THE OREGON STATESMAN, SALEM, OREGON
WEDNESDAY MORNING, JUNE 21, 1922
0
' t Issued Dally Except Monday by
.. . THR BTATK8MAN KUBUSHING CXIPAXY
-21 & 8. Commercial St., Salem. Oregon
(Portland Office, C2T Board of Trade Building. Phone Automatic
' V.-- 627-59
. MEMBKR OK T1IK ASSOCIATKD PKKKS
The Associated Press Is exclusively entitled to the use for publl
eatlon'ot all news dlapatchea credited to it or not otherwise credited
In this paper and also the local news published herein.
h. r , . .a .
li. j. iienaricas
Stephen A. Stone
Ralph Glover . . .
Frank Jaakoski . .
Manager
.Managing Editor
. . .Cashier
. . .. .Manager Job Dept.
--
TELEPHONES:
Buainesa Office 23
Circulation Department, 683
Job Department, 583
, Society Editor, 10 5
Entered at the Postoffice in Salem, Oregon, aa second class matter
RECOGNITION FOR ADVERTISING
to make a showing of getting out of debt by $40,000. Be
sides there are funds coming in for high school support that
will just about' wipe out the remaining bort-time note in
debtedness. I say that is a good record and one that should
le very satisfactory to the taxpayers.
I wish there were some way to drop that terin "Patron."
as applied 'to citizens who send their children to the public
schools. The word patron sounds too, much like a social
1 unction or a patron of the arts. The public schools' are our
most important public service and their administration is
a question of good business judgment. We elect our best
men to serve-free gratis on the school board. fTbey use
their best judgment in selecting a superintendent and prin
cipals and having done their best work leave considerable
l esponsibility in the handa of those officials. The board is
in honor bound to tmhold the official heads of the schools nr
select others4 in their places. The Parent-Teacher organiza
tion can help in some ways? but 'there can be no divided aii
thority in the administration of the affairs of the school
district. The school board can be held responsible. Its mem.
beraare subject to the recall or removal for malfeasance in
of f ice; There is no way to hold anyone else responsible for
school administration." E. HOFER.
: We thought it would come to this. Harvard is mighty
; particular about what may be charged up against the LJ ni
: versitv or aeainst a Harvard man, but when once Harvard
. ... . 1 .1 1 1 A 1 li 441.1
; is pleased wun anytmng, inorougmy &usiea, men. me
sKys tne nmii.
. The CommUte on Policy in Publicity connected with the
Associated Harvard Clubs has investigated the work of
. Frederick L. Allen in the publicity office, and "believes his
. function should be made a permanent one, with an appro
tpriation sufficient to offer a-satisfactory academic career
comparable to that of a full professor. The University does
: not want a mere cress acrent without anv academic standing
of his own.' Jt wants a man of faculty rank, whose title
expresses a relationship of confidence and authority close. to
the central authority of the University the President and
Fellows. Such is Mr, Allen's present title of Secretary of the
; Corporation. ; v v ', t , v
.' The man who aelivers the goods in publicity or in adver
tising .surely deserves recognition. Professor of Publicity
is. alliterative, at least. Bachelor of Arts can easily" fce
i changed into Bachelor of Advertising. But beyond the acad-
cmic is the practice. Results are looked for as confidently
as the reactions in a test tube in a laboratory results alone
, count' in advertising -
And ifis encouraging to the legitimate publishers of the
United States that such high recognition has been accorded
to advertising -
For advertising rmhllrftv .1 th fnrrA that mnvoi trip
modern world; it is the life blood of business; the dynamic
force of commerce , 1
., And it is needed as much in the conduct of a great, in
- stitution of learning, in. the carrying on of a gigantic cOm
mercial or public service enterprise, as it is for the success
ful conduct of a 'small retail business.
Advertising, is the first aid of high efficiency salesman
ship, and it i3 the greatest builder of the most valuable
structure of good will, its cumulative force making a foun
dation and a superstructure that, combined with honest and
efficient service and good management, no wind, of adver
sity can shake or destroy.
' . SCHOOL BOARD DESERVES PRAISE
More than 2000 Germans as
sembled in Berlin a week ago
Sunday to cheer a number of
distinguished Frenchmen who
poke on the theme, 'Never
Again War." Prof. Victor Basch
was applauded for 15 minutes
when e said that the gulf be
tween the French and German
peoples "must be bridged and
will be bridged or else there
no hope for Europe."
Editor Statesman: v
The selection of a staunch business man in the person o
; Curtis Cross was an endorsement of the conservative mem
and as a business bodv dp.sp.rvps nraisA One vpt acn trio
; board found itself with a floating debt of $76,000.' The end
; of . the present school year shows that reduced to $36,000
At the' special election the people of the district refused to
: authorize an increase) in the budget. The board was com
.- pelled to cut out certain expenditures, and have been able
8 WORDS FOIt HAXD1TS
An amateur Hamlet on his way
home In costume from an evening
performance in an Oklahoma city
was attacked by a bandit. But
when the melancholy Dane drew
the massive sword with which he
had just been pinking Laertes,
the highwayman gave a great cry
of terror and fled on wings of
the wind. Here Is a hint for oth
ers. By carrying a sword a yard
long footpads cannot only be kept
CUBA STILL IX LEADING
KTRIXGS
he will have to step back from
the mouthpiece. Otherwise lie Is
apt to wreck the eardrums of the
world and convey a sound that
seems only like a thunderstorm
In the mountains. To be Impres
sive and personal he wllf creep
up and wh!pr la the micri-
phone. There Is quite a trick
In It all. The result will be that
skilled radio artists will be in
demand. The people will have
their favorite broadcasters and
some humble newsboy on the
streets today may be drawing his
11000 a week next month because
of the trained beauty of his
broadcasting. It is not a simple
task. There fa little of the In
spiration of persona! contact. It
Is not even as inspirational as the
telephone. So it is that virtually
all broadcasting will gradually
fall Into the hands of profession
als who are especially trained
for the service and have acquired
the necessary experience. The
American' people are spending
The United States Is rendering
another substantial aid to Cuba.
Tbe administration of the Island's
affairs has been allowed to drift
into the hands of unscrupulous
politicians. wbo Bare created
many high salaried sinecures, en
dangering the credit of the coun
try, and, 'created much dissatis
faction among the Cubans them
selves. General Crowder. former
ly judge advocate general of the
United States army, has been act
ing as the personal representative
of President Harding in Cuba, and
has drawn up a plan for the
"moral reformation" of the Cu
ban administration. The scheme
has the hearty endorsement of all
the better elements in the Island,
and it is probable it will be ac
ceded to by the party in control
of the government.
- On other occasions In the past
the United States hast intervened
in Cuban affairs and kept the
country on a firm foundation. It
will be remembered tbat tbe au
thority under which the United
States exercises a supervision over
Cuba is contained in the so-called
Piatt amendment to the Cuban
constitution, named after its
author, the former distinguished
senator from Connecticut. The
men who have been most inti
mately associated in Cuban wel
fare have all been distinguished
Americans, General Wood, Chief
Justice Taft while secretary of
war, former President Roosevelt,
and now President Harding and
General Crowder.
habit of vlfiting on the wire will
be curtailed. In one city over
000 phones have been equipped
with the telechronometef, which
Is tbe device for measuring the
waves of speech. It Is placed In
the transmitter and is said to be
absolutely accurate in registering
tne Ilow of individual conversa-
tion. It is represented that this j
is an absolutely just method of
payment and tbat it will put the
service Into Its proper place. Peo
ple will talk who have warrant for
it. and there will not be so much
loafing on the wire. For about
a dime a man could turn loose
about a yard and a half of fluent
conversation telling tie plumber
what kind of a guy he was and
where he could go to. That would
be all there was to it. This
sounds like simplified telephony.
It is paying for what you give
and get.
BREWING FOR COURAGE
IV DISGRACE
popular as he used to be over i
Coos... ; . v - v." V; -
i T ..
Kalns now would spoil a lot of
hay. But the great majority of
our farmers would welcome some
very v weepy showers, neverthe
less, w n
Two Buick cars, of tbe same
model, were made n the same
year In the same factory. . One
went to North Dakota. The oth
er went to California. Some Im
pulse of each separate owner
started the two cars to Oregon.
They met in a collls'-on on Court
street the other day. near the Sa
lem poetoffice. Both cars were
pretty badly damaged in the mix-
up. Truth is still stranger than
fiction.
S
North Summer street will eoon
be paved through to the Fair
Grannds road and there will be
a paved highway all the way from
Salem to the state fair grounds;
finally. Also, the Pacific hlgh-
The financiers agree that the
case or Russia is tbe same as
that of China so far as money is
concerned. The only real relief
would be in an international con
sortium in Russia's behalf. But
nobody wants to consort with
Russia until she is fumigated.
their distance, hut marin tn run
A robber who n.. m i Sl.000,000 a day for radio equlp-
nresenc, of .rim win m . ment. They are not doing It for
at the showing of a steel blade.
ORATORY BY WIRELESS
Radio activities will have much
to do In the conduct of the next
presidential campaign. Probably
the administration will be accused
of diverting the government's
broacasting facilities In the Inter
est of the party In power. It
will be possible to make all man
ner of political announcements
by wireless. Whether people will
listen to them is another matter,
but with the wireless working a
full house Is always possible.
But some of our campaign ora
tors will have to go through a
course ot radio training It they
expect to do any spellbinding. To
speak effectively through the
microphone is quite a knack. The
orator will have to learn to re
verse himself. When be Is spread
eagling with Impassioned fervor
play-time purposes. They are af
ter nractical results. Tbat Is
wr , -
where the professional broadcast
er will become of valuable assis
tance. -
FUTURE DATES
Job 17 to Jaly 1. Vacation Bible
ttndy school.
Jan 20, 31, 33 mad XI PortUad Bot
June 21, Wednesday Nebraska picnic.
state fair groanda.
Jnne 25, Sunday At 8ilTrton. An
anal picnic ot 8alem lodge B.P.O.E
June 21 to Only &, inclusive Chautau
mi uuon in Salem.
, June 27, Tuesday American Legion
tain iHimnnHl at Tha Dallea.-
Jama as-ae. Jaiy 1 OoTmtiom of
Oretoa Tito Calais' aaooclatioa a Mmv
July 1. Saturday Annual Salem pic
nic in Portland. I.anrelburst park.
fnly S aad Moaoay ma Tnoedav
Elate eoBTCBtioa of Artiaaae a Woodbwa
July 29, Saturday Marion county
Sunday school pienio at rfair grenada.
September 3, t tad 4 Lakovww
Sound-on. Lakeriew. Or.
Bapieaaaer IS, Wtdaeaday Oreten
MetfcoUn eonferanc naoeta la Sales.
Hentombor SI, 23 aa4 31 Paadieeai
romaa-aa-
aopteaabe 25 )o 20 laoImslTO OrcgM
mat riir. .
MoTambor . Taasday Qaaaial
Reports from a scientific expe
dition to the headwaters of the
Amaron tell of the use by one of
the wild tribes of a powerful stim
ulant distilled from the leaves of
f-ome strange plant that has the
property or instilling courage in
the breast of the partaker. With
a Jigger or two of this stuff under
his belt a warrior fears neither
god nor man. He will walk right
up to a frenzied jaguar and twist
the animal's tail until it whines
for mercy. This sounds as if it
might be some of that bootlegging
gin that circulates in Oregon.
MEASURIXG SPEECH
Now they propose to measure
pur speech. When we talk on tbe
telephone we will pay so much
fos, each cubic yard of conversa
tion. This should tend to raise
the standard of verbal communi
cation. People will not care to
waste so' many words and the
I BITS FOR BREAKFAST
First band concert
S S
It' was last night, and it drew
a great crowd.
S V
Opwald West got a fat Judg
ment against Coos county in tbe
circ lit court at Eugene yesterday.
Tho fcx-eovernor will not be as
way traffic will come over North
Summer street instead of Capitor.
street for a time. Then if the
street this side ot the aiiey
Packing Co. plant can be pavedr
travelers over the highway in and
out of Salem will be spared tho
dust of summer and the mud of
winter, and the bumps jof, both
seasons. Who will solve that
matter? Unsolved, it is a stand
ing Ijlsgrace to Salem, and it la
felt aa such by all ot our public
spirited people. To say nothting
ot the opinion ot tourist. -
A witty Irishman was , Invited
to a dinner party In the hope that
be would amuse and. divert his
host's guests. But from the be
ginning to the end of the dinner
he preserved a solemn face. Tho
host was imt.acifc.'ftwi.y. .: old"
fellow,- he remarked. ' "I don't
believe the biggest fool In Ireland
could make you5 laugh tonight.
"Try," was the cutting, rejolpd-
er. . - -
Phillips Tire Shop
For Your
KEN YON (CORDS
Full Super Size Cords ' ;
1 30x3, $12.33 30x3ft, $13.95 v
311 N. Commercial St. Y, M. Ci A-JMdg.
THE UNIVERSAL CAR PRICE
At Your Front Door
Koadster :
Sedan
Coupe
Truck
Tractor...
.$555.54
..$525.3
..$765.56
.$698.02
.$533.33
492.85
All Equipped with Starter and Demountable Rims
Valley Motor Go.
FHONE 1995
260 North High Street
BTUDT
UOUI
II
KTTMOB
FLAT
WOKS
CoTTTljht, 1C22, Associated 'Editor
Tbe Biggest little Paper In the World
Edited by John H. Millar
. . -
mmm . ,
gas-gga!B ! I -
- 1 , - ' ' - ' t
C y ....,.. I ....
CREPE PAPER MILLINERY
a "
By FLOItEXCEL WIXK
A sport . hat. that '. is f different
from any ' hat you . ever had
before is this one, with Its crown
of orange and white braid peeping
out from behind a sharply turned
up brim of plain orange ' bound
with white picbt ribbon. . . . .
.: MaUns the..BraM t':-V
Cut the orange and the white
crepe l paper Into - strips 11-2
inches wide. across the grain of the
paper. To cut a strip of the'paper,
Bliir'.the. fold .partly ; out of the
packet, measure' the desired width
and Cut through the entire thick
ness with sharp shears, using tho
edge of. the packet. aa a guide.
Fold each strip twice, creasing It
on the dotted lines shown in fig
ure 1. The strips may be joined
by. slipping one , fold inside the
other and securing with a touch of
. paste. ' : , . . rj. ' ;.
- After a sufficient : amount ' of
strips have been " folded, select
two of orange and one " ot white
and, fastening them to a table or
some solid object, proceed ; to
braid. Arrange the strips so that
the white one is in the middle. Be
careful not to stretch the strands
kof paper or to crush them as they
are being braided, but fold each
strand over carefully. It is a good
idea to lay a flatiron or something
heavy on the braid as you go
along, so that it will flatten out
like straw braid. The strands will
not tangle while they are betas
braided If the ends are rolled and
pinned up part of the length, leav
ing one end considerably longer
than the others.
. Sewing on the Braid -. J
The- buckram shape for this
sport bat Is a plain little model
which turns up In front. Separate
the crown from the brim and sew
on the braid, round and round,
starting, at the... bottom ot the
crown, ,as shown In figure .
. To cover the l?rlm ct a strip of
orange crepe paper (across the
grain) two inches wide than fthe
widest part of the Brim of your
hat, which Is now separate from
the crown. Cover the inner edge
of the brim with a smooth coating
of library paste and fold down
about an Inch of the strip on this
side. After the top has been se
cured In this way, fold the paper
smoothly over the brim and paste
the edge to the inner side of the
brim:
To line the brim cut a strip of
the crepe paper the same width as
the strip used on top, fold an inch
under on one side and paste to
the top of the brim, as shown in
figure 4. Shape the strip to fit
and paste to the lower edge of the
brim, folding in the rough edge as
before.
. 1 Completing the Hat
Sew the crown - and brim to
gether and paste or sew In a silk
lining. The , ribbon trimming Is
very pretty and not hard to put
on. Short tabs about an inch Ions
should be cut and pasted on at
regular intervals, turning the
edges .under. TA 'ribbon band Is
then pasted V around' the edge of
the brim, -
Besides orange and white, green
and white, black and whlte or red
and white hats made in this style
will look well.-
It's much easier to paste a bat
together rather than to sew one,
isn't t? No s worrying about get
ting the old stitches the same size.
told me some tale about how every
one who had owned it had died
very strangely and mysteriously.
Of course such a superstition only
made it more interesting to me.
Esther looked at it wonderingly.
She didn't laugh with her uncle.
somehow the knife gave her a
creepy feeling.
After dinner Esther and her
aunt went to. a moving picture
show, as her uncle had some work
to do. When they came back.
Esther went to her uncle's office
DAILY PICTURE 'PUZZLE
- ' i
ANSWER' TO
YtSTtRDAYV
PUZXL6.IV.
Cornet
Piccolo
Cillo'
I
10 03JECTS IN THIS PICTURE.
"VirV' WITH 5"
I THE SHORT STORY, JR.
.
V The Snake-Knife
'What a curious looking thing!"
exclaimed Esther. She held up the
paper knife on her uncle's desk, it
was shaped like a snake, with the
tail made Into a point. It' was
painted bright green and had two
glistening red stones for eyes.
"It's a little souvenir I picked
np In the. South African town."
said her ancle, who had just come
from a long . curio. hunting trip.
"This Is something I didn't buy
tot the museum, but kept for my
seit. ; rri t- -'V-iy. -
?Tbe servant I had there was
much against my . getting It. ; He
said, he had heard of this, knife'
an d It aJ wavn, hrou'Ul rnnbla-Ul I nrp
room to tell him goodnight. He
had his back to the door and was
bending over some . papers on his
desk. r .1
Esther .tiptoed . In, meaning to
surprise him. She was almost
ready to throw her arms around
his neck, when her eyes were at
tracted by the queer paper-knife.
it seemed yes, u surely was
moving. The green body was un
coiling itself and slipping along
the desk. Its eyes were gleaming.
and the wicked little tongue dart
ed out as the strange thin? moved
toward her uncle's hand.
A moment; Esther stood dazed.
Then she seized a pen lying on the
edge of the table, . struck at the
thing, and sent It spinning to the
floor. It fell with a dull clatter.
-That knife!' sobbed, Esther hys
terically, i "It moved!" . ;
"Yon - poor girl," said her as
tonished uncle. "So you're seeing
things! I shouldn't have told' you
stories like that. ? t ' f
Late that night Esther stole
downstairs Into the office of her
beloved uncle.. Then' she slipped
out to the pond In the back. -The
family, never ..could understand
how. a robber would break1 la aft d
Inst take a paper-knife. They
think . . something . ust ' ' tave
scared him "before he got anything
Difficulties
A great opportunity is now before
American business tbe opportuni
ty of making a big and permanent
asset out of the very difficulties of
tbe present situation. The convic
tion that this can be done is extreme
ly heartening. It is enough to put a
new thrill of life and activity into
every form of industry.
From one point of view the present
- situation is by far the most desir
able, the soundestthe sanest, and
the most hopeful this country has
ever seen. Why? Because it brings
into bold relief, through sheer ne
cessity, the latent power to create
conditions as we would like to have
Chief among the means of creating
Demand is now seen to be Adver
tising. Wherever you find a big de
mand for any product you find, in
variably, that the demand for that
product has been stimulated by hu
man effort, and chiefly through ad
vertising. V
them.
The curtailment of Demand for the
products of industry brought us face
to face; with the question,- hitherto
ignored, as to what causes demand.
Then it was discovered that demand
was a created thing, and that more
of it could be created in almost any
direction if enough of the right, ef
fort were applied. '
It is obvious to any one who will
think it through that the present de
mand for any product could be sub
stantially lessened if it were possible
to eliminate all forms of advertising
including pictures, displays and
word of mouth, as well as printed
and painted messages and just let
that product depend on the natural
or unstimulated demand.
i:, -
... , . i ..... .. ... .
And it is equally obvious that a de
mand for any worthy, product can
be created and stimulated by means
of Advertising. .
This fact puts within the hands of
the business man the .means of cre
ating his own market That would
be the biggest asset he could have
an assured market for all he could
produce. '
Published by The Oregon Statesman in co-operation with
The American Association of Advertisinv Agencies