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Pages One to Six
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Automotive
Radio Churches
SEVENTY.FOtmTH YEAi
SALEM, OREGON, SUNDAY MORNING, APRIL 5, 1925
I ' ' ! l .1 i I I a, , . ,
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USED CAR PLAN IS
ADOPTED BY F
D
Guarantee to Be Placed on
Used Cars as Wei! as
New, Ones
One of the most Important steps
yet undertaken to protect used
car purchasers and at the same
time place' the handling of such
carr on a more business-like basis
is the announcement by Edsel B.
Ford1, president of the Ford Motor
company, that operating under .a
company plan Ford dealers will
hereafter place a guarantee upon
used Ford cars disposed of by
hhem. ...... y,-
I The Ford Motor company is the
vTirst ;large automobile concern to
Vike direct steps in the matter of
used cars. Inasmuch as there are
about as many Fords in operation
in the country as all other makes
combined, it is apparent that the
action of the Ford Motor company;
will exert a wide influence on the
marketing of used cars and in im
proving conditions generally ln
that phase of the automobile busi-j
ness. .
"Every used Ford car represents;
so much unused transportation;
and is of value 'to someone," Mr.
Ford said in his statement regard-!
ing the plan. "The Ford dealer;
through his position and intimate!
knowledge! of the car certainly Is
the test judge as to the value -of
this transportatidn-j the best ! to
determine j a price on the mileage
the ar m&yiyet be expected M to
deliver that's bis business. . i I
"With this advantage the Ford
dealer is j prepared to give his
usedj car customers benefits J not
likeljr to je obtainod elsewhere,
If recondition is necessary he j has
the ' Work dose by trained , Ford
mechanics using , improted equip-
mentj and genuine Ford parts, and
economies and advant
able to offer the used
purchaser! at low cost
guarantee covering its
with! these
ages j he is
car $o the
ana with a
mechanical fitness."
. The plan becomes
once
used
and places a
effective I
guarantee j
at
on
Ford! cars purchased from
authorized! Ford dealers thereby
insuring proper mechanical opera
tion under! ordinary conditions, j j
. Inj assuming the direction and
supervision1 of this plan to be car
ried but byj Its dealer! organization,
the Ford Motor company feels
FIRST OF NEW NASH IN fc)REfc5N
Mrs. Chas. Hodkins, of 885 N. Summer,! with her hew
model 134 4 -door 5-passenger Nash sedart. This is the first
Nash of this type in Oregon. U
that Jit is embracing
ity (jo , be of greater service to
an opportune
those who purchasei
cars.
used Ford
Nash Distributor Visits H
The Kirkwood Motor Co.
' I j Hi, - il 1 N
Charles w. Wentworth, mem
ber pt the firm "Wentworth Ir
win Inc., of Portland, Oregon dis
tributors for the Nash automobiles
wag in Salem Friday! confering
with I Fred Kirkwood of the1 Kirk
wood; Motor Company, Salem Nash
i - L ; i; j ; L
dealers who have just opened up
in their new location at the cor
ner of Commercial and Cbemeke
ta streets. iMr. Wentworth is very
enthusiastic over the new Nash
models! and says that his company
think ! that they are extremly for
tunate in I having the Kirkwood
Motor! Company for the Salem dis
tributors.! "The company have a
wonderful place now at their new
location and certainly can do jus
tice in displaying our cars," said
Hariey-bavidsoh "
Limited States, w
Mr. Wentworth.'
Harley-Davidsori to Have
Spring Opening April 6-1 1
dealers' in the
ill be held next
week April 6th to 11th. according
to Harry WT. Scojtt, local Harley-
Davidson dealer.
held' all week anjd special invita
tions are sent out to all motor
cycle riders and
call and visit the
Open house Ms
their friends to
store that week;
Harley-David sort spring opening
an event that' is observea by all citement for all.'
all the latest model machines-will
be on display at that time. .
i Special entertainment will be
provided all motorcycle riders.
The main event at Salem will be
the Fox and Hound chase that will
be staged Saturday April 11th, at 6
p. m. This is ah event In which
all motorcycle riders can take part
and. furnishes much fun and ex-
4
-ill
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" - ' . !!' ' If;' !.;"'' ! ! ..-r . . - i ? . .
The
1 1 ' ill
II :
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! I
h
Be rbaming in the gloaming
! Oi basking in the sunlight of day
The showrooms of Kirkwood Motor
Will drive your cares away, u ,
arranrrement of brinht and tempered Ifeht
Will melllow to terms you covet.
But greater still
Are joys that thrill
In Nash, in Hupp, that comfort. 1
Come, look
I
mi -
the models over with the personnel of our
organization atid enjoyi the surroundings with us
H:,
Music Saturday Afternoon
and Evening
OPEN SUNDAY
WOOD MOT
I ! ' ' ; ' -. f ' f . ' ! : ' ' :;i !, !' ! . j i - ,: . . , : ;
Commercial at Chemeketa Street
OTu
CO
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i f
a
OiilES
JTSAFETYFIRST
Parts for.Cafs Rejected Be
cause TheytAr6 Not Up i
to Specifications
Just as the ra
lroads hare
adopted every , conceivable' safe
saard to protect hninan : Jives, ".so
have the large 'motor car compa
nies incorporated every device aid
method of inspecting material to
protect the lives of -both car own
ers and pedestrians. j
Though ' the obvious features
that! the! progressive! motor i cftr
companies, have incorporated Jn
their cars( to protect human life
are well known, equally important
wori of their metallurgical depaftl
mehta along this JlneJ is very little
knonV Yet every - automobile
metallurgical departmefat not' on(ly
Baves lives through the rigid tests
and Inspections ' of the materials
thati' enter into the
manufacture
of any car, but also aves expense
of 'repair bills by1 rejecting defec
tive material before it is built into
the car. A broken prt may mean
the snuffing put of a human life
or a large repair billi
The metallnrgicai department
of the Oakland Motor Car com
pany, for instance, rejects practi
cally 18 per cent of the shipments
received each month as not beipg
up to specifications. '
As an example of tests given by
this! department, 90 of the 4JT7
shipments received fn one month
recently? were rejecled, while ,in
another jnonth 79 j out of 40
shipments received were rejected.
These are typical averages of re
jections per month. j
"This does not mean thaV all
these rejected shipments were
scrapped," explains ,C. F. Smart,
head of this department. Ont of
the 1 79 'shipments rejected, ! for
instance, only 24 were rejected
outright. The others were reject
ed because they did not come fip
to .'our specifications in every je
tail. Many of them were re-worjk-ed
by the company that sent them
or by our company."
"The i size or cosf of the part
has nothing whatsoever to do with
our tests'. - Often a vry small part
is vitally important.) For instance
we "recently rejected a shipment
of piston pins. Pislon pins cost
very litUe, but a broken : plstpn
pin can easily cause $300 damage
to a motor. Steering arm: ball
studs cost but little, yet If the
material in them is defective, Jt
might easily cost human lives." I
The Oakland metallurgical de
partment makes chemical, hard
ness, strength, shock, and salt
McCLAREN 1
CORD J
i .- . 1!
Stages, Salesmen and ;
Deliveries Vsti Tbcm . (
Do You?
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I m
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"Jim
Smith z Vatldrb
SNAPPY LEttVICU
spray tests ( for nickel p'ating)
in addition to microscopic exam
inations. !
m This department has three main
functions: to cheek or designate
materials specifications that cone
from the engineering department;
to test samples of natri3l for the
purchasing ! department; and to
check and ' test material that Is
delivered before it is aetnally
placed In. prodnctloh. '
MOTORCYCLE SALES
SHOIBIGinHSE
Month of Marcii Sets New
Record for Local
Agency
, Business is gooc, Bays Harry W.
Scott of the Salem Harley-Davld-son
agency.: ' The month just past
YxAs broken all records for the
month of March of any year that
we have been in business. A to
tal of 18 sales were made during
this time and prospects for. tho
future are the best that we have
ever had. , " 1 '
Reports from all parts of the
northwest Indicate that the in
crease in business is general, as
all motorcycle agencies are report
ing a marked increase in sales.
y Here lies the body or Jim Lake.
Tread, lightly all who pass; he
thought his foot was on the brake
but it was on the gas. I ' '
coram to ee
: HELD IN DETROIT
Automotive Trade ; - to Be
Shown Latest, in Repair
Shop Facilities .
To
show automobile repair
shbpsifhow they can. make money
without; added cost ! to customers
is to be the purpose of the Secorfd
Annual Automotive Service can
ventlod and Automotive Mainten
ance Equipment Show which will
be held in Detroit m the Generil
Motors building. May 20-23.
"Service at a Profit" will be
the slogan and all of the addresses
and papers at the convention will
bear on the three elements bear
ing onieconomical operation the
selection of the. right men, meth
ods and materials. !
"Th personnel of a shop," says
the convention announcement
must be competent from the man
agement to the riechanic; policies
must be such tliat attract trade,
and- the processes such as to in
sure satisfactory j work in a mini
mum time, so that . prices charged
the customer may meet competi
tion. Owners of: , cars and trucks
are becoming mOre and more as
tute in buylng'their repairs, which
is fortunate tor loth the industry
and users. The lower the, cost of
maintenance can be brought the
greater will be ihe ' use of motor
transportation, which has become
such a vital part in the economic
welfare of the public." t
"The great success of the first
show and convention a year ago,"
the shop management states, "as
sures that the trade will look for
ward with eagerness' to its repeti
tion: this year and a very large
attendance is expected of all those
who are engaged in dong repair
work for themselves or others.'
The show a year ago had 105
exhibitors;.' 2600 visitors passed
through the gates, and SbO regis
tered as delegates to the conven
tion. -' i. . " i i
r t
PLACE ORDER EARLY
'.'Many thousands of i motorists
will be disappointed in getting the
particular car they want unless
they place their orders for sprjng
and summer delivery at once,"
said Alfred Reeves, general man
ager of the " Rational Automobile
Chamber ot Commerce, who re
turned today from a trip to the
various automobile factories.
. "The leading car makers," said
Mr. Reeves, "are now having all
they can do to keep pace with
orders which are coming in and
many are already behind the retail
sales demands.
"Production schedules this win
ter have been much lighter than
last, with the result that there
were very .few vehicles Jn dealers
hands in anticipation of the spring
trade Furthermore, the early
spring Weather in most parts of
the country has brought "buyert
Into the field more quickly thai
last year."
X$ja v.- . . jM -. ' - '
A THIS T '-' '."-'
GREATEST i r i j i j
ESSEX i U I !
VALUE ftJ--ff
You Cannot Get Eijiial Style
Performance and ! Reliability Within
s of Dollars of Its Price
Hundred
Essex is a. to tally different type. Its advantages are
exclusive because patented.; It gives results never
before attained in any car;
... , , . y ; i ' ' .-
"a Low. price; withont disappointment in looks of
- reliability, , .!t -j ! -Tl " "
Economy without sacrifice of performance. I
Stability an highest readability without un
necessary weight; y i ,
The ridiitg ease bf large, costly cars. The handl
ing ease of a bicycle. Utter simplicity in design.
The lowest maintenance cost, we believe, of any
. 'v)'b car in the world;,:' : '; ;;j ; ' . '
A Car You Will Be Proud to Own
These qualities "make It the most
wanted and largest selling car of its
class in the world. , ,
It is the finest Ecsex ever built. It
is the smoothest, most reliable Essex
ever built. It' is vthe best looking,
most comfortable riding Essex ever
built. And the price, because of vol
ume, is the lowest at which Essex
ever BOld.
Surely you cannot be satisfied with
less than Essex offers when its cost
is but little more than cars of the
lowest price. J
Cldsed Cars in the World
- FRED MJ POWELL
. . LioTon cars
Corner Cpttage and Ferrjr 4 Phpriv 2l25