The Oregon daily journal., March 14, 1915, Page 21, Image 21

THE. OREGON SUNDAY JOURNAL, PORTLAND, ? SUNDAY MORNING. MARCH 14, 1915
EASTERNERS WILL BE
TOLD OF BEAUTIES OF
NORTHWEST TRAIL
New Officers of Portland Auto
Trade Association Much
Interested in the Plan.
PROTEST WILL BE MADE
Letter to Protest Against Article la
Motor Age, Relative to Leading
Trails to Pacific Coast.
Intenee Interest Is being shown by
the! new officers of the Portland-Auto
T ride association In reference to means
of I notifying: eastern tourists 1 beaded
west of the many beauties of the
northwest trail, and especially Oregon.
At.the meeting Thursday many sug
gestions were : offered by different
members, the best of which was; that
ostein distributor In Portland prepare an
article on the highways of Oregon? sup
plemented, by; Information to be fur
. nl shed by the organization regarding
tho northwest trail, and send this data
to the factory, with the request that it
be! printed In the house organ.
. These house organs roach the owners
nil! over the east, and will help ma
terially to bring thi highways of Ore
gon before those tourists intending to
make the trip to the coast during 1915.
In every Instance It was agreed that
all data sent east should be to the ef
fect that the t tourists should not at
tempt the western trip before July 1.
This was not suggested from the stand
. point that the roads of Oregon cannot
be I used prior to that date, but on ac
. count of the rains and washouts
through some of the middle west states
and across the mountains.
With the great road work being done
in Washington, it is believed they will
liaive the greater portion of their part
of the Pacific Highway in excellent
shape not later than June 1.
The two cities of Seattle and Tacoma
are now connected with a hard surface
highway, and a great amount of work
,has been done between Tacoma and
Kalama. A this point the 5 tourists
should, ferry to the Oregon side of the
Columbia, and, with the exception of a
mile or two, a good road will be found
"' to) . Portland. South of Portland, no
trouble will be encountered after the
middle of June, except after a heavy
rata storm, it is' possible a few miles
of heavy going through some of the
'canyons may be found.
' lit was also decided at the meeting
Thursday that each local dealer should
wflte a letter of protest to the Motor
Age. one of the leading automobile
journals of the country, strongly pro
testing against the misstatements in'
all article published ln their issue of
February 27, setting forth the leading
trails and highways to the Pacific
coast.
Fine Ford Branch
. Building Opened
The' opening of the new J325.0O0
Ford branch buiiding in Toronto, Ont..
! Tiroelr nrMoil nnp mora laree unit
to the chain of handhome buildings
which . the Ford Motor Company c
-Canada, Limited, is gradually estab
lishing at various strategic ' point
throughout, the dominion.
This is a year' of Ford expansion
in Canada. Recently the great branch
building at Montreal was opened to
the public, being dedicated by the ?.n
nual Montreal Motor Show, which was
held In1 the new building through tha
courtesy of the Ford officials. A:
other new building is now nearlns
completion for ithe J London. Ont..
branch, and in the early summer the
Ford company will open a $300,000 ad-
'dltlon to the main plant at Ford, On
tario. 4
I OPen thouse was held - in the new
Toronto branch all the week. Visitors
were given the freedom of the build
ing daily and were also entertained
with a special program, the principal
feature of which was a moving pic
ture show with films taken and pro
duced by the Ford moving picture de
partment. Thousands of people took
advantage of the opening and filled
the building daily.
j The new Toronto building conforms
to the general architectural . style
adopted by the Ford company and is
a distinct asset to Toronto's Indus
trial life. . It Is five stories high and
f fire proof construction, the materi
als being brick and reinforced con
crete, trimmed with mat glazed terra
cotta. The total area of floor space
NEW STYLE MOTORCYCLE IS ATTRACTING MUCH ATTENTION
E
W. White pointing out, some of the advantages of the new 1915 Thor Twin planatory type two
speed machine that made its appearance in Portland last week. This is one of the first shipment of
these new models to appear in the northwest. They are attracting much attention from motorcycle
enthusiasts. Mr. White is one of the oldest motorcycle dealers in Portland, being at the head of
the Apex Bicycle company on Twelfth Btreet. They have handled the Thor since 1909, and last
year they took in addition the Excelsior; for the coming season they will also handle in addition to
the Thor and Excelsior, the Merkle, a well known make motorcycle in the northwest, which is. be
ing distributed throughout the northwest territory by the West Coast Supply company.
. V
i y 'X -?. . v -
1A Cimj JNi
fmmtm --in-iirifYii-'-1ffr' aiiv--fiMiiiiiii,iMM.-ir 1 -i 'r JP
IT TOOK NERVE BUT
THE COMPANY HAS IT
Howard Auto Company De
livers 100 Carloads of
Buicks,
"With a factory of capacity, a pro
duct of real merit, a sales organiza
tion of ability and responsibility, and
a little - 'nerve,' the buying of Buick
automobiles by the trainload is not
such a formidable undertaking as the
financial figures represented therein
would indicate." says Mel G. Johnson,
local manager of the Howard Automo
bile company.
"The Howard Automobile company
has just delivered, through its or
ganization on the Pacific coast, 100
carloads of Bulck automobiles of a
total valuation of $644,000.
"While this is the eighth special
train load handled by this company, It
Is far and away the largest and most
valuable ever handled."
In explanation of his comments, Mr.
Johnson added:
"The Buick factory is one of the
most modern and complete of the larg
er manufacturers, and probably manu
factures more nearly a complete car
than any other factory.
"The total output for 1914 was 34,
000 Buicks, and the output for 1915
will reach the handsome figure of 45.
000 cars. That the product of this
factory has mprit is best evidenced by
the sales. 1
"The greatest asset of any automo
bile factory is its selling organization,
and the selling organization of the
Bulck company is probably as formid
able and far reaching as any in the
world.
"The distribution of the last spe
cial train - of Buicks, to the Pacific
coast is the best evidence of the worth
of the sales ; organization built up by
the Howard company in its territory.
"The question of "nerve' resolves it
self into an understanding of the au
tomobile business; the confidence of
the buying, public; the sales organiza
tion, and the financial responsibility
of the agents, enabling them to pur
chase cars in carload lots." ;
Is 132,800 square feet, and the equip
ment includes many thousands of dol
lars worth Of machinery Installed
principally for the purpose of provid
ing quick and reliable service to Ford
owners. Part of the building Is also
devoted to the assembling of new cars
manufactured at the factory in Ford,
Ontario. .
John A. Walter Co.
AUTO ACCESSORIES
laiity
uantity
For the convenience of
patrons, we deliver and
put on tires, without
extra charge, any piace
in the city.
COR. BROADWAY AND ANKENY ST.
Phone Marshall 2490
Strong Bid Made
For 1915 Convention
Among the strongest bidders for the
1915 convention of the Federation of
American Motorcylists is the Capital
Motor club of Sacramento, Cal., which
lays great stress on the fact that
large numbers of motorcyclists will be
going to the coast this summer any
way, and will be glad to-combine the
two trips Into one. In presenting the
matter to the board of directors of the
F. A. M., the secretary of the Capital
City club says: "Under ordinary cir
cumstances. It would be impracticable
to hold this assembly on the Pacific
coast but in the year 1915 eo'many F.
A. M. members will grasp the oppor
tunity to combine a trip to the Panama-Pacific
Exposition wi,th their at
tendance at the convention, that it
would be only fair to California, it
self an important state in the motor
cycling world, to take advantage of
this favorable opportunity to hold the
meet within her borders." Sacramento
is a city amply large to accommodate
such en assembly, but not so large
as to offer distractions which would
mar the success of the convention; It
has one of the best mile dirt tracks
in the west, and has a live motorcycle
club which promises the riders a
typically western good time. V
PRESIDENT ROBERTS
HONORED BY DEALERS
At the luncheon of the Portland Au
tomobile . Dealers' Trade association
Thursday, Bert Roberts was presented
with a handsome silver cigarette cose
in appreciation of his services as presi
dent of the organization for the year
ending March 1, 1915. In. making the
presenta.ion, Mr. Atwell, of the Inter
national Motors company, paid Mr. Rob
erts very high tribute for the efficient
manner in which he handled the asso
ciation's business last term. In ac
knowledging the kind remembrance of
his associates, Mr. Roberts gave a
short speech, setting forth the under
takings of the trade association, and
what the desires of the organization
were.
LIGHT DEFLECTOR i
AGENCY IS OPENED
Device Concentrates Rays on
Upper Half of Reflector;
Police Indorse,
With the incorporation of a no-glare
headlight provision in the nef traffic
ordinance recently passed by the city,
commissioners, Monroe Goldstein,! well
known publicist and former sales man
ager of the Portland Motor Car com
pany, has again entered the automobile
game as Oregon distributor of: the
Hickmyer deflector, a highly effective
device for the prevention of the ob
jectionable glare from electric head
lights without dimming the light,' Mr.
Goldstein has opened offices in suite
329 Railway Exchange building.
Section 7 of the traffic ordinance,
among other things, provides that on
and after March 20, 1915, "A vehicle
headlight shall be so controlled that
it will not blind, dazzle or confuse
other users of the streets or make "It
difficult or unsafe for them toi ride,
drive or walk thereon." i
The Hickmyer deflector, whlclh re
quires no adjustments or switches,
rasters around the light bulb, concen
trates all of the rays on the upper
half of the reflector throwing the
beam of light out and down on the
road and gives more driving i light
without any of the glare. It has been
passed by the police of all large cities
and Chief Clark of Portland sayis: "I
consider the Hickmyer deflector the
best and most practical no-glare head
light device ever coming to my atten
tion." Mr. Goldstein has also taken the
agency for Quaker State Medium oil
manufactured by the Phinny Brothers
company of Oil City, Pa. This 9s the
oil recommended and certified by the
Franklin' Automobile company' and
one hundred miles on low gear with
out stop, throughout the United States,
was the latest test of the lubricant.
Demand Reported
As Extraordinary
Keo Factory Increases Tts Ontpnt SO
Per Cent, and Zs Turning- Ont lOO
'Finished Cars Sally..
F. W. Vogler, president of the North
west Auto company, reports an extraor
dinary demand for Reo cars. The Reo
factory has increased its output 60 per
cent, turning out 100 finished cars
daily, yet the sales In the northwest
are greater than the present supply.
Eastern Oregon and eastern Washing
ton business is first class; Tacoma and
Seattle are crying for more cars;
Klamath Falls, In southeastern Oregon,
has ben sending in repeated wires to
Mr: Yogler for Reos.
The Portland demand' is unusually
heavy. Orders will be filled as rapidly
as the factory can send cars. An early
spring and the hundreds of prospective
overland tours to California have made
an early demand for cars, buyers not
wishing to take chances on being able
to get their cars quickly later in the
season.
747 BUSHELS WHEAT
WILL SECURE AN AUTO
AT THE PRESENT TIME
Portland Dealer Compiles
Some Curious Figures on
Purchasing- Price of Cereal
"On March 3 market reports showed
that a farmer could purchase an auto
mobile by the sale of 747 bushels of
wheat, while on the same date last
year he would have had to dispose of
1155 bushels to buy the same car which
sold for the same' price." is the way
Mr. Pedlar local manager of the J. W.
Leavltt, Overland distributors, was
figuring how many Overland s it wi
possible for him to sell the farmers of
the northwest this 'year.
In figuring the comparative price of
other farm products expressed in the.
v?llue of an Overland. Mr. Pedlar added
that the farmer could, at the present
market : value, have an automobile in
exchange for 1920 bushels of oats. Last
year he ..would have had to sell 2685
bushels In order to purchase a car sell-,
lng for the same price.
Same Applies Throughout.
"Much the . same conditions apply to
corn and other staple necessities for
which- the demand continues to be ex-i
ceedingly strong.
"Bradstreet's Journal points out-that
during the week ending February 25,1
wheat exports from the United States
and Canada aggregated 7,358,222 bush-j
els, as against 2,947,966 bushels during
the same week last year. Corn exports
for the same week were 988,832 bushel
against 22,780 bushels last year. For
the 84 weeka ending- February 25, corn
exports were 18,713,424 bushels against
1.962,352 bushels last year. The in-t
crease in wheat exports during the
same period was just 100,000,000 bush
els. i
. "I merely quote these figures to
point out the Improvement In business
conditions over those of last year and
to show why the market for medium
priced cars Is growing so rapidly.
Moreover the conditions will Improve
as the year grows older.
Much Busier This Tear.
"Jobbers of farm machinery In the
northwest report that they are much
busier than at this time last year.
Favorable warm weather has facili
tated farm work, a largely increased
acreage of wheat and oats is likely in
the southwest and In the south more
grain is going Into the soil. Demands
for seed and implements have enlarged
at all markets. In Washington and
Oregon, moisture Is abundant and win
ter wheat is In excellent condition. j
"While trade is hardly altogether
satisfactory In the south, which was '
Hardest hit by the war because of tho
failure of the cotton market, condi
tions are improving. Manufacturers
are employing more men and business
is. better. The majority of the soutlv
ern cities state that the tone is muoh
better. Southern reports are good as
to grain crops.
"These facts show why we look for a
still larger volume of Overland- sales.
Although our business Is greater today
than ever before, we predict a much
larger percentage of growth than that
of the past 12 months."
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1
IB
VALVE-tN-HEAD j fc)
V rj MOTOR CARS
SELL IN OREGON
A compilation of the first 11,714 automobiles
selling for more than $1000, registered in the state
of Oregon for the current year, gives the following
.1915 models: W j
Buick ....
Studebaker
Overland .
Franklin . .
Hudson . . .
. . 97
. .62
. 54
. ;. 26
. . 24
101
f. o. b. Portland
Model C-24, 25 H. P. Roadster . .... . . . . . .
Model C-25, 25 H. P. 5-Passenger Touring
Model C-36, 35 H. PI Roadster . ........ . .
Model C-37, 35 H. P. 5-Passenger Touring
...,.$1010
$1085
. . . .$1335
$1385
Model C-55, 6-CyL 5 and 7-Passenger Touring $1800
BUY A BUICK
Co.
Howard Automobile
MEL G. JOHNSON, Mgr. j
Phones: A-2550, Main 4555 14th and Davis Sts.
Everything Electric
for the Automobiles
GIBSON ELECTRIC GARAGE & STOR-
AGE BATTERY COMPANY
Mar. 1752 434 ALDER ST.' A-7435
JEFFERY 1
- ; ;
Chesterfield Six
The motor of the Jeffery Chesterfield Six is of the high
speed, high efficiency, bloc type, developing 35-42 horse
power. It was just such a motor as was specified as the
power plant of the ideal car by the Society of Automobile
Engineers at their last convention. .
It weighs but 397 pounds think of it! Light, econom
ical and -with a wealth of reserve power, its bore and stroke
is but 3x5 inches. j
Do you realize that the day is Tapidly coming when i a
man who purchases an automobile will, demand first the
size of the bore and stroke? If it is excessive he will not
buy that car. The smaller the bore and stroke the greater
evidence of high efficiency, modern construction and (econ
omy of operation. Light, economical and with a wealth of
reserve power, its flexibility and continuous pull eliminate'
all unnecessary i gear shifting in crowded city traffic or on
the hills. . '..'''.-
The Thomas B. Jeffery Company
Main Office and Works. Kenosha. Wwl
Frank C. Riggs Company
Distributors for Oregon and Southern
Washington ,.
23d and Washington Sts., Portland, Or.
m m n
ED
THiE NEW
Wopm r
1;
com:
Simplicity, Silence, Efficiency, Are Three r Great Qualities of the Worm- Drive Trucks
IVEade in 19 1, 2 and 312 ton capacity
One ton ........ .$1700
One and one-half tons (single wheel) $1930
One and one-half tons (dual tires) .$2010
Two tons . . .$2150
Three and one-half tons $3200
Sales of Signal Trucko
IVfoclo Last WceR
GEORGE VON PUTTKAMER, for Nortonia Hotel
TOWNSEND CREAMERY COMPANY
MONTAVILLA MARKET, U L. Giles
-T-1
READ THESE SPECIFICATIONS
AND BE CONVINCED
Capacity ll2 Tons -
MOTOR Continental. 3 point suspension. 4-cyllnder. In, bor
x 5 in. 3troke. 20 h. p.
MAGNETO Eiiemain high tension, fixed spark, waterproof.
OABBTOETOB Stxombrgr. truck typo, very economical.
BASXATOB Honeycomb. Cast tanks, bolted together, shock proof.
CLUTCH Multiple dry Plate. Asbestos fabric against steel. Gradual
engagement Knclosed in case between motor and transmission.
SBI7E SHAFT Hartford. 2M In. Tubular shat. two special
heavy type joints metal cased.
UNIT FOWEH PLANT Brown-Lipe Transmission. Selective type
sliding gear. Three speeds forward and one reverse. Shafts
mounted on Timken bearings.
BRAKES Two pets on rear wheels, both 17 in. x 2 In. Service
. brake, contracting. Emergency brake, expanding.
PBAME Pressed steel, 7-32 in. stock. 4 9-16 in. channel with 1'
in. to 3 in. flange. Gussets top and bottom.
SPBINUS Detroit self-lubricating (guaranteed two years against
settling, cracking or breaking). 2H, In. x 44 in. front, 3 in. x 68 in.
rear. All half-elliptic. Oil cups on all shackle bolts. Rear spring
shackle bolts 1 in. In diameter.
FRONT AXLE Timken. I-beam section. 2 In. x 2 In.
REAR AXLE Tlmkea-Savld Brown Worm Drive. Pull floating,
efficient, client.
AXLE BEARINGS Timken. front and rear. Front spindle. 1 81-32
' in. and 1 v in. in diameter. 'Rear spindle, tubular 2 In. in dl
- a meter.
GEAR RATIO ni to 1.
WHEELS Front, '12-1 In. square spokes. Rear, 12-2U In. square
TIRES Solid. S. A. E. Standard Demountable 84 in. X 4 In frontl
36 in. x 5 in. rear. Standard makes.
STEERXZrO GEAR Oemmer. Worm and gear, truck type. 18 In.
-hand "Wheel. Bail thrust bearings.
LEFT SIDE DRIVE -Steering gear on left side. Gas controlled
by accelerator pedal in floor. . Fixed spark. Clutch and service
brake operated by separate pedals.
CENTER CONTROL Gear shift and emergency brake lever In cen
ter ot cap at driver's right; seat can be entered from either side.
WHEELBASE 144 In.
TURNING RADIUS Truck turns between curbs In' 87-foot street.
TREAD Front, 66 In. Rear, 68 in.
SPEED Governor Is set at 15 miles per hour. This may be In
creased for special service such as patrols, ambulances, fire
apparattis, etv
GASOLINE TANK 20-gallon capacity. Seamless steel round tank,
under seat - .
STANDARD EQUIPMENT Include? driver's seat, front fenders
with aprons and steps, oil side and tail lamps, horn and set of
tools.
WEIGHT Long chassis, about 3900 lbs.
DIMENSIONS Length over all. long chassis. 206 . In. "Width over
all, 68 in. Height of frame from ground, loaded. 28 in. .
i
-Capacity 2 Tons-
all shackle bolts.
All spring eyes
MOTOR Continental. Three point suspension. Four Cylinder. 4
In. bore x 64 in. stroke. 30 h. p.
MAGNETO Elsemann. High tenmon waterproof. Fixed spark.
' CARBURETOR Stromberg. Truck type, with hot air duct. Very
economical. i
RADIATOR Honeycomb. Cant tanks, bolted together. 'Shock proof.
CLUTCH Brown-Lip. Multiple dry plate. Asbestos fabrl5
against steel. Gradual engagement. Km lowed In , case between
motor and transmission.
TRANSMISSION Brown-Llpe. Selective type sliding gear. In unit
with motor and clutch. Three forward p'edM Brui onn reverse.
Nickel steel gears and shafts. Shafts mounted on Timken .bear
ings. Control levers and pedals are attached to this unit.
DRIVE SHAFT Hartford. 2 In. tubular shaft. Two upeclal heavy
type universal Joints, metal cased. .
BRAKES On rear wheels. Two sets. Both 17 In. x 2i In. Service
brak contracting. Emergency brake, expanding. . i
rEAKB Pressed steel. la stock, 6 in, channel with 1 In.
to 3J4'ln. flange. Gussets top and bottom.
SPRIHGS Detroit Self-Lnbrtoatlng. Guaranteed two vears against
settling, cracking or breaking - Fronts. 2i in. x 44 In. Hears.
3 In. x B In. All half-elliptic. Oil cups on
Rear spring shackle -bolts 1 In. In diameter,
fitted with phosphor bronze bushings.
FRONT AXLE Timken. I-beam section 2 In. x 24 in. Timken
--bearings on spindles and also In steering head. Spindles are
1 31-32 In. inner diameter and 1 In. outer diameter.
REAR AXLE Timken-David Brown Worm Drive. Full floating.
efficient, silent, Timken bearings throughout. Spindles, tubular.
t i in. in diameter. ,'
STEERING GEAR Gemnter. ' Worm and gear truck type. 18 in.
hand wheel. Ball -Thrust Bearings.
GASOLINE TANK Welded Steel. Cylindrical. 20 gallon capacity.
Rigidly attached to frame under seat. -TIRES
Solid. S. A. K. Standard Demountable. 34 In. x 4 in. Single
front. 3 in. x 4 -In. dual rear. t
WHEELS Front 12 2-ln, square spokes. Reaj 12 2 tt -in. square
-- spokes.
GEAR RATIO Reduction from motor to rear wheels. 9 to 1
on high gear.
LEFT SIDE DRIVE- Steering gear en left' side. Oas control by
, acctjierator pedal In floor. Fixed spark. Clutch and service
brake operated by separate pedals.
CENTER CONTROL Gear shift and emergency brake levers In
.-center; -seat can be entered from either side.
WHEELS ABE 1 4 8 in.
TEEAD Kront.,66 In. Rear. 68 in.
SPBED Governor limits speed to 15 milea per hour.
STANDARD EQUIPMENT Includes driver's sHt. front fenders,
wtep tool box, oil side and tall lamps, bom. Jack and set of tools.
WEIGHT 4100 pounds.
LOADING SPACE Length of frame behind seat. 120 In. ,
DISTRIBUTORS
' T
V OREGON
CHAPMAN AT ALDER
IVttOTFOIR. CAJR. CO
Phone Main 9402
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