The Oregon daily journal., January 21, 1917, Page 55, Image 55

THE . OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING. JANUARY 2L ; 1817.
13
COOPERATION
IS
NOW
APPARENT IN
MAKING
AND SELLING OF CARS
Automobile Chamber of Com
merce Has Been Vital Fac
tor in the Industry.
BUYER THINKS LITTLE
taadardlaatioa la Xaklafff Bayta ed
BIUa X a MXg Blexaeat in Cost
of Car to Fureheser.
By Alfred Reeves.
GBrl VMDtger Natfonsl Automobile Cbam
ber of Oommeree.
Aside from the fact that the auto
mobile's usefulness was appreciated
from the first because of the service
it supplied In the transportation of the
individual, the gigantic growth and
wonderful success of the motor car in
dustry, with its billion dollar sales
last year, is attributed mainly to a
rentable worshiping of the new creed
of cooperative competition, with em
dent organizations "to carry on the
work, headed by great business lead
ers like President Charles Clifton of
the National Automobile Chamber of
Commerce and his associates.
This organisation and its predeces
sors lit-the trade have been vital fac
tors in the industry during the past 15
years and wltbout the cooperation of
makers in the chamber, the modern
automobile in its varying styles and
sizes and most important of all, at
prices which bring it within an increas
ing circle of buyers, would not have
been possible.
Cooperation Wins.
Coupled with scientific engineering,
ingenious manufacturing methods and
economical "selling and distribution.
has been a ,broad practice of the prln
clples of cooperation beyond that pre'
vailing in any other Industry, all of
which has not alone brought prosper
ity to the makers, but has enabled the
public to buy motor cars at wonderful
ly low prices,
To be sure, the business competi
tion has been of the fiercest kind.
amuiig mo mailers inemsei vcs, u evi
denced by 400 failures of motor car
concerns in five years, with only the
great ones to survive, but the business
method have been fair and always
aimed at giving not how little but bow
much for the dollar
When the average man buys his car
he thinks but little of the inventive
minds that have been at work to bring
mm a standardised motor car of char
acter and individuality and yet
equipped with time-tried devices of a
uniform type that make for speed.
power and reliability. He probably
ooesn t appreciate the studies of met
sis and the designing of parts to be
of ample strength without being too
neavy. in standardization work as
conducted by the Society of Automo-
nwe Engineers In cooperation with thi
National Automobile Chamber of Com
merce, Is' responsible for the extraor
dinary values in motor cars now being
oriere.a.
Each year has seen decreasing costs
because of more scientific manufac
turing, so prices have gradually come
down, while all other products have
oeen Duroened with a pries advance.
It has only been recently with ths
extraordinary high cost of materials
and labor that . small increases have
been found necessary.
Exports of Cars $100,000,000.
Ths cooperative organisation of
makers, among other thlncs. is found
ing scholarships in road engineering
in ths various colleges and is con
stantly working for better roads
throughout the country; arranges for
the traffic of its members, promotes
highly successful shows In New York
and Chicago, cares for patent affairs'
and maintains export and various
other departments, Exports of motor
vehicles exclusive, of parts and acces
sories are now running: at the rate of
nearly $100,000,000 a year and while
much of it now is tfucka. the treasure
car demands are constantly on the
Increase.
There has been a tremendnnttiv in.
creasing- demand In the damuus
trade and with the increasing uinn.
elation of the service which the motor
car supplies (even with three and one
half millions cars now running in this
country), one hardly dares to predict
wnai me ultimate annual production
of motor cars will? be. Year after year
the statement has been made that the
over-production point was at hand, but
even this year, with its sales of more
than 1,600,000 cars, valued retail at
approximately a billion dollars, there
s no apparent decrease in the demand,
voie me oroaaening field for motor
cars, both of ths passensrer and fretrht
carrying types. Indicates very clearly
uib ia Duying limit ror products
of reputation is far from being in
wink
Auto Vigilantes to
Watch for Thieves
Philadelphia. Pa.. Jan. 20. (1. N
S.) The latest idea to catch vinlstora
of the automobile law and check the
neavy thefts of cars, has been adopt
ed by Director of Public Safety Wll
son. of this citv.
Several hundred members of auto
mobile OreanlCfltlnna nrhnu r a ma
are kept secret, have 'been sworn in as
uicmuers oi me citizens' Auxiliary
DOllOA anil Will -m.yn Im lvh
arrest "speeders," assist the police in
reaucing automobile fatalities anc
aeep a close watch for motor car
thieves, all of which has severely
taxed the police force for six months
past.
firm curing at 65 sounds for Eft min
utes. This combination insvltably re
sults in improper curing of onev or ths
outer or sotn or these materials. ' It
is best to nse one make of repair mate-
riais ior satisfactory results.
Cementins Rellncra. , -Before
eementlnar rlinra tint
on the inside of a tire should be
scraped off. If txuuihl tnm tt t.
inside out. a part at a time, and buff
with a power-driven brush. Havnu
gasoline or other liquid preparations
hOUld not be used. Thsv amm tin lh
surface and make good work Impossi
ble. " . .
Big Output of Oil.K?
Prom Colorado Beds
XT. m. Geological Survey Za JKaftxaff Xa
rsatlgatloa of tate'a Shale Bed to
xmiiao retrolsum Trom Thsna,
. Twenty billion barrels of crude oil
and 3,000,000,000 barrels of gasoline is
ths estimated yield from Colorado
shale beds,, according to ths United
Btatea Geological Survey. In anticipa
tion of ths day when, on account of the
advancing cost of .gasoline and other
product obtained from ' petroleum. H
might bo found commercially profit
able to utilise some of the enormous
supply of petroleum to be derived from
ths distillation of the vast' deposits of
so-called hydrocarbon shale of ths
Green river formation of northwestern
Colorado and northeastern Utah, ths
United States Geological Survey baa
for three years been making field in
vestigations of these deposits.
Ths examinations -have been accom
panied by mapping of the areas of
hydrocarbon shales and by such field
measurements of the thickness of the
shales in workable beds and such rude
field distillation tests as will afford
primary Information - concerning the
amount and richness of the shales In
different parts of the region.;..
Very rough but cautious calculations
of the contents 'of the shale In parts
of the area examined indicate that the
distillation of shale from beds over
three feet thick In Colorado' alone will
yield more then I0.00a.00a.00ft barrels
of crude oil. from which more than t
OOO.OOft.OOO barrels ef gasoline can be
extracted by ordinary method. A. re
port." riving the' results of these ex
plorations and testa and an account,
of experiments as to the possible gaso
line production, both by the ordlaan
commercial processes and by the Xtltfr
man process, la now la press. -
- Among -the new automobile tlr
pumps is one driven by a piston con
nected to the rear wheel ef a ear.'
AMERICAS BEST I&OKING &BS
Cylinder
Cylinder
i
sn W M M 'W mm f I J tjr m -m-mw
Look for this name
on the radiator
Ground Floor Auto Show
Autos Will Parade
East to St, Louis
St. Louis, Jan. SO. (I. N. S.) San
Francisco will hold an automobile
parade from the Pacific coast to St.
Louis. Twenty machines will carry
75 delegates from the Golden Gate to
the convention of the Associated Ad
vertising Clubs of the World, to be
held here in June.
Philadelphia will send a train
of 32 cars to be pulled through the
streets of this city by a 'real loco
motive in a night parade.
Why Some Repairs FaJL
A few repairmen are attempting to
use materials from tw or more con
cerns in the same" repair. Fpr exam
ple, sometimes a fabric from one firm
I curing- ai u pounas steam pressure ror
40 minutes, with gum from another
Six orjweke Cylinder. Models,
CEE
the last word in motor fashions
that are originated by National's
designers.
The newest and finest in body
design are found at Nationals
exhibit.
Highway Six $1750
Highway Twelve $2150
National Motor Car & Vehicle Corporation, Indianapolis.
Stentnth Sweees.'-' Yrn.
MANLEY AUTO CO. DISTRIBUTORS
Broadway ai7
11th and Oak at BTrmsid
van
BOUTS Or A.VTO tSOW.
iff" I"11! afVmmMmiwmmmmfMninj, mmmy.tvm ui , - nuiiiii unii.iiii ..
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E1ECTRICS
ITinui'cIk
Some trucks claim a superior motor. Other trucks claim a sun
perior rear axle or drive. Some claim one thing and some an
other. The gg Trarfk;
IS CONSISTENTLY SUPERIOR FROM RADIATOR TO
REAR AXLE perfect balance and extreme simplicity. "A
chain is as strong as its weakest link."
THie HWP Tiraclk
has no weak links. Ask Truck Headquarters for a truck to fit
your business -ton, 1, l, 2, 3$ and S-ton trucks.
Columbia Carriage & Auto Works
Portland, Oregon
209-211 FRONT STREET
. 1 ' . 1 : I
-i i ' i . i ",,',,,s,ws,sssssasssswsSsssBBssssMsseaaBsBja BbBbBbBbBBBBbBbBBbBbVB
EL -tW . -4 . -i. : V r- : 1 ! . r
i. rfsfx x 1 nD ) ri 1 I s 1
f-; i Lo
t III III SK-VSS7 II
III III I I
V '
I
o
i
ean easily be called "the best," "equal
to any car at any price.
But the man who pays the money, and who
will investigate the Dort, will find that it has the stuff in
it a sincere structure of strength of quality of back
bone of energy, all beneath its beauty and comfort.
The Westinghouse electric starter and light system is but
one of its many refinements
The Dorf has made good for thousands
under every condition of service under every test of
economy and under every comparison of first cdst.
A big percentage of trucks
are Reos. Ask our truck
mem why.
The Auto Show is a convenient
time and ; place to make direct
comparisons. And actual test is a
most convincing proof.
Take advantage of both opportunities
ri
0 is-ttr ItuLtteirs
J-.l , a ti n I
am .
sIssbsbL
Uocq vepreserttatwes" va'rvtoAt unoccupied errory
lortla'nd2yDreAbrif:Tl .
Kilt
dies