The Oregon daily journal., January 23, 1916, Page 21, Image 21

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THE OKKUON SUNDAY JOURNAL. PORTLAND, SUNDAY MORNING. JANUARY 23. 191&
'OVERLAND
COMPANY
TO BUILD NEW HOME
J LEAVm 8 CO.
Final Details for San Fran
cisco iStructure Perfected
on Trip of Manager,
CONCERNS ARE SEPARATE
X astern Corporation la Landlord of
Co kit JtsprtaentatlYs ; There Has
Seen So JC.rgtr.
All contractu and arrangements have
been completed for the erection of the
new Overland home in Pan Francisco.
on the west! aide of Van Nes avenue,
i
with a frontage of 120 feet, running
from the corner of Bush street south
erly to Fern avenue, with a depth of
220 feet.
The final -'details were approved by
General Manager A. D. Plughoff, of J.
IV. Leavitt & Co., on his recent visit
to the Overland factory at Toledo.
In speaking of the new home. Plug
hoff says: fThere seems to be an im
pression that the Leavitt Interests have,
been merged; with that of the Overland
company, from the fact that the
Willys-Overland company has pur
chased the site of our new home. This,
however, isjerroneous, as the Willys
Overland coimpany la merely our new
landlord.
Present Quarters Too Small.
"Over a year ago we realized that
our present Quartern were not adequate
to our volume of business at that time,
not considering even the natural In
crease we feel that we are to enjoy.
Hence we had to look around for mare
commodious quarters.
"Here wetfound our first stumbling
block; lhere;was not a building in ex
istence, in Or adjacent to automobile
row that was large enough to accom
modate us jS found many property
o-.vners who were willing to erect struc
tures for us; but all such offers were
accompanied; by long leases , whlc,h,
from the standpoint of good business,
could not be? aixf pted.
"Our contract with the Willys-Overland
company does not run on Indef
initely; therefore, we did not think it
advisable tofsign any lease that would
run beyond - the life of our contract
with the Overland factory.
'"The offials of the Overland fac
tory also ajereciated our situation., as
well a.i the growing demand for Over
l.uid cars. ;The necessity for larger
quarters fop us as coast distributors
became so pronounced that the Willys
Overland factory decided to purchase
the land for our new building.
Investment of $4000,000
"The new; building and ground rep
resent an investment of over 1400.000,
which, by the way. Is a compliment to
California, as it shows their faith In
the future of business here.
"The building will be a six story
structure, which will give about 185,
OnO square feet. The full width of the
first floor running back 100 feet will
be devoted to the sales room, with a
?; foot ceiling. At the rear of the
sales room Will be a mezzanine floor,
on which wifl be located the accounting
department. ..
The offices of the Willys-Overland
company v.-ill be located In this build
ing, as well us the home offices of tho
executives of the J. W. Leavitt & Co.
"The general finish of the fireproof
building, while modern, will have as
lis chief essential the factor of plenty
of light. i
Lvitt Company Also to Build.
"In keeping with this idea of expan
fcion. the Leavitt company has decided
on the erection of new quarters in Los
.Angeles that will represent an invest
ment of $250,000. A new building is
also to be erected In Pasadena, costing
koine $50,00(4, a $60,000 branch in Oak
land, and a'j$100,0u0 branch in Sacra
mento. "No changes are contemplated at
present in the branch buildings in Se
nile. Portland, Spokane, Fresno and
san Diego.
"The Portjand branch building is one
f tho finest on Portland s automobile
row. and was built last year with a
WHO'S WHO IN M0T0RD0M
Billy Carew.
Meet Billy Carew!
Mr. Carew is the newest face In
Portland automobile, circles, having
Just arrived from Los Angeles. Down
eouth Billy made a name for himself
by getting out so many Maxwells that
for a time there was talk of making
them shorter, so that they all would
tit into the county.
i Now. Mr. Carew la with C. L. Boss &
' CO.. and m litntlli.. . V.
FO
- - ---- - muic une lor
p2ithat firm. fWith a bigger and better
- -iun uas ever oeen given the
"public before, there, is more than a
v. bare chancs of Billy repeating that
' Prformanc of the south by popular
. request. J
5
I r - . -
I FIRST PACKARD IS HERE
1 - ,
Pioneer Packard automobile broutjht to Portland for automobile salon I
in tbe Hotel Multnomah, by Frank C Kigg. This machine was a .
part of the Packard exhibit at the San Francisco exposition. !
' i
GOOD ROADS NEWS NOTES
IN THE OREGON COUNTRY
Appropriation la Accepted The
Polk county court has formally signi
fied its acceptance of an appropriation
of 500 from the state highway fund
on condition that the county appro
priate an equal amount.
It Is understood that the money
will be expended on tiie road between
Independence and West Salem.
Campaign for Oood Highways At a
recent meeting of the Maker Commer
cial club It was proposed that a meet
ing of representative people from all
parts of the county be called together
to co-operate in an effort to arrange
a bond Issue or devise some other
method of raising money for the con
struction of permanent highways con
necting the Important points of the
county.
Base Idne Extension to Be First
Included in the first road improem-nt
to be undertaken this year by Koad
master Yeun is the Hasp I. me exten
sion, on which work will beM" next
month. By that time it 1s expected
to have the Sandy cut off finished.
The crew of men will then be brought
across the river and put to work on
the Base Line, which will by that tlm
be marked out by the engineers. Work
will also start early on the relocation
and grading of the St. Helens road
below I,innton. The relocation and
regrading of the Canyon road inside
the city limits will also be begun at an
early date.
Idsa Makes Oood Showing During
the past year, 47 miles of new graded
and gravelled roads were constructed
in Linn county, according to a state-
viw to accommodating Increased busi
ness for several Years to come.
"The Seattle brunch has Just been
completed, and. like tbe Portland plant.
Is spacious und completely equipped for
a fcreiU vrlume cf trade.
"The- California branches, however,
have completely outgrown their facil
ities, and extensive enlargements are
vitally necessary. When the new build
ings are completed in 1 16, the I.eavltt
corporation will have a total of 436.500
square feet cf floor space on the Pa
cific coast. '
New Flushers All
Ready to Deliver
The two automobile street flushers
purchased about a month ago by the
city from F. A. Iwwnes. Oregon rep
resentative of the Locomobile Com
pany of America, will be delivered to
morrow. The finishing touches on the
lig machines were put on last week,
und Lownes declares they are now
ready for business.
Kach flusher Is b-.illt to hurl water
from the front. It has sufficient
force to fluah an entire street, from
curb to curb, saving much time there
by over the old method. The tank has
a water capacity of 1270 gallons.
The machine is driven by a 60 horse
power gas motor, 6x6. The flushers
ccst the city J5500 each. When 'they
were ordered the contract called for
delivery within 30 days, and provided
a penalty for any delay over that
limit.
Union County Wants
Big Trunk Highway
A strong sentiment is developing In
Union county for a main trunk road
through the county to ronnect with the
"Juice"
for
Motorists
"Sickf batteries, "infected" wires, light.
tc, treated promptly and effectively by
Doctor Spark
Offices With
Gibson Electric Garage
& Storage Battery Co.
Everything Electrical for Automobile
ALDER AT TENTH. MarahaD 1752
Ubsral allow,
anos o a yotur
old battery la
exchange for
any kind you
may desire.
Service station:
for Gray &
DatU a ad
Northeast.
Electric Co
nent Issued by County Commissioner
Irvine. His statement further shows
40 14 miles of new grade were put up
and that gravel or crushed rock wa
hauled on 30 miles ft old grades.
These figures make a total mileage of
lis miles. Mr. Irvtne compiled the
statement from reports made to him
by all the supervisors In the country.
The reports do not Include records of
patch work, such as filling up holes
here and there. Commissioner Irvine's
statement further shows that the sum
of approximately $122,000 was spent
out of the road fund but was not all
for this work. About J2i00 was spent
for culverts and some of them ran ai
high as J250 apiece.
Permanent Highways Discussed
rdscnssing proposed road improve
ments in Morrow county, the Heppner
Herald pays: The question of a per
manent Willow creek h'ghway. extend
ing to the Columbia river, with feeders
from rar-h of the principal localities.
Is a mntter that must, within a short
time, he seriously considered by the
taxpayers of this county. The only
Plan by which these feeders and the
main highway can be constructed and
put to use liy the present generation
is to t)Oiid the county. It is estimated
that the cost of building good roads
throughout the county would be In the
neighborhood of $244, uOO. After a plan
is discovered whereby roads could b
constructed that would last until the
bonds mature, the Herald advocates
the issuing of bonds to cover the cost
of building this system of roads im
mediately and we believe the matter
of 244. uOO and Interest yiereon would
be saved many times over before the
bonds mature.
extension of the Columbia river high
way at the I'matllla county boundary.
This route, that Is being chiefly dis
cussed. is from I'endieton to Milton,
thence to Klgin through the North
Powder valley to Baker cOunty. It Is
proposed to make of it a state road, to
be maintained by the state. There is
considerable opposition to the bonding
of the county, and In lieu of this it is
suggested that the state tax lftTy for
roads be increased, and that the road
be constructed by the state.
Gerard Shoots Two
Deer With One Shot
Berlin. Jan. 22. ( I". P.) Out hunt
ing today with the American military
attache In Berlin. Colonel Kuhns. Am
bassador Gerard killed two small deer
with one shot, the colonel, on the other
hand, fired two shots without hitting
a deer!
Did Gerard's friends not know that
he was an expert-crack-never-mlss-an-a:m
rifleman, they would think this an
accident, but this Is the second time
this winter that Gerard killed two deer
with one shot! Today it happened thus:
Gerard and the colonel went out to
the ambassador's game preserve near
Berlin.' Two small deer appeared.
Gerard fired at one. The bullet went
through its heart, struck a rib. glanced
out the side and went through the sec
ond deer. More game appeared and the
officer took a shot and another shot,
but the deer disappeared.
On their way home Gerard decided
h; would like to bag a duck for dinner
because Mrs. Gerard's mother Is visit
ing here and likes duck. It was dark.
The ambassador spotted one, fired and
bagged it. But when he got it home
it was too old to eat.
"That's what I get for shooting
ducks at night." remarked Gerard, smil
' lngly. when he reached the embassy.
Ask Us
What Our
Guarantee
Amounts
To
You'll profit In
a lot of other
things that we
will be glad to
tell you that
will make your
car more effi
cient all In
fact, that yon
could desire.
AUTOMOBILE SHOW TO
HAVE DISTINCTION OF
HAVING REAL 'SALON'
; Various Firms Will Have Dis
plays of Machines During
Present Week,
; FIRST CAR TO BE SHOWN
i "Om X.nng" Predecessor of the "Many
I Z.nag" Cars Will Be Interesting
Exhibit of One Firm.
I for the first time since the automo
bile appeared In Portland, the city Is
to have the distinction of having an
I auto show and also the salon" Just
i like New York. In fact, there will be
several shows of a private nature. In
addition to the two larger ones,
The salon i at the Multnomah ho-
tel. where Frank f Riggs and the Co-
EVERYTHING POINTS To that everything
indicates not only that the .coming year will be
the greatest Reo has ever ."known, but that the
Reo policy and product vjll exert a greater
influence on the automobile industry than ever
before. s
ALREADY YOU'VE NOTID the tendency to
emulate Reo in many fa ares of design and
construction the "Sheer! e " body ol the New
Reo Six is the acknowledge! fashion plate, while
Reo cantilever springs, Re control and count
less other mechanical featui is are being imitated
as nearly as may be.
BUT AS THE YEAR PASSES you'll see more
evidence of Reo influence on the trade generally.
FOR EXAMPLE, there's a greater divergence of
engineering ideas this year than ever before.
There's more types of motors and of cars and
no one dominant type.
OUT OF THAT CONFUSION that babel of
tongues arguing about and disputing over count
less new and radical ideas will come the deci
sion that most or all of them are only engineer
ing fallacies.
REO HAS BEEN CRITICISED for what some
term our ultra-conservatism.
vey Motor Car Co. will have on dis
play their lines, the first company
with the new Packard Twelve and the
Jeffery gasoline cars and the Detroit
Electric. The Covey company will
have the Cadillac and the Dodge on the
floor of the Multnomah
Tbe Overland lines, including the
new sensations of taw price, will be on
display In the showroonalf J. V Iea
vlt & Co. afternoons The White
company announces its private show In
the beautiful showroom t Broadway
and Oak. The other des will all be
at the Armory.
Frank t Riggs has 1 ' leht to Port
land a historical exhlb tfhlch should
prove of some interest. t is the first
Packard ever built,' ai has just ar
rived from San Fran' co, where it
was a feature of qtilti tome interest
at the Panama-Pacific r International
exposition. -
This was built 16 Sirs sro by
James Ward Packard . the Packard
electrical shops at Wa- n, Ohio. It
Is of the primitive one cylinder type,
but it is the forerunner at the present
Packard "dozen." It i a one seated
affair, with the one cylinder, rated at
12 horsepower, connected to the rear
wheel by ohaln drive. Henry H. .Toy.
present head of the Packard company,
bought one of the first t ars nrade. and
liked It so well that he intere&ed cap
ital which built the present huge Pack
ard plant at Detroit.
Two cities in Colombia will be con
nected by a steel ropeway more than
37 miles long which will transport both
passengers and freight.
Tlhiis Is Reo Year
Reo Motor Gar Company
LANSING, MICHIGAN
U.S. A
MATERIAL SHORTAGE
AND SCARCITY OF MEN
TO KEEP PRICES UP
Portland Auto Dealer Gives
News of Factory Condi
tions in Eastern States.
PROSPERITY IS SPREADING
Immense Increase la Hew Tork Clear
ings Voted, General Improvement
AH Over Country.
Firmly believing that today marks
the time of greatest value in the av
erage motor car, FYed W. Yogi en.
president of the Northwest Auto com
pany returned to Portland yesterday
with a lot of news about factory con
ditions, especially as relating to the
automobile business.
"With factories which desire to get
equipment . w ith which to Increase
their output and with the steel com
panies refusing to take orders for any
increase in the supply of steel for
auto manufacture, it la safe to say.
that next year will see no reduction
In the price of cars which have
adopted a standard." says Mr. Vogler.
"It Is highly unreasonable to expect
one. and I am quite positive that we
shall see none. Another thing. Is that
people are. demanding quality as well
as service in a great many makes.
That accounts for the fact that sev
eral makes show Increased prices In
the models of 1916. That is unusual,
but not unexpected.
Cannot Secure Machinists.
"Also, throughout the east they sim
ply can not get men enough to build
the cars. The most impressive thing
in that connection v.as an issue of the
letrolt Press some weeks ago In
which we raw two solid pages of ads
from employers asking for help to
i i-.rry on the work in the different fac
tories. 'Tho? things can not but have an
effect 6n the business.
"The spirit of tiie whole east Is al
most Majjgering to the man Just drop
ping into It You hardly know how
t take it. The financial figures which
i; "icate the prosperity of the country
arc still ni ire staggering. For exam
ple. New York hank clearings during
the show week were $3. ti 1 2,000.000.
That is an Increase of almost 90 per
cent over tho sar:ie week last year.
Sure sign of Good Times.
"The proportion of increase slowly
WE DON'T MIND that has been the chief
factor in the splendid Reo success. We don't
change easily or often so we make less mistakes
than others.
WE DON'T EXPLOIT our friends so we keep
them. We hold as sacred the confidence of
Reo buyers and as a result, this industry
knows nothing that quite equals the loyalty of
the Reo clientele.
AND SO WE SAY that this year of radicalism;
this year of wild experimenting; this year of
confusion will prove to be the Reo Year because
it will vindicate as no other year ever has, the
Reo policy.
IF YOU ARE of an inventive or an adventurous
turn, this is a great year to gratify your propen
sity for experimenting.
BUT IF YOU- ARE one of those more serious
minded persons who want value for your every
dollar; who buy an automobile for service, not
for the stunts it will perform:
AND ABOVE ALL if you'd be certain when you
draw your check that you are getting the best
there is to be had in Simon-pure automobile value
and the lowest in maintenance cost then come
along with us for this is Reo Year,
Northwest Auto
Fred W. Vogler, Pro.
DISTRIBUTORS
Broadway at Couch
Pbonet: Broadway 887, A-4959
drops aa one travels from salt to Vtit .
but the figures In every Instance fhow - .
a great turning towards times j that -are
better. On the strength or tho
wave, which I am sure is coating: to
the northwest oon. I have ordered
more cars than 1 hare ever had before, -y-
"The northwest will come Into 'Its
own very oon. The building-permits J
everywhere are greater than thejr hare j -ever
been at this time of the) year.-.
That means that lumber from the.'
northwest will soon have to stir and
we all realize what lumber ipeans
to us.
"Another sign indicating which way.
the wind is blowing Is the lack; that -the
railroads throughout the cottntry - , ;
have less" cars on their sidetracks "
today than they have ever had en In
the best of times.
Help Wanted Zrery-where,
"F-very where we went they ars call
tnr: for help.
"While Eurdpe is enlisting men to -' ,
go to the trenches. America is enlist- :
Ing all it can get in the army of ' -construction."
Mr. Yogler also visited the Reo fac-
tories and found that afgresslve br .
r.r.r.lxatlon finishing buildings which :..'
were started but a few months ago
when he was there last. The plant
now covers 36 acres of ground. A now
truck plant is now going up. - -
Kngllsh railroads have provided cars. -for
tianaportlng automobiles In which
the ends open the full height and width t
o cars and whlh have floor supports .
fo.- bracing their content.
Co,