Image provided by: University of Oregon Libraries; Eugene, OR
About The Dalles daily chronicle. (The Dalles, Or.) 1890-1948 | View Entire Issue (April 19, 1921)
THE DALLES DAILY CHRONICLE, TUESDAY, APRIL 19, 1921. PAGE THREE NewYodd Letter Id NEW YORK, April 19 St. Paul's churchyard 'hemmed in by skyscrap ers and shaken by the din of the ele vated and Broadway traffic, nnd' groc ed by only three large trees, Is the nome of as many birds and move va rieties of them than almost any coun try orchard you will find. They are all busy now rebuilding their town houses, and experts have counted 40 species among .328 winged creatures .who have flown home from the south. To reach St. Paul's the, birds In their northern passage, must fly across the water to this island which looks like a mass of solid stone to the ferry passenger, yet they come and nest year after year in that small' patch of greenery and peace. ' Schools Are Making Filipinos An English Speaking Race Art, literature and the stage were -well represented on the liner Adriatic ..which has just sailed for Cherbourg and Southampton. John Oalsworth.r, who always drops in and out of town and of America with' as little an nouncement as possible; Mile. Alice Oelysia, the fetching French musical .comedy star who has been on Broad way this whole season; John Drink water, the playwright; Thedu Bara. who nee'ds no description; Count Francis Pulaski, Polish minister plen ipotentiary to 'Washington, and the Countess Pulaski; were among the notable passengers. "American business 13 getting back on its feet by going to it," said H. C. Osbora of Cleveland, president of the American Multigraph Sales com pany, in an interview here. "Our own business is a reliable barometer of general conditions vhich, from long experience, we have learned to read with surprising accuracy'. It used to be the custom to slow up on adver tising and sales effort if business be gan to slacken. Business folk are get ting away from that idea. They are going after business hardest when they need It most. In periods of de pression we always experience three conditions. When business first be gins to slacken and sales effort is increased our orders begin to mount. Then, if things go from bad to worse and, this effort proves futile, our de mand 'dwindles quickly. Finally when ' things begin to look up again we have another rush. We are in this second rush now. In the first three months of this year our sales, domestic and foreign, were only ld.6 percent behind those of the same period in 1920, and 621 percent in excess of those of these months in 1919. This demand was from all sources. Right now it is oeing accelerated by the threatened nation-wide printers' strike. Con cerns -who appreciate the adaptability of our equipment are insuring their printing needs by installing it in ad vance of the break. Several national publications are planning to use mul tigraphs in getting out' their issue.' New York sometimes has a diffi -cult time living up to its, pose of ultra- sophistication; every once in a while some middle western community pret ty nearly shows it up. But now it has some statistics upon which to base all that it has claimed for itself jn' the way of being blase. None less .than the IT. S. department of agriculture comes forward with the testimony that the city Is at least 10 gallon? per capita behind the rest of the coun try in milk drinking. And the city ii preening itself on the sophistication thUB evidenced. Youth, has become fetish in Xew York City. Thero is an absolute and stubborn refusal to bo middle-aged. Never before, undoubtedly, have women made such desperate attempts "iBslsBBBBBl Bssu2alSKViasK9RlasBBYasBBBBBSSSSSRm that -suits one's type even If It is per lect style. The hat today must meet the third requirement; It must nc youthful. And 'being youthful' doesn't j mean that it must be simply the sori. of thing a young girl would wear; it; must make the wearer, herself, into a young girl, which 13 sometimes con siderably more of a problenii" It Is certainly; 'being done, however, on Manhattnn (Island these days. This Is the type of schoolroom that Is rapidly making an English speaking nation out of tho 10,500,000 Inhabitant of tho Philippines. If a .teacher in a public school In the Philippines desires to punish a chihl. she doesn't have to apply the , ruler. She simply sentences the offend ing pupil to remain away from school a few dayst This is the most severe punishment she can inflict, for Filipino children take an nlmost abnormal pleasure in going to school and acquiring an edu cation. The all-l'lllplno legislature, In response to the popular demand' for "schools, and still more schools." is constantly Increasing Its -appropriations for education, but the schools can scarcely be constructed fast enough to- care for the ever-Increasing enrollment. The school enrollment Is now 8!)2,000 without any compulsory attendence luws. Wlren Dewey sullen: into niunua Bav there were 2.100 private schools in the islands. Today there are 6,500 , schools and colleges, with 17,000 Fili pino tenchers and .about l.uuu otner teachers, 341 of whom are Americans The University of the Philippines Is the center of learning of the entire Orient, and Is the pride of the Fili pino people. It has ah enrollment of 3,500 students. Sunto Tomas univer sity of Manila, older than Harvard, Is another famous seat of learning, Tim Kft.ool nvstein Includes normal schools, agricultural colleges, twenty- seven farm schools, a nautical school nnd a school for the deaf and blind. The Filipino pupil, in addition to teaming English and In addition to his regular studies, learns basket making, embroidery and hat weaving, the trades peculiar to the islands, as well as the domestic sciences and pedagogy. There are more positions than can be filled by the trade school and com mercial college graduates. The trade and agricultural schools produced $1, 176,850 worth of goods in 1919. There is nothing that the Filipino people take more pride ln and that they are more grateful tp the United States for, than their scnooi system, n-htrh hnn been declared" by many com petent critics to be one of the finest in the world. While tho system wus, implanted In the islands by Ameri cans, every cent f the cost has been cheerfully borno by the Filipino peo ple. The schools are making an Eng lish snenkinir race of the Filipino na tion. English Is the, official language, and It Is declared will continue io oo when Independence U granted. - "The Filipino boys and girls are well balanced, doclJ and Industrious ulllif iliLanBStfaBBsBBBSM HKxSi'Li Another tradition has been r.liot. to pieces. The country at large has been fed for many years, with 'thrilling stories and "mystery centered around "Now York's great east side." The haven of criminals and the locale of violent' deeds has been the general conception of the district, not only out J around the banks of the Mississippi, but hero in New York City, itself. Now along come the mere facts and show that there are fewer crimes com mitted in this section than in any other part of Manhattan. So little crime, indeed, that two east side po lice precincts have just been abandon ed as unnecessary. There la talk of erecting a monu ment to Theodore Roosevelt on the north side of Union Square, not far from his birthplace in East Twentieth street. There are already three mon- j uments on the south side of the square, all erected by private sub- ' scrlption, as the Theodore Roosevelt monument would be; an equestrian j statue of George Washington, erected by the merchants of the city; tho Lincoln statue, given by. the Union League' club; and the Lafayette stat ue, -presented by the French residents of New York in testimony of Ameri can aid and sympathy during tne Franco-Prussian war. ' University of tho Philippines which Has an Enrollment of 3,500 8tudents. i pupils," says Junius B. Wood, whi. was sent to the islands by the Chicago Daily News to Investigate conditions there. "To attend, school is a 'privi lege to a Filipino child or young man, not an unwelcome duty. In the cities those who work days go to school at night. "Today there Is .hardly a barrio where youngsters cannot be found who speak English. One-third of the house of representatives and eighteen of the twenty-four senators speak English. In the next 'election, in 1022, the young men of the new schools will be step ping Into control, and (he first great goal of the public school system will have been reached." And now Irving Berlin is to bo a theater owner. He and Sam H. Harris are building the .Music Box on West Forty-fifth street. The popular song writer is so entranced over 'the idea that he probably never will get around to do song-writing agnin. He spends) a large part of his waking hours now adays: walking around it, admiring the facade and taking his friends for per sonally conducted tours through as much of it as is alroady up. Eyes tested; glasses fitted. Dr. Oeo. F. Newhouse. ti Brown's Dufur Stage Time Table Two round trips daily. Lea re -B'iiiVrf hotel, 9. a. ni. and 4 p. in. Leave Dufur 7:30. a. m. and 1 p. m. tt Saving in Shoes Arc Coming to You Each Day You Patronize Our CLEAN-UP SALE Odd lots of mien's work and dress shoes," women and jchildren's shoes, are being closed out at our store with extraordinary reductions.. In Most Instances Ve Have Cut Prices bquarely in Half A Good Selection Still Left Here are Some of the Bargains 30 pair, men's black welt 'dress shoes, regularly priced $9.00, now $4.50 10 pair vici kid men's dress shoes, formerly $10, now $6.50 9 pair black calf dress shoes for men, broad toes, formerly priced $9.00, now $5.75 O'Donnell English last dark brown men's dress shoes, former price $15.50, now $9.50 Men's black calf English last dress shoes, regular ly priced. $11.50, now... $6.00 Six pair dark brown English dress shoes, formerly sold $10.00, now 5.50 20 pair men's mahogany calfskin dress shoes, form erly $8.50, now ,. $5.50 30 pair blucher calf dress shoes for men, broad toes,, regularly priced $12.00, now $8.00 12 pair brown Blucher last men's dress shoes, form erly $9.50, now $4.50 10 pair dark brown calf, English last, formerly $12, now $8.00 All Oxfords Greatly Reduced During Sale. ' Men's Work Shoes 8 pair army last double soles, thoroughly reliable heavy shoes, cut from $7.50 a pair to .'.$5.00 18 pairs plain soft toes, no caps, reduced, from $8.50 to $5.50 8 pairs heavy chrome leather, reduced from $8.00 to ,. $4.00 White Shoes Ladies' white oxfords, high heels $3.00 Ladies' high white shoes, low heels $3.00 Children's shoes priced from $2.50 up You will find many other bargains "in women's and children's shoes. Some of these will be listed later. Cowboy Boots, formerl) sold at $22.00, now $15.00 John Wernmark' Across from Bank Hotel. o remain young and such success ful ones. 'Matrons of 40 and more are perfect-unblushing and innocent-eyed in their specifications for "something simple and girlish" when they shop fon frocks. The fashions of the day recognize that thoir sole excuse is youth. This attitude is particularly re flected In the demand made upon hats. Under the" slogan) "Your age is the age of your hat," Peggy Hoyt, Fifth Avenue's most exclusive costum ier, has established millinery as an equal mixture of art and psychology. "Any woman can. knock 10 years off f her age," Miss Hoyt said yesterday. "It's just a matter, of the right kind of hat. It isn't enough to wear a hat 1 WOODARD & TAUCHER Contracting Bricklayers and Plasterers All kinds of Tile and Cement Work. Fireplace Woftt a Specialty. Estimates furnished free of chargs. All Work Guaranteed, Telephone Main 6461 or Call at dates Slock OUCH! ANOTHER RHEUMATIC TWINGE Get busy and reUera thaaa palssi I with that bandy bottle af Sloan's Liniment WHAT Sloan's does, fc does the oughly pcnttraUt wiikomt rub bint to the aflfctad part aad promptly relieves moat kinds of exter nal pains and aches. You'll fed, it dean aad noR-ekin-etakung. KmM handy (or sciatica, lumbago, neunugfe, overexerted muscles, stiff joUU, bach ache, pains, bruises, stnuas, epraiatv bad weather after-effect. For 39 yfcars Sloan's Liniment feu helped thousands the world over. Ye area t tucciy to be an except, it taiahf does produce results. . AiVug2uta--35c, 70c, 1.40. Peoples Transfer Co. QUICK DELIVERY SERVICE EXPRESS AND DRAY AGE Furniture and Piano Moving Stand at Glenn's Paint Store Main 3721 Residence Phone Red 1811 HARRY L. CLUFF THE MARYHILL FERRY IS RUNNING From Grants, 20 Miles East of The Dalles, to' Maryhlll Dally from 7 a. m. to 9 p. m. EXCELLENT ROADS UNEXCELLED SCENERY MARYHILL FERRY CO. Special Trips Arranged Phene QMenriale 312X CRANDALL UNDERTAKING CO Wasco The Dalles Dufur LULU O. CRANDALL, Manager Bert Tteamaa, Assistant Manager Lleemed tmbaimera, Established 1SB7 TsJeahene Day Red Ml . . Night Red MS J. H. Harper, Slack 2113 Cat Flawers TeHphem Red 1711 General Publcity Versus Applied Advertising There are two kinds of advertising. One kind is called "gen eral publicity." Sometimes it is further described in phrases like "atmosphere building' "national prestige," or appeal to "key consumers." It is the glittering generality of thinly spread, country-wide appeal the hit-or-miss way of trying to sell goods. It is definite, for it reaches all possible customers. Usual ly it tells them the merchant who sells the advertised goods The other kind of advertis ing is "applied advertising." There is nothing myster ious or indefinite about it It is simply advertising in the columns of daily newspapers concentrated in the markets where the advertiser has a chance to sell goods. Applied advertising makes sales. Its results can be weighed and , measured. ..It either pays or it does not. It generally does pay, and if it does not, the reason why can be quickly ascertained. Manufacturers and distibu tors are today turning to newspaper advertising, for these are the days of inten sive selling. They want applied advertis ing because this is the kind that keeps the cash register hell ringing. MAKE THE CHRONICLE YOUR ADVERTISING MEDIUM iff I Motor EqaiaoMnt