T11C OREGON STATESMAN,; SALEM, OnECOIl
SUNDAlt lORlNG, JANUARY : 15, 1 025
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Trade Marked Gasoline Sales Good
A KEW derelopment of great In
terest to motorist has recently
put in '.its appearance "in the
form of trade-marked.' certified gaso
lin. This is a new innovation and
a radical departure from the old
methods of merchandising gasoline.
The "trade-mark feature is extremely
noTel. In the past it has been neces
ary for car owners to depend solely
on th honesty the gasoline dealer
t to supply him with the proper gaso-
jline. (.;... i' : 1 I 5
This new feature, howeTei", makes
! all substitution impossible; aa the
. gasoline has been given a distinc
tive blue green color. So that the
motorist may be assured, that fie is
getting what he calls for this gaso
line is sold only from pumps having
visible glass bowls so that the color
may be seen. . In - ;
Another unusual feature bf tW
idea is that while the gasoline itself
is colored it will not stain or injur
even the finest fabric
The idea of tinted gasoline should
prove extremely popular as the ca
owner is Mcertified' against substi
tution of inferior grades of gasoline
and as a consequence wiU always ba
assured of a. uniform grade of.fucl
no matter where h jnayba ' t
fin'JTOIJ CHEVROLET
no ni
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cun
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Many From Salem and Vi
cinity Call to See Latest
Improvements of Car
From 300" to 500 people have
visited the display room of the
Newton Chevrolet company each,
day since he arrival, ef the new
tar. Only the touring model attd
a chassis is here but there has
been- almost a continuous string
of people in to see them. .The
closed models are expected to be
here soon. An article taken from
. the "Automobile Topics" . about
the new Chevrolet follows:
Chevrolet, most prolific produ
cer of the General Motors string
and one of its mainstays as a
money maker, enters 1925 with a.
brand new series of ars. .The
line is complete , built on a single
chassis, materially improved in
appearance, and priced at figures
carefully calculated to assuife its
position In the hotly contested
field of low-priced competition. -"
With Its improvements, the! line
Is now destined to attract an even
greater volume of buyers f ronjt the
ranks of products of higher cost,
and dealers holding the franchise
are congratulating themselveis on
1
l a in
the opportunity I that if holds in
store for them in this PrestpecL
For it is an undeniable fact; that
with the increased crowding of
streets and highways former buy
ers of larger and more luxurious
cars are now leaning toward the
compact, light and good looking
car that is easy to buy and cheap
to run. I - Jr ,
Another opening in the ranks of
higher-priced car purchasers is
that of the owner of a fini car
who .wants a second machine to
run about in, saving wear and tear
on the more costly machine All
told the market for cars in; this
field is widening ery rapidlyi and
the 'engineering and sales forces
of. the Chevrolet Motor Co., i have
completed plans for making t big
dent in it. f M . $
-y This ls how the new lin has
been disclosed to the dealers: I
. "A new Chevrolet more beauti
ful in body lines, more room j and
comfortable, with a host of; new
mechanical and body j featu)res-f
has been announced this week by
the- Chevrolet Motor -Co. frh new
cars come in five body typejj, the
touring, roadster, coach, qoupe,
and sedan,' and are being shown
tor the first time at the KewYpt;k
show.- ! ;; " 1 1 ? : : "
"There is hardly a i f eatipe of
the' Chevrolet that is not ner, im
proved: or re-designed, ;while mdst
of these features are of the type
and quality characteristic of; high
er priced cars.' J j j
The following outstanding fea
tures are to be found on I these
cars:: i- 1 : : . I ( --i 1 :
"All models! have full .sfreain
llne bodies, with refinements in
design which makes theni. the
most beautiful. cars Chevrolet has
ever produced. :f j f: 4
' "New clutch of . the, dry plate
disc type, completely enclosed
with fly-wheel.! jj f;.;-Jr :j "
'- "New axles rear axle sis Jen
tirely new of banjo type coijstruc-
one-piece windshield, with regula
tor located above this windshield
and automatic windshield wiper,
controlled; from the! dash. ( This
new windshield . affords unob
structed vision end perfected ven
tilation. lAU closed I car j hate
new type petal door checks, op
erating at the tops of the doors.
The windshield In j the open) body
has been so changed ftbatj the rub
ber weather-stripping between the
upper and lower windshield can Jn
no way Interfere with vision. -
There are dome! lights in coach
and sedan and robe rail In the se
dan. All body types are equipped
with cowl ( lights and! new instru
ment board, refined and designed
for maximum leg room, j j j
: All bodies are finished in Duco.
the new and lustrous! finish which
retains its! glass Indefinitely and
Is practically impervious to ; dam
age. Chevrolet Js ! j thej lowest
priced car; to introduce Duco fin
ish on all Its standard body types.
: Another innovation, particular
ly in the pow-prlcedj field! ; Is the
finishing of all Chevrolet cars ;in
colors. The touring,! roadster and
coach are
blue; the!
blue with
while the
the lower
finished inl a rich; dark
sedan is! aquamarine
upper panels : in black ;
icoupe is sage green on
panels! aod hood and
black on the upper panels.,! Fen
ders on all the models are enam
eled in black.
SALEM DEALERS
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El TO CI H
E
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WALTER P. CHRYSLER'S
kECKLESSNESS NOT SPEED THE REAL JIENACE
fTBTATM ritv recently iin-
stalled trafSc towers for jthe
regulation of motor- vehictlar
mrA nHlMmii traffif! and ; for ithe
safety of both. Merchants along
the street where the system was jput
into effect complained that 'motorists
;no longer looked at the shop Win
dows but instead watched ;the lig-
- oals. ' '
Comment is hardly necessary but
it might be added that traffic regu
lation and control is simply the bu-
nrss ol protecting numan uvea.
Tii- nunw in America
a . -with laws
avi Mais m v w "
limiting the speed of motor velujcles
and substituting laws rwhkh puhish
severely for reckless driving.. The
Committee on Traffic Control of; the
National Conference on' Street jand
Highway Safety, in its reportj to
Secretary Hoover, urged that reck
less driving and other-flagrant dis
regard bt the rights of others? by
any user of the streets or highways
should be vigorously and unceasuig-
y prosecuted. "" '.:.:. '
as
TK.r im a frnirral nrartirp In dt-
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scribe an accident as an autotnobile
accident if the vehicle colliding1 with
the automobile is lighter in freight
than the motor car. Under thi sys
tem an automobile may be parked
with no one in it, a wagoti may run
into it and the accident will be de
scribed an automobile accident That
seems hardly fair especially these
days when so' many people, seem to
be busy calling attention to the ek
i tent to which people are killeji and
j injured by motor cars. :
, : And here is another thing, f It jis
4 only fair to the industry and o ie
motor owning public that statistics
i about motor fatalities should explain
where the accidents toolt plaCe. alt
will be interesting to note to what
extent accidents take plaice In the
crowded cities. The truth is that
in most places in the United fStates
the operation of motor cars ii nota
. bly free from many- serious; acci
dents. . - hi; : 'i 5
The- automotive industry LhaSj a
right to ask for fairness in the dis
'' cussion of, automobile accidents.
1
BANG XAl
'fTi .in';-'- 1 Jfgfr
tion and with 5 one-piece pressed
steel housing.-
"New springs of the semi-ellip-tlcal
type, longer and easier rid
ing. ! " ; - ! :"'; I ; ;
"New and heavier channel steel
frame 38 inches longer, with five'
sturdy cross members. ;
"New improvements In the al
ready famous Chevrolet motor,
such as heavier crankshaft with
larger connecting rod bearings,
longer and; larger ' center main
bearings, shorter intake manifold
bringing the carburetor closer to
the cylinders, insuring better
carburetion and easier starting;
rocker arms and valves completely
enclosed. .!'.- J !
; "New Harrison radiator; shell
Lof highly polished, non-rusting
airplane metal: l i '
All open models have rede
signed windshield, with very large
upper panel to permit unobstruct
ed vision.- " - r i - ' 4 f : i'j !' t
"All -closed ' bodies equipped
wth 'VV one-piece- windshield
and automatic windshield wiper.
"All closed bodies built by Fisher.-;'.
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"New bodies roomier.
"New instrument board, with
more convenient and beautiful
grouping of Instruments." ; j
While the new radiator remains
the same- in soze and capacity,
the material and appearance of th
shell has been radically changed.
In place- of the former enameled
steel shell, the new radiator shell
Is made of airplane metal, which
is non-rusting because of the com
position of the material used,, and
has all the beauty of nickelj I
The clutch has . been 'changed
from a cone type "to a perfected
single plate, dry disc design,
which requires no lubrication. This
hew type makes for easier opera
tion, smoother engagement, more
positive drive and longer life.
The rear axle is entilrely new.
In ' its construction, the different
tial complete with the ; ring gear
and pinion are mounted as an in
tegral part of the third member.
in what is known as the differen
tial carrier. The new stamped.;
one-piece axle housingknown as
the banjo type is similar in de
sign and construction to that used
on the more costly cars. New De
parture hall bearings are used
throughout. The front axle has
been greatly strengthened. ; ;
The springs are of the semi-elliptical
' type, instead of the dis
tinctive pattern heretofore- em
ployed. They the longer and pro
vide easy riding. ! They are fab
ricated of Chrome Vanadium steel,
one of the toughest types of steel
so far developed. The rear springs
are underslung to Improve road
ability. Alemite fittings insure
positive lubrication. By the use
of bronze bushings the. life of the
shackle bolts is greatly lengthened.-
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The new channel steel frame is
38 Inches longer than the old type.
It Is also stronger .and has fire
sturdy cross members Instead of
four. - T ' -5 i ' .; '"""; : '
: Many features which make for
comfort and convenience I have
beei Incorporated In the new bod
ies. The open bodies : are room
ier; the front seat has heen tilted
back at the top for more comfort
able seating; the spring construc
tion In the seats has heen substan
tially Improved ; the rear cushion
seat: has been lowered at the back;
the tonneau ' floor ; boards f have
been lowered and the front sec
tion placed at an angle to serve
as foot rest. - ; .
i All closed bodies : have the
rounded curves, and graceful lines
that have come to be associated
with all products of the Fisher
Star Dealers 'Assemble
Oakland for Sales Con
ference, i
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Fred Delano and A. I. Eoff, of
the Salem Automobile! company,
local Star,' Flint andj Durant dis
tributors j j returned during the
week from attendinglaj Star sales
conferencei in Oakland, California.
Dealers from the nof thwest were
in attendance including men from
Washington, Oregon, Nevada, lArn
izona, Utah and! California. In
speaking ibf the tripl Mr. Delano
stated that they werje very much
enthused and thdught; that the
line-up for '1925 Star car was
wonderful 'We cak'i help but
believe morehah,everln the slo
gan of the' Star (Tomorrow's Car
Today). The fact thatj manufact
urers of other makeiL pt cars! are
re-designing their.'s ike the Star
is gratifying." said Mr.! Delano. ;
While in Oakland; t&e dealers
were guests of the Durant Motors
company of California at the Oak
land hotel. The Oakland factory
was visited and according to Mr.
Delano, they are running fall
blast and turning out cars as fast
as possible. ; .
Mr. Delano and Mr. Eoff. drove
a Star sport touring? on this trip
and reports the j roads in good
condition ijbut they ran Into some
fog and slippery roads
At Orlando they Report having
cwii uranjes on ine arees.
OF
yol-ve !prob.blv He.rd
THE ONKMIOSS SHAY
You've probably heard bf the one-
hossfghay ; . " j " I
That ran so well and then one
" day :. . r .l 1
Just fell n a heap of quick decay.
Your motor car is goini that way!
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With "Step and pisopniron, bolt
; and crew, j , I .
Spring, tire, axle, nd linch pin
r to. ! ; ';. -l
Steel of the finest, bright and
blue; - J
Boot, topi, dasher, from, tough old
:hide - ;.;( :
Found fnj the pit when the tahner
died."
Jn the shay or the car there is
always a spot
Where the elements! gain a chance
To rot.
"There are traces Of tage In the
ten-hoss shay, I
A general flavor of mlld decay.
But nothing local fes one might
Mist and Ithe dews have won in the
' test
Rust and ruin have! done for the
' ' . rest
Till "First a shiver and then a
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Then something decidedly like a
4 spill. ' j-
And the parson wag Bitting upon
; a rock.- ; ;j
At half past nine by the meetin'-
house clock; i!
The poor old shay in a heap or
; mound : J , :
As if it had been to the mill and
; ground!" j
ROBBER USES MOTOR CAR
; j AS DIKING ROOSI
BAKERSFIELD, Jan. 17 A
closed car served as; a dining room
and wardrobe for a hlef who en
tered the sedan of W. C. Willis.
Bakersfleld sportsniain, who lock
ed It up j while at Pasadena,
.. A Jarge appetizing lunch t andj
his -overcoat were f placed In the
car by' Willis who locked it up as
he left. Returning Willis found
the thief ; had 'sealed himself : In
the car while tie ate, attired him
self In the coat and departed after
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i New Radiator
Harrison Honeycomb
Radiator with shell of
.highly polished, non-rusting
airplane metal adding
greatly to the appearance
of the car.
: New Clutch
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Single plate dry disc type
easier, smoother, more
positive, requires no lubri
cation. Clutch and fly
j wheel fully enclosed.
New Axles
Rear axle redesigned,
strengthened and en--larged;
gear contact great
ly -increased; one-piece
banjo typ housing. Front
axle strengthened.
. New Springs
Semi-elliptic chrome van
; adium steel springs rear
' springs underslung Ale
i mite lubrication.
f 1 New Frame
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T-onger and stronger. Five
sturdy! cross members.
Deep channel steel construction.
, . New Bodies
Open bodies longer and
roomier; modern full
Stream lines; beautiful
durable upholstery on
deep cushion springs.
Closed models have new
and more beautiful bodies
by Fisher.
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j -New Finish
Lustrous, durable Duco
Open models and Coach
in rich dark blue. Sedan,
aquamarine blue and
black. Coupe sage green
and black, i i
f New Motor
I Refinements
Improved construction
for carburetor and mani
fold. ' Extra wide crank
shaft, bearings. Rocker
arms and valves enclosed
for better lubrication and
protection from dust
.and dirt, i. i ... . ... " '
New Windshields
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Closed models liave new
type VV one-piece wind
shield with automatic
Windshield wiper. Open
models with new pattern
windshield with" very low
bottom panel, rubber
weather stripped.
The Roadster $ 525 tetuuL
The Touring $525 MidL
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, Balloon Tires wul Due Wheels standard equipment
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I Balloon Tires and Disc Wheels standard equiprnm
Lif x ftp K 'Uii
j The Coach $73 5 'teNil" , ..
Balloon Tires and tpecial Artillery Wheels standard equipment
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NEWTON-CHEVROLET CO.
OPEN SUNDAYS AID EVENINGS
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i Opposite City Hall Corner Chemeketa and Ilighi Phone 1000
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lcWaj tlie car ra,lau .
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The road ho9 u a constant -imitation to "B SJE