THE DALLES DAILY CHRONICLE, TUESDAY, APRIL 19, 1921.
PAGE THREE
NewYodd
Letter Id
NEW YORK, April 19 St. Paul's
churchyard 'hemmed in by skyscrap
ers and shaken by the din of the ele
vated and Broadway traffic, nnd' groc
ed by only three large trees, Is the
nome of as many birds and move va
rieties of them than almost any coun
try orchard you will find. They are
all busy now rebuilding their town
houses, and experts have counted 40
species among .328 winged creatures
.who have flown home from the south.
To reach St. Paul's the, birds In their
northern passage, must fly across the
water to this island which looks like
a mass of solid stone to the ferry
passenger, yet they come and nest
year after year in that small' patch of
greenery and peace. '
Schools Are Making Filipinos
An English Speaking Race
Art, literature and the stage were
-well represented on the liner Adriatic
..which has just sailed for Cherbourg
and Southampton. John Oalsworth.r,
who always drops in and out of town
and of America with' as little an
nouncement as possible; Mile. Alice
Oelysia, the fetching French musical
.comedy star who has been on Broad
way this whole season; John Drink
water, the playwright; Thedu Bara.
who nee'ds no description; Count
Francis Pulaski, Polish minister plen
ipotentiary to 'Washington, and the
Countess Pulaski; were among the
notable passengers.
"American business 13 getting back
on its feet by going to it," said H. C.
Osbora of Cleveland, president of
the American Multigraph Sales com
pany, in an interview here. "Our own
business is a reliable barometer of
general conditions vhich, from long
experience, we have learned to read
with surprising accuracy'. It used to
be the custom to slow up on adver
tising and sales effort if business be
gan to slacken. Business folk are get
ting away from that idea. They are
going after business hardest when
they need It most. In periods of de
pression we always experience three
conditions. When business first be
gins to slacken and sales effort is
increased our orders begin to mount.
Then, if things go from bad to worse
and, this effort proves futile, our de
mand 'dwindles quickly. Finally when
' things begin to look up again we have
another rush. We are in this second
rush now. In the first three months
of this year our sales, domestic and
foreign, were only ld.6 percent behind
those of the same period in 1920,
and 621 percent in excess of those of
these months in 1919. This demand
was from all sources. Right now it is
oeing accelerated by the threatened
nation-wide printers' strike. Con
cerns -who appreciate the adaptability
of our equipment are insuring their
printing needs by installing it in ad
vance of the break. Several national
publications are planning to use mul
tigraphs in getting out' their issue.'
New York sometimes has a diffi
-cult time living up to its, pose of ultra-
sophistication; every once in a while
some middle western community pret
ty nearly shows it up. But now it has
some statistics upon which to base
all that it has claimed for itself jn'
the way of being blase. None less .than
the IT. S. department of agriculture
comes forward with the testimony
that the city Is at least 10 gallon?
per capita behind the rest of the coun
try in milk drinking. And the city ii
preening itself on the sophistication
thUB evidenced.
Youth, has become fetish in Xew
York City. Thero is an absolute and
stubborn refusal to bo middle-aged.
Never before, undoubtedly, have
women made such desperate attempts
"iBslsBBBBBl Bssu2alSKViasK9RlasBBYasBBBBBSSSSSRm
that -suits one's type even If It is per
lect style. The hat today must meet
the third requirement; It must nc
youthful. And 'being youthful' doesn't j
mean that it must be simply the sori.
of thing a young girl would wear; it;
must make the wearer, herself, into
a young girl, which 13 sometimes con
siderably more of a problenii" It Is
certainly; 'being done, however, on
Manhattnn (Island these days.
This Is the type of schoolroom that Is rapidly making an English speaking
nation out of tho 10,500,000 Inhabitant of tho Philippines.
If a .teacher in a public school In
the Philippines desires to punish a
chihl. she doesn't have to apply the
, ruler. She simply sentences the offend
ing pupil to remain away from school
a few dayst
This is the most severe punishment
she can inflict, for Filipino children
take an nlmost abnormal pleasure in
going to school and acquiring an edu
cation. The all-l'lllplno legislature, In
response to the popular demand' for
"schools, and still more schools." is
constantly Increasing Its -appropriations
for education, but the schools can
scarcely be constructed fast enough to-
care for the ever-Increasing enrollment.
The school enrollment Is now 8!)2,000
without any compulsory attendence
luws. Wlren Dewey sullen: into niunua
Bav there were 2.100 private schools
in the islands. Today there are 6,500
, schools and colleges, with 17,000 Fili
pino tenchers and .about l.uuu otner
teachers, 341 of whom are Americans
The University of the Philippines Is
the center of learning of the entire
Orient, and Is the pride of the Fili
pino people. It has ah enrollment of
3,500 students. Sunto Tomas univer
sity of Manila, older than Harvard, Is
another famous seat of learning,
Tim Kft.ool nvstein Includes normal
schools, agricultural colleges, twenty-
seven farm schools, a nautical school
nnd a school for the deaf and blind.
The Filipino pupil, in addition to
teaming English and In addition to his
regular studies, learns basket making,
embroidery and hat weaving, the
trades peculiar to the islands, as well
as the domestic sciences and pedagogy.
There are more positions than can be
filled by the trade school and com
mercial college graduates. The trade
and agricultural schools produced $1,
176,850 worth of goods in 1919.
There is nothing that the Filipino
people take more pride ln and that
they are more grateful tp the United
States for, than their scnooi system,
n-htrh hnn been declared" by many com
petent critics to be one of the finest
in the world. While tho system wus,
implanted In the islands by Ameri
cans, every cent f the cost has been
cheerfully borno by the Filipino peo
ple. The schools are making an Eng
lish snenkinir race of the Filipino na
tion. English Is the, official language,
and It Is declared will continue io oo
when Independence U granted.
- "The Filipino boys and girls are
well balanced, doclJ and Industrious
ulllif iliLanBStfaBBsBBBSM HKxSi'Li
Another tradition has been r.liot. to
pieces. The country at large has been
fed for many years, with 'thrilling
stories and "mystery centered around
"Now York's great east side." The
haven of criminals and the locale of
violent' deeds has been the general
conception of the district, not only out J
around the banks of the Mississippi,
but hero in New York City, itself.
Now along come the mere facts and
show that there are fewer crimes com
mitted in this section than in any
other part of Manhattan. So little
crime, indeed, that two east side po
lice precincts have just been abandon
ed as unnecessary.
There la talk of erecting a monu
ment to Theodore Roosevelt on the
north side of Union Square, not far
from his birthplace in East Twentieth
street. There are already three mon- j
uments on the south side of the
square, all erected by private sub- '
scrlption, as the Theodore Roosevelt
monument would be; an equestrian j
statue of George Washington, erected
by the merchants of the city; tho
Lincoln statue, given by. the Union
League' club; and the Lafayette stat
ue, -presented by the French residents
of New York in testimony of Ameri
can aid and sympathy during tne
Franco-Prussian war. '
University of tho Philippines which
Has an Enrollment of 3,500 8tudents.
i
pupils," says Junius B. Wood, whi. was
sent to the islands by the Chicago
Daily News to Investigate conditions
there. "To attend, school is a 'privi
lege to a Filipino child or young man,
not an unwelcome duty. In the cities
those who work days go to school at
night.
"Today there Is .hardly a barrio
where youngsters cannot be found who
speak English. One-third of the house
of representatives and eighteen of the
twenty-four senators speak English. In
the next 'election, in 1022, the young
men of the new schools will be step
ping Into control, and (he first great
goal of the public school system will
have been reached."
And now Irving Berlin is to bo a
theater owner. He and Sam H. Harris
are building the .Music Box on West
Forty-fifth street. The popular song
writer is so entranced over 'the idea
that he probably never will get around
to do song-writing agnin. He spends)
a large part of his waking hours now
adays: walking around it, admiring the
facade and taking his friends for per
sonally conducted tours through as
much of it as is alroady up.
Eyes tested; glasses fitted. Dr. Oeo.
F. Newhouse. ti
Brown's Dufur Stage Time Table
Two round trips daily. Lea re -B'iiiVrf
hotel, 9. a. ni. and 4 p. in. Leave
Dufur 7:30. a. m. and 1 p. m. tt
Saving in Shoes
Arc Coming to You Each Day You Patronize Our
CLEAN-UP SALE
Odd lots of mien's work and dress shoes," women and
jchildren's shoes, are being closed out at our store
with extraordinary reductions..
In Most Instances Ve Have
Cut Prices bquarely in Half
A Good Selection Still Left
Here are Some of the Bargains
30 pair, men's black welt 'dress shoes, regularly
priced $9.00, now $4.50
10 pair vici kid men's dress shoes, formerly $10,
now $6.50
9 pair black calf dress shoes for men, broad toes,
formerly priced $9.00, now $5.75
O'Donnell English last dark brown men's dress
shoes, former price $15.50, now $9.50
Men's black calf English last dress shoes, regular
ly priced. $11.50, now... $6.00
Six pair dark brown English dress shoes, formerly
sold $10.00, now 5.50
20 pair men's mahogany calfskin dress shoes, form
erly $8.50, now ,. $5.50
30 pair blucher calf dress shoes for men, broad toes,,
regularly priced $12.00, now $8.00
12 pair brown Blucher last men's dress shoes, form
erly $9.50, now $4.50
10 pair dark brown calf, English last, formerly $12,
now $8.00
All Oxfords Greatly Reduced During Sale.
' Men's Work Shoes
8 pair army last double soles, thoroughly reliable
heavy shoes, cut from $7.50 a pair to .'.$5.00
18 pairs plain soft toes, no caps, reduced, from $8.50
to $5.50
8 pairs heavy chrome leather, reduced from $8.00
to ,. $4.00
White Shoes
Ladies' white oxfords, high heels $3.00
Ladies' high white shoes, low heels $3.00
Children's shoes priced from $2.50 up
You will find many other bargains "in women's and
children's shoes. Some of these will be listed later.
Cowboy Boots, formerl) sold at $22.00, now $15.00
John Wernmark'
Across from Bank Hotel.
o remain young and such success
ful ones. 'Matrons of 40 and more are
perfect-unblushing and innocent-eyed
in their specifications for "something
simple and girlish" when they shop
fon frocks. The fashions of the day
recognize that thoir sole excuse is
youth. This attitude is particularly re
flected In the demand made upon
hats. Under the" slogan) "Your age is
the age of your hat," Peggy Hoyt,
Fifth Avenue's most exclusive costum
ier, has established millinery as an
equal mixture of art and psychology.
"Any woman can. knock 10 years off
f her age," Miss Hoyt said yesterday.
"It's just a matter, of the right kind
of hat. It isn't enough to wear a hat
1
WOODARD & TAUCHER
Contracting Bricklayers and Plasterers
All kinds of Tile and Cement Work. Fireplace Woftt a Specialty.
Estimates furnished free of chargs. All Work Guaranteed,
Telephone Main 6461 or Call at dates Slock
OUCH! ANOTHER
RHEUMATIC TWINGE
Get busy and reUera thaaa palssi
I with that bandy bottle af
Sloan's Liniment
WHAT Sloan's does, fc does the
oughly pcnttraUt wiikomt rub
bint to the aflfctad part aad
promptly relieves moat kinds of exter
nal pains and aches. You'll fed, it
dean aad noR-ekin-etakung. KmM
handy (or sciatica, lumbago, neunugfe,
overexerted muscles, stiff joUU, bach
ache, pains, bruises, stnuas, epraiatv
bad weather after-effect.
For 39 yfcars Sloan's Liniment feu
helped thousands the world over. Ye
area t tucciy to be an except, it
taiahf does produce results. .
AiVug2uta--35c, 70c, 1.40.
Peoples Transfer Co.
QUICK DELIVERY SERVICE
EXPRESS AND DRAY AGE
Furniture and Piano Moving
Stand at Glenn's Paint Store Main 3721
Residence Phone Red 1811
HARRY L. CLUFF
THE MARYHILL FERRY IS RUNNING
From Grants, 20 Miles East of The Dalles, to' Maryhlll
Dally from 7 a. m. to 9 p. m.
EXCELLENT ROADS UNEXCELLED SCENERY
MARYHILL FERRY CO.
Special Trips Arranged Phene QMenriale 312X
CRANDALL UNDERTAKING CO
Wasco The Dalles Dufur
LULU O. CRANDALL, Manager
Bert Tteamaa, Assistant Manager
Lleemed tmbaimera, Established 1SB7
TsJeahene
Day Red Ml .
. Night Red MS
J. H. Harper, Slack 2113
Cat Flawers
TeHphem Red 1711
General
Publcity
Versus
Applied Advertising
There are two kinds of advertising. One kind is called "gen
eral publicity." Sometimes it is further described in phrases
like "atmosphere building' "national prestige," or appeal to
"key consumers."
It is the glittering generality of thinly spread, country-wide
appeal the hit-or-miss way of trying to sell goods.
It is definite, for it reaches
all possible customers. Usual
ly it tells them the merchant
who sells the advertised goods
The other kind of advertis
ing is "applied advertising."
There is nothing myster
ious or indefinite about it It
is simply advertising in the
columns of daily newspapers
concentrated in the markets
where the advertiser has a
chance to sell goods.
Applied advertising makes
sales. Its results can be
weighed and , measured. ..It
either pays or it does not. It
generally does pay, and if it
does not, the reason why can
be quickly ascertained.
Manufacturers and distibu
tors are today turning to
newspaper advertising, for
these are the days of inten
sive selling.
They want applied advertis
ing because this is the kind
that keeps the cash register
hell ringing.
MAKE THE CHRONICLE YOUR ADVERTISING MEDIUM
iff
I
Motor EqaiaoMnt