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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (March 9, 1924)
' THE OREGON STATESMAN. SALEM. OREGON SUNDAY MORNING, MARCH 9, 1924 DTOfl CAR IS 11 13 J Dollar Will Buy More Auto- mobile Now Than it Would i : Jen years Ago .; , duction, reducing prices in confi dence that the public "would re spond - to ' the exept tonal value. That the public has actually done so Is a matter of automotive - his tory." . . IUOTXKMEXTS MARK WILLYS K NIGHT SEDAN finishing Touches Put on Fire and i Seven-Pnswfiger Typos - i, "The motor car la one of the I very few commodities that can be ) purchased today .for less than In . oeiore me war. i "This fact . has never been brought home to the public yet it (; explains In great measure the sale i of more than 4,000.000 vehicles In - 1923, which Is 60 per cent ahead of any preceding year," points out C. Nephler, general sales man ager of the Oakland, Motor Car Company. ?' " ' " ; i l v "The striking fact' of 'the low rice ot automobiles today has .. V .... . . . V. V- Ml j. ecu. uivaiui uui lurouiu iigures supplied by the National Automo- 4 bile Chamber ot Commerce, which , show that automobiles, tires and .. gasoline actually cost ' less today , than before the war.. . k ) t Today yon can purchase 111 .'cents worth , of automobile, 101 v cents worth of gasoline and 12$ cents worth of tires ; withyouf 191S dollar, despite the fact that I you can get only 61 cents worth of general necessities. "Today you can purchase" 140 cents worth of Oakland with the I 1913 dollar, as the models we put out then were 40 per cent higher ln price than the greatly Improved new Oakland. t? "The pre-war dollar is? worth ') today only 51.6 cents In clothing. 1 1 68.5 cents In food, 61.2 cents In rent, 45 cents In frame and' 46.2 cents in brick buildings. "Furthermore, the current mod' els of motor vehicles and the pre- k t sent type ot tires are far better i tinan iu years ago, even ai me 'lower prices prevailing" today, 1 1 "The motor f car Industry has . ;mt tha urohlem of hirher labor. materials and tax expenditure by 'ithe economics of large, scale pro- "Never satisfied" is the work ing slogan of Willys-Overland en gineers and designers, ; who, after considerable experimenting have added new distinctions . to the Willys-Knight five, and seven-pas senger sedans. ! These two conspicuously illus trious models of. closed car work manship have been . undergoing further . treatment in the factory beauty parlors" at Toledo and have emerged! bearing traces of the master designer's handiwork that sets them apart from "any thing yet produced Jn their par titular classJ ' v . ."' ' Host noticeable of the outstand ing Innovations In the nw. Willys- Knight sedans are the lottger lines sweeping back from the radiator. These lines have been perceptibly 1 increased in length, giving the car lower, racier appearance.!, Cer tain well defined Interior body changes have added room to both the front, and, rear compartments. giving more comfort to both driver and passengers. , 4 v , ? The " windshield, with a lower division that swings open for ven tilation, a sunshade and a - wind shield wiper, are other examples of the complete study ( for -every little convenience that 5; has been made by the designers; 'All of the various instruments, -y the- speed ometer,' oil gaugo and, switches. are grouped closely . together on the dashboard for greater symme try, and all of these seemingly small items serve ;on ultimate purpose to give, nearly pos sible perfect pleasurable motoring Flus these little fastidious fin ishes, the front door windows lower to a point beneath the lower sills, which, allows freedom ot el bow movements and an opportun ityto rest one's arm in comfort. The steering wheel Js Raised to give the driver greater ease In en tering and getting out ot the car and . facilitating "the handling" of the machine. Inside of the car are further In dications of the designers thoughtf illness and final aim. The seats and . backs are well pitched to provide more agreeable and un tiring traveling. Baker Festex velour is used ex clusively in the Interior decorating scheme otUhe .Willys-Knight se dans, making them . distinguished for super-refinements that appeal to discriminating motorists. I The close-fitting doors are wider and so also are - the windows, which are provided with silk cur tains, and each door has a wide roomy pocket for carrying pack ages, -beoks ;nd, "what-nots," while a silk rope robe cord Is In keeping with ' the elaborate fit tings. . . . i . - f ' - Heavy drumhead lamps," . black with nickel trimming, and parking lights, are part of these perfectly equipped sedan models,, the bodies for which 'are built by the C. R. Wilson Body Co. of Detroit, Mich, a firm that has specialized In mo tor coach building since the. days of the old curve dash roadster, and "before that time built family car riages noted for their easy riding Qualities. no sun New. Models Being; Received Everywhere with Enthus asm Is Claim About 10.000,000 pounds of copper and brass are used every year at the' Willys-Overland fac tory. W. R. & J. H. McALVIN General Auto-Top and Upholstering Work Formerly with; Woods Auto .Top Shop r 545 N. Church St. Salem, Ore. w ? D 1 1 SEW STYLE OVERLAND 8FJX1N IS SOLD The return to Oakland of Nor man De Vaux, president ot the Star Motor company of California and one of the widest known fig ures In the; automobile business. saw the outcropping ot greater en thusiasm than ever among the host of western Star dealers. De Vaux brought with him news of the sensational manner in which the new Star models have "gone over big" with motorists through out the country, In a style that would Indicate it headed for a po sition among the first cars in sales all over the United States. 'The new models have been re ceived with tremendous enthusi asm everywhere," De Vaux told a gathering of' the dealers at the factory upon his return., "It is undoubtedly the greatest universal reception ever given a motor car. We are confident of great suc cess, ureater popularity, greater production,' and greater sales- will follow in quick order. "Star has . already taken its place among the' leaders of the Industry. It remains now only to keep building for bigger business. because of the great value it is possible to build into a car of this tvne noon a Quantity bails. The fact that it is equipped with stand ardised units alone makes it de sirable In every ' clime and for showed that while the totalh sales increase registered 1 ' per, cent all over the " state, s Start sales had jumped until the increase tor' it was ,35 per; cent. First figures showed 'the. Increase much lower, and2 the general' increase of all cars much: higher than was later found to be correct.' De Vaux congratulated A.. W. Cummings,' Star dealer ot Red ding, for his sales record during last year, his organization show ing more sales per capita in his territory than any other Star dealer in the entire west could show. Cummings was presented with a handsome loving cup by Forrest Arnold, sales manager of the factory . organization, as the factory's appreciation of his ef forts. .l , !'.. .v From now on efforts, at the Star plant will be concentrated along lines that will lead to capacity production for several months to come- '-De vaux advice to motor ists Is -that they buy and order their cars as early as possible, be cause he feels satisfied, according to his statement, that s material shortage now looming on the in dustrial horizon win cause an acute shortage of automobiles dur ing spring. r " Both DeVaux and Arnold de clare that the Oakland Star fac tory will be in capacity production throughout the year 1924. BJEEC0Si; SAYS EXPERT Distributor Calls Them Good Investment; Mileage-Fuel v Consumption Shown Vick Brothers had no more than unloaded the first of the new series Overland Model 91 Sedans when George W. Hug, city super intendent of Salem schools came in and1 bought it. . Mr. Hug was not hard to sell after seeing the I every- form ot motoring ot which improved features, the extra large I the world knows," seats and the powerful new motor. The new series Sedan has sev eral new features that appeal at once to the motorist. Chief among them is the added space in the front seat as well as the rear Beat. It Is now amply roomy for 5 large persons to ride in comfort. The new motor, which is larger. Is a wonder for power. All hills are now high gear hills. All glasses on each side ot the new sedan now open and - all door glasses drop out of sight,- the doors having been shaped differ ently to allow this. The back of the front seat is higher which adds to the driving comfort. He was Immensely pleased upon learning that a recheck of regis tration figures in California tor the month of December 1923 XO -BLLVD SPOT" There is no "blind spot" in Willys-Knight closed cars. All pillars ot the windshield or door are two and a half inches wide The driver can see around both sides of pillars of this width. "Two million miles of tests al-J ready conducted prove that by no means must the car owner sacri fice motoring economy in order to obtain the many advantages of Balloon Gum-Dipped Cords." If they keep on discovering pol itical Issues, Atlanta and Leaven worth will be crowded. In jegplar Firestone passenger car tires.:. By means , ot gumdipping, the cords In body -of the tire, are impregnated and insulated ' with rubber .and , thus protected , from internal wear" This gum joins the component parts of the tire Into a strong,. inseparable union.,. Oum Dlpplng has' actually made the Balloon Cord practical for every day use. v - "Two million miTes of tests al ready conducted prove that by no means must the ear owner sacri fice motoring economy order to obtain thV many advantages of Balloon Gum-Dipped Cords." So far. Balloon Cords have ap pealed - to most car owners, through their desire - ,for greater comfort and safety In driving," says Mr. Alfred Vick of Vick Bros, local Firestone distributor. -. r While the most striking char- acteristics of these tires are safety and comfotC I believe that the day is not far off when the econ omy of these tires will be recog nized as one of their chief ad vantages. From my own experi ence I think they are a real business investment that pays for Itself in the course of a very few months! - - "Tbeir pronounced cushioning qualities, which result in such su preme comfort, naturally protect the car from wear and tear. Up keep and replacement expense are lessened.- Car depreciation is re-J duced. ' "Although the carcass of1 the Balloon Gum-Dipped Cord is ne cessarily thinner and-more supple than the standard tire in use to day, carefully kept records ; show that these tires return just as long mileages. Punctures and blowouts are no more frequent. And many causes of. tire failures are entirely removed. ' " "To make the flexible Balloon Gum-Dipped Cord durable and long-wearing,' Firestone employes the well known Gum-Dipped pro cess, -which has proved so success ful in giant truck pneumatics and CENTRAL .CALIFORNIA TO START COTTON PLANTING MERCED.'.. Cat., March 7 (By Mall). Central California has joined the extreme southern part of the state in bidding for cotton production.' Cotton is becoming a major crop in - the San Joaquin Valley, which stretches for more than 250 miles east and south or San Francisco ;Durinrl924, lfwas announced. here during the recent visit of W. B. Camp of the United States de-f partment of agriculture, moret than 50.000 acres will be planted to cotton in this section. lAnd, la the San Joaquin Valley, he said, produces an average of a bale ot cotton for each acre planted. In 1923 10,000 acres were planted in Kern .county, producing 12.000 bales. H The holl weevil, which Is reduce' ing cotton production 4in many , sections of the country, does, hot thrive In the irrigated sections of the San Joaquin Valley, according to local experts, and the quality of the cotton Is declared to be above the average. , . ' A little wisdom may give yon a new idea, but it Is wiser to kp;. It to yourself until the people get it 40 years later. '' t ' Do Yea Walk andYastelfcs? ..VQr; - Do You Rider a Bicycle ; and Save Time?, For quick,' speedy and han dy transportation at a trif ling cost,. See our new lino ot bicycles. . LloydLRarnstlcn 187 Court Street Phone 1637 SCHEDULES FOR 1024 Numerous automobile producers 1 in Detroit, JUkh-,. have annoonced schedules for : 1924 on a larger scale than irilS ftiif Veport shows production to be at the rate of 5,000,000 cars a year, or an Increase of 25' per cent over the a . 4na. .- . - t" r- ' uuipuk tor Jit. . . , rnTiiiiHiiniiiinniiininnmiiiininiiiimiiiiiiiililliliillimi I I I I 9Z --------- -1 1 1 1 1 IA: "n"' r-;-, : -mVi W-.:h :--v-.' o ML' $985.00 A Wonderful Car Because- It gives you a 40-horse-power 6izcylinder engine; a chasMt with such well known7 features as Delco ignition and Borg &. Beck clutch; and a handsome Body by Fisher which 1 tells .you all you want to know. about its comfort, equipment and lasting qualities. How can such a good car be sold at 955! Because Oldsmobile enjoys both the advantage of its own immense plants and 27 years experience, and thfe vast resources, experimen' tal laboratories and great purchasing power, of Gen'4 eral Motors Let us demonstrate the Cab at your convenience. ; ZTlf G. XL A. C cxUmJ payment pUn maltt bttyinr. 7. AO frlcc A . k liuin . &pmrt tin J tax txtra. Touring, u-.. ..$795.00 Roadster .....1785.00 Sport Touring 1915.00 Cab ..$985.00 Coupe .....'.S1075.00 Sedan ......$1135.00 F. W. PETTYJOHN CO. 219 N. Commercial St OMfcSMOBILB SIX PRODUCT OF GENERAL WOTOCS ." ' N t. -j !' 'i . j . j .. The Chrysler Six Is Coming j If phenomenal new car Next .Sunday m our showrooms, me nrysier Six the most important new car of the year will . be shown for the nrstiuineriri'tiiis territory. - ; - - ' - V & - - The first exhibition of this has been eagerly , awaited. Motorists will be given every opportunity to examine this widely discussed quality light six, and to test its uni precedented Oscar B. Gingrich Motor & Tire:Co. ' : Salem, Oregon. Pronounced as (hough spelled, Crfslcr o CI ft s fi -1 t . u R 2 S M ii St ii n V T f t t if -u. 1 1 X u 2 V i: i 0 i.1 3 4 c ft j i J dm rf1 . .T i . . -: a- t-