The Oregon daily journal., December 03, 1916, Page 21, Image 21

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THE ; OREGON; SUNDAY JOURNAL, - PORTLAND. : SUNDAY" MORNING, ' DECEMBER 3. 1916.
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SE 0MI.1ST IS
SUGGESTED
ASM
ll-&
STATE'SVAT
CHWORD
, Manifold ' Scenic Attractions
Should; Rer Capitalized; D
ug dares' Write; in Review.
'"'' f"V ' ' '' i.
LOCAL VIEWS UNEXCELLED
Columbia Klrtway, Waterfalls
; Orfktor blw SunmUA m Sains:
' Amos Valval BeantUs of IUU.
By Ira A. William.
. (In tb' Mineral & moot cm of Orcroa.)
. There aeems to be a caneral incli
nation on tho part of many people who
lire In this wcatern country to con
: aider that the mush-used alosan "See
America Flrat" Is not nocassarlly in
tended to apply to them; at Jeoat not
In so forceful a decree as to thoae
who live In lands where mountaina
ana foreete and canyons are not oyer
.' present featurea of tbcir surroundings,
We In Orecoi. qui to con orally realize
; that there la an abundance of acenlo
'attractions ot our very doors which
'.therefore may be enJoyedat "our con
venience. Aa a result of thia general
Impression that at nonio Oregon seen
'err la plentiful and always easy of
V aeceae. many of ua do not take our
, outings within our str4. but d.liber
. ately plan vacation trlpa at greater
axpenae and raeteurably leas ultimata
'pleasure and oattsfactlon. If the truth
were known Into neighboring atatea
and other distant rejlona.
.', .' ' X-oosl Scenery XT nx called.
. The acenlo roaourcea of the atate
are tbua in the minds of many, re
- duced to the commonplace, while, aa
a matter of poignant fact", the acenery
to bo founC In thi mountaina of Oregon
la equaled la marnlflcc.ice by few and
- surpassed, by no other equally accesl
Ve region on tho ent.re continent. Tha
varied opportunity thJa atata afforda
for tho exerclae of the out of doora
aplrit, whether on the part of proa
pector, of tho hunter, the fisherman,
'. the naturalist or the climber of moun
tains, la unexcelled any whore.
To aubatantiate thle fact one needa
. to call to mind tho familiar names of
but a few of Oregon' prime attrac
tlona: the great Columbia river gorge
with Its mPtcblesa' waterfalls and tow
eling cliffs; Crater lake, unique,
colossal, world famed; - superb ML
Hood; the noted limestone cavea of
Josephine county.
Peaks and Glaciers Taetora.
1caa famous, becr.use leas known.
are Oregon'a Matterhorn, Mt. Jeffer
son, the Three Sleterj peaks and their
glaclera, glacter-acored Diamond Peak,
Mt. Thielsen, in appearance the- Mt
Felee of the Cascade. Mt. McLoughlln
and Eagle Cap in tho Wallowa moan
tains. Then there are scores of lesser
)ka and 'craters from which cubic
miles of fresh lava have Issued; pro
found canyona innumerable, plunging
cataracts and literally myriads of
'beautiful lakes and winding rivers.
The .timeliness of "See America
First" as most excellent advice by all
Wld ' fcwake Americans must be ad-,
tnltted without reserve. For the peo
ple of Oregon, , however, thoaa who
have leisure, men In all busy occupa-
' tlona of life, those whose duty it Is
to attract travel to the state and to
explain its advantages as a place, to
liver for every live resident of this big
atate of ours, the national crv should
be paraphrased into "Sec Oregon First."
I ' Watchword Za Suggested.
" ''Bee pregon First," can be made the
watchword of every Oregon peraon. It
can bo made so If, when freedom pcr
rn Us, Oregonlans will practice as well
as pronounce this kind of allegiance to
their home state.. To bring this about
"the idea must in some way be made to
ink deeply Into the conaclence and
heart 'of every loyal citizen.
, ; Sordid fljures mny sound scarcely
in place amongst visions of beautiful
r acenery. But even numbers may be
made to contrlbuto a delicate even If
practical touch to the probtem. There
'is in Oregon but one national park,
. that which encloses fa the major at
traction, ML Maxama In which is
Crater lake.
Statistics of the past two years for
'Crater Lake National park show that
lr. 1114, 7096 prona were admitted
and in 1915. 11,371 persons, an in
' crease of more than' SO per cenL In
1914, 1107 automobiles entered the
.park and In 1916. 2015, an increaae of
over 80 per cent
Of tho automobiles admitted a con
siderable portion are known to have
come fronv outalde 'of Oregon,"1 many
from atatea beyond the Hockles. We
may confidently accept these numbers
as indicating the growing appreciation
of the scenic valuo or taisone or ure
gon'a ; natural features by those who
live in - Oregon and thoae who pass
through it. -'
w may further ponder the ngurea.
Zn round number a 11,00 persona en
tered -the; park in 1$1&V Tbe probable
shortest stay of Aha average visitor is
on day.'. : '; ' ' -
It la apparent that the majority or
visitors entered the park In automo
biles. If wo assume that on tho aver
ago each peraon expended tho cost of
on day stay wblio M toe para; in
cluding personal expense and supplies
the account may atand aomething like
this: 11,000 person , at a minimum
of S3 per day. $33,000; 2000 automobiles
at aay S3 par day, $4000; making a to
tal of at leaat $37,000 expended within
tho park by one day visitors tho paat
season. --
This amount Is Interest at 10 per Cent
on $370,000.
Orator Xae Xs Accessible.
Crater lake is being recognised be
cause it la accessible. Its ' economic
valuation raised during 1915 at leaat
87 per cenL It Is easy arithmetic to
determine at such a Tate Just hbw soon
Crater lake, but one of Oregon's at
tractions, will be creating an . income
of millions , per year lnatead of tbou
aanda besides bringing to Oregon many
people that might otherwise never
come.
Tho above figures take no account
of extras Indulged by nearly every
one, photographea, poat cards, boat
rental at the lake, etc, nor the cost of
reaching and leaving' tho park, itema
all properly creditable to thia particu
lar one of Oregon's accnio sports.
The foregoing data is preaented only
to emphatically suggest what may be
the financial posslbllltiea to Oregon
from her scenery. We have no way of
even estimating in concrete form the
value of her many other acenio spots
We know that thousands of alghtseera
already yearly travel the Columbia
river highway, as they do also the Mc
Kenzie road across the creat of the
Cascade range.
aXlaaral Spring's Attract.
Hundreda of persons annually flock
to our hot and mineral springs. A
much lower number reach the less ac
cessible, though no leas magnificent.
other pleasure places, of which there
are many throughout the principal
mountain ranges of Oregon. Were it
possible to appraise the value of Ore
con's scenio resources and to express
tho value in dollars and cents even
those meager small portions that are
now generally known to the sight
seeing public. It is not overstating the
case to say that we would obtain a
figure that without question would
compare very favorably with the valu
ation of some of her other much bet
ter developed Industries. The state'a
reaourcea ia acenery are not consumed
or rendered sterile by use as are her
soils, depleted as are the forests, or
become exhausted ets do the mines.
All may enjoy scenery, the same
scenery, throughout time. The more
use mad of it, the greater its value
and the mora substantial a source of
income to the state does it become.
Oregon'a scenery and her pleasure
placea constitute Jupt as truly one of
her principal undeveloped economic as
sets as do her mines, her vast timber
resources, even her agriculture, the ex
tent of which la only beginning to be
realized.
Capitalise Oregon acenery.
himnPATnnnj-n-nrm
illllUliHI mil IIUIIUI1 -
PREVALENT IN EAST
Outfits Disappear From'Sight
as Soon as They Have Sold
Their Stocks. "
KoacL Situation of 4 -
Oregon to Theme
Subject to M SlaonaMa at Aaanal
Cozomoawealth Coraferaaoe la 'Port,
lamd jaaaaiy 3 to S.
Tho road situation In Oregon will
be one of the principal topics to be
taken up at the eighth annual com
monwealth conference, which this year
is to be held in Portland, January 3
to B, lnatead of at tho University of
Oregon.
Professor F. O. Touag. head of tha
NEW SAFETY REGULATION
Detroit Owners rovced to tock Cars!
Are Faaallsed for railoro
to So ao.
4
Certain Standards
Almost Universale
Vadariylng engineering Pactora Ka-
mala Unchanged Largely, but Hat
ters of OoBTanlOBOs Differ Greatly.
"While aom xclusive mechanical
characteristics appear In the construc
tion of any manufactured automobile,
there are certain underlying engineer
ing principles that are now almost uni
versally followed." say a W. L. Hugh
son of the KlBsolKar.
"Consequently there are a number
of cars, built alon safe and sane
lines, avoiding radical experiment,
honestly represented to the public.
"It would therefore be rather a dif
ficult matter to select a chassis were
it- not for the human element that en
ters so vitally into every piece of ma
chinery. The business ideals of the
manufacturer, the skill of his work
men, degree of zeal in factory super
vision and direction, the character of
the dealer these transcend even tho
question of material and design.
"When the prospect Is satisfied that
ability, responsibility and Integrity
atand back of tho car, . he can very
safely turn to the questions of appear
ance, comfort and refinement. The
particular buyer requires good looks
and distinction. He must have plenty
of room, wide, deep cushions and the
right spring action. He must have all
tho little conveniences and niceties of
appointmenL Kin these things cara
differ greatly."
Leadersliip
Savage Tires, as did the old-time
Chieftains, -won -their leadership
through honest worth. Their suc
cess is due to the miles of service
and to the satisfaction they give their
users.- ; -:
Demonstrate Savage Leadershlp-youll do
it If you try only a aingle tire. Make any teat
you like and you will prove that the "Savage"
fa far In the lead.
of A aV M fl
I VCt I I .til ,. ...
Savage Graftal ta Tubes are leaders, too. Ex
amine one and yoa wffl see why. Try om
ua ee iwjy convinced.
While the east Is enjoying great
prosperity, there is appearing that
canker, which always shows up when
monej Is plentiful, namely; the stock
Jobbing outfit which conceives an ex-
travaeant prospectus and tnen wnen
some stock Is sold dissolves into the
nothingness from which it came.
F. W. Vogler, president of the
Northwest Auto company, has Just re
turned from a three weeks' Jaunt
through the eaat and cites some in
stances of wildcat promotion.
"Particularly in motor cara are there
many glaring examples of that kind
of financing where wonderful cara are
produced on paper and probably will
die before ever leaving the drawing
boards," eald Mr. Vogler. "Never be
fore in the hiatory of the bualness
have there been so many firms selling
stock, in motor car companies. Some
of these my make good but the ma
Jority certainly will noL
Saw Begnlatloa "Enforced.
"Most of them sell considerable
amounts of their stock but motor car
history will be no different in the
future than in the past and think of
the hundreds of firms which have gone
up In smil'ce.
"Many of the companies being pro
moted now can not possibly produce
a car in two years and yet the public
will buy stock of almost any man who
has brains enough to write down on
paper a fair specification for a car
and the announcement that "It will
sell for less than a thousand.' "
Mr. Vogler says that James Couzens,
formerly vice president of the Ford
organization and now Detroit's police
commissioner, is enforcing a new pub
lic safety Idea.
Ha forces all ownera to lock their
cara, with some lock which can not
be sawed off easily and there is a pen
alty to leave the car without properly
locking it. Furthermore, the law is
belntr enforced with vijror. This is
protection both' for the car owner and
the pedestrian as the chances for
young boys and other lrresponslbles
getting hold of what in their hands
is a dangerous implement in a crowded
street, are eliminated.
Would Stake Things Easier.
MY. Vogler is the man who Intro
duced the traffic signal semaphore
to Portland after one of his trips east
and has always been a atudent of traf
fic on his many trips to these eastern
automobile centers.
He says that if the right-of-way
rules and the square corner rules were
observed a little better In Portland, our
traffic situation coutd be termed as
being pretty well in hand.
The factory and materials situation
Is not much improved as regards out
puts, as all branches are still from
months to years behind their orders.
Steel mills have orders ahead for two
years and have to refuse further con
tracts.
While at Lansing. Mr. Vogler had s
ride in the new Reo which will be i
car of much improved lines. It will
not be quite co extreme in the stream
line effect and the upholstery wilt be
new mark for comparatively low
priced cars.
HOtoss Wore Powerful.
The motor will have 25 per cent
more power, which waa something that
no ono ever complained of even out
here in the country of mountains and
long steep grades. However, the fac
tory saw how to make the motor de
liver more power without damaging
ita economic reputation and ao went
ahead and did U.
The Marmon, another lino of the
Northweat Auto company, will come
out without any changes. This car
made the sensational announcement
about a year ago that it would bring
on the market a car with an engine
cast of aluminum. The result was one
of the most successful cars produced
and from that day to this the factory
has not been able to catch up In spite
of the many additions.
As a consequence, the original allot
ment of 100 cars was all that Mr. Vog
ler could get for his territory.
Wasco County Is
Busy With Roads
Details Are Vow Betas; Worked Out
Bale of Bonds Xs Also Being Ar
ranged. Details of plans for highway im
provement authorized by the passage
of a $260,000 bond Issue at the recent
election are being worked out in Was
co county. . An advisory committee
representing different sections of tho
county has been appointed By tne
county court in accordance wit ft a pre
election pledge.
The sale of the bonds Is being ar
ranged for and the securing of rights
of way is being considered.
The county has secured the services
of J. A. Elliott, who as district en
gineer of the state highway depart
ment had charge of state road con
struction in ,Hood River county and
also made the survey for the Colum
bia river highway through Waaco
county. It ia expected to begin con
struction shortly after the first of
the year.
WES
FACTORY DISTRIBUTORS ,
JOHN A. WALTERS CO.; Inc.
Sixth, Pine and Ankeny Sta.
; Portland
department of economics and sociol
ogy at - the university,); has . -outlined
the following nine topics - for- wnica
speakers-will be anounced later; ;
"Planning a System of ' Highways
for the People of the State." ,,f. 4
Tconomy In the Use of J Soientlflo
Methods of Highway Improvement
and Maintenance." ' ;
"Highway , Byatera as as h Investment-.,:
- ; :' -'ivi ' - i
"How Can ; Greatest Efficiency In
Highway Improvement Be .Insured
Through Fullest Use of Principles of
Business Organisation and Art of
Highway Engineering In Oregon. f
- "The Principles of Economic Invest
ment," Illustrated : through tentative
apportionment of state. - and : national
aid road funds, on a road map of Ore
gon. -Vr iiv'' - W " ; ; r: '
Organisation Essential ; to Secure
Concentration of Control and Respon
sibility for Economic and Efficient
Administration of Highway Improve
ment." ..- -.- " :t-'.,v v
- Procedure to Insure the. Selection
of,- Most Economic - Materials and
Methods In State, County and District
Construction and Maintenance." .
' "The, Accounting System and Staff
Organisation Essential to Insure Beat
Economy and Efficiency in Highway
Improvement v-.. .-rr
' "Outline f a Highway " Code for
Oregon Embodying the Approved Fea
lures." . .- v-;- .- i
Several' of the speakers are to coma
from other states. - :
The transfer of the conference freTm
Eugene to Portland has been made to
permit Interested persons to attend." -
Legislation Is Begun.
Over Patent Bights
' Toledo. Ohio, Dec. S. Not since
the days of tha famous Belden patent
ease, tt la said, has more Important, lit:
igauon, from 'tbA. standpoint of ; tfco
automobile world,' been- Instituted than
the suit s Just fUed in New Tork by
the, SprtnsfWo .iBodyJ Corporation
against the Usher Body -Corporation,
the Flaber Companlea and Fred J.
Fiaher and Louis Mendelsokn. the later
holdlnr : controlling ' Interests la.'., the
Fiaher .Body Companies, of . Detroit,
charging Infringement of design pat
ents on Springfield :.i type bodies.
Charges of unfair competition are aleo
brought against the defendants who ,
are eued individually and collectively, l
111 1 1 - t
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Novices Should Not
Hamper Busy Streets
'Traffic conditions her would be
greatly Improved, if motorists who
have only driven machines a short
trme would refrain from going on the
busy thoroughfares until they, have
gained - the -necessary experience ' and
confidence that is iro immrtant before
a car can be successfully handled In
crowded streets. The traffic police
every day have frequent trouble- with
the novice driver . who ventures
through the city only to hamper, the
street regulations and in many cases
actually loses temporary control of hia
car. V -;-v- -i: V-iX ',
As 'i a means of caution novices
should restrict 'their 'early driving to
the .safer and- less irequentea streets
In the country' and not be in such a
hurry " to ' rush to th . city,; where
successful driving is a strain on the
EstabHshed in 185264 Years
Of Business Success
The World's Largest Manufac
turers Of Fine Cars
r Thm Cmr t t As Co W Ck$$U"
TO
U(o)
7
With Seven New and Exclusive Features
THE 0
ffll Ml
iSIES FOR FJtl (BARS HAS MASSED
STUDEBAKER NEW SERIES 18 CARS, with seven new, special and exclusive improvements are
FINE GARS, warranted by us td completely satisfy the most particular and fastidious persons. Wc be
lieve these cars represent the greatest automobile-lvalues ever offered to the buying public, and that persons
accustomed to paying $2000 or $3000 for cars will, upon examination conceae that these Studebakcrs
equal ANY such cars in quality of material, design, workmanship and nnish, and also concede the , truth
of our statement that THE DAY OF HIGH PRICES FOR FINE CARS HAS PASSED.
Studcbaker has centered its great resources and experience on ONE
BASIC DESIGN, with all parts interchangeable for both the "FOUR
and SIX, except the motor. One equipment of machinery, tools',
character of manufacturing operations and quality of material suffices
for both models.
No revolutionary changes have been made in the basic Studebaker
design for four years. The same group of EMINENT ENGINEERS
AND DESIGNERS are responsible for the evolution of the new Series
18 models, yet the many improvements and refinements adopted as the
result of our experience have made these new models decidedly the
best cara we have ever produced. They are sold with our guarantee of
prompt and efficient service and the replacement without charge for
defective parts, if any are developed, within one year from date of sale..
We guarantee our cars to give absolute satisfaction, provided they j
receive the care a highly developed piece of machinery should receive.
The Series 18 cars are leaders in the industry, history makers, "which
put Studebaker in the lead with new and greater values at popular
prices. Studebaker has led the way in nearly every forward step in
automobile construction in which the owner profited. STUDE
BAKER WAS THE FIRST
to produce a six-cylinder car selling for less than $2000;
r to produce a 50 horse power car selling for less than $2000;
to produce a seven-passenger car selling for less than $1000;
to establish a uniform, international service system for owners;
to produce the now popular crown fenders ;
and, finally, Studebaker was the first manufacturer of FINE CARS
to offer its product at medium prices, thus leading the way to greater
values and compelling other manufacturers; to increase values and
reduce prices.
Studebaker has $13,000,000 invested in the most efficient and mod
ern plants in which it manufactures all of its engines, axles, trans
missions, differentials, bodies and tops. Middlemen's profits (parts
makers) included in the price of assembled cars and small manufac
turers' cars are almost entirely eliminated in Studebaker selling prices.
It is necessary to pay from 50 to 100 more than Studebaker prices
for cars of corresponding value.
Seven New Improvements and Additions
GUN-METAL FINISH. Original, rich and exclusive finish of deep
lustre and permanency, applied in TWENTY-FIVE OPERATIONS.
No finer finish is possible than that of the Series 18 Cars. A perma
nent body finish depends largely on the slow and careful building up
of th different coats of color and varnish the Studebaker way.
Fenders and aprons are rich, black enameL -
NEW AUXILIARY CHAIRS. Arm chairs, original and exclusive
with Studebaker, patent applied for. These large, roomy and comfort:
able chairs fold up and slide under rear seat when not in use. They
dispense with the unsightly recesses in the tpnneau floor and with slit
carpets, commonly used in other cars. When these chairs are under
neath the back seat the Studebaker is a roomy, beautiful FIVE-PASSENGER
CAR instead of the regular seven-passenger car. ;
REVERSIBLE FRONT SEAT. Original and exclusive with Stude
baker, the front passenger seat is reversible so that passenger can sit
facing tonneau or facing forward. Both front seats are covered with
leather, have large and handsome robe strap, and are adjustable to all
leg lengths. No more comfortable seats are found in. any car, re
gardless of price.'
r
NEW STORM CURTAINS. Of the recent Blackmore design and
patent, opening with the doors and thereby preventing crouching and
crushed hats. Studebaker, we believe, is the first maker to offer this
improvement as standard equipment.
IMPROVED BODY AND UPHOLSTERY. The bodv is elegantly
finished and equipped inside and out. The handsome foot rail, wide
scuff plates, wide , doors, handsome door trim, carpeting, etc., all
demonstrate quality and refinement. The upholstery is semi-glaed,
straight-grained, genuine leather, made to special Studebaker forms,
with the best curled hair and long coiled springs. Tonneau carpet all
wool, bound with leather instead of cheap, raveling thread-stitch. The
top is made of the finest grade silk mohair, bound with leather edging,
a feature found on few cars at any price. The. body materials, up
holstery and. workmanship of Studebaker cars are unsurpassed and
the interior finish and detail of the bodies are LUXURIOUS and :
COMFORTABLE.
YALE SWITCH LOCK. Opm tumbler type, Studebaker design,
insuring convenient and safe protection against theft or unauthorized '
use of the car.
NEW WINTER TOP made exclusively for Studebaker cars. Noise ;
less. Quickly and easily put on or taken off, and fitting perfectly,
Mechanical Improvements
Improvements have been made in the Series 18 Motor, insuring
greater smoothness, flexibility, quietness and economy. All notice
able vibration has been eliminated by superior piston design and the '
stiffening of the motor frame.
"The Studebaker-Schebler carburetion system has been developed so
that both the FOUR and SIX are the most ECONOMICAL motors
on the market in ratio to power.
Studebaker lubrication has been further improved. The system is
positive and eliminates all lubrication troubles. Waste through the
exhaust is overcome and practically no surplus oil reaches the com
bustion chamber to burn and form carbon. .
The chassis frame is the same strong light construction which hasv
characterized all Studebaker cars. The perfection of our chassis de
sign is convincingly proven by satisfaction given in over" 285,000 Sttt
debakers produced and sold. . ' -
The full-floatingear axle construction remains the same in principle ,
as heretofore, but nas been further improved and strengthened. This
type of axle is used -by practically ail leading manufacturers, thereby ,
proving its mechanical superiority.
The best quality of steel and alloy is used throughout. Every gear U
of CHROME NICKEL STEEL, specially cut by Studebaker.
In the differential, which has four bevel gears, Timken bearings are
used throughout Only eleven of the three hundred different cars on
the market use as many Timken bearings as Studebaker, and the
average price of these cars is $2,000,
The Wagner Lighting and -Starting System is individual to Stude
, baker cars and has been further improved by increasing the cranking
power 12.
The Willard Storage Battery is absolute assurance against ignition,
lighting and starting failure. Studebaker uses a 100 AMPERE hon?
battery. ' , . -, ' .
The Four-Cylinder Car Still Remains a Passenger 40 Horso Power Car
The Six-Cylinder Car
The Most Powe
FOUR-CYLINDER MODELS
FOUR Chassis - . .... j
FOUR Roadster ;;, - - -FOUR
Tourin Car - .,
FOUR ETery-WeetW Car - - '
FOUR Landau Roadster -
Alt Print P. O. B. Detroit.
8S0
930 4
940
1140
1150
STUDEBAKER
nth iial, tad. ' Dstrstt. CStoh. -Watksrvflfs, Out.
OREGON MOTOR CAR CO.
Park and Davis Street, Portland, Oregon
: SIX-CYLINDER MODELS
,.t SIX Chassis , 5 "
SIX Readster ' ;' 15 ' '
' SIX Tewisif Car . . ; m
SIX Landau Roadster
r SIX ETery-Weatlier Car '
' SIX Touring Sedan - ,
. SIX Coup4 --
SIX Limoaa!n - ;' ',;
" J AO Priet P. O. B. DitriiL
$1050
. 1170
1180
1350
13S0
1 700
17SO
I-
moat competent pilots. - ' . " 1 5 - '. -