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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (Oct. 19, 1919)
MILUONS SPENT You need a Maytag Electric Washing Machine we sell them on terms to suit. Household Efficiency Section, Eighth Floor 4 . ;. Electric Heaters , Hot: Point and ; Majestic Insure Coxy Warmth , '.Sold tt'the Electric Corner, " - - Street Floor; - ; Notice of ' Demonstration and Sale , of the Genuine TURFING NEEDLES for Embroidering. Materials here, ' too. ' Art Needlework, Fourth Floor. Learn . to ', Embroider ' . , ,lon the :., Free Sewing Machine Mrs. MayerV " instructor - here PictoriaV Review Maga zine and Patterns for iVo- vember Are Here ' x Street Floor OF BIG BENEFIT. nan "Merchandise of CMent Only from 2 to 5 afternoons. -Seventh. Floor 1 - IN ADVERTISING CFaX. 00 WcvUc dLWX tJ Report of Pacific Northwest Tour--u ist Association Shows Gratify ing Results Year's Work. 'STIMULATES HOTEL BUILDING Strong ' Advertising ; Campaign ; : Brings Many Eastern Visitors to Pacific Coast Benefit 100 fold In increased pop . ulatlon, millions of doTlara expended In new hotels and the placing- of the -- West before the eyes of the Eastern ers are some of the -outstanding fea tures of the J third annual report of :he Pacific Northwest Tourist asso ciation ' In reviewing the results of their Intensive, advertising- program of the past two and one half years. Significant as to the value of adver tising is a telegram . received from X. V. Linnard, Iiead of one of the largest hotel syndicates in jthe world. The ftTiflTAin u in resnOnsa to an ln- . . .. I Ml T . , ffutjat dm- i sedation had any influence in 'the de cision - of Unnard to build hotels in : Ttnuni and Seattl e. - "Persistent advertising of your asso - .elation, which has made Pacific North .west acknowledged summer tourist , re gion of America, has been Important factor In Influencing our hotel rgan . f cation in 'decision to establish hotels there. World knew nothing of the great attractions of your part of the coun ' try until the 1 systematic advertising '' campaign , was started. The west must advertise to get the business. Nothing will have greater tendency to stimulate business in all lines. Growth and de velopment of any region is largely" de pendent upon number of visitors at tracted there, C M. UNNARD." rESTIM05OF YAIXE Unnard's statement Is considered of much weight in that h knows the tour: Ist business as - president of a com pany that owns immense tourist hotels - fn California. The Bowman company of New York will-also establish a pa latial hotel in Seattle. The report con alders the Investment of outside money In .hotel building Jn the Northwest as being of paramount Importance. v It fur niches wealthy easterners Wlth ;; the ' same accommodations that, they are used h U enjoying h . New .Tork and London. The real value of such invest xncnta is tangibly expressed, in that one such hotel -which will be built in the Northwest will spend IS times as much c- tn one city as It has coat the tourists' association to .advertise the' resources. - Tribute is paid , to Frank Branch Ri ley as being "one of the features of the advertising campaign." Ills eloquence, descriptive powers and charm of man ner are' characterised In the report as having created a sensation wherever he has gone. He reached close to 40.000 T of the leading citlaens of the communi ties he visited during his tour. Much of the advertising placed was In praise of the mildness of the winter Climate of the Northwest. Some 'little ' Oriemal advertising was - done, espe- . dally in the leading hotels in China and - Japan. ' It brought excellent results. It - Is asserted. Highway signs between Allt.nespolts and Spokane were used to . mucn aavaniafte in picturing z-aciiic Northwest landscapes. " The .signs in vited the . motorists to continue their trip through to the Pacific Northwest BH HIKERS CAF8E HELPED In a measure the publicity carried on bv the association helped to gain the Shrine convention for the Pacific North- : west, the report continues. Special pub licity was carried pn amongst the mem bers as well as tn the Indianapolis pa pers during the fight for the convention. - The general campaign was centered to plant in the minds of the Bhriners a de sire to come to the Pacific Northwest. . Credit is likewise taken for the visit f the National Editorial association last . August to. Oregon, Washington and Brit- l,h PAlnmkl. . TVI.t .ia.A. represented by the editors. ? ' Increase in visitors from the East has been enormous. In Rainier National park . alone It lias been 800 per cent. Unof ficially It has been announced that Spo kane had as many visitors as she has population. Automobile travel showed an Increase of 800 per cent. Never In - tht history of the Pacific Northwest 'have so many cars from states other ; than Oregon. -Washington and British " Colrabla been seen. Three years agro there were 'but three automobile camp sites In the whole Pacific Northwest. - Today there are IS in the state of Wash ington alone. Ashland has one of the most perfectly equipped sites on the en- . tire Pacific coast. , Perhaps the outstanding features of the creation of the association has been to educate the people of the Northwest . to the value of their own resorts and thai they need not go out of their -own boundaries to spend their vacation. The British Columbia people come more often to the resorts of Oreaon and Washing ton, while Washtngtonians more often to Oregon and the Columbia highway and to other Oregon resorts. In turn the people of Oregon come more readily , to Rainier, cneian and the Inland Em- viIm erne vswaall si si vlflMt PaIhmWU , esp w mm. mi ibiau . WiUlliUia The Dalles in Need Of Second Hotel to 3aref6iTpurists The Dalles is highly concerned about . - the establishment of another hotel, to . accommodate the crow as of tourists ex pected to visit that section next, year. ; The city needs the 'hotel .badly, accord Ing te a communication received by the State Chamber of Commerce. . There Is only one hotel in the city,' the other - . having" burned to the ground last Jan- - The city Is basing Its plea upon the tact that it will soon be the converging punier vi tuo vuiuiuiNa xvivor mgnwayi a The Tsi 1 1sscb If ffm 1 a. wvarl snd tHea Ul Hood Xioop road, , i 0 - ' v , -; ' - i i- ' - ' w . - -1 - m. ' . ' ' .... , - A 5kJ ' . , . 1 ' I . r .- - , 1 ForBaby KIIUad-iA Philippine Und erwear In a; Sale That WiU Make HOLIDAY BUYING v fMrrDrerr wirwu V and infinitely more satisfactory, too, as, from all indications, Philippine will be mighty scarce at Christ mas time and consequently prices will be much higher.- These are wonderfully snecia! "ces.- Gowns and Envelopes, $2.95 Daintily , beautiful garments, exquisitely scalloped and embroidered, as Philippine garments always are, by the deft brown fingers of little Filipino women, who spend their lives painstakingly embroidering dainty, underflnery for far-off American women. These gowns and envelopes at this price have matching designs and both garments are made on the same styles, making delightful sets. Philippine Gowns and Chemise, $3 AS 4 - - : - . .; . Beautifully embroidered and made of the most exquisite lingerie cloth' both gowns, and envelopes have fancy neck lines designs em broidered in yoke effects.' Full sizes and lengths. Charming Philippine Garments, $3 Jf5 Calado eyelet and French embroideries grape and butterfly designs, that are a bit newer as well as flower and dot designs. Gowns and chemise in several beautiful styles and patterns of embroidery. Extraordinary value represented here! Lace Trimmed Models in Gowns and Chemise, $4.95 The new lace trimmed styles in gowns and chemise perfectly lovely effects in combi nations of wee hand run tucks, lace inserts and Calado r work. Fine hemstitchery and French design's. j And Other Styles, $5.45, $6.45 to $16.50 An unusually comprehensive collection of lace and embroidery trimmed garments gowns Jo Empire styles gnd, envelopes "exquisitely embroidered to match. ; I . " AVe wish to again ufg upon you the importance of buying now for 'per-" sonal use and for Holiday giving."' V ; i r r 1 i Small Beds in Several Styles' One at 99.S0 is white enamel, wood frame with solid sides and ends of fancy-wicker. Springs Included. Others at 5.95 $6.50 and $7.50. . . Sof Wool Blankets . pink or blue bordered or silk bound. SUe 3f x 60, double. $2.95 and $3.95. w Sheets and pillow cases knit Arnold sheets. '$1.45 1 hemstitched sheets, 95ett hand made sheets, $225l slips to match. $1.25. Pillowa $1.35. ;.. .. ... - ; -Arnold night gowns soft knitted fabric, with draw string at neck or -crochet finish ; sixes up to 2 years, $1, $1.20. J1.30, $140 $1.60 and 1.90. . Baby's Ows, 'Shop, Foarth Floor, Upman, Wolf & Co. Short lines sold to us by a well-known manufacturer at a figure that enables us to sell these frocks the exact duplicates of many models in stock at a half and in some instances a third of their regular prices t Inhere are all-wool serges, handsome satins, velveteens, satin ind georgette combinations and satin and serge combinations. The colors are black, blue, wine and com-" binations of color. r ' ' Overblouse models, " funic . styles, fringe' trimmed frocks, straight line, basque blouse effects and other mod' els with fancy vests and collars. There are not many of any style and not all sizes in v every style. Because the assortment is so varied ando the number so limited, no frocks will be sent on appro bation, none reserved and none exchanged. Every sale must be final. Third Floor. Lipcnan. Wolf & Co, , - 56-Inch AU-Wobl Coating at $6 Yard Velours, sitvertones and chevrons in the best colors navy, taupe, claret, Copen, beaver, grays and) tans. An elegant ;assortment and marked almost unbelievably low. SeconJ Floor, Liptnan, Wolfo dt Co. Notes on the New Neckwear Exquisitely lovely is the frilly new' neckwear and different! One of ; the most captivat ing new sets is a comblnitipn of georgette, creamy Yah and French embroidery4t i "col lar and cascade vestee in one. Another is t smart ldgh neck affair with frilly net cas cading to the .w aist line. Many other new and stunning models. - i; v Street Floor, " . Lipman, Wolf & Co. Wondrous Fur C6atls -Luxuriously lovely these coals will keep you warm and happy on the cold , est day. of the yearrand as for -smartness, it is difficult to equal the rich elegance imparted by a handsome fur coat. We have all the fashionable pelts and all the smartest modes. ' - - ' Anyone can say that their furs are made of "carefully selected skins, skill" fully fashioned und smartly designed7 yet few assertions of this sort carry any assuranceof-xredence from the reader:"" " ' Pretty words , without -v a reputation to back them up are worthless, WITH the N support of a reputation they are unnec essary. The most significant charactri- xation we can give these furs is MTHEY ARE LIPMAN, WOLFE& COTSTAND- ARD." - ;V -'"" ' 5. - - Pellard Garments New Ones ;" Exquisitely tailored suits coats and frocks that bear the Pellard label stamp of highest authority for quality plus style. Won't you come in and see them? Prices range from $85 to $450. , ' ' Third Floor Upman, Wolf 4b C. Aia Uiniusuali Sale of Famcy Si .IKs at Blouses ofLoveli ness and Charm $10.75 Of sheer, but beautifully firm Georgette in the most sought after shades navy, taupe, brown, bisque, flesh and white. UltlT. Of thu imart. est models show clever pieat? rrtlis, dainty touches of hand em - broidery. Val lace, in exquisite enects, wee ' tucks and larger and more tailored pleata. Rolling collars for raw woo preier utem. Cat sailor collars round. V and square neck lines. v : Charming and very moderately priced at $10.75. TkW Floor, Lipmaa, Wolf & Co. r ass. A Group of Clever NewHats $7.50 i Smartly trim med H a t s of Lyons, domestic or panne velvet. Such arvariedness of style that space per mits but a brief hint of the number of at tractive creations. Suf fice to say that there are large hats, small hats and the delight- ful "In-between" size. Hats for maids and hats - for matrons all at this one exceedingly v moaerate price. . You'll wonder how we can sell such wonderfully good looking and well made hats for ; so little the truth is they were made for us at a great price' concession. A wide variety of fashionable trimmings. Third" Floor, Upman, Wolf & Co. -Do How Imp Co ize ortarit Your rset Is? " Too are conscious. In a dim way, perhaps, that ltt adds or detracts .from the appearance of your gown -but do you know that a good corset, ,t sen as , Etoile de France Corsets- will actually mold the figure to the correct lines of slender grace? This f showing of the celebrated Etolle de France corsets includes models of beautiful mate- . rials fancy broche, ba tiste and French couUl. ' Boned according to the type of figure designed for. All are beautiful. Priced from S6 to 918. Fourth Floor, ' Lipman, Wolfs & Co. YOUR HOME BEAUTIFUL . bears the stamp of your own . individuality so be wise In the choice of your furnishings. Our. Interior ." Decorator, Miss Stoddard, Is here to help you with your dec orating problems. , . Overstuffed Furniture Upholstered in our own workrooms we will copy any piece of upholstering that, you wish. We have some very fine overstuffed -, davenports and chairs m the Oift Furniture Section on the u Fifth Floor Lipmaa, Wolfe A Co. 2.19 Just at the time of the season when silks art most wanted! - ALL OF OUR FANCY DRESS AND SUITING SILKS HAVE BEEN RE-PRICED FOR THIS SALE. ? ? Beautiful plafds, stripes, checks,' etc., etc. Hi the most desired colors and combinations. Silks for frocks. blouses, separate skirts. Suits, and linings, so substantially feduced that you will wonder how It Js possible to sell them far so little, Standard Lipman, Wolfe qualities, which, as you know, , always means BEST qualities. The alert, modern woman. Imbued with , the spirit of thrift, eaperiy scans the papers, for news of opportunities like this, and It Is women of that type that will be first on the scene tomorrow j morning. - . -Second Floor, Lipman, Wolfs dk Co. . EXCEPTIONALLY GOOD OFFERS IN: that, in each case, are not to be thrifty, will buy NOWI , . . , Full Size Satin Spreads, $6JS0 -'. Beautiful saUn bed spreads, scal loped and cut corners. - Three patterns.- SOxSO inches. Bay at this salst - , . i 3000 Yards Fancy Outing Flannel, 25c Yard f Sought long ago, and priced to sell . on that basis. : Fin quality, good as sortment stripes, checks and plaids.': . , - - As a matter of economy and to Insure a well, stocked linen closet, you will ; hasten to this value-giving event-: , '- ..--' . Second Floor, Lipman, Wolf Co. ' " - Wanted domestics at prices . - duplicated the wise, and the Sl'lnch Bleached Sheeting, 69c . Our famous Wearwell bleached sheeting, selvage edged. Splendid : weight. Limit 20 yards. No phone orders. - - . J' Full Size Wool Mixed . Blankets, $9J50 . ' All white with dainty colored bor ders, or fine assortment of rich plaids. 'Splendid quality-lew priced! Rich Wilton Rugs urprisingly Complete Lines Make This the ; Wilton Rug Store ; Of the City So many of out patrons, lately, have enthusiastically told us that our line of Wiltons is the most comprehensive in the city. . Size 9x12, lovely quality, artistically designed and colored, $125. .$130. : . ' ! f - Size -9x12, excellent blendlngs of blue, rose and tans, S85. -J - : --Size 8:3xfO:6 in rood quality and handsome colorings, $72.50. -. Rugs to frace the most palatial residence and equally in good: taste for the simpler home.v - v .-Soft, rich cheniQ rugs plain and seamless, and th popular klear flax rags. " S. i '.-.! . . J t -: f . ' ' Fifth Floor, Lipman, Wolf Co. Whatever the Size of Your Wardrobe There's a MenM 'Vustproor Wardrobe Trunk Here For It . if you are a man going: away, there's' a three-quarter size Mendel N,DuStproof wardrobe trunk, with open top, seven garment hangers, shoe pockets,, laundry bag and convenient trays for your smaller V articles. The price fiUW is only Sbl.dU. For the woman traveler, there's a full ; size Mendel "Dustproof wardrobe trunk, with open top, eleven: garment hangers, shoe pockets, laundry bag and five roomy drawers a Iifetim trsmk, for S72.50. And for her. too, we have a stunning fitted' suit case,' 22-inch size. In black crepe grain for ,: S45 and a Miller-. Closman bag to .match, n The man will find our No. 255 X heavy cowhide suit case with heavy band sewn.,, corners,', heavy straps all-round, for $21 will exactly fill his suit case needs. And, of course, t celebrated Mjller-CIosman bag to'compJete:the"traveling equipment, -Fifth hoor, Lipman, Wolf c Co. ahMTm- MENDEL -pus WARDWOBf THIS TORE-USES NO COMPARATIVE PRICESTHEY ARE MISLEADING AND OFTEN UNTRUE