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Part Three Four Pages
. : Automobiles, Radio and !
" ' I ,: .'. ' fv: . : :
SEVENTY-FOURTH YEAR
1 SALEM. OREGON. SUNDAY MORNING, DECEMBER 7, 1924
i
'rf. . H fl.
By Ralph H. Kletzing
What could make a more appropriate Christmas gift
than something for the car? What better way than to
present him with some gift for the very car that has afford
ed you1 so much pleasure? A gift for the car is one that
will be useful and also a constant reminder iof the giver.
There are so many things that might be given. To Enu
merate all the things tha might be useful and appropriate
would be a big task, especially for one not in the accessory
business, so the writer has asked "Jim" Smith of Smith -&
Watkins to furnish the list. If "Jim" has omitted anything
it surely isn't worth mentioning for Jim is thoroughly
familiar with accessories. ;
Christmas r GootU Tltat Can - JJe
Sold for fl.OO or lens Retail . .
Ash receivers, j ;
Flashlights, j,
1 lb. tans Veedol grease.
' Tire locking chains.
Pedal pads .
Tire patches. r
! Spark Plugs. ;
Windshield hand cleaners. '
. Midget cigar lighter.
TTujistraas Goods That Can Be
iTiSold for $3.00 or Lew
Ash receivers.
License plate frames.
'. Clocks.
Drivers cushions.
Bulb, kits full of bulbs)
Extension levers for gear shifts.
Flashlights, i
Foot accelerators for Fords.
J Air gauges. j
Car heaters, j
Auto Jacks.
Parking lights.'
Keystone bar locking caps.
Kobe locks. '
Tire locking chains.
Luggage carriers.
Hear sight mirrors.
Veedol oil 1 gal. ran.
Foot pumps, j :
Bar caps. j
, Stop signals. ' i
, Step plates.
Bell timers.
Tire covers.
Tool kits.
. Vases. ' lL
Vulcan Izers Shaler 5 Min.
Windshield hand cleaners.
Cigar lighters!
C. & L. Tubes.
Sets of Walden Wrenches for
car owners.
Chistmas Good. Can Be Sold From
$3.00 to $5.00 ,
Clocks.
Flashlights. ;
Car . heaters
Klaxon and Aermore Horns.
Auto Jacks. I
Radiator locking cap?
Spotlites.
Luggage carriers.
. Rear site mirrors. ; .
Motometers. ;
Spark plug kits.
Stop signals. ;
Tire covers.
Tool Kits.
Vases-flower.'
Windshields cleaners-automatic.
Cigar lighters.
C & L Tubes.
Walden Wrenches car owner
sets. . , ,
Christinas flood That Can Be
Sold For $5.00 and Over
Bumpers. " ' '
Weed chains.
. Clocks.
Coutouts -muffler.
.Fire 'extinguishers.
r Car heaters.
Klaxon and Aermore Horns. ,
Auto Jacks. ' i .
Spotlites. .
Radiator locking caps.
, Luggage . carriers.
. Motometers.
Veedol Oils 5 gal. cans.
'Globe radiator shutters.
Auto robes.
SAYS FREE SERVICE
COSTLY TO
BUYERS
Dodge Dealer Says Owners
' of Cars Readily Under
stand Fair Charges
There is a certain magnetism in
the word "free." and a natual.
human gravitation In the direction
of anything that appears to be
free, but In spite of this It is not
difficult to convince the average
automobile buyer that paid service
is usually preferable to so-called
"free" service, according to Rus
sell Bonesteels. of the , Bonesteels
Motor company, local Dodge Bro
thers dealers. ,
"Doubtless we are helped mater
ially," he added, "by the fact that
Dodge Brothers have publicly an
nounced repeatedly that they do
not believe in so-called 'free' ser
vice. It is not simply a local pol-
. Speedometers. .
Steering wheels.
Camp stoves . , '
Visors. ; '
Water circulators.
Stromberg Electric Windshield
cleaners. , ,
Cigar lighters.. '
Windshield wings.
C & L Tubes.
Walden -wrenches ar -,- owner
sets. , . '
Icyl of our own, but a principle
laid down by headquarters and ad
hered to, I believe, by every dealer
In the United States. The public
has learned : that Dodge Brothers
conduct their business along sound
lines and "that anything they do
benefits the purchaser as much
as It does the factory. : -
"Consequently, the - man who
seems inclined to talk about 'free
service usually begins by saying
that there must be some gotd rea
son for not giving "free service,
or Dodge Brothers would not take
such a definite stand against it.
"Whereupon it becomes a sim
ple matter for us to explain how
Dodge Brothers i assumed that
when a man set out to buy a car
he was Interested! primarily in
getting a good car, the most car,
in fact, that he could get for a
given sum. What might be
thrown . in with the car In the
way of , 'free accessories and 'free
service was of secondary consider
ation. In fact, these items were
of such absurdly minor conse
objectlve -that of getting a car
quence, compared with the chief
that represented real dollar-for-dollar
value that they deserved
no consideration whatever.
"Having come to this conclusion
Dodge Brothers determined to base
the price of. their cars wholly on
actual value, with a fair profit to
themselves and dealers. To en
able, them to 'give away' accessor
ies and 'free service,' 1t would be
necessary to make the margin of
profit on the. cari large, enough to
absorb these extra costs..' That
Increased Comfort
And Greater Power
In New French Car3
Annual Exhibit Shows Many New Feature z ;
Drivers Have More Room
(Continued on pare )
PARI 3, Dec. G. (AP). France
is at grips with the automobile
fever. The annual exhibition with
its 1.000 cars, 30 of which . are
American has stirred an interest
that didn't need much stirring,
and the far-sighted are worrying
over the traffic problems of the
future. . .
Bftter automobiles for the av
erage driver are presented this
season, although no revolutionary
Ideas are offered. Freak mechan
isms are fewer, but the general
common sense keynote of the show
has not stopped the development
of recent improvements, such as
four-wheel brakes, the "servo
frein" zneebanism for them, and
the long sought substitute for dif
ferential and gearshift. J , j
- More comfort in reasonably
priced stock bodies and better
power are, -perhaps, the salient
points to the -buyer. French cars
long have been cramped for any
man taller than 5 feet 6 inches;
but the foreign trade . ami the
trade of foreigners here have re
inforced the demand of the Frer .Ii
themselves for little leg room, and
this year they are getting it.
The typical, up-to-date Frer:h
automobile, corresponding to tLa
American 1,200 to $2000 class
now has four wheel brakes, a fair
ly high-compressinn motor, ate t
two-liter piston displacement, I
loon tires, and a silence of opera
tion that many of the best makers
heretofore thought of no great
importance.
- Prices, as usual are higher.
They went up with a .bang last
spring when the franc tamblsdl
and stayed up, and many factories
gave them another little boost to
celebrate the show. However, ca
a gold basis, the best cars seen
cheaper than la the United iat&3
but their operation is far more
expensive because of the holier
cost of gasoline, oil repairs, ee!
the Frenchman's failure to-' lock
after hia carhimself.
France now has' about 4 00,003
(Continued on
tot Jimg
MERRY CHRISTMAS
TO OLD AND NEW FRIENDS
.LAMPS
TIRES
CARRIERS
PEDALS
HORNS
LOCKS
is
m -
as-
5
it w. a i. v
3
AUTOS
SCOOTERS
COASTERS
HAND CARS
TOY-BIKES
KIDDY KARS
Of
The Gift of His Dreams
T At fV.rv fW wrrr1rfnl fun 7iXA health hnildincr advantages of bicvele ridins
is to cheat them out of hours and days of pleasure they can get in no other way
REMEMBER DAD WHEN YOU WERE A BOY?
Clbff isfeasis Bic
ycle
Special
Double Bar 'Frame
Truss -Forks
Motorbike Saddle
Best Equipment
We invite you to call and let us show you this high grade Bicycle A small deposit
will hold one until Christmas.
Other Models Priced From $25.00 to $52.00.
Regular $3.50
CORD BICYCLE TIRES
Special at $2.50 Each
HANDLE BAR MUFF
Keep your hands warm. We just received some
We extend convenient terms
VJ1 A TH) TO) 7
Tfiai Will ;KmgffiJifeM
and Happiness To YpiirCMM
Take advantage of our "SPECIAL PRICES" offered at this time. Look over this
list and then come to our store, you are welcome to look over the complete line. May
we have the pleasure to show you. .
$2.75 to $17.50
. i . '- ;
EXTRA SPECIAL!
Disc wheels Rubber Tlroa' Roller
Bearing 30 inch bed.
$5.95
$2.75 ta $6.50
GCXMON
$2.25 to $5.50
Greatly Reduced
$9.75 to $19.50
$6.00 to $15.00
$2.25 to $4,75
c
u
SADDLES
$2.50 to $3.50
" r" ''
., v Extra Special $1.50 pair
Regular 2.i50 value, Ball Bearing II lh Quality Skates Glrl or
. Boys i-:. :
75c 60c to $1.00
$1.25 pair
W.
"THE CYCLE MAN"
147:South Commercial Street
COTT
Pay a small deposit
how and we will hold
any article until
$1.00 to $2.25
f
new type handle bar -muffs. ;
Salem, Oregon