Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (May 16, 1921)
MONDAY. MAY 16, 1921. THE OREGON DAILY JOURNAL. PORTLAND. OREGON. FO O fil THE FULCRUM SHOULDER. V y THE MINOR FLEXURE. V . f THE ' ':!''.. V. over-hanging ' I y msmL.'- Y I CAP ' I . ?A THE CHANNELED ! I 'T GUARD !f I I THE DIAMOND V X KNURLING y Ptskteb mHUAMY BTH .-v?o MXMa llOi(o The New Improved GILLETTE SAFETY RAZOR Uses the same fine Gillette Blades as you have known for years but now your blades can give you all the luxury of the finest shaving edge in the world. Identify the New Improved Gillette by its Fulcrum Shoulder' Overhanging Cap Channeled Guard Aficrometric Precision Automatic Adjustment Diamond Knurled Handle Diamond Trademark on Guard Finer Shave Longer Service More . Shaves from your Blades t ' i In SILVER and GQLD . Shaving Sets and Traveler Outfits $5 to $7.5 WORLD WIDE PATENTS ONE great secret of American success is the readiness to scrap the old machine, process or device for art improvement that will do the work better in loss time and with happier results. Read the history of progress, and you . will find that, no one inventor ever produced a. machine in its iinal and perfected form. To John Fitcli in 1787 belongs the credit of. the first steamboat, plying in the Delaware River between Burlington and Trenton. It was Robert Fulton's "Clermont" that first made steam navigationjfrrJcVby the invention of the paddle wheel. A cotton gin of the roller type had been known lone before Eli Whitney ever saw a boll of raw cotton - but it was Whitney's geniui ' that transformed the idea and made it practical. And it was Hodgen Holmes of Georgia who invented the toothed wheel which has long since superseded Whitney's original wire fingers. The Gillette marked the first great advance in . the art of shaving in 5000 years. Up to the present time, by the world's verdict, it has remained the most efficient shaving device known to men. 1 It is now superseded, under; world-wide patents, by the New Improved Gillette Safety " Razor an advance so positive as to increase shaving efficiency more than 75, and add to the daily comfort of men in every part of the globe. United States Canada Great Britain France Belgium , Holland Denmark Sweden Norway Germany Austria. Italy Spain Portugal . Switzerland Luxemburg Poland Russia Czecho . Sloyakia Jugo-Slavia Hungary Ukraine roumania Argentine Brazil Cmu Uruguay Zealand Philippine Islands Japan Hong Kono India " Union of South Africa Cuba ' Porto Rico Virgin Islands Mexico How This Great Invention Came About IN 1914, when the Gillette Company was called on to devote its energies to hieetin? tHe shaving need of the Armies and Navie$ of the Worjd, it was given its first opportunity t study at first-hand the shaving habits of men in the mass. ' 1. A Committee then formed to collec and collate the i data so obtained, found j literally hundreds of varia tions in the way of shaving With the Gillette, " Open adjustment, ' closel adjustment,, and every shade between the extremes. . H Tight grip, loose grip.) ' Grip with tne whole hand and grip with the tips of the fingers. Grip close up under the head and grip at the very end of the handle. Variation as much as ig degrees in .approachirfg the razor to the face. In short-j-every variation of beardi, skin, and temperament reflected in a man's use of his Gillette. 1. . ; - . . ;V; .. The First Shaving Instrument ; of Precision A GROUP of Technical Experts then started .out to perfect the Gillette mechanically to make it . finer and more accurate, an instrument of precis ion. Thousands of measurements arid calculations had been worked out. when three remarkihlp HUrnvpriVc . '.: . I I " " were maae. 5 a "... . I Fulcrum Shoulder , Over- the crux of the m m : m t. . m ..mm 'SW These were the Gillette hanging Cap and Channeled Guard. .' These three discoveries proved to be whole problem. I For the first time in any razor,, here is micrometrie toniroi oi Diaae position. a . j t. A shaving edge rigid and straight fin perfect con tact with the cap through its whole length! Here is that thing long sought but never before achieved a .shaving edge guarded from the face but free to the beard. , ' ' " All in all, it took some 45,000 calculations, proved out by more than 19,000 actual shaving tests, to make the New Gillette an accomplished fact. It is now ready the New Improved Gillette Safety Razor. . A' radical improvement over the old-type Gillette, and the first shaving instrument of , precision ever in vented. . ;. ' ; .5 Gillette Fulcrum Shoulder and. Overhanging Cap I , AT the left you see a diagram much enlarged) of U. this epoch-making improvement the New Gil lette Safety Razor. You see the Fulcrum Shoulder and Overhanging Cap. You see how the blade is hiflexed between." veri hanging Cap and Fulcrum Shoulder. : " f It is flexed once into the inside curve of the cap'. This is tbs "minor flexure" the curve for easy , gliding action and play of the wrist in shaving. It is flexed a second time more sharply and' on a shorter radius by the grip of the Overhanging Cap the, whole length of the Fulcrum Shoulder. This is the "major flexure" -a mighty advance, . make no mistake about thatl It holds the blade rigid and flat the whole length of the shaving'edge. !5y - It gives exactness to 11000 inch a micrometrie precision impossible with the old-type Gillette, and never even dreamed of with any other shaving device ever produced. . . Gillette Channeled Guard LLOW-the New Gillette over the face, and sec the results of the Channeled Guard. - The skin lies flat against the tangent of cap and 8Uard 'v: The beard springs uprighr'against the shaving edge. The edge comes automatically against the beard at the very surface of the skin. ; , It cuts SQUARE across the hair each hair slipped CLEAN THROUGH. Cut hairs and lather go into the. Channel. They cannot jam in between blade and guard and cap. They . cannot clog the shaving action. Your razor edge is free every inch of every stroke of your shave. 75 More Efficiency and Comfort More Shaves from Your Blades - . , . t . SHAVE once over with the New Gillette, and you'll find your face smoother, cooler, fresher than after going twice over with any other razor, even the old type Gillette. Adjustment is automatic Precise to , 11000 inch. : ''- '- lXt 'i:: .:'.; Your wonderful Gillette Blades can now give yon ALL the luxury of the finest shaving edge in the world Better shave longer service more shaves from youf Blades. i All Over the World FOR nearly 20 years the Gillette Company has been serving men all ever the world with Gillette Safety Razors and Blades. ' A long-standing; world-wide resource almost with out parallel now putting this new shaving improve-' ment at the service of the greatest number of men in the shortest, possible time. The New Improved Gillette Safety Razor will be sold by more than 250,000 Gillette Dealers in every corner of the Civilized Globe. NOTE: The Gillette Company assumes full responsibility for the service of Gil lette Blades when used in any tenuins Gillette Razor either old-type or New Improved Gillette. But with imitations of the genuine Gillette ir cannot take responsibility for service of Blades Boston NewYoik Chicago . Sxzr Francisco Montreal London Geneva Paris Shanghai Milan Amsterdam Port Elizabeth Rio de Janeiro ' Sydney Singapore Calcutta Constantinople Buenos Ayres Madrid Brussels . Copenhagen