THE OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY-MORNING. SEPTEMBER . '1920.
5
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AUTOMOTIVE FIGHT
CAR
REGISTRATIONS
WHERE MOTOR GAR BODIES ARE: MADE
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BEMN
NATIONS
OR AUG
WILL BE HOT ONE
Industrial . America, Producing
Autos and Trucks. Due for
Keen Competitive Struggle
Automobile men in this country
are looking forward with great en
tic I pat Ion to the struggle for suprem
acy in the motor car market between
foreign and domestic manufacturer!.
following avowed intentions of
French and British taiakers to mar
ket their cars In this country, and
the equally strong determination of
builders in this country to market
our wares in British and French
fields, as wall as other foreign terri
tory.
Report earning from the East IndU
cat that American truck manufacturers
are making commercial earners solely
for sal. In the foreign field, ebelng con
tent to let domestic demand get along
as It may. - Local men returning from
manufacturing centers say thai this
ntov is bains- mad with a view to
stabilising the domestic market and de
veloping, without sacrificing too much
prestige, the foreign sales and.
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The foreign manufacturer, on his part.
Is finding his domestic field unrespons
ive to his sales efforts, since In both
the French and English markets it is
said that American automotive products
predominate. Yankee makers are using
every wile known to them , to develop
while the developing Is good.
The French In particular are anxious
to obtain a foothold In this country with
their trucks, and base their efforts upon
their belief In the excellence of their
manufacture, the low rates for return
loads on trans-Atlantic steamers, and
the fact that American consumers may
be attracted to their commercial vehicles
because of the stamp of what the French
fondly term "d&jllc supremacy" in
things automotive. The French, further,
feel that the present la an excellent
time, for them to get into the ring here
because of the apparent Indifference
shown by our manufacturers toward do
mestic demand.
WAT FIND BLAN
Will our foreign competitors be keen
enough to find the flaw in our sales
armor. If there is one, and crest a
lively market for their ' automotive out
put, building up a successful trade by
exploiting Yankee shortcomings through
slleged superior demonstrations of for
eign equipment? Or will automotive
users Inthls fcountry be attracted to the
article with a foreign brand as people
across the water have been attracted to
American made automobiles and trucks,
simply because of belief In the theory
that what Is made far from home is
always best?
No matter what comes about, no mat
ter whether we lose our local market to
the French and British, and mayhap the
Italians, and develop theirs, the student
of export and foreign trade has a real
treat. In store for himself.
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Busy scene In the plant of tbe Barnes Auto Works, which recently move d into Its new borne at Twelfth and
Everett streets. The bullrilrfg: now eocupied by the company was re modeled and complete machinery for
the manufacture of bodies was Installed, as wen as sheet metal equipment. The former location was
at Fifteenth and Alder streets.
CONCERN
TO HAVE NEW SITE
Two Story Concrete Structure at
Twelfth and Glisan to House
Rubber Company.
Lease negotiations were concluded
In Portland last week for the con
struction of a two story concrete
building, to be erected immediately
on a full quarter block of land at
the northwest corner of Twelfth and
Glisan streets.
When completed, about the first of
the year, the structure will be occupied
by the Portland branch of the B. F.
Goodrich Rubber company, whose execu
tive officials have contracted with the
owner of the property, J. M. Porter of
Corvallls, for an occupancy of the build
ing for a period of 10 years.
It Is understood that tha total rental
under the lase will aggregate approxi
mately $80,000. Both parties In the
transaction were represented by Chester
A. Moo res of the F. E. Taylor company,
Inside property dealers. Toe plans were
designed by Earl O. Cash, architect, and
A. H. Lamm, consulting engineer.
For the past 10 years the B. R Good
rich company has been located promin
ently in lower Broadway, at the inter
section of that thoroughfare with Burn
side street ; Since 'its location In that
district a large number of either auto
mobile companies have followed suit,
until today Broadway houses more auto
mobile establishments than any other
street in Portland.
Recently the Goodrich company an
nounced to the public that Its Portland
branch would no longer retail tires and
at the same time the news leaked out
that the company officials had decided
to abandon their present location and
establish larger quarters op trackage.
Choice of the site st Twelfth and Glisan
came as the result of several weeks'
Investigation. Carl B. Cadwell is man
ager of the Portland Goodrich branch.
Bids coveting the construction of the
new building were opened last week and
it la understood that the total cost will
b about $35,000. The structure is to
be built , along approved lines and is
designed specially for use as a whole
sale warehouse for the storage of auto
mobile tires.
"This move on the part of our com
pany shows our optimism and belief
In the future of trade," said Cadwell.
"We have been contemplating a change
for some time, but have been awaiting
the right moment It seems to have
come at -last and we feel no hesitation
in taking en additional responsibiltles
even with the trade lacking It cus
tomary briskness. Possibilities of the
automobile market have not yet been re
alised and we are preparing an organi
sation commensurate with what we be
lieve to be the Importance and volume
of future trade."
Millions in Autos
About 1,700,000, or nearly per cent
of. the total population of the United
States, make their living from the
automobile business.
Fight Begun on Open
Motorcycle Muffler
The Los Angeles Motorcycle club has
launched a campaign against what it
terms "the smart Alec astride a mo
torcycle who dashes down the street
with wide-open muffler, violating all
traffic rules and endangering his own
and other ' lives." In a letter . to the
Los Angeles chief of police the club
pledges its; cooperation with the au
thorities in any plan to curb the nuis
ance, declaring that open mufflers are
not necessary and pointing out that
some manufacturers do not equip their
product wish cutouts.
Get Milk at I'armer's Gate
Creamery and cheese factory owners
now collect, milk and cream at the: farm
er's gate, saving the farmer this extra
trip.
Aogust, 1920, Short by 200 of
- Last August's Registrations;
Less Money Taken In
August, 112ft, felL short by SO ef
equalling the record tor the same
month last year In automotive regis
trations, with ! of tha total regis
tration of 30S being rereglstratlons.
From the motor vehicle registration
thia past month the state shows an In
come of $14,110, with a total sum of
SS7,fT7.CO accruing from the automotive
Industry. Thia last figure Includes the
registration of dealers, chauffeurs and
duplicates, yss shown by the following
table:
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14
120
e
its
.se
to. 00
4.ee
l,Tie.oo
1S.UO
. No. timUoaa, tnttena,
k Ttateie
nsntrsUens S04S
totanjrlei ... 1S1
Petlen .....
Chtaffeer ... 20 J
Tmmftm .
AetaaaMlM ..1710
MataemM -M 7
ProlicitsS
ABtoEftobU
license plates 117
Motocejrcte
UeM plates It
Dln'
HcvfM Mates 13
Cfcaaftearj'
bsdea .... B
DhUh'. dU.
tioeal sets. . 29
Total M7.877.50
The registration for Oregon for the
first eight months of this year Is greater
than for the whole 12 months of last
year, the figure on August 31 reaching
97.11$, with I3.13J for last year. Regis
trations receipts amount to tl.998.S82
for this year so fsr, and f92,2S9 for the
whole of last year.
167.00
11.00
12 00
00
12S.00
Felt Washers Used
To Splendid Purpose
Most car owners know that the use df
felt washers under the iron washers In
certain Instances la a useful Idea. The
felt washer gives an elastic hold, allow
ing for expansion of contraction, and
may keep the threads of an overtlght
bolt from stripping. However, most of
them do not know that the ordinary corn
and bunion plasters make very accepta
ble felt washers and are always easily
obtained. -
Beautiful
Lines
Une quale d
Performance ,
M eSB4& YL
See This New Elgin
No motor car in its price class nas equaled the Elgin Six
for economy of operation or surpassed its performance.
Its low price saves you hundreds of dollars in first cost
its high quality saves you hundreds of dollars in mainte
nance cost. You will own an Elgin sooner or later see it
today, whether you are ready to buy or not.
Weller Motor Company
'Distributors 1
Washington at Fifteenth
Broadway 2656
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These TITAN scrttce stations git
free service and sell agaarcnUed
battery.
UNRESTRICTED CIRCULATION
- MEANS DISTRICTED POWER
The uniform porousness of
the specially treated titan
wood insulation offers the least
possible resistance, to the
power-creating action of this
splendidly built battery.
That is why TITAN bat
teries have more power and
instantly available, power
he lack. "
" ' LOCAL SALES AND SERVICE
Titan Battery & Electric Co.
L. E. KURTXCHANOF, Manager -
411 Davis Street, Portland
Western
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Announcement
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MINUTE MAN SIX
Now Represented by
Oregon Lexington Company
430 Burnside Telephone Broadway 486
Lexington owners and dealers in Oregon will
share our pleasure in above announcement of
substantial, permanent representation in Port
land. ! '
.Our, plans for the future include suitably in
creased plant-equipment and organization, to
provide for the growing volume of Lexington
business in this territory.
In the meantime, and with a Keen desire to serve,
Messrs. Chas. S. Evans arid L. V. Rawlirigsw
a capable organization " arid latestjjtf
models, are looking fonvard tovmeeting their
friend, which includes , all Lexihgtbii dealers
and owners, at 43U burnside.
L
exington
Oi. P. Henderson, Western Sales Manager, . i
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WHOLESALE ONLY
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