The Oregon daily journal., March 21, 1920, Page 58, Image 58

" HE OREGON SUNDAY . JOURNAL PORTLAND, SUNDAY MORNING, MARCH 21, 1520.
DURAN
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ONE OF CITY'S DANGEROUS INTERSECTIONS
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ASSERTS
NEW SALESROOMS
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PUBLIC S DEMAND
Flowery Puffs About Branch Man
agers Are Taboo so ar as
Chevrolet Makers Concerned.
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-' Officials of automobil. eompulM
are coming to aee the value of what
la known aa "newa" regarding the
operation of their motor cara In the
market and on the highway of
the country and are placing leae and
less confidence in the flowery dis
course sometimes published ty
papers in their automobile ioctlons.
They are beginning to see that the
public wants, news and that reader
Interest is the main thins in setting
out a newspaper. Sixteen lines on
the way the service manager of the
' Mysterious Six handles his engine
troubles la far more interesting in a
story than what the sales manager
or the dealer In the same oar thinks
of the fine finish and luxurious up-
hclstery of the same ear.
Meaningless automobile publicity Is
taboo with R. C. Durant. vice president
and sal an manager -of the Chevrolet In
terests on the Pacific coast. As a result,
Durant has Issued orders prohibiting the
use of "hot air" publicity by Chevrolet
dealers and branch managers.
"What, does the prospective automo
bile buyer rare what John Doe, dletrlbu-
tor of the Gazump Eight Bays about his
car?" says Durant.
"When a man la In the market for an
automobile he doesn't go by what auto
mobile dealers say about their cars In
the 'John Doe Says Columns.' "
Durant says that when a prospective
buyer wants to know what a dealer
thinks of a car, he will get in touch with
that dealer and listen to a salesman,
but he will never swallow the flowery
talk In the papers. Durant has Rone
so far as to instruct his branch managers
not to say anything for publication In
the nature of hlRhly colored boosting
of the Chevrolet line. He gives as his
reason for this, the fact that the com
pany Is selling the Chevrolet product
and not the personalities of branch managers.
USES NHS TO
ADVERTISE AUTOS
Haynes Automobile Co. Produces
Film to Show Processes of
' Car Construction.
To supplement Ita advertising in
foreign fields, and to give the automobile-buying
public of other coun
tries a vivid, realistic picture of the
accuracy of workmanship in the con
struction of all types of cars, as well
aa to demonstrate, by means of road
tests aad endurance feats, the rug
gednesa and extreme roadabillty of
American automobiles, the Haynes
Automobile company, Kokomo. Ind..
has engaged In the production of a
complete motion picture film.
This film will depict all the various
details and processes of construction,
droporRing, automatic gear-cutting,
motor testing, metallurgical Inspection.
motor and chassis assembly, multiple
drilling, aluminum crank case milling,
body finishing and upholstering, and
finally the actual selling of the cars
in the showrooms throughout the coun
try. An entire staff of motion plctnre men
from the Universal Film Manufacturing
company. New York city, including the
well known director. Harry Kraser. two
camera men headed by Harry Forbes,
and a crew of electricians, with hun
dreds of feet of cable, flood lights and
other necessary paraphernalia, have been
busy at the factory "shooting" plo
ture of the different departments from
all angles.
One of the most Interesting parts of
the motion picture will be made from
an airplane to give the public a true
and exact conception of the size and ex
tent of an American factory.
This film will be taken to nearly all
of the European counties by Deonlde
Barrere. special traveling export rep
resentative for the Haynes company,
where it will be shown to prominent
automobile men tn private exhibitions,
as well as on the screens of European
motion picture houses. The film will
also be released by the Universal com
pany through the bureau of commercial
economics In the United States.
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One of tbe most daogeraiif lotereeotlons tn the city, tbe point sUe' Morrison adeiot runs Into Waaliinjrton
street near Twenty-first, baa seen more near accidents and real accidents ttmn any other Intersection
tilth the Bame volume of traffic In the dty. Measures for the protection of pedestriani at thlg rpot '
may be made In the near fntnrc
BDX CAR SHORTAGE
HURTS AUTO TRADE
Hundreds of Orders for Coast
Concerns Delayed by Railroad
Situation; Outlook Is Dark.
One of the chief troublea with
shipments of automobiles to the local
market Is resulting from the short
age of freight cars. Dealers find
that there are cars at the' factories
covered by their orders and ready
to ship as soon as proper carriers
can be obtained for them. Talk has
been rife of using open freight cars.
flat and gondolas, for the purpose,
but on account of unsettled weather
conditions this has not up to the
present time been considered either
practicable or safe.
CABS FOB CB0P8
According to a report from the ninth
Federal Reserve district, 0,000 box cars
are needed to move what is left of last
season's grain crop in the Northwest.
Cars are not to be had, and there Is a
corresponding delay In credit liquida
tion, to say nothing of grain shortages
at points not able to afford such short
age. If this Is the condition as far as moving-
the food supplies are concerned. what
hope can be held out to automobile men
for an early supply of care to move
stored stocks of automobiles to the Port
land field, is the query that is commonly
heard on automobile row today. A car
load of automobiles is, unfortunately,
not as large as it sounds, and many cars
are needed to move automobiles and
trucks from the manufacturing centers
to points of local consumption.
BCSISES8 SLACKENS
What effect this is going to have upon
local concerns is resulting In a general
slackening pf business due to lack of
the product. The factories are protected
because their output is all covered by
orders and they are far behtnd In ship
ments, dealers here point out. but those
ordering cars are becoming fretful be
cause of non-delivery and delayed ship
ments. Shortage of csrs Is due to many things,
two of the chief causes being a shortage
of parts for building motor cars, felt
at the central plants, and the shortage of
transportation facilities, felt all over the
country. Dealers here are watching
with some Interest the first moves the
railroads will make, now that they are
again under private ownership, to clear
the air and relieve the tension here in
this market.
BETTER ORDER CAR
T
W HI
WAITING
Fact Is That Foreign Demand Is
Steady and Wait Would Be
Just as Long Later.
People in Portland who are wait
ing for automobiles or who are
thinking about buying cars are un
duly alarmed regarding shipments
to this field, and hesitate to put
their orders in for cars for fear there
will be an unreasonable delay. Some
feel that more cars are going abroad
than should be allowed to leave the
United States In view of the great
demand for them here. Those who
really want cars should order with
out delay.
It is true that a good many cars are
being sent to foreign countries monthly
and that this In some measure affects
the local supply, but it seems to be a
mistake for consumers to feel that by
waiting they will be in a better position
to get prompt delivery later In the
season.
There la a demand abroad for Ameri
can-made cars that Is alarming to the
makers of British, French and Italian
builders. They feel that American busi-
I ness men are taking advantage of their
impotent state economically to cash in
on their home markets. They fail to
see, however, that this is merely a ques
tion of business competition and the
devil take the hindmost.
American manufacturers are, however,
not as heartlessly exporting their wares
abroad as many have been led to sup
pose. This Is probably due to existing
uncertainties of foreign exchange, how
ever, than to a 100 per cent philanthropic
endeavor to supply their fellow country
men. In view of the heavy manufactur
ing figures during the past year and the
past two or three months, the export
figures appended by no means show that
exports have been heavy In this line
of merchandise.
In 1919 passenger automobile exports
were 67.106 machines, valued at $73,642,
035, compared with 36,936, valued at
136,278,292 in 1918. A total of 16,467
trucks valued at $36,099,079 were- ex
ported, compared with 10.308 valued at
626,814,952 in 1918.
The department of commerce January
figures show that the South American
republics, Asia, Africa, and Mexico, had
a trade balance against the United States
of $220,437,983 for the month, and $665.
156,801 for seven months. The January
balance against Europe was $356,155,889.
ARE NOW OPEN
Rubin Motor Co., Distributor of
King Series, Moves to Splendid
Headquarters on Broadway.
The formal opening of the new
salesrooms of the Rubin Motor Car
company, local distributor for the
King 8, throws one of the most fine
ly appointed automobile buildings on
the row open to the public and at
the same time Introduces to the pub
lic the new eerlea King for 1920.
The building, situate near the ap
proach to the Broadway bridge, was
erected at a cost of $26,000. It is one
story in height and contains the show
rooms, offices, service department, used
car department and parte department.
all under separate heads and each oc
cupylng its own quarters. A huge elec
tric sign over the main entrance calls
attention to the line carried by the com
pany and adda a rather distinctive and
metropolitan touch to the lower row.
At the opening of the new showrooms
the Rubin Motor Car company has on
display four new models that make the
new King series one of the new de
partures in motor car building and fin
ish. With a long history of achieve
ment behind it, the company la keeping
ably abreast of the times with their
strides in engine construction and body
design.
The King dates Its history back for
26 years, from the time when Its first
car appeared on the streets of- Detroit.
the first motor car to cause the inhab
itants of that now motor-ridden city
to turn and look at the new phenome
non. It has been one of tbe pioneers in
many of the new features that have
found their way again and again into
motor design during the years following
that Initial appearance, such as the en
bloc motor, left side drive, center con
trol and other items that have since be
come parts of standard engine design,
The King is now being Bold on the
local market complete from stem to
stern, or from radiator cap to tank.
Five cord tires, bumper, spotlight, moto-
meter, glass wind deflectors, clock, auto
matic tire pump, and so forth, are in
cluded and their sales Include 52 weeks
of free service to their purchasers.
Alignment of tires, battery testing and
other little attentions that add to the
enjoyment of the motorist form a part
of this service.
E. A. Scheu, general sales manager of
the King factory at Detroit, is in the
city for the formal opening of the new
building and, according to the president
of the local company, is well gratified
at the showing the concern has made,
both at the recent show and now at Its
new quarters. Scheu will leave Port
land late in the week with Rubin for a
trip to Seattle to decide upon a loca
tion In that city for the distribution of
the King. It is probable that a simi
lar site to the one now occupied here
will be selected and a building along
the same plan built to accommodate the
branch there.
Nathan Sable, former owner of the
Sable garage, and several others since
that time, opened up his new garage
at East Forty-third and Hawthorne ave
nue, March 12. In connection he will
bave one of the largest repair shops
In the city, with all the latest up to date
machinery. A. Armstrong will have
charge of the repair end of the busi
ness, than which In capacity there are
few better. .They will handle a full line
of accessorlea When once open. Sable
says, , they will be open day and night.
O. O. Anderson expects to open hla
new garage at" the corner of Twenty-
third and Savier streets, soon. He has
the place practically all rented now.
H. A. Vorpaht'i new garage Is well
on toward completion and he expects
to be thoroughly settled by April 25. It
stands so that It commands a particu
larly good run from three " different
streets, especially coming out Milwaukie
avenue, and Is especially adaptable for
window display.
W. H. Bishop's new garage at 126-30
East Sixth street is about completed.
except for the floors. He will open up
for storage and general garage business
about March 25.
F. XQ. Fratht, owner of the Umatffla
Avenue garage, SSI Umatilla avenue
(Sellwood), la remodeling hla garage,
making It all brick, putting In a new
front and, In general, making it thor
oughly modern and fireproof.
New faces loomed up at the TX & ga
rage, 817 Williams avenue. V. U Bar-
num (not P. T.) and W. V. Bracoo an
both young chaps who look and get
around as If they meant business. They
promised to be up at the next aasocia
tion meeting.
- Material Saving
The New York postoffice department
reported In 1900 a saving of 15 minutes
a trip, as a result of Ita tests with motor
vehicles, for collection of maU in the
downtown districts.
Faulty Lubrication
Wastes Gasoline
Motorists who do not think they are
getting sufficient mileage from a gallon
of gasoline should take care to lubricate
their cars properly. Friction Is the
greatest friend of the gas bill and the
best decelerator in the world. One
of the points forgotten by many
motorists is the careful oiling of
the valve-stems. On a -long drive or
where the car is being used with regu
larity, the oiling of these stems with a
good grade of oil your garage man will
advise you as to the best for your own
particular make of car will make an
appreciable addition to the miles per gal
lon and will greatly Increase the effi
ciency and pulling power of your motor.
Don't Crank Engine
Too Long, Warning
Don't continue to crank your engine
with the starting motor If it does not
start after a few revolutions. Something
is wrong with your ignition system or
carburetor. Locate and remedy the
trouble before again cranking Uie engine.
Just turning the engtne over will not
help you start, but It will exhaust? your
battery If continued for any length, of
time.
"Cranklns Is fairly well versed in me
chanical affairs, Isn't he?"
"You're right. But there's one thing
about his car he says he doesn't know."
"What on earth can that ber
"He doesn't know why he bought it."
Farmers Adopt Trucks
Farmers lead all others in adopting
the truck for commercial purposes. Ac
cording to figures compiled by the de
partment of agriculture, there are about
7,000,000 farms In the country, while
the number of motor trucks used on
them Is about 80,000. Although 42 per
cent of the farms are over 100 acres,
most of the motor trucks are used on
farms of lesser acreage where intensive
farming Is done. Truck manufacturers
estimate that 150,000 trucks will be made
In 1920.
iiiiiiuiiiiiiuiiiiiiuumiuiiiinniinmiuimnminiiii!
Notice to Dealers!
We are now allotting
territory on the popular
DAVIS SIX
Wire or write at once
for proposition
J. H. Graham Motors Co.
Tenth, Near Stark
Broadway 3231 - Portland, Ore.
IBmlib for Service
--jhMiif 4."'- J
Quality, experience and high manufacturing standards have built
into the BELL "FOUR" the properties which insure long, econom
ical service.
We present in the "BELL FOUR," at gl55o f . o, b. Portland complete, a sturdy,
light car, gas-saving, easy riding, good looking and with the endurance quali
ties which produce unusual service with a final saving in real money.
Endurance is the supreme test of a motor car. Call at our salesrooms or phone
for a demonstration of the Bell "Four."
Western States Motor
Distributors for Oregon and Washington
30-32-34 GRAND AVE. N., PHONE EAST 8517
AT COUCH v PORTLAND, OREGON
Qualify Goes ClearTfaxwgh
la fho minds of men Who measrxro
motor car merit closely there is un
questionably a preference in favor
of the Dart.
It is a preference mat is based rrpoa
very definite facts.
The Dort has demonstrated In the
daily Use of thousands of owners
that it does perform unusually long
and faithfully with but rare need
of attention.
It has established itself as a car that
operates at a very low cost
These are the results of rigid adher
ence to proved engineering practice
and of sound and skilled construction.
Touring Car .,....$1035
Roadster $1035
Fourseason Sedan $1665
Fourseason Coupe $1665
F. O, B. Faotoiy
Wire Wheel and spare tires extra
Northwest Auto Co.
. Alder at 18th St. Portland, Oregon
POUT M OTQR. CAR. CQMTT
Co.
Hillsboro Transfer
Hillsboro, Ore.
Have Added Another
GMC Truck
To Their Fleet
Another Truck Owner Is
Convinced of GMC Quality
Wentworth-Irwin, Inc.
Second St, Corner Taylor, Portland, Oregon
More Mileage
Motorkool Oil
Eaves 2S to (0 per cent faaolln. Remove carbon from cylinder
Pr.venU carbon 5epoiU. tT?.?" "park tllsL ,
, M . Xjubricatlng- upper chamber par
Prolongs uto of motor. , fectly. -
Increase! power and mileaf. Produces higher motor efficiency.
MONEY BACK GUARANTEE
PACIFIC MOTORKOOL OIL CO
202 Broadway at Taylor Phone Main 90 ;
CMt A(bU WseteA la Oreroi and TTMblBftoa