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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (May 14, 1916)
the: :oregonsunday journal; Portland Asunday: mornings may; 14. 1916. CO HIGHWAY: iiiiiiiiiiiiiniiniiiiiiiiiiiiiiiNiiiniiiiMnuiiiiiiiMiiiiiniiiiiiuiiininiiiininiuiiininiiiiiini afy Assortments SboftslWerit ' in -Vnr?ryf"llimmm , . . ' ' ' " - . . , . .1 SkirU cut to, measure Eat ; and be merry and; : rums brought to us f or rFuri stored in bur per free when materials are enjoy the best of health- 'devdoping and printing factly refrigerated vaults purchased here. Skirts ac- lunch in our Men's Grill or before 5:45 p. m. will be are safe from fire, theft, ccrdion, box or knife- Prisdlla Tea Room, both ready, by 11 a. m. next moths and loss. Repair pleated, $1 Second Floor, on Ninth Floor. day Main Floor. ing and remodeling. -Foot ills are' quickly re lieved by our expert Chi ropodist. In attendance all day, Beauty Shop, Fifth Floor, Fifth Street. For a quick, wholesome, inexpensive lunch, eat at our Cafeteria, in the Base ment. Soda Fountain in connection, all-day service. -June" Butterick Patterns and Subscribers' Delineator in. Butterick Fashions 25c and any 10c or 15c pattern free. Second Floor. 10 LUMB1A GIN RECOGNITION WORLD'S WORK '5 a1 v fi 1-f . f Id ; e ;i lit! to. i:h i r fi:: : June Number of Magazine to. Recount Glories of Ore ) Agon's Great Thoroughfare, j THE. Full STORY IS TOLD I Sow Boad Cam to B Built and tj V Wfeom Za Xalatad la Oompra feaaalTa AnteM. 1 'I' a tf . .TX''. M 1 a 3 World's Work magailn for June will faature the Columbia river high way..: , In addition to the text, ten full tof Pnoa devoted to plcturea of the II y-waterfalls, delln, acenlc viewpoints ani thj ether beauty npota of the road that "T leadi east from Portland through the gorga of the Columbia. '.'What World'a Work haa to aay about lb highway ia not credited to any writer, but la ita own editorial ex am preaalon. tl ",And ita opening tribute aaserts that, fOt "On the 7th of thla month Multnomah ' (' ctuntjr, of whirh Portland la the 'w'J chief city, will dedicate to the public ; "a one of the moat beautiful highways in ' i tha world a paved boulevard, 42 miles 1 I- long: through the gorge of the Colum fi -bl river, connecting with other roads 1 if eaat and went, which make, all to j t gather, a highway more than 200 mllea t . In length, from the eastern aide of the . Cascade mountains to the Pacific r otraan. It traverses some of the noblem r aoenery on thla continent." t 'f'- "Hospitality and courtesy profit a i . community" might be one general way ' fr explaining World'a Work'a gener ( oua attention to the great Oregon , highway. I 'Herbert S. Houston,, president of the .Associated Ad Cluba of the World, ia alao vice president of Doubleday- Page & Co., publishers of Worlds Work. Some months ago he came to Portland. "The welcome which he re ceived included a program of enter tainment of which the chief feature waa a trip over the highway. He was iwiu me msiury 01 ine iuuu 01 mo loadbullder who first conceived tin idea,-of the poet-engineer who laid out th road, of John B. Yeon.tthe million aire citizen who contributed without salary two yearB of his time to direct tha construction, and of other citizens whose devotion and Interest had con tributed to it. r. Writer Za Enthusiastic. 1 ?J-' ' : Mr. Houston went awav mort than enthusiastic. Apparently the text Is Of his own writing or detailed sugges tion. The pictures are selected from 1( tha long list of beautiful views that "fcTj been taken of or from the road- -' And not alone Is the article an lm ya portant recognition or trie place al I ready occupied by the Columbia river of highway among the worlds great if acenlc ways, but it divides tribute ri ; and uses' the picture of the enulneer. i m Bamuel C. Lancaster, who Is credited With being the one man "whose skill I ' vi - ana Whose annrerlatinn nf tli fir eiRiuiicance or me nuuaing or tha Columbia river highway" could havs located it to the -end of revealing that makes the route beautiful and memorable. 'Another who Is remembered is Ctorge Shepperd, the farmer of modest means, who. In presenting Shepperd's Dell to. the public, gave as royal a gift aa generously as could any philan thropist of great wealth. And In th same spirit are remembered S. and Anion Benson, father and son, who Tit ted Benson park, with Its two: waterfalls, for public pleasure and then dedlrated it to the city. Sq close are the sources of the 'o lumbla and Mississippi systems that 'a chance jfust might determine Whether a leaf would fall Into one or lh Other. But IT the leaf followed ':(the Journey would be uneventfully , uu w ii tun uceifHH coniineniai siope. "But on the Columbia It would never ba out of slKht of snow-capped peaks; it would ride many a rapids, tlirouch 4 roaring canyons between soaring walls . of rock; and its last view of land wottld be of a ranee of rueeeH moun tains, against whose base the waters ! -of the Pacific rise and fall. For. even ''.when within one hundred miles of the .'Ocean, the Columbia's westward march ,1 barred by the immense Cascade and Coast ranges, et like two huge garden walls running nortli and south .s aqtiarely across the rlver'a path Bv y ome mighty convulsion of nature 1 rrhapa by the bursting over its banks Of a vast prehistoric inland sea a chasm was opened for the passage of the river, so that, today. It flowa through a gate-like gorge not thirty mllea from the base of Mount Hood, a peak 11.225 feet high. ' 1 Along tba Highway. "Mountains 2000 to 4000 feet high rl ateeply from the river's hank .which In Borne places are the ahadoT i . or aneer ciura rar higher than the Waahlngton monument. Tributary atreams dash down these headlong . slopes In waterfalls sometimes a sheer 600 feet. Spruce trees and firs from 100 to 300 feet tall and -maples and larches cover the mountainsides Thla Is the setting of the Colum bia (river, highway, on the south bank of tha gorge through which the river i makes lta dramatic exit to the sea." ,' ' The atory of the highway as told by . World's Work la made to carry some of the chatty incidents of construc tion days. It concludes with an utter ance that will make thousands of the rcuers vs. me magazine restless to see : for themselves the beauties nii splendors of the gorge and the high ways ' J 'To-get a comprehensive idea of the , completed highway imagine a tour of It from Portland. Outside the city going eastward the road runs through the meadows, the way brightened with , roses planted to carry out Portland's floral symbol. At Troutdale it turns back from the Columbia to climb the mountain wall, cross a stream at . Chanticleer, circles Crown Point at 725 feet above the river and passes, in suc r.sion. Latourell Falls, ShepperdV . Falls. Bridal Veil. Coopey Falls Mist !!" .' Wa.hkeena, Falls. Multnomah Falls. Oneonta Tunnel, Horsetail Falls the .Cascades and many other smaller falls disclosing, besides, the endless view of! mountains, river, forests and w!Jd flowers. Always the roadway is .smooth And broad; the bridges are permanent concrete; the outer edge of the .track Is protected by concrete rail ing Multnomah county has built With vision and generosity a nob! pleasure path to endure for all time" ' :. : ; r -: - ; - A Coettly Muff. ' New York. May 13. When Mi ig nore Kemimer threw her ,n.hi I rift gv valued at $300, at her fiance after a, quarrel, he muffed it In the dark. A rwar4 is offered, ;, ., . . . Madame Coates 9 FREE Lectures A preliminary "talk" of great interest will be given Monday at 2:30 P. M; for beginners (Class A) and Tuesday at 2:30 P. M. for advanced students (Class B). Secure tickets for either course now at Notion Counter, Main Floor. DRESSMAKING AND DESfGNING will be taught in the classes. The instruction of Class A includes the cutting, fitting, alteration, construction and making of waists, skirts, dresses, negligee garments, etc. Class B covers cutting, fitting, alterations, construction and making of suits, coats, afternoon, evening and dinner gowns and many points of analytical dressmaking. i . LstaiJiiheJ : V 8o7 XrlEiCslUALlTY"STOrl.& OP PORTLAND1 rU 3bcth.'Morrlsort Alder 3ta Duplex Alcazar Demonstration begins here tomorrow Sixth Floor. Come and see the range that is the wonder of America. Duplex Alcazar means TWO Complete Ranges in ONE. Every housekeeper should attend, whether thinking of a new range now or noli The " ALCAZAR WOMAN DEMONSTRATOR Will tell you all about it. ' The Duplex Alcazar burns coal or wood and gas. Same oven is used for either fuel or both can be used at the same time without removing or replacing a single part. Simply "Pull or Push a Lever" and oven is ready for use. Bohn Syphon Refrigerator to Be Given Away Free Ask for Particulars! -mxi noor. rtft r,.i Remember That Here We List Only a Few of the Many Excellent Offerings Which Will Feature This Third and Greatest Week of Fifty-Nine Years in Portland Our 59th 59TH ANNIVERSARY Baby Embroideries And Hosts of Others Now Reduced This is to be Baby Week in the Embroidery Shop and for it we are offering thousands of yards of the daintiest flouncings, edgings, headings, veinings and allovers for infants' and children's garments. Scores of lovely new de signs, all well made and with fast edges. 65c Baby Floucings, Yard 49c Lovely sheer lawn and batiste 27-inch flouncing, scalloped, ruffled or hemstitched edges. Daintiest of designs. J 85c Baby Flouncing, yard for 69c 51-51-25 Baby Flouncing, yard for 98c 20c Embroidery Matched Sets, Yard 15c Pretty edges and insertions to match for baby wear. Nainsook in charming handloom embroidered patterns. Three-fourths to four inches wide. 2Sc-30c Matched Sets, the yard 19c 10c Veining, Swiss-nainsook, yard 5c 20c-30c Flouncing, Insert'n, Edges, Yd. 15c Either sheer or heavy foundations, embroidered in many pretty designs, suited to undermuslin trim mings. Flouncings to 17 inches wide, edges and inser tions 1 to 6 inches. 75c-$l Allover EmSroidery, Yard 59c Swiss and nainsook, embroidered in a variety of the prettiest, neatest designs.- New Novelty Net Flouncing, Yard 85c White net foundation with designs embroidered in charming color effects rose and Copen or all white. 17-inch 85c, 27-inch $1.25, 45-inch, yard $1.69. $1.75 "Radium" Lace, Yard $1.29 All-over Radium lace, white, Shantung and black, 36 inches wide. For blouses. $1.25 Shadow Lace, Yard 89c All-over yard-wide shadow lace, in dainty small de signs, for sleeves and blouses. Embroidery Shop, Main Floor Anniversary f Fifty-Nine Years in roriiana Model MEIER & FRANK'S 59TH ANNIVERSARY SALE Gowns Worth $75 to $150 Parts-Inspired fTT) yi tl L 1 Every One a Pic Gowns, Sent Us ViS, VM .Cvff U ture No Two by America's fllMH rrtJQ JJL 1 Exactly Alike Best Designer " w Just 135 in All Model Gowns from America's foremost dress house that tells the whole story to the "initiated," and those wtio have never seen gowns designed by this house will have but to view our windows today to appreciate what this sale really means. Gorgeous flame-colored silk, combined with just the right shade and amount of blue. Soft raspberry chiffon over orange chiffon and satin, with gold and blue and red embroidery in bodice, that gives the effect of the wonderfully lovely colors worn by the Russian ballet. An emerald green taffeta with waist of Chinese embroidery in bright hues is quite bouffant, with fullness held in place by long bow knots of violet velvet. Silver lace and gold lace, metal nets, soft black chiffons, printed in bright blossoms Khaki Kool, Pongee and Tussahs in dainty afternoon models. Silk Jerseys, Chiffons and Georgettes in wondrous hues and combinations all these and more go to make them unquestionably the most exquisite gowns we have ever been fortunate enough to secure from this famous house. Apparel Shop, Fourth Floor J 59TH ANNIVERSARY Household Linens TableCloths,Napkins,Towels Reduced Good, staple house linens, on which the mar kets are becoming more restricted weekly with consequent advance in price. We have just finished a thorough checking of our stocks, and have taken several splendid lines and marked them at Anniversary Sale prices! $4.25 Linen Table Cloths, $3.50 An especially heavy grade of pure linen cloths with attractive floral patterns and matching border on all four sides. Sizes 72x72 inches. $5.25 Pure Linen Cloths, 72x00, $4 50 $5.75 Pure Linen Cloths, 72x108, $5.00 $4.2 5 Napkins to match, doz. for $3.75 $3.50 Linen Table Cloths, $2.98 Fully bleached pure linen table cloths, 70x70 inches in size. Woven in attractive regular patterns espe cially suited to everyday use. $4.00 Pure Linen Cloths, 72x88, $3.48 $4.50 Pure Linen Cloths, 72x106, $3.98 $1.50 Linen Table Damask, Yard $1 A good, serviceable grade of pure linen damask, spot, stripe, grape, shamrock and thistle patterns. 70 inches wide. Our regular $1.50 quality. $1.25 Hemstitched Table Cloths, $1 A desirable weight mercerized cloth that will launder nicely. Especially liked for breakfast and kitchen table uses. Hemstitched hems, 60x60-inch size. 35c Linen Huck Towels, 25c Linen huckaback of a good weight. Hemstitched ends. Size l7xJ3. Dozen $2.75. 35c Turkish Bath Towels, 25c Turkish bath towels, heavy weight bleached terry cloth, hemmed ends, red bordered. Lilian Shop, Sacond Floor MEIER & FRANK'S 59TH ANNIVERSARY SALE $6.50 Tailored White Silk Blouses $4.95 One Pictured THE material in these blouses will first take your eye as making them particularly desirable heavy Pussy Willow Taffeta and thick Crepe de Chine. And then, the rich simplicity of the style will appeal to you, making them doubly attractive. Tailored models, with sports collar and tic fastening through buttonholes. Satin striped taffetas, plain and hand some and crepe de chines with high collar, fine tucks and em broidered dots. ' livery one a remarkably clever model that is regularly low priced at $6.50 special tomorrow at $1.95. Trv and arrange to be here early. -biou., shop. Fourth Floor Anniversary Sale Rich Cut Glass Just unpacked! Some of the loveliest and richest cut glass seen for a long time! You will be interested in the new shaded effects brought out in such original man ner. Kautiful crystal for your Summer table or gifts at greatly reduced prices. $5 Cut Glass Bowl, $3.69 8-inch bowl, with lovely cutting of rose and butterfly design. As illustrated. Very artistic. $1.25 Cream Bowl, 89c Whipped cream or mayon naise bowls, complete with cut glass ladle two shapes, as illustrated. $1.50 M'malade Jar 99c Cut glass marmalade or jam jar, with glass plate, spoon and lid, pretty floral design. $8 Water Sets for $4.47 Set of 2-quart pitcher, 6 tumblers and tray, all cut in exquisite floral patterns. $1.50 Comport, $1.09 Footed jelly stand or com port in dainty rose cutting. Lovely design. -BiumMt Fifth Straat MEIER & FRANK'S 59TH ANNIVERSARY SALE $13.50 to $18.00 Tailored Hats $10.00 One Pictured SMART, dashing re fined three quali ties combined in these good - looking tailored hats. You'll appreciate how really good they arc when you re alize they're from Knox, HyUnd, Phipp Vogue, Burgeer Some are close - fitting little turbans, ribbon or wing trimmed, that are utterly chic and of a comfortable size for veils others are of the sailor type, medium in size and smart, while others are quite large and dressy and most becoming. Onlv one model of each kind tomorrow at $10. lCUllaary Bhop, Fourth Floor Announcement Extraordinary! TK Will Place Any Eldredge I U Sewing Machine in Your JJ Home if You Join the M.&F.EidredgeThriftClub WE WILL open tomorrow Meier & Frank's First Eldredge Thrift Club, limited to 100 members. First Payment 10c -Lch weekl p?r J ment increasing 10c until machine is half paid for, then decreasing: 10c each 1. 1 r r wecK um.ii macnine is paid lor in lull, livery machine is guaranteed tor 10 years. See the Wonder Machine Eldredge Two Spool Rotary Sewing Machine A Spool Above A Spool Below No bobbins. Why waste your time winding bobbins? "Pay As You Sew 33 -Liberal allowance for your old machine. -8coad Ploor. Fifth StrMt Specials in Our Kodak Shop They're worth looking into, too especially if ' you're thinking of buying a kodak for your summer jaunting. $15 PREMO f JO CAMERAS P1U.D7 Fitted with F. 7. 7. Anastig mat lens, takes pictures lxix $7 PREMOETTE OQ JUNIOR NOW $9.0 Fitted with double lens. Takes pictures 2lAx3. $60 SPECIAL (PIO Kfl PREMO FOR . . pr.9U 3-A Zeiss Kodak Anastigmat lens, compound shutter. 3-A FOLDING Qt A (( KODAK FOR . . tJftUU Regular $25 model, has been used slightly. Good condition. $28 3-A PREMO flJIQ ft Aut'm'tic Shatter plc.UU Planatograph lens, pictures SVixS'i. Including leather case, l plate holder. Kodak Bhop, Mala Floor JteFtaSUUpholstered Furniture in Our Own Shops! Copies of Artistic English and American Designs and Exclusive Original Pieces One of our leading specialties is Upholstered Furniture made right in. our own shops, where "Perfection" is the motto! Let us tell vou briefly the advantages this brings to you: First we are able to sell at much lower prices, as we save the manufacturers' profit and selling expense, as well as freight. Second our workmanship and materials are far su perior to the factory qualities. -Third our designs are an assemblage of the best a pat tern or two selected from all the great manufactured lines. Fourth we make any pat tern to your order, in any size, or make changes in designs to suit your ideas and the upholstering can be built as soft or as firm as you desire it. Fifth we build any pattern in qualities to meet your price requirements. Are these not telling advantages? We have fifteen carefully-designed styles in davenports and twelve in chairs lor your selection. Some of these designs are original with us, the majority are copies of the most desirable models of the greatest eastern upholsterers while two are copies of the famous English pillow davenports made by William Birch, Ltd., London. Every upholstered article made by us is guaranteed absolutely in every particular. Onlv the best materials obtainable are used. All upholstering springs arc made to order from spe cially tempered steel wire, to our own specifications. And we employ only the best workmen. Upholstered Davenports Our Own Make Priced $42 0 to $150 Upholstered Chairs Our Own Make Are Priced $22J00 to $80 MONTHLY OR WEEKLY PAYMENTS You can buy furniture at Meier & Frank's on the most liberal credit terms. All that is required is a first payment of one-tenth the amount of your purchase and small proportionate monthly or weekly payments for the balance. Here are a few examples of how small an amount of cash is required CASH PRICES plus a nominal interest on deferred payments. $2.50 down brings $2 5 worth of furnishings to your home. $5.00 down brings $50 worth of furnishings to your home. $7.50 down brings $75 worth of furnishings to your home. $10 down brings $100 worth of furnishings to your home. 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