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THE OREGON: STATESMAN, SALEM; OREGON
SUNDAY MORNING, DECEMBER 211924'
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TO E DEALERS
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President J of Olds Motor
Works Has Optimistic
Views
Prosperity; is In store for the
I automobile dealers who are will
I ing to work and who adopt estab
lished business. principles, A. B.C.,
t Hardy, president and General
I Manager of j Olds , Motor Works,
Lansing, Mich., told 275 motor
car dealers at the December meet-
ing of the Michigan Automotive
Trade Association held in Kala-
mazoo. ; Good adrice and an op
timistic outlook were contained In
his address on "The Dealer of the
Future." . -1 -..
Mr. Hardy divided the motor
car business into two periods, the
first period running from its be
ginning along to the end of 1919.
During this period demand exceed
ed production. Machinery had
to be invented to make cars fast
er and better and it was a tre
mendous development period. The
second period started at the be
ginning of 1920; and during this
period ; production ' gradually
caught up with demand to a point
where In the spring .and early
summer of 1924 manufacturing'
had to be curtailed and time al
lowed for actual retail sales to ab
sorb the accumulation of new
cars. :.; y ! '
During this second period used
cars in steadily increasing per
centage came to be accepted as
part payment for new. cars so that
at 'this time over 70 of all new
cars sales involved the handling,
reconditioning and disposition of a
payment. While began in the first
used car. Motor car sales on time
period of the Industry, developed
Lincolris Sealed Up In Paper
Containers During Shipment
i v in this later
period; and financ
ing concerns were created to care
.for this. 1 .
Mr. Hardy brought out the" fact
that at the present time out of
about 74 manufacturers, 21 names
accounted forj 96 out ot every 100
cars sold, leaving 4 cars for. the
remaining i 63 companies. He
pointed out that the dealer sell
ing; a make of car included in the
21 that account for 96 out of ct
ery 100 is Inj the best. position to
secure both temporary and time
sales financing.
"With this picture of the past
and present in mind." Mr. Hardy
said, "the dealer of the future
must be a merchant with suffici
ent capital to handle his machines.
To put It in another way, he must
be able to handle the business that
his capital and safe credit will al
low. He must have a simple and
effective accounting system so as
to know where he is at every min
ute, with aj good collection sys
tem as part Of it. He must know
and apply good business methods.
He absolutely must know which
departments! of his business are
maklne rains and which are
showing losses. ,
"He musij have the confidence
of his fellow citisens. He must
have the confidence of his bank
ers. He must have a reputation
lor honesty land , square dealing.
He must have the respect of his
employees, j He must have the
ability to organize and to direct
and to instruct those employees
Lincoln In freight car Just bfor blng sealed up in
paper container for shipment
Lincoln cars are now being shipped
in paper containers.
It all came about recently when the
Lincoln division of the Ford Motor
Company found that cloth coverings
didn't fully protect the cars from dust,
cinders ana other dirt incident to ship
ment. It was then decided to seal them
up in dust-proof paper containers.
Here's how it is done:
Interiors of freight ears in which
Lincolns are loaded are first swept and
then thoroughly scrubbed, water from
a hose even being played on the top to
make certain there are no leaks in the
roof. i . ,
After the car Is cleaned and dried,
;tle floor is covered with dust-proof
'paper. The LincoU is carefully blocked
into place and then sealed up in the big
paper bag. ,
It takes eight men to properly fix the
paper container about the car. Just
before it is sealed a special inspector.
carrying a powerful spot light, enters
and careiuuy examines uw piano-wto
finish of the body to make sure that it
has not been scratched during the cov
ering process and to see also that the
container is orooerly in place and will
not rab against the car. With this in
spection completed, the psper bsg is
sealed.
When it arrives at destination, the
container is cut open, and the Lincoln
comes out, clean, fresh-looking and in-
vi ting as glossy and Dngnt as wnen ii
left the factory.
and to keep right ok Instructing
them. He must have some vis
ion as to his indusry and he must
still have a care for the details.
He must have initiative, not sit
behind the stove because there is
a light fall of snow. That won't
do. He must have resourceful
ness so that if one method fails he
can immediately begin the appli
cation of another. He must be
an enthusiastic j 5 worker himself
and have confidence, for both will
permeate! a whole organization, as
it comes from the top of the pile.
He must have patience and court
esy beyond the limit, even over
the telephone; and he must get
it down into his organization; for
the real contact of the buyer and
owner is with the one member or
say the last member of the dealer
organization he meets. ; '
i "Above all things the dealer
who wants to keep on succeeding
will never get overconfident and
feel that he knows it all, nor al
low his organization to get that
attitude for we have all got to be
open minded to grow in this inten
sive future. The automobile deal
er i of the future will be a mer
chant and gradually a more com
manding one, andtl by the same
token, one bt the most-successful
ones; in his community, for what
he sells and supplies gives service
to his community. .
In closing Mr Hardy said, "An
enormous market is ahead of us
and the dealer of the future who
qualifies will have a substantial
business in the most interesting
industry we have ever known. If
he qualifies his standing as a mer
chant will continue to rise. Trans
portation will continue to ad
vance. I am for him and you and
I will go to the limit to make the
automobile business a cleaner,
fairer and safer business and
more profitable to the dealer ot
the future; and I believe this is
the earnest ambition of every real
executive in the manufacturing
end."
STUDE
BIG
M 0 MBIT
Emergency Out of the Way
Still Proves Efficient
A PORTRAIT OF BOLSHEVISM
The Russian soviet is made up
of a despicable lot of unwashed
ingrates who accept financial aid
from any country willing to give
it, and then repar generosity by
trying to reach; its : vitals with a
propagandist stab in the back.
Philadelphia Inquirer.
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Amomcemeiriilt
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I Effective at once -we will handle our own used cars.
In our judgment we will in this way be able to better
serve -the new car. buyer. y , ,
We believe we have a used car plan that will be of
interest to new car purchasers who have automobiles to
dispose of.. :-y uj -W-.- ;; ji.
We have a large selling organization and because of the
natural demand on us for used cars, makes it possible for
us to be of real service to our present customers and other
new car buyers. - ,
Ben Vick of our organization is to have full charge of
used car sales and he and bur entire sales department are
here to help you in any used car problem.
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Yick : Brothers
High Street at Trade
problems confronting " the man
who must drive the same car all
year. Not only Is the car abso
lutely weather proof when closed
but the sides slide out of the way
so that in a -moment it is convert
ed Into an open car with all the
conveniences thereof.
HOMES
"What so annoys the men who do
big; things in this world as the ex
pression: "We've always done" it
that way"!
Women wore wasp-waist devices
for years and looked grotesque
while suffering a thousand ills
Then they did the natural thing
and ,have health, happiness and
beauty they never dreamed of.
Reapers, with a long knife on a
stick "always reaped the grain that
way," for at least 2,000 years, till
a McCormick built a self-binder.
Ever since the automobile was
made, two iron levers must stick
up in the driver's compartment
One was the gear shift lever, one
the emergency brake handle
About four inches apart, they con
sumed the most Important 10 per
cent of the width of the foot room.
Bumped knees. - torn gowns,
pinched hands, resulting from the
location of the emergency brake
ever and its ratchet handle, to say
nothing of the accidents and the
dangers when a passenger's knees
got in the way of its operatlon-
these have been endured, along
with the loss of room in the clut-
tering-up space, because "it al
ways was done that way."
: Studebaker has taken that un
necessary lever out of the driver's
space, where it never belonged.
Experience has shown that it must
be grasped naturally in about the
place .where the handle always
was; it must be drawn straight
back, both to be natural and to
help brace against the foot brake
which always is in use at that
time. It must lock, to hold on a
hill.
So this 72-year-old maker of
only the best vehicles hung the
emergency brake grip, like a pistol
handle, under the instrument
board, projecting straight back
and 'down, grasped in exactly the
same place. It' pulls straight
back. There's no ratchet handle
to pinch hands or catch a garment
in. The handle turns up out of
even the small space it occupies,
when it is locked to hold the car
on a grade. '
A heavy steel cable runs to an
external. Contracting band on the
propeller shaft, out of the dirt and
dust, i i
Braking is aided by the approxi
mately four to one ratio of,, the
rear axle gears. - That 10 per' cent
of driver's spade is saved ; the thin,
single gear shift lever doesn't af
reet the knee room at all. simple
as are all the real developments
In industry the wonder is it has
n't been done before.
No bumped knees; no interfer
ence with the braking action; no
torn garments, no pinched hands.
Progress, this, for it no longer "al
ways is done that way."
Stationery Auto Top
Draws Much Comment
So great has been the interest
shown in the stationery top being
built in the O. J. Hull Auto Top
Shop that the, work is being rush
ed along as fast as possible that
the public may see the completed
Job.
Following a writeup which ap
peared In the Statesman of last
Sunday the shop has been be
Bieged with inquiries according to
Mr. Hull.
It is felt by those in charge of
the top shop that the logical so
lution has been found for the
PARTS FOR CARS
Policy Makes it Possible to
Put Additional Quality
Into Car
"Within the last two years the
Chevrolet Motor company has tak
en over thes manufacturing of hun
dreds of both small and large
parts that were formerly purchas
ed fron other organizations.
It is part of the general plan
ot this company to reduce costs
of production to a minimum. The
introduction of assembly plants
and the paralleling of such plants
with body building plants of the
Fisher Corporation constituted
one of the steps in this direction
In the fall of 1923, Chevrolet
hegan, making their own drop
forgings, such as . front axles,
steering gears, connecting rods,
spring hangers, motor supports as
well as various other parts.
In addition the company has, re
duced the amount of malleable
parts that go into the Chevrolet
from 140 pounds to 60 pounds, re
placing these parts with drop
forgings and stampings, which are
sturdier and more reliable.- All
these drop forgings and stamp
ings are made in the Chevrolet
factories.
During the last year, this com
pany has likewise taken over the
making ot all fenders and sheet
metal parts, such as side aprons,
radiator splash guards and hoods
1 This policy tof the Chevrolet
Motor company has made it pos
sible for them to put additional
quality into the car.
OREGON STATE HIGHWAY
'. COMMISSION
Weekly report on condition of
Oregon State Highways December
17, 1924. : .. , ,
Automotive Gift Suggestion
Something for the Car is
always appreciated
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ASH RECEIVER
CIGAR LIGHTER
WINDSHIELD CLEANER
REAR VIEW MIRROR
TIRE CHAINS
ELECTRIC HORN
MOTOR METER
BAR CAP
, spot light
stop Light
luggage carrier
HEATER
There are many other useful articles for' the car; that would make very
. nice Christmas Presents.
See Our Display ,
OPEN DAY AND NIGHT
Marion Automobile Co.
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235 South Commercial Street
Phone 362
Pacific Highway
Portland Oregon City Salem
Albany Harrisburg Junction
City Eugene Cottage Grove
Roseburg Grants Pass Med
fprd California State Line:
Paved entire distance execept be
tween Harrisburg and Junction
Cltjjwh.lchjs good macadam. Free
county ferry across Willamette
River at Harrisburg. '
" ' Albany-Corvallis Highway
' Albany - Corvallls: Paved.
West Side Pacific Highway
Portland Newberg McMinn- i
ville Monmouth Junction City
Eugene: " Paved. . '
Roosevelt Coast Highway Clatsop
and Tillamook Counties
Astoria 4 Seaside: Paved. , ,
Seaside Cannon Beach Junc
tion: Under constructionRough
but passable.
Cannon Beach Junction Mi
ama: Graveled road.
Mlama Tillamook Hebo:
Part paved; balance macadam.
H e bo Neskowln perils
Lake: Macadam.
Roosevelt Coast Highway
Coos and Curry Counties
Hauser North Bend: Maca
dam. , North Bend Marshfield Co
quille: Paved.
Coquille Band on Port Or
ford Arizona. Inn: Macadam.
Arizona Inn Gold Beach
Brookings: Mountain road in
fair conditions, i
.Brookings California ' State
&6ve a DSpy cie
The Birthright of Every American Boy and Girl
Special Christmas Cfl
Prices on IMcycles as low as iTM J
Velocipedes ... ....... ....$2.85 to $17.50
Scooters ............... .....$2.50 to 5 6.00
Pedal Cars . .$2.85 to S 4.00
Kiddie Kars '.....$1.75 to $ 5.00
Line Crescent City: Graveled
road.
Coos Bay Roseburg Highway
- Pacific Highway Camas Val
ley Myrtle Point Coquille:
Macadam. .
Willamette Valley Florence
Highway
Junction City Cheshire
Goldson Blachly: Macadam.
"Blachly Ralnrock: Under
construction. Macadam.
Corvallis Newport Highway
Corvallls r- Philomath Eddy-
ille- Toledo Newport: Maca
dam. i
McMinnville Tillamook
Highway
McMinnville Sheridan: Pav
ed. - .
Sheridan Willamina Grand
Rondo Hebo Tillamook; Part
paved; balance good macadam.
Tualatin Valley Highway ,
Portland Hillsboro Forest
Grove Carlton McMinnville:
Paved.
THE nOME-TOWN EDITOR
If all the people in a- town
were as loyal to the town as the
editor of the old home newspaper,
what a wonderful difference it
would make. Mail order houses
would be known only in history.
The editor Is always uo and doing
never leasing, even if at times he
gets little or no encouragement.
He leaves unsaid that which might
cast reflection on the town, and
emphasizes the good things. He
is a booster for better school. and
cfyurches, civic . pride and high
est citizenship. He is ! forever
telling of the live business men;
that they carry a larger, better
clapts of goods and sell them cheap
er than any other place on earth.
He -favors good roads so that the
people, may get to town to patro
nize the home merchant. He is
in favor of public' improvements
of whatever nature that will help
to make the' old home. town. .a
more desirable place in which to
live. He is the most liberal doji or
in the town. Is there any per?oa
more' beneficial to a town,', than
the newspaper man? If there i,
name him. Fairview Jlepnblican
.
The price of coal seems .to hear
up wonderfully in the absence of
a strike In the coal mines. e "
Columbia Record.
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. Glass Closures
Neatest You Have Seen :
Aluminum Frame No Fabric -to Wear Out
Lower Price Than Most : ,
W. R. s J. H.
McALVIN
545 North Church Street
VERY SPECIALr Coaster Wagons
Disc Steel Wheels, Rubber Tires, 36 inch
Hardwood Bed ..........
$5.95
Harry W. Scott
' "The Cycle Man"
147 So. Com! St. Phone 68.
"We SKarpen Ice Skates"
I II 1 Booh, JantaM ' :
.(Li . . icuubbcy
(Samoas true,
OUOCiLOO,-
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The Wish of Every Motorist
A. man never lived who didn't have1 a, wish.
A motorist, too, has his. ' v
He hopes that some thoughtful friend will rerriem- " '
ber he needs a robe a spotlight would be mighty - .
handy ? too- an automotive wind shield cleaner
would lessen the danger of rainy weather driving
a jack also would be extremely useful. -
Auto accessories of the better grade will bring
smiles of happiness to any man on Christmas.
There are many other things to give come in
and look over our display today.
"Jim" Smith & Watlrino "BiU"
: XMAS HEADQUARTERS
Corner High and Court. . ' ; ' Phcne 44.