., who has just ' returned to St. Louis after 'ia ' toree weeks' swing through the f east. While buying is not as -" heavy as it has been during the warm weather, alf signs indicate t hap the heavy slump which usual- ly takes place during the fall and winter is not likely to occur. This may be due to the fact that most motor car' manufacturers hare . discontinued -the practice of an nouncing radical changes shortly after the first of each, year, with , the result that experienced buyers ; realize there is nothing to be gained by holding off their pur . chases until after January 1st. , -The-showroom stocks of Gard- , ner dealers are unusually low fol lowing a brisk summer business. The! wide-spread Interest- mani fested in the Gardner Anniver sary Sedans, introduced on bath the Eight-in-line and Six cylinder chassis early in July largely ac counts for this. The Gardner Kight-in-line Anniversary Sedan la the first full-size. 4-door com pletely equipped sedan ever off ered the American public at exact ly the same price as the open car. ' Considering the equipment carried, the Gardner Six Anniversary Se dan is the lowest priced closed car ever built by-uOardner. Tlans now being perfected call for a substantial production in crease by Gardner in 1926. Tne xteadily mounting appreciation of tiardner cars displayed by the buy ing public during the past year . Iorced an increase in the original production schedule for 19 25. and with new dealers lining up with Gardner almost every week, it ia 'now apparent that further increas es will be necessary to keep pace wfth the insistent call for the Gardner Eight-in-line and Gardner six; HI MLS 10 BE PRICED LI , Product Issued Through the - Oakland Division Will Be i ; - Announced Soon . w - ... - - ' ? ; .Some 1 indications of the price trend of automobiles during 1926 will be given early In January when! the new six-cylinder auto mobile to be introduced by the funeral Motors Corporation as a omnariaon to the . Oakland Six . wil be .formally announced. lt is rumored that this will be the lqwest price six-cylinder car in the General Motors line. : This 9 isrespecially significant as it is to , be built of the usuat highly-qdal- ity standards of all General Motors cars and offer a new value in the Kit-cylinder field. Besides being something distinctly new la. per . forma nee and appearance, it will 1 be a good sized automobile, -. jThis new car will be mannfac- tured in the factory of the, Oak- land Motor Car Co., at Pontiac, ; Mich., in addition to and as a com k panion to the Oakland Six. 4 Officials of that company who . are responsible for the production I ot the new General Motors auto mobile decline to say what the price range will be. They do say, however, that it will be such as v lo have a nation-wide appeal in ' dicatiag that the new car will lie noteworthy lor its quality, its 'size and Its price. i , A NEW BICYCLE Delivered for Down Balance : $1.50 a Week Why walk or use the street car when you can purchase a good bicycle on such easy terms t m MORNING EXERCISES VIA RADIO vi i If I't : II f 'i i V:i5 Thousands or letters nave been received by William X. Stradt mann, physical director of the Cincinnati YMCA. from people who are taking up the morning exercises which will reduce those who are fat and put on weight for the thin ones. These healthful exercises are given atlneven-thirty in the morning through the Crosley WIW super-power broadcasting station. A group of girls .are shown in the studio with the instructor and pianiste. f REPUfflfllT SALES EF Volume of Business in Parts Line Expected to Reach - $700,000,000 (From Automobile Daily News.) Exclusive of outlay for tires, tire repairs, gas, oil, etc, the 10 2". auto parts replacement business will reach a total of $700,000, 000, according to T. It. Walton, sales manager James Valve com pany, uetroit. "The 1924 figures." says Mr. Walton, "show that auto parts re placement averaged $52 per car. We believe that with the higher registration in 1925 and increased output, taking the same figure per car for 1923. the total expen ditures will be at least the amount named. "This sum, bis as it is, can easily be conceived if you stop to think how easy it is to buy parts today. Service stations everywhere make it difficult to get more than 24 hours" away from replace ment parts, no matter where you drive. The auto owner is driving his car farther and harder than he used to, and he is driving it the year 'round, no .matter what the weather is. There is no season .of rest for the modern automobile. "Parts, have been greatly reduc ed in price, so that it Is the poor est kind ot economy to go without them when slight wear is appar ent. The leading automobile com- panies have reduced their catalog prices on ail part3 as much as a0 give thanks 11 at ' - MILLIONS of home? are thankful, this year, for the stimulation, the entertainment, the inspiration radio hat brought into them. For radio has broadened our horizons. It has brought j, the best music, the best thought, the .most valuable in- formation to those who .were lonely and drowsy before. Select your radio now and select it carefully. Choose the set that is carefully made of fine materials for simple, satisfactory, all-round performance j the set i that is made in the largest radio factory in the world and therefore sold for far less than the price of other sets as' fine; the set that is backed by a reputation built op through a quarter-century of making fine electrical equipment. - In short, select the Atwater Kent On WWJ Confghl! Th Atwate Kent Radio ArtlMa n a th air tonight and rery Tbnaadar night at Moefc Ka at era tandardTim.Wc think aomaeboftbisfoodprocnua ef(M4 muaie that it la broadcaat ova ail tbeaa atatlonai WEAF.IWVarfc , lm, Pfaitadalphk ' WGR,BuflaJ WEEL Beaten - WSAL Gariaaati WOC. Davaaoott . A v. iWCCO.Mnaaaa.St.P.al ,... . per cent within the last few years. Mr. Walton says that at the first annual convention of the Na tional Standard Parts association, to be held at the Hotel Sherman, Chicago, November 16-18. there will be for the first time an ade quate display of automotive parts and that it will be a revelation to those not actually in the busi ness of supplying them. HUSBANDS GIVEN HINT f.IVK II KR A CUt," IS SLOGAN' OF AI TO DKALEltS Does your wife give you Christ mas 'gifts-' such as vacuum cleaners, electric irons, dining room curtains, and so forth? Wives do that port of thing, you know; some of them even charge the gifts to the husbands' ac- ! co u n ts. Yet. history does not record a husband hardy enough to retali ate by presenting his better half with a humidor, a smoking jack et, or a shot-gun. Now, however, his chance has come. II. M. Jewett. president of the Paige-Detroit lotor Car Co., points out the way: Give your wife a , car for Christmas. She'll be overjoyed, of course; incidentally, you'll get lots of pleasure and comfort out of it, yourself. But be sure to ipek a car that is easy to steer, simple to control, and above all, one with positive braking because, to maintain j peace, you'll have to let the wife drive the car once in a while. ' mmm. for RADIO ow Thanksgi BLIGHT EXPERT TALKS DM PRDBLEM Henry M. Crane Gives Out His Ideas to Detroit Auto mobile Division - Dim your lights on wet pave ment When pavement is dry dim ing of headlights is not required Help make driving sare ny ob serving this law. ; - City and state traffic officers are on duty to make driving safe. We all make mistakes but some times it is hard to be told about it. When reminded by one of these men it is our duty to cor rect our mistakes. Try and obey the law. Heavy fogs are causing a num ber of automobile accidents. These can be avoided if the driv er is always sure that he can stop his car within the distance he can see ahead. Still not enough service stations on the highway. Many cars are found by the side of the road wait ing for their driver to return from a nearby service station with gas oline. Soon time to buy license plates for 1926. Blanks are now being sent out for that purpose from the secretary of states office. Early purchasers of license plates are generally those who desire some special number. ' II. M. Crane, technical assist ant to the president of General Motors, recently addressed the Detroit Section, S. A. E., with some suggestions on securing types of auto headlights. Mr. Crane feels that the I.E.S. and the S.A.E. lighting specifica tions call for an impossible com promise. These specnioaiions ine based on the idea that a sale driv ing light may be provide!, without objectionable glare, by using a fixed adjustment. This would bar either dimming or deflecting t-e beam of light, on approaching an other car. .Mr. Crane believes that some action by a driver, re sulting in the modification or light distribution from his head lights when meeting another car, permits the use of a much better driving light, coupled with much less objectionable glare than is possible under the fixed equip ment based on the I.E.S. and S. A.E. specifications. "The scheme of lighting," says Mr. Crane, "as tested by me 'up to date has been produced by the use of standard equipment "already" on my car. This consists of parabolic reflectors and Bausch & Lomb Sent mng Model 20 Compact Model 20 Model 10 without tubes Xadlo Speaker ffSlS to $30 lens!.' (The headlights' a r mounted about 36 inches above the road surface, and are' adjusted ut the present time with a dip of pureibly 4 inches in 25 feet. ; -"To change this arrangement over to the new system, the lens in the right hand . headlight was rotated about 9 degrees in the proper direction to lower the left hand end of the projected bea'm and to raise the right hand end. A separate switch was provid ed to permit of extinguishing the left-hand headlight alone. With the left-hand; headlight extin guished, the regular city driving light furnishes a marker light for the left-hand; side of the car. When two cars equipped with the system described approach each other, the left-hand headlight in each case is either extinguished or heavily dimmed, no change being made in either the inten sity or the direction of the right- hand light. The result is that the passing light on the right hand side of the road of each car is maintained at maximum efficien cy, while illumination on the left hand side of the road is in each case furnished by the approaching car. "This arrangement reduces the glaring effect at least 50, even under the best conditions, and much more under conditions of rough road surface or heavy crowning. It also greatly reduces the reflected glare from wet pave ments, which is a serious objec tion to the tilting beam type, of headlight control. "Extinguishing the left hand headlight produces no observable decrease in illumination when an other car is approaching. At the same time the right hand head light, due to the angular position of the beam, rarely throws any blinding rays above the wheel hub SALES MANAGER ARRIVES A. J. ROSSEAtT NOW WITH THE I UED M. POWELL CO. A. J. Rosseau, formerly of the Goodpasture garag of Eugene, has accepted a position as sales manager with Fred M. Powell Motor Cars, local Hudson, Essex and Packard dealers. Mr. Ross eau was formerly located in Cor- vallis and is well known in auto mobile circles in the northwest. He comes here with an Excellent record. 211 mm Never before so much car") for so little money" TKU U & Overland Standard Sedan a fuU-eize 5-paaaengrr car, with room and to spare for 3 full-eize people to ride in . . . manly-designed car, clean cut, rakish, low, extraordinarily good-looking ... Wider Semlt Am widest of any light car built ... Big Wide Window .mora than 20 square feet of window apace ... Extra Wide Doors easy entrance to both front and rear eats... Very Latest One-piece Wind, tkield give dear, unobstruct ed driving vision . . . Cowl Ventilator moUWa re ' finement ia closed-car bodv con. T"f Sprimg, tI.a you 30 added inches of spring support on a iwMcb wt wnsr$ eOf the approaching vehicle. It does," however, maintain a long distance beam on the right band side f the road, where it i most necessary. "Of, course, whore turns are banked, either over the whole road surface or due to the crowning ot" the road, the rise of the right hand beam is almost emire'.y nullified. "The system is open to just one objection, and that ia the necessity ti : jf-" SSnMrrSSSa Six-Brougham jO$ . Bi Up To m Stmnd.rJ XstaSV Persons who drive Rickenbackers find themselves conspicuous among motorists. They are constantly answering questions about their cars. . Seems as if all friends and acquaintances are consumed with curiosity about the sev eral distinctive features of this car. There's a lot of satisfaction in Pamoua "Six" Price Phmtton - . - Brotighmrrx - - Romdltxr ... Coapa-Jtoadarer - St dan ... tm Lauc Ceapa dl ike wmif . V aw 1 a-a I Ar Ten minutes of -.your time isnll prove this to you by any standard you may A 27 'Horse-power Engine" sturdy, fast, reliable. Notable fo its power. Commended by own. ers everywhere for its amazing economy in gas and oil . . . Sliding Gear Transmission Three speeds, selective at the lowest price ever available ia a closed car ... 'Auto-Lite Starting and Ignition ... Borg and Beck disc-typa clutch, one of the finest clutches made ... A rear axle system, the equal in size and weight to that used in cars carrying double the weight of this one . . .Axle shafts of Molybdenum steel, the tough est steel known . . In the entire 3 years in which Overland has used this axle system there is no ease on record where an axle shaft has ever been broken. lOW DOWN PAYMENTS EASY;TERMS. YOUR CAR mm for seme control 'over the direction of headlight .beams, of considera ble power. "I am going to make one more suggestion, regarding the bulb equipment of the present conven tional const riictior,, and that is. that these bulbs should be frosted over that part of the surface through which the direct "rays from the filament pass ont through the headlight glasg. In Conspicuous Good knowing that your judgment and your taste in the selection of an automobile is endorsed and complimented by every one who sees you in your car. When you go into the matter of motor car superiority far enough and select a Ricken backer as you certainly will you suddenly find yourself con spicuous for your good taste. F. W. PETTYJOHN COMPANY 385 North Commercial 14S I S3 5 litS MS 17 tS IltS t. , h. ftHctmry plat i on. m j "As fine'd car as anyone would wish to own" s ::i Vint all the showtootua of this city. In none of them will you find -a dollar-f or-d ollar value even approaching the value you Ct Jn this Overland Six Stand ard Sedan . . At S89S it standi absolutely alone among all popular-priced, sixes', .a Compare it for beauty. Compare it for style. Compare it for power. Compare it for comfort. Your conclusion will be exactly the same as that of more than 40,000 owners who have gone through the same comparison process . . 'A 38-horsepower engine, witB performance record that has won for this car a place among the engineering masterpieces of the automotive industry:. . . ::: i s , many lenses today several fila ments appear when looking at the headlight from one side and pro duce a type of glare which has some irritating effect, if only on the mind of the observer I am informed that if the frosting could be done on the inside of the bulb it would be easier to pro line; either, reflectors or lenses without certain undesirable stray rays. Taste Vertical "Eitht" Prieee Fhi.n ... tltiS Brougham . 995 Haadtttr ... 1 99$ Coupe -R aadtttr - 209S St Jan Jits Dm Ltuct Conftt . 232 Tower enough for your erery need . . i a getaway in traffic that is a delight to experience ... the lowest gasoline and oil con sumption you ever have known in a Six ... A handsome, dlftinctire car long, low impressive a beauti ful two-tone color combination, giving a note of rare graceful ness to the entire contour of the car ... Exceptional comfort because of exceptional spaciousness ... big. wide doors for easiest possible entrance and exit ... big, roomy eats pitched at exactly the proper angle for utmost riding comfort ... rich upholstery, very long wearing ... deep softly-cushioned seats that meaa pleasurable restfulness in a spin of 30 miles or a crossKOusstry of 5,0001 IN TRADE Sixes Bicycle Repairing Accessories Children's Wheel Goods LLOYD E. RAMSDEN 387 Court Street VICK BROS. High Street at Trade Maar m tocdjht and yom wttt mgrm thst no fctr a a (Aa mU mt mng soar atta va. 'l tti V a. L L L Ji: VICK BROTHERS HIGH STREET AT TRADE -Trr rW !l L V t O V E tt V A HD- , Prjl ' U O T O R C 'A ,ri t -;: 1 "ir-. -i - i ...... .. "mT
