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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Oct. 4, 1925)
JHE OREGON STATESMAHSATEM; QBECiQJi: 7 r t -m- - -f; . jsuND AY HORNING, OCTOBEK 4:iS25" - - - I-' : 4i V x LIIKS CIL' F US am Survey Shows : That MoIof isfs Appreciate Economy , of Renewing, Plugs T:.n : i Studio Director ; "A surrey recently completed by our own field .force, working la cooperation with independent Investigators proves that literally millions of motorists now 'recog nize the greater car satisfaction, as well as the economy, that re sults from installing'- new spark Plugs at least ofice a year.' ; ' That is the statement of F. B. Caswell, director of sales for the hampipn -vSparfc-Plug company, who has- just completed Y trip which carried him Into .practically every state in the union. 4 "The i automobile engines of &rly days, with their slow speed and low compression were easy on the structure of spak pings, even though productive of much fouling and operative trouble," says Mr. Caswell "Ai result, the n durance of a spark plug was con sidered a thing about which to boast. In fact, H was but a few years ago that manufacturers took -a! genuine pride-in the fact that the spark plugs they, produced wpulA function, - except: for ac cidental breakage and foulfngsal most indefinitely. t , , , 'But witfc ihe;jAtMufUoi of higher speed motors with, much . greater compression? :our. en gineers proved in the laboratory that, spark plugs, no matter how 'well made they might be, lost ef ficiency, much more rapidly, , r,. "Our company was able "topro duce plugs that would give better service for a much", longer time ' by the utilization of sillimanite In making the cores. But' our ex periments taught us that Wen this better champion plug was affected by the- stress of engine operation- it ' a. .' t. - I Phot 'J. J A. t Wffloimf StoetsT former' " Musical Director of the troriey WLW stu- : dios, bas been promoted to the posi Itkm of Studio Director.' ; Stoes came to WLW two years ao, and has since served, in various etoaci tiet, actint as Studio Direetor dur iag the mnmct pionths of this year. He is a 'graduate of the Cincinnati College of Motto and holds pott graduate dipjoms from that iostito tion. He ia not only n excellent solo Violinist, but has bed .consider- Starr- & Whitteithore . 343 FERRY OfflcUl Headlight SUUon ; Anto Electricians' COLUMBIA Bicclis ' On Easy Terms DOWN .. and .' i j lJ50 A WEEK ; .. Buys a j j - NEW BICYCLE If you're too small to. ride a bicycle See our complete line of chil dren's Wheel goods ; ; ; Lloyd E. Ramsden 387 Court Street! ible experience leader as well. hi as a orchestra Manager of Chevrolet Com- pany uses Umque Ivlethod' ! ot lyiaKing opeecn X unique address to more than 20.000 members of the Chevrolet selling organization . scattered throughout., the United States was achieved recently by R. H. Grant. i ien,er ab -sateg- tQaEaEern,- a: the Chevrolet' Motor company. ; Mr. Grant announced the open ing; of the Chevrolet fall selling campag'n by vmeans ;6f duplicate phonograph records which", repro duced. his voice In jthe shew room of every Chevrolet dealer, t . Under Sir. Grant's Idfrecfjoa the phonographic address plan' worked out smoothly to complete .success'. In eacb of ihe j thousanis of Chevrolet salesrooms .was' gather ed at exactly the , same bour an interested ' group of salesmen. Their ranks were augmented by numerous membere of , the Chev rolet organization inot directly In terested in eelling. wbo attended because of 'eurioslty over the nov-. eltjc" of lEe meeting. " ; ; r . At a' previously established zero hour" the thousands of re cords were started simultaneously and Mr. Grant's voice was heard in every state of the Union. 'The present selling campaign, the .most ambitious in Chevrolet history is of such importance that I wished to attend", .personally every, meeting of every sales group :said. Mr. Grant. "This being impossible,."! chose the best substitute the. phonograph. " "Thus every salesman received a pe.rs.onal message by which he was informed of all the campaign details. Through this campaign and because of , the gratifying Bales -volume of ; recent months, 1 expect that Chevrolet will do a record' fall business." GERMAN OPERA SINGER DIES HANOVJSR Maria Sophia Him-mer-Frederici, the first German Marguerite" of Gounod's 'Taustf Oied at-Himmelsthuer at the age of 86. From 1S62 to 1871 she sang in opera in the United States together with her husband, Franz Hlmmer. Shortly after her return to Germany she retired from the operatic stage; although prior to going to the United States obe. had only sung in this country for live years. ,. . Kafisan finds Two States . Fufly Regulating Hotels . TOPEKX1 Kan.-r-Hotel regula tion by commissions created, sole ly for; that purpose La performed in only twQ states, Kansas , and Florida, ; Phil E. Zimmerman, hotel commissioner in Kansas. has determined j .after making a surjeof the entire country. . The Iiotel Commissions of Kansas and Florida were created by .legisla tive enactment the same year, mi.-.-' .. ' '. - .... iTwe5tjf ""otherstates. hVe hotel regulation in some degree, Mr, Zttmnerman learned. -. . i'3tttlnspection,,and supervision 57 v.- '; sideshows ffoVlgkertu-ctiiel, he, aid; ; rSuc , .fctoMfrthe staia a're'perfofmedi bji:lprda of -heal(, tire Marshals,, public nti- litfts commissions, welfare boards Or other bodies." . Those twenty States are Mlnne sota, Washington, J WticonslnV Alabama, So4th Dakota, enrnciy. ' Idaho, Nebraska,,' Arkansas,. New Mexico, Utah, Oklahoma, Iowa, North 'Dakota, , Tennessee, South Carolina, Montana, California, Vermont and Ohio. ; The only things the lrls en to be sewing these days ara ta w4 ata, : ;r;-;.v. :4 was ttttned' into the insu lator! and the noints became nif- ted? This 'weakened the spark and" the compressed mixture was hot fired with, .sufficient rapidity tQ produce complete burning.... Xbas OX-qidwer and waste of fuel result ed. 'For a little period we hesitated to make these facts public but finally decided that the public which had been so kind in its patronage was entitled to know the truth. "Three years ago we began t6 explain in our advertising wby. It was desirable Actually necessary to renew spark pldgs at least once a year. "The idea was not well received. Both the trade and the, public took it for granted that so long as a spark-plug fired that was all that was necessary. ., "But the soundness of our state ments appealed to the , thinking public and gradually motorists came, to a realisation that it was to their Interests to discard spark plugs that? Had seen IjOVDOO miles of service and install new plugs. This climaxed with an advertising drive of our lasi May in Champion national change week,- jduring. which we urged motorists general ly to install , new spark plugs. A survey aniong the trade'stnee then shows that millions took this ad vice and. installed new spark plugs 4nring that period wnd that anany more have done the same thing since. "Dealers generally report such enthusiastic commendation from their customers on the results ob tained that they are j now urging all those who have not changed spark plugs so far this year to be sure to put in new; spark plugs before the approach of cold functioning more essen- weather as properly spark plugs are even tial in winter than' in the. warmer seasons." IRISH FINGER PRIST BABIES DUBLIN An increase in the number of deserted babies prompt ed the , union . commissioners to order that finger prints be taken of babies under three months of age who are discharges from the raaUrnUy hospital of Pelletstown, Tb-Vaotion "Was inspired by a let ter from Miss puggan, a woman 'barrister, ' who (pointed out that such a scheme would facilitate the lic44scpirerlng the . mother Or . zoster motner ot a deserted child, ' ' " Service , We not only repair your car pro" we give youl quick, reliable' service "Whether it be! a repair job or a' towing job you can . depend on the best possible service at reasonable prices - ' GIVE US A TRIAL ft .tssr -. . . t j THE KJS70m$MSR f; -G. Coffey S. M. ttajes- . - u .CV -X -'Noxt ta Certified. Motot Car Market)" . - '-- 1 " . ' ' " ' " "M ' ' .'-XLL,- LIJ L. U ' II I Jl I l.lll. II II Ifc llll jl. IIIJl l.lll'. I 1 . 1HII..I II I I) . ... ! 'I ... ..I. " .1 j . . , , u.. ...... 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