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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (Dec. 13, 1914)
.JIIDAY MORNING. DECEMBER 13, 1914. - f - i - - - - - i j I.TC'VJ'" ....... n It v L. , . ; ,i in i . - FD fl ill ! ! 3) Insurmountable veo s Golden Obi Uppo ect rtumty THAT CONDITION was of the moment onljr but it existed. And only because we were alert and able to take instant advantage of it are we now able to give you the unpre cedentedthe unexpected the unhoped-for values we announce in this ad. ; : 4 WE HAD THE CASHr-our own, to use on the instant without let or hindrance from anyona ! r r We could declare another dividendVor invest it to vastly greater advantage in the future of Reo. We chose the latter course. 60 WE BOUGHT, and, paying the cash when cash was at a premium, bought right Bought better than we had ever hoped secured qual ity at ,prices theretofore impossible, I Prom tires to electric starters steel to leather and hair and paint I DID SPACE PERMIT we would like to enum erate many points where we have been able ' to incorporate value heretofore impossible, r ONE MUST SUFFICE. Among the "Sixty Superiorities" youll notice and you'll be sur prised to find-' "worm bevel driving gears" in this $1385 Six. ; NOW THINK BACK and you'll recall that a year ago "worm bevel gears'' were loudly em phasized as a feature of $5000 cars. A CERTAIN CONCERN owns the patents on the only practical rnachinea for generating this type of gears. Their capacitv had been spoken for by European automohue makers. Our engineers wanted them. We tried to buy impossible. THEN THE WAR BROKE OUT. European factories practically closed. Our cpportunity again cabled for options. Got them-andtho machines. y' . . ...'' -h :y. AND NOW YOU WHO BUY THIS REO SIX obtain this desirable feature one you have coveted to buy but considered unattainable at any price you could afford to pay. . THE WAR IS BENEFICIAL to those Amerf can manufacturers; who, like Reo,: are alert to take advantage of it , Lansing, Michigan, U. S. A. APOLOGIES to to whom we sold AND SO WE HAVE NO make even to those friends 12,000 Reos last season. Nor for a statement that we made in the best of faith and must now contradict in the same good faith. FOR IN GIVING OUR CUSTOMERS the full benefit of the Red purchasing jpower-Hbostead .. of retaining the former price and taking the additional profit ourselves we are only carry ing out that policy which, a4hered to from the first, has placed the Reo Motor Car Company in the splendid position it occupies today. SPEAKING OF POLICY let us correct an impression that we know is abroad OUR FRIENDS CRITICIZE; US at times for what mey oux 'Vilto ABOUT THE ONLY COMFLXinT we ever hear from Reo dealers is that We are too modest in setting forth the merits of trie Reo product WELL, PERHAPS THAT is TRUE ad herence to the strict truth in our,ads; if a de termination not to be carried away by the mania for mere quantities; i we prefer to be second in numbers of cars produced that we may be first in quality if these be indications of "ultra-conservatism" why then we plead . .guilty. - . . BUT OUR FRIENDLY CRITICS must con cede that that Conservative Reo policy has produced tremeodous results. INote the state ment to the third paragraph of WE DONT CALL IT that, however. We call it conservatism militant Aggressive con servatism. Alert conservatism, f Being sure absolutely sure we are right! then going ahead unfalteringly -irresistibly, j DOESN'T THE VERY FACT j that we were financially able to and did take! advantage of a condition that we knew was transitory; and the further fact that, having bought better, we instantly offered the better values to Reo buyers doesn't that look like "militant" rather than "ultra'Vconservatism? j j WE THINK SOand so we leave the case in your hands. 70GLER, President, Northwest Distributors TheSix of 'Sixty Superiorities1 THIS SIX IS SENSATIONAL pot because it U a six but because it is a Reo Shu FOR REO WAS NOT one of the first to embrace the "Six" idea. Reo was one of fhalast. REO WILL NEVER BE one of the first to adopt any innovation any new any uuptoteu 1 idea. For our policy has ever been, not to sell ideas innovations--bot automobiles Dependable automobiles. j 1 AND YOU WILL ALWAYS find Reo "trauln to just that extent. We wtS xmr to oo ' of those to "take a chance"-with our cortomers money. NOT UNTIL EVERY uncertain or unknown Quantity has become a certainty will any new' type of car or motor or axle or part be offered with the Reo name-plate. . SO YOU CAN ALWAYS BE SURE as you hare in the past that in buying Reo yon are investing in no experiment. , I THIS SIX IS THE RIPEST result of Reo engineering experiences The very Isct that w make and offer it to you is evidence that the "Six" idea has now passed the realm of uncertainty. (29) REQGw-hift--4irectcooawcdkiw iufcj i the gera if yw (Infer tonchtd ttMm Itft' a pIMur to shift tan," j! j (30) KXO ptcntid lodciag 6rr1ce-4nptMtbfe fbrtv AXD FURTHKR, let oa wan you thatt, erary em of tpe ixty poiats of apriority cnumeratea below have been trie uqwj ' iu fact, helped oak the fame of Reo the Fifth the Four that has set the pace for several years and is today settipc it faster than ever. j THE "SIXTY 6UFEKXOKXTXE9'! j (1) FLAT TUBE RADIATOR won't freezinc. Flat tubes expand dont fractare pressure of frost. (3) RADIATOR DgSIOIS aosaft timasiis tba slopinc ounred visor and graceful contour grra cLaas to the entire ear. Coata mote worth, tt. O) 6TRXAMUNS HUB-CAPS ptoUct bearb from dust, keep oil in. Rcmored With small ecrvw driver original with Reo. Will be widely copied. (4) EXTRA HEAVY, one pface, forged fvont azl . 40 per coo oyer-aiae. I! O) TXUXSN BXARTJfOa (4) m tofors joxacatwu of high pnea. O) RTO CYIJIiDER DESIOTf n itmatn cylinders, unifortnity of water Jackets. No distorted cyUndcr--oo soored pietsaa. i (T) SAFETY FIRST and sure -effing system. (I) THREE-PIECE piston rings more ponu quicker acceleration. , (9) FIFTY PSR CENT rw-elz crank shaft. Brer , hear of a Reo crank abaft breaking? Never. (10) EXTRA HEAVY cam shaft ettia, large Ckie reason for suence ana uxulormity of this Reo. ' ClI) ECCENTRIC FAN BELT adjustment best appreciated after you're owned the ear a whSa. (13) SPIRAL HALF-TIME gears. Silent and 50 per cent stronger. (13) VALVE ACTION roCer lifters. Some high , priced cars stiU have mushroom lifters. But they also have a chauffeur to adjust them every little while I ; CM) OVERHEAD INTAKE VALVE not exhaust. Another reason for greater power and sflencs, CI5) FIBRE ROLLER tappets on intake another "silence" feature. CM) VALVE ENCLOSURE sOences, and keeps them 'silent see next paragraph j , 07) BREATHER TUBE exhausts la vahre endosure 'keeps parts bathed in oil spray, and 0) NO OIL SPRAYED on outside of motor by breather-tube, eliminates most fruitful cause of dirt accumulating. j 0) TWO FLEXIBLE JOINTS between motor drive and generator. Most use one only. (30) ADJUSTABLE mam crank shaft bearings. Only motor made in America In which main as well as connecting rod bearings can be adjusted without taking motor out of car. No shims. See tba book. (M) DUAL Injector, type - exhaust manifold. Per fect scavenging of cylinders no back-fire from one to another more power? better cooling. (W) WATER-HEATED intake manifold idea bor rowed from high priced foreign cars, j (23) RE6 STEERING gear different and better. Not a "talking point" because it's so simple you can see it but a driving convenience much prised by Reo owners. No backlash adjustable for wear. (24) DRY DISC CLUTCH You know the superiority of this type no tendency to drag. Saves gears, , axles, tires and the driver's temper, j . (S5) THREE-UNIT power plant. Always a-as. always will be a R0 feature. Only escnae for Two unit idea is cheaper and easier far maker leas aOfnasrhls, mora snnml ie to owner. - I . (z) FOUR UNIVERSAL JOTNTW iiwrmaVars get along with one or two also at the buyer's cxpeoosi 07) BRAKE AND CLUTCH aontrot systcm--only eae hand-lever. Both brake JodBr-heth double acting both "service brakes." (28) REO ONE-LEVER CONTROL simplest aver devised. Broadly covered oy pacenxs. ncy covet but they copy at a distance. , - gears to mash at once. (31) HYATT hearirigl in tri 02) "TXDEX" PLATE surrounding aovies eould driva without a Mason. (S3) FULL FLOATTNO rear axi 50 par as ais shafts. .. -04) TIMKEN h sari tigs fcs rear ails siaijati (33) NEW TYPE torque-arm takes stresses that is ftnhS m tfaa "story. an I otherwise be transmitted to delicate nvrhanisns . ' bcc the hook. Ofi) WORM BEVEL driving to incorporate this feature Read it again. Ctn CANTILEVER rsa rwiog springs ever Urrentad. BeatSMhook, , (38) RIOID srttachmant af cantftevar sprmgo sa act as radius rods "-keep axle in per fact alignment j at all times. : i . - (39) REMY electric starter and lighting. Made Kk4 I the ear--to stay good. Always starts, 8ome dosj i you. know. , i( .. (40) STARTER hook-up exclusiyely Reo,, Wtra i driva oonnacted all th timt but no wear when car i is running. No' shifting gears no over-running ratchets. A lot of better features see tba booh; fW : the rest. .. (41) STARTER LEVER handy, but mmtmUt you touch it only when you want to. h i (42) TIRE PUMP sttachsd to starter shaft nonwar twj at all times. Always ready- lifting of the boed-J hose carried in special compartment. if I (43) DIMMINQ attachments to headlights. . 1- li (44) INSTRUMENT Hght and tall light connected cries if tail light goes out pilot light warns drivey (45) SPECIAL UU-light switch a little thing buf most important when touring. Conforms to reguj lations of all states. j 1 (46) PRACTICALLY oae.pieee pressed staal eowt. Pressed steel body on wood frame so made it cant spring "a'creak, , . (47) 6K-1NCH WIDER tonneau. Meaaurs the others measure them! i - (48) SO PSR CENT OVER-SIZE m all vital parta-4 the Reo factor of safety. . , - l . (49) REO accuracy- Reo care Reo Inspection every, where, Prts ground Tto absolute exactness. ,J (50) '190-orl. steel forgings in many places wheri others thuok castings good enough. i. f - (51) REAL LEATHER upholsteringwo'Ta nevef found any suh'tute that was "just as good,1' (53) REAL HAL retains its spring as nothing ela does. (S3) REAL RUBBER and Sea Island cotton la t not cheesecloth ana jersey clay. - . ,1i g (54) VENTILATINO. rauvvlsion, ciearrfasoa wmdi . shicldand atUchad to stay put. M (55) CLEVER and strong windshield and top sup port have to study in detail to fully appreciate j (59) GENUINE one-man top. 5-bow type onl i other car using same land sells for several hundren dollars more.' :':: ' , , - (57) LIGHTER weight in proportion to power rresul) . of uaing better materials. -.f- " (M) EVERY PARTadlator-cap to taJWght-Rs.) ' made and Rao guaranteed. (59) MOST ACCESSIBLE car la the world. AdJwA; . at eaa ps maoa to any unit wimwt oicontw' la tneatf. (60) FINALLY and naest important f yon, ths ltjrt name-pjata. This stgnifies that the Rao guarant , -with U it Stands for in iategriry and finaodsj stabflity, goat with tha car. - s DELIVERIES; Will begin about January 1st. Oni way to be sura or cetnnc yours cany ta to order: now. : Bee your local dealer. any Value in dollars to tha