Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (June 13, 1920)
4 THE OREGON SUNDAY JOURNAL, PORTL AND, SUNDAY MORNING, JUNE 13, 1920. MICH CO. is. LOCATED lil ITS ! NEW AUTO HOME Structure in Heart of Broadway Is Modern and One of Best of Kind, in Northwest States." The first of last week saw the firm of Mitchell, Lewis & Staver Co., dis tributors of Mitchell and Jordan au tomobiles and Jumbo motor trucks, located In the new building; the firm has erected at Broadway and Ev erett . streets ; in "the heart of "the Broadway automobile district. - This building, which has been under construction for the past six months, is One of the largest and finest of Its kind on the Pacific coast and embodies the: latest design and conveniences for the successful operation of a wholesale and retail automotive business. riDO SPACE AMFiE ' It occupies a space of 100 feet on Broadway by 180 feet on Everett and is four storiea In height," giving a floor space of 62,000 square feet, devoted ex clusively to the sales, service and stor age of the lines which the firm distrib utee In the states of Oregon, Washington and Idaho. The building Is of reinforced concrete construction. The first floor is taken UP' by the- sales rooms and the quick service departments. . The salesroom Is perhaps the largest on the Pacific coast, being 100 by 90 fet . , ' The walls and ceiling are tinted light grey, which contrasts nicely with the terrasa. floor. The sales floor 1 fur nished in the latest style of wicker fur niture, with a ladies' rest room fitted up with uresalng table and other conven iences for the out of; town motorist. FOCJjrTAIIf IS CESTEB There is a fountain In the center to add ' to the general attractiveness and the office of sales manager and infor mation desk are conveniently located on this floor. The second floor Is occupied by the general offices, used car sales rooms and repair parts department. The third floor Is devoted to the stor age of new cars and. when filled to ca pacity will hold more than 100 cars' and. trucks. The fourth floor contains the shop, said to be one of the finest and most modern In the. city. : Artificial light Is not required., even on the darkest days, i A metal covered work bench runs along- the entire Broadway and Everett street frontage. Every few feet, there is provided electric ;. sockets from which may be operated , press drills and other machinery. The shop is also piped for air for use by air driven valve grinders and other, pneumatic tools Over the full length of the bench there hangs con veyor track, making it ah easy operation to hoist a motor from the frame, convey It to the brazing rooms or to. the ma chine : shop. Much new equipment has been Installed and. the -shop force is in position to take care of most any kind of motor car ailment: with ease and dis patch. A -freight -elevator connects all floors. - - -,'V' '--'j :;..-,v"-'-.- -.-.. - In equfpplng the shop, the comfort of the workers was"? not werlooked -and there' is provided, in addition to sanitary washroom with hot water-always on tap, showtr baths, which Is something new in the y of shop equipment' in -this city, 'jt parts elevator operates between the parts department and the shop and quick FINE NEW BUILDING IS NEW LOCATION $ $tfa& ii mil 3BBnsssSB8flWstf . t 1 ... tXwK-v. &S.j -W.v.vO New" building at Broadway" and Everett street occupied last -week by the . Mitchell, lie wis & Staver company, local distributors of Mitchell Six and Jordan Six motor cars and Jumbo trucks. . ' The former west side location of this -company was at Broadway and Oak street. - The . group above shows the Mitchell, liewis' & ' Staver sales " force at the time of the visit of factory-heads here recently They are, from left to right: Ixwer row J. It. Brown, manager of Spokane -house; R. C . Rneschaw, general manager Mitchell factory; H. W Mitchell, presi dent JlitchelL Lewis & Staver : company; H. R. Arthur, Pacific - coast factory manager. Upper row, left to rights Portland sales force It. Ij. Smith, sales manager; O. Ii. Howe, W. E. Burdett, W. -C Topping, Ray AJ bee, AV. J. Wilson, C. H. Wertenberger, A. H. Mad den, IL.J5. Jagger and Ed Ostendorff. ' - delivery tubes for orders,, papers and the like connect : the Ciop with -'the 'quick service department below. The man behind 'this buiMing activity la H. W. Mitchell, -who has been at the helm of the - Mitchell, ' Lewis , & Staver company for more, than " 20 - years. Mitchell - entered the : Employ of . the "tf ttchelK' Lewis ft Staver company: as a lad, wbile his father was manager of the concern, then t a factory .branch ' of the Mitchell Wagon company of Racine, now the Mitchell Motors company, ; the company being engaged in the farm ma chinery and vehicle business. At about 25 years of age Mitchell succeeded his father as head 'of the firm. - - The. company still maintains' its farm machinery department at East Second and Morrison streets. NoChanges were made in this department by reason of the removal of the automobile departments to ? the west. side 'About ,1907 Mitchell saw" very plainly the declfnef of the ve hicle busienss, and 'decided to take on the successor to the horse drawn vehicle, the . motor car. He contracted for the Northwest territory on !the sale of Mitchell automobiles, i ; . . ' f ' - , Two years later the Mitchell ; Motors J Cole oAero-JaiGHT BALANCED TOTORO What vests the eferaEiGrr with its onataal ranee ofoer- and ccoootny throuhoct its entac rpd acopa? Those who haw expeAetx thedm3ettrarelmz m uic u raiat msranny way me Cim-CJCHT u so vrrsarile. la working parts are iTudmjuW. It nerer labors, never strain. Its operation k smooch, cdent, ribra-' tiomeas. ; For the &efoZjaHT is kaUmtxd cm. .. Tbacneationof speed itostin hal X s Co miles an hour seems like ao: ao Ilka 20 ct less k mom to evenly and quiedy riue one is hardly eognizaot of its medoo M a!L There's a Deculiar tascmaMxk atsaue efw in which the cAcrBiattT performs hik m v Northwest Auto Co. . . . . . . . . . . ALDER AT EIGHTEENTH , . Cole Moroa Car Company, IDiArLpoLrs, tLSJC TteRfi a Touch of ToMoajLOTy In All Cole Qocs TobAV Hi MM.lli.illlH tliil j n IlllliJ Iflfll i -i-iiiis il v ... .. ; -, . :.. .. ...... ...... rareIinT . I 3 3 1 ! company decided to operate direct fao tory branches, on the Pacific coast, and after a two year trial of this plan, the contract was again turned over to Mitchell, who has held it ever since. The growth of the automobile depart ment of Mitchell, Xtewls Staver com pany , is like that of Portland, . steady and consistent. From 1912 to 1917 the department was operated In a two story frame- building at East First and Morri son. In the first part of 1918 the new car 0 sales department was moved to Broadway and Oak, ' occupying the ground floor of the ' Beck building-. Toward the end of 1919 It : was seen that the growth of the business necessi tated getting it all under one roof, so the half block oa " Everett. Broadway and Everett streets,, was purchased and the contracts let soon after for the building which now occupies the site. RAILROADS MIGHT PURKET U s Chicago Now Has Motor Trans port Companies; Relieves Con gestion at Terminals. That tha time la coming- when the railway systems of the United States will own more motor trucks than any individuals or - other corporations, was an opinion expressed at the tenth "annual truck owners' confer ence, recently held at Chicago. It was brought out in discussion at the conference that Chicago already has a motor, truck transportation company which is cooperating successfully with the interurban lines entering that city in the handling of freight. The trucks pick up outgoing freight for delivery to the Interurban cars at the city limits and receive Chicago freight carried by the interurbans and deliver it to the consignees in the city. By this arrange ment large freight receiving and storage houses are unnecessary, terminal leon gestioa is avoided, and . delivery is speeded to the benefit of. the consignee. Advocates of motor transport also predict the railroads will some day own large fleets of motor trucks. mOTOR TRUCK AIDS III BOOMING LANDS Easier Access to Markets Sends Prices of Lands Up, Claim Field Investigators. One modern factor in the recent boom In land prices in many sections of the country is the motor ' truck, according to reports made to field men Of the economic research divis ion of the Ship and Truck Bureau, which maintains headquarters here and has a nation-wide organization. Land which formerly was worth only $150 to $200 an acre, has ' suddenly doubled and trebled in value, It is said. For much ot the Increase the motor truck is . credited, especially where farmers have found it possible, by means of it. to reach the most desirable markets, for merly regarded as inaccessible. In the Burley tobacco district of Ken tucky, for instance, the 'bureau says, blue grass land which previously had not been planted to tobacco because the planter lived too far from a desirable market, has risen zrom ssuu an acre on the average to more than $500 In value. Many small farms sen for $1000 to $1500 an acre. It is said. With the advent of ship-by-truck meth ods, tobacco is daily brought into Lex ington, the world's, largest loose-leaf tobacco market, by motor truck. It comes from points SO and CO miles dis tant, in many instances. In this man. ner the grower is able to realize the highest prices paid for tobacco, whereas formerly he was compelled many times to accept less for his crop than it acta ally was worth. ; , ''fill 0" Do You Consider Best? Scfmc of ytra will say one tire and some soother. But do you know? , The tire situation is constantly changing:.' -All good tires have been constantly bettered. The cost per mile is going down. Mileage xs increasing. - Do you know which tire is leading in this new day trend? D6 you know what service is expected ; in a prime tire nowadays? - less other tests are constantly made on heavy cars, on taxis, trucks and jitneys. Five other good tires are thus crmstantly compared with the Millers, to prove that the Millers excel them. ; - Make a comparison A 15-Year Verdict Thai Crwn Aate Sapply C., Newton Center, Maes , say that for 18 years tay kenre haaeUed avery popalar saake of tire. Never has a tira afforded their easterner sweat vssirareal eatisfactieo as that Millar. In 2 years they have mot had a dosaa adjusriaasilsand they have never known aSaer nsar to change ta another tire. Every tire signec! The Miller Tire is perhaps today the most talked-abotrt tire in Amer ica! . Users ; everywhere are citing mileage records which surprise them. And, above all else, amazing uni- f ormity. " ; 1 j Large tire users ate making count less comparisons. Sometimes over 20 makes are tested against Millers And Millers are winning enormous ? contracts on these records. Have you compared a Miller with the tire you favor? . If not, you owe that to yourself. And you owe it to the Miller. , The new-day lire , v filler Tiresboth Cords and Fab ricsare built by new-day: methods! .. The strength requirements are ex treme. ' Over $300 daily is spent to prove that cords and ; fabrics meet them. - j Eight machines 2n the factory are run night and day to watch the mile-; age under severe conditions. Count- : Tread Patented ; Ceater tread smooth with soctioa cap, for firm held on wet as phalt. GearweVefJW- : rawer ade treads i Eka cogs in dirt. Every' Miller Tire is signed. A record is kept of the maker, the process and the inspector. II a tire proves defective, both the maker and inspector are penalized. If a tire disappoints, we learn the - reason for it. i Year after year the Miller Tires have thus been constantly bettered. And these endless comparisons prove them to be the best tirs built today. They do not vary m The tires are uniform. Not one tire in a hundred proves in any way y defective. , There are numerous large cities from which, last year, not .a single Miller Tire came back. In Akron -their home torvra-morc Miller Tires are sold at . retail than all other, makes together. Not a single Miller- Tire, made i, under the new methods, has ever come back with the tread gone. ,. - These new-day tires, aS over the cotxa , try, are making remarkable records. They, have won hundreds of thousands of permanent users by comparative per formance. You shotiki try these tires. Compare the mileage with , the mileage yoa get now. it will, we believe, change yout whole conception of what a tire should do. Wheayoa btty a new car insist on littler X ires, .twenty car makers now saonlv nyon I Twee them and there is ao extra charge. The Most Talkcd-abbut Tires in America mi S5 Gcrds cr Fabrics Geared-ta-the-Road :L&ilsttaOJUs, Northwest Auto Co. ; v Distributors . Alder at Eighteenth J-v i i i rj'l INVITATION IWe.will keep "Open House" all this week in our new building at Broadway and Everett. We urge you to take advantage of the oppor tunity now afforded to make inspection from basement , to roof of what is probably the largest and finest building on the Coast de voted exclusively to the Automotive Business. The official opening of the building will take place Thursday evening. The public is cor dially ' invited to be present. Mitchell Levis & Staver Co. Mitchell and Jordan Automobile , i : Jordan Truck BROADWAY and EVERETT STSL Features You Get Exclusively in MicK trucks The Heavy-duty Glutch J-" The Mackruck models having a capacity of over three tons are known as the AC type. Ruggednesa and power feature these models." as they are designed and built especially jto be genuine burden bearers. : knows that to Dick up a heavy load requires a sturdy clutch. 1 he clutch used in MACK AC models is de signed and built especially for MACK' . heavy-duty trucks in the MACK factories. There could hardly be a simpler efficient clutch. It is of the single disc type and entirely inclosed within the flywheel. It U oilless and without adjustment. V V;"'--r ' .. . f : ' Instead of a disc the full iliameter of the clutch fated on both sides, as is the usual 1 construction, in the MACK AC clutch, the facing, made of mermoid, is attached at its inner circumference to the due, which is of -flexible metal and riveted to a splined hub carried loosely on the clutch, shaft end. The friction surface of the friction ring is therefore perfectly smooth, being without rivets. .Next! Provision for Driver MAC K-I N T E It N A T 1 0 MA L MOTOR TRUCK CORPORATION Tenth and DavU Streets Broadway 691 1 r ma,-
