1
TIE? OPGONSTATES? TANf-SALr!" lOFGO:T :
SUNOAY-J.IORNINGAPRILk 2W 02
" - y-
J
I,
uSTlCKERS TELL OF
nmm era
Loclf Manager of Western
Autcr Supply Company
Looks for Big Year
That 1925 la a prosperity year
Is the big thought which the "West
era Auto Snpply company has un
dertaken to put over in the mlnda
of the citizens o Salem ns well
as other cities of the west, in
which the company has establish
ed a store.
-i As t nart of the nniTiim. tb
u .'.'
t mpanr nag naa printed a quan-
V 'Jty.of the slogans in the form of
j fa inflow l stickers which read
1 9 1 5 - Prosperity . -Year.'? . ... neaa
lacards are furnished free to all
persons wno wish to conrey the
idea t'uat the ensuing year will be
one of prosperity, and so that all
who obserte ..the "poster may i, be
guided psychologically to see the
opportunities for better business.
In speaking of this campaign,
W. F. Watson,.-loeal .manager of
the Western Auto Supply company
says: . .. .1 - .
''General Indications point to
ward a healthyfc;,prosperous year.
This wave ot prosperity has al
ready started- in -the-safe t and Is
gradually -,moring westward be
cause of the-few "minor-setbacks
which we in the west have bad in
1924, he getieraT public has per-'
mittedttself 'to lapse into a.jes
slmistlj state of mlnd'Adverse
trivial; conditions loom up- like
mountains, so -while In this frarme
of miid. the buying public Is blind
to th-'faTorable conditions 'which
appear on the business horizon.
"It is high time that the-pessi-misUv"Jay
aside their blue goggles
C ena aamu . prosperity u at
heir very door steps. If we look
fprward to prosperity, believe in
y roserity, we will, in proportion
prosperity. On the other hand,
however, if we anticipate It busi
ness" standstill and inrlte "depres
sion, it la certain that " we ca
bring about just those conditions.
"Ik-Is jbur contention that while
in this state of mind, the general
REPAIRING
: Done by -Hour or by Job
STORAGE
By Day or Week
BARRETT BROS;
r GARAGE
1999 N. Capitol. Phone
Formerly. Texas Garage
3
ii R member Thlat
n as-
sure you Ea'y Starting.
Clean Comburtion, frlax
J imnm Power Full K&lo
; age I :
w. r; sPEa:
! ' - . .... i v ri- -
; " ' ) I izc '! ; : -:- '.:.:.:.:.'.:. ":s
..--:! I fO- ' ' .
I I 11 ,
' Distributor
t
Salem; Ore.
Phone 21C2 -
4-1 I ' TH!
1
With the thought in mind that
1 ? I Supply Company is distributing to auto owners, a sticker bearing the slogan 1925 Prosr
I one of the placards oh the rear
public? will lose sight of -the op-
portu'nities whlchwTTI ""pre3ent
themsflYes In the very near' f u
ttfrerThe buying-Dubliir-win-not
appreciate the .coming uaf good
tiioes, I because ; they - will snot be
prepared ; for it and will ; not be
ready to make .the most of the
favorable' conditions "which are oni-
our very threshold. ' i -
'Thi3 is not a 'one man, or one
organization undertaking. In or
der to have the desired effect In
the . community, the 'campaign of
prosperity must receive the; sup
port ; and concentrated j efforts of
every iclvic -body, -of every ' com
pany 4nd individual."
The prosperity, stickers may be
obtained at the local branch of the
Testefn Ahto Supply "company,
and aj quantity win be i mailed to
any company or; Individual re
questing them.
it
MA'Y TOrKlSTS t T
Johh- Williamson, owner of the
Lbhe IStar
Service Station
and
Auto, c
amp grounds reports
that
there are many, t .tourist " passing
through ., Salem now. ., He ; States
that there is an average of abont
eight 'stopping at the SLbne j. Star
camping ; grounds each ight.
Most , fill of this? number , are ac
comodated in the cottages oo the
grounds. : ' ' : ' ' v- :-i ' .
Ton Caii Depend Upoxi
'GENERAL ! ; :
'TjEST- recorHs 8how that as between" thb
quality of the first shipment of GENERAL!
Gasoline for motor car use, which arrived here more
than U year ago, -and. the shipment which is- being dis
triblited by our Independent Dealers today, there is
no HiOferencef : . ':v ? ' ':;; 1
. In !oUer worday . GENERAL remaina tincfaanged. . It
is tne "ame "peppy, clean-burning, power-giving, 1 old
" fashioned gas that ' first 'sold itself, ' on its merits alone,
. t6 thousands of motorists in this territory.
Most drivers appreciate this great dependability f
. GEERAli fiey Kke to teovv-thaf ttie GENERAL
that kocs into .their tank: today! will bfe the same su
perior fuel tney got six months ago. Spring, Summer
cuiy: season you can .depend -upon GENERAL. 1 :
is rilanned for tKe purpose for which it is sold. !
Soldi Only by Authorized Independent Dealara
"Fill tip Your tank and Let Your ENGINE DecldtH
the year 1925 will be a big prosperity year, the Western Auto
Balloon ISres
Genuine (Not Semi) Balloon Tires
Big
j ; ' y - ' --.t . "Much to Increase Popularity
f ' . r ... - - -
t i t
By
far the most- important
development in he tire industry
haa been the balloos, or low
pressure casing. Practically every
ear manufacturer has adopted the
balloon as standard . equipment,
and there are whispers that the
largest producer of light cars la
the world is likely to adopt -Its
use, - - -; ' '.' ' - -
The first experimental tire con
structions which ran be classified
with balloon tires were made in
October, 1922. Thus in two years
there has been almost a complete
change over to low pressure cas
ings, f Better than twenty per cent
of our vsales are. balloon tires, In
dicating that the balloon, casing
has met with wide acceptance by
motorists, j . ' i
I The basic prmciple pr the bal
loon tire is a larger air volume,
which makes , possible a u thinner
side-wall construction, and lbwer
air pressure. Riding on low air
pressure insures a riding comfort
Y,.
lift A Jk.. u.
Popularity
Feature of the Year
to Fit the Regular Rims Had Done
that flie motorist has been quick
to appreciate, and-it is! this factor
that has been responsible
ready acceptance of ,the
for the
balloon
I
A . motorist can now. purchase
genuine balloon tires for his car
still using the original jwheels and
rims, at no additional cost over
the' price of the old high pressure
type of "tire. V '! '
: UPHbLSTERY
?In ( the stress of competition
among motor car . manufacturers,
cheapness of materials j which' are
depended upon to give I both dur-
? ) 4 i -. h I
able wear nd ; luxurious I. appear
a ace unfortunately has (come "into
the: automobile industry.
! Because of " this," "wiser buyers
now look .beyOnd the pries, .to See
what Quality of material has been
used to provide those things which?
standout m the finish and durabil
ity of; the car, . , ,
; Genuine mohair, is
expensive.
Yet: is is the best material made
which, in closed cars, j will give
unending wear, will not mat down,
aid will continue to hold! its rich
asoearance. Silky mohair in
Studebaker cars, on
cushions.
doors and head-lining, has helped
that tar materially
to
gain
i '
i ".
Its
reputation.
yALTnn p.1 chrysuer's
PLANT, TREES ALONG HIGHWAYS
The
oerson , who goes ! to t
France for the first time .and in
fad to other European countries
-4-HoIland is a good- example-43
aiways impressed with I the way ""
iri which all highways are lined
with '( trees. It is a .. beautiful
sight! .v And it is also an object -lasion
for America, t
Various' Cif orts. have been made r
ia America t line1 our highways
with tri. A real inatioarwide ;
1 effort should oe made to-beautify
these roada .Motorisg, erganiz.
ationi in every state should take
the lead in taking step to .have; ,
ttees planted 'along the main
highways of their respective
states., i : . ; -
Each state -should select the -best
trees for the highways,
Washington, the Evergreen State,
will of course, use fir trees. In' '
Rainier National Park -near Se- '
attic and Tacoma, for example, '
SPECK GIVES SOME
FAGTS ABOUT OAS
.4
Locai General Gasoline Deal
er Gives Some Interest
ing Facts About i Gas
'Very -lew gasoline users realize
the time and energy us4d by the
large oil companies in placing
"quality"; first In tneir products
states WgiiL Speck, dlstfirutVr of
General Gasoline, Salem', "in the
case of General GasoUn, which
is becoming so popular In this
territory,' they . worked for years
to place the quality in their pro
duct, and now nothing is left un
dona to . insure - that . this same
quality' Ts malhtalne'd. . ! 5
J know Tor 'a. certalnty,T Mr.
Peck states,. !that the quality , of
General received the last; ship
ment to .the Portland distributing
stations was the same as j that
received 1 in the first , several
m'onth ago.' 1
: 'Nor-dov they use a;ny gliess
work in '.proving . the quality of
their gasoline, , but keep a (com
plete record by means of a series
of distillation tests.. . J J t
' , "These tests are madt not only
during' the refining process, but
before s'hlps'arid' also during stor
age. ' ; . ; " ! ' ' ' ' ; ; ?;
; "As an example, every ship
ment of gasoline is tested before
It is pumped aboard the tanker
and again after reaching
Portland storage station!.
; their
'Still another ..test is , jmade of
each lot before . it goes to the
principal distributing stationsthe
refining, process of General Gaso
line is acurate and dependable, so
much so,! that "the' test has shown
that -there is" not the slightest
variation between their first ship
ment to ; Portland and the last
It 3 beeausa c! Ms upusual re
fining process tha t their product
is sufficient dependable to jallow
us to tell the motorist1 confidently
to 'fill up and let the, engine
decide.' i :
"A good gasoline requires many
peculiar qualities it; should start
easy, so it.! is . necessary! for! itto
have sufficient, of the vary light
factors to vaporize easily and
ignite quickly In a cold: motor. It
needs to have an evn range of
boiling points, so ' t that it will
ignite and burn evenly and give
a steady power push. Because the
heavier factors in : the gasoline
contain, the greater number of
heat units, and one " t h'e'refofe the
greatest ' power factor, it should
have as higher end pbint as is
practical.
s,"After a period of years of care
ful investigation and experiment
irig .the General Petroleum corpor
ation has been able to place on the
niarket ra gasoline wjilch has the
necessary . requirements.. , The
motorist Is now able to secure a
dollars worth of gasoline for every
dollar spent. v ;. j
t'frheTdislrifiutlcm.of their! gaso
line to backhelr. product to the
limits, because they really; believe
in it. - ,Theknights of Jthe green
anil white.iigns not only deliver
gasbline, but they add that extra
touch of service and j attention,
wth a .pleasing smile, that ap
peals so strongly-to the . motorist
ot foday.-1' ' . f ' 4 '
Chevrolet Is "Producing
j ' IRecbrdt fiumber of Cars
"I DE?TROITi'Mich r. AprU ..2 5 -The
Chevrolet JMotorcompany Is
producing this month'an April re
cord of 55,299 - motor j'cars and
trucks, or more than 1 2,0 00 -for
each working "day. " '
4 This monthly schedule, planned
also for May and June, has been
exceeded only twice In the com
pany's history. - ' 1 v, '
At the present- rate Chevrolet
will produce Its "two millionth"
caV early this f alL It will' he the
there are some ef the finest high
ways in the world and;ther are
made beautiful because of the
'marvelous, stately fir trees which
line fltem... j! . .. v..
;There is real merit tO)thisJdea
and I would like to seel It furth
ered ' by " every community and
organization interested in a more
beautiful America. We have a
wonderful country. LrVs sake
if more beautiful. . i
- i i . -". ; - -
The "motor . car ; has, greatly
c implicated modern civilization
and Uoas 1eea responsible for
making all - the more necessary
the" every-diy "use " of common,
- Tgardenr variety of rourtesy. The
courteous motorist u -a.tnonghtr
fnl motorist.-always respectful "of
the rights of the pedestrian. And J
tne .courteous peaesirian , is al
ways thoughtful of the rights of
the motorist. Both have rights
and both should be respected. -
first three-speed gear 'shift type
of car to reach that total.
Of th cars being mad this
month, 43,556 are -destined for
domestic sale,, 5,234 iare to' be ex
ported and 3,500 are to be built
at the Chevrolet plant In Canada.
Acceleration by the demand for
the Improved new series with re
finements previously obtainable
only in cars of much higher price,
the Chevrolet ' production has
mounted rapidly since January 1.
The capacity programme re
quires approximately :17,545 work
ers at the twelve Chewolet factory
and assembly .plants throughout
this country. ' I
;.? The popularity of the new Chev
rolet models i-has developed a
unique situation In j which ' sales
and production figures practically
ar identical. Unfilled orders oh
hand indicate that production for
the next three 'months, even at
the high pace set, will fee absorbed
at once.
AUTO PARK FIGTJRXS
Registration oZ cars at th
Salem municipal auto park, were:
1923 .... 4,535 I
. 1924 5,896
This shows an Increase fn 1924
of 30 per cent. over 1923.
) How About This Year?
If there Is the same Increase In
19 25. oyer ...the year j 1924, there
will register at the auto park ths
year, 7,664 cars. . -
Other Auto Camps
With the auto camps : In and
near Salem, it Is a good estimate
to say that the people traveling In
9 ,0 0 0 cars will stay over night - In
Salem - - '
3Iaybe 40,000 Visitors "
It Is estimated that i"0 per cent
of those who tour in autos, are
looking for a new location.
. The Oregon Statesman., First
with International, national, state
and city news. Subscribe for it,
then renew your subscription.
Ford to Have Assembly
' Plant at French Capitol
DETROIT, jMichJ April 25.
Edsel B.' Fordi"" president of the
Ford Motor; company, today con
firmed reports" from "Paris an
nouncing that the company has
acquired-property and - buildings
for the establishment of an assem
bly plant at the French capital.
"Negotiations ior; the. acquisi
tion of the Paris property, which
have been under -way for some
time, have just been 'concluded,
Mr. Ford said. We will at once
begin making additions and necessary-
alterations jto meet our
assembly requirements. ; . , ,
? "Production at the new plant
probably will start . jiabout August
1 and will provide for the assem
bly of 150 cars and trucks a day
according to our present plans."
;The Paris property,, which has
an area of approximately 16 acres.
Is known as Ozylithe, a plant for
merly devoted to the manufacture
pi ozymnic products, , located ,on
the ban- of the Seine river and
about five miles out from . ftie
heart of the city. . .
, ; While the present f actory build
ings, with, a floor space of 100,
.000 square feet, differ somewhat
from the type standard with ..the
F6rd Motor company, they "" are
welt constructed and will need but
few alterations. Plans include the
construction of an addition which
will add 85,000 square- feet of
floor space in order to permit in
stallation of equipment necessary
to carry-out the Ford system of
progressive assembly.. This equip
ment will Include an: assembly line
mbre than 400 feet Jong.
iiocatlon of the plant on the
Seine at the French capital will
permit all . -water - shipments of
manufactured..' automobile parts
'far J &
Plenty ol them right in
- , . --)' , .
town enough. bad spots
to wreck any tire's tem-.
' . per, but
Cheerio! -The
Seiber-
ling All-Tread
will pull you Into 'em,
through 'em and out of
em' and heTeri lose " a
smile.
ZOSEL'S TIRE
i;'SH0P4 "
ICS ontii Commercial
PIIOXE 471
)
r , t r
rr
Li A
tm.M i--J VON-rC i. it .j
th Sliding Gear Tra7i$missicii '
- . , ! ' : - "
AllSteel i Body ee.Big Ppwer.oDiso
Type Clutch Extreme Economy
Great Reliability I Easy Terms
See Your Local Willys-Overland Dealer
i !
from this country in which Ford
ships . will participate vjrhen . the
company- enters trans-Atlantic
shipping, a new departure expect
ed jdnrlng the coming summer.
If,!"!, wi'HM''
' - - 1 CL
A Body for Eery! Business
vVheri yol buy a GntoH1 brothers
Truck yoii Have yoif choice of tKc
largest line of standard bodies in the
. - industry.! Wnateveryour require ; '
iJments may be,; Gram -Brothers
can supply you at .minimum cost.
1 Ton Chassis, $1360;
i Delivered
"; V ' '.. .
Bonesteele
474 S. Commercial.
J . v.
Leads TFh Held
The enormous: demand and increased
production i enables PHILCO fnahufa'c
tiirefs to again lower the price of
PMLADELrHIA DIAMOND GRID
''.., BATTEIUE
You can now, get a PHILCO at prices
lower than just an ordinary Battery.
r 00 Arnrier Hoiir Batterica '
' AS LOW AS
f)
E: H. BURRELI
ii . -Battery
and Electrical service
' J
Ships carrying automobile parts
will dock . t' .-k Havr,. , where the
cargo ' will he. vtrans-shipped - to
barges tr delivery, to the plant
at Paris. -
f
i .
.a
Ton,
i
9150S
Phone 423
Motor
i i
MMffiHERS
SOLD BYDODQE PHOTHZXS
DEALERS EVERYWHERE
.95
.7