THE OREGON SUNDAY JOURNAL. PORTLAND, EUIIDAY MORNING, OCTOBER 5. 1813.
mm mi is
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SUPERINTENDS CONSTRUCTION OF MORGAN ; BUILDING
NDTABLV
roTniinn
i Bulk of v Big r Bujlo'lng In Pprt-
i,jn recent tyearsys
1 During the last four jrears, 2 of the
t largest business struotura r Fort
jland have been built west of the oen
'tralllne qf PjrtH street Prior to 1909
. Jwhea tha westward march f bulldlna;
activities began the principal business
Mocks for the mott part lay east of the
,: vFJfth treet'. line.' ;?,';. w- i; -,':ts
( WtSshlnrton itmt ei.ik '
tnp was given - over almost wholly to
msJl structures, about one-half of
.r""l" were pi ancient frame vlntase.
J . ' ?' M,orr'8e. Aider and the ores
. etreeta. V Sixth and Broadway, con"
luiiuii even lesa oeautirul existed, i
5 ui Marvelous chang-ee have been
"""juv uice , men. unven to aeek
newer locations on account - of hla-h
.;renta and folding to the rapid epan-
th cltyj business men have
;UuR..v uvjjer tmnington street The
;L'0" Morjraa building.
-..-..,....,, numivnin irom Broad
: -way to Park, has 4efiniti .,.. ...
tide and UUs splendid new structures
vw up in tne iami . vicinity.
, 'jaed to the biff blocks on Morrison?
Alder and the west side of Fifth street
.jean flo no more than pull the center
, ua cur up irora cixtn to waahina
'ton and Broadway. ' . , t ;.T
In thi? connection the' new Broadway
JrWge is pronn potent factor Since
Its completion, thousands of people who
. " street cars at See--ond.
Third and Fifth, streets, now find
themselves two blocks further weat
- because the routln of the car has been
. -cnanred. Broadway, recently' a side
thoroughfare, has come to bs one of
J" Jtl1 r8rte ' the eitr. whne
, jVVashinKton from Fifth to Tenth, in all
probability counts more "people each
;Jar than any other, two thoroughfares
.... combined. , . ' .
i That this general westward move
jroent has a definite Effect on rentals
cannot be gainsaid. ; A glance back
ward a few years, shows how the old
-.business center, down on First street
;lost caste as the city progressed and
jgrew westward., Buildings which ware
jonce looked' upon as the most desirable
.... ;ln the eity for. offices are now given
jover to a cheaper class of tenants. , -j
Naturally the construction of s new
jofflce: building, for instance, tends to
jlower the rental rate of other older
jstructures, and the-; building of ; four
; large structures-on upper Washington
jetreet the Morgan building, the Piatt
jbullding. the " SteVens . building, and
the Plttock block, will, In the opinion
of realty experts, tend' to bring down
rentals on the lower part of the thor-
oughfare. 1 " ; ,
The retail center of a city is depend
j srt-. upon the streets which women
j travel, coupled with the routing of
; street ears and lnterurban trains. The
. : locations of ths big stores' dealing In
jgoods for women usually determine the
general direction of feminine footsteps,
jla the case of Portland, the location of
jtne majority- of department stores on
Fifth, assures the continued popular
ity of the thoroughfare, for some years
to come at least It will not hamper
the general trend toward. theTilU, how
ever, as smaller retailers, and the of floe
center. Is determined by two things lo
cation, and the" beat rental returns.
JWhen a man" seeking an office can se
cure a 'modern,' well-appointed office
- for the' ame money or eveii-a kittle
'.more than ha la navlnr tnr nM hih.
jloned quarteral he chaoses the former
six times out ' of eight provided, - of
course, all things ar eauaL , That is
;the ; reason why - new business blocks
. -have no trouble In finding tenants. ..
; To Olds, -Wortman and King belongs
the 'dlstlctlon at being; the real -plo-(neers
of the westward expansion. More
jjthan four years ago they began.; the
construction of their big department
store . building , which oovers an entire
- .block bound by Morrison, Alder, West
Park and Tenth streets. Ths building
jcot half a minion dollars, and for a
.time, people, were wont to wonder why
' -such a Urge concern had chosen suoh an
j"out of the way site." ;,v-t.
J But their Judgment was not wrong,
Quickly there followed other big butld-
; jers, and many smaller Ones. ' With the
-power of the big store, pulling people,
, jMorrisdn street from Fifth to- TentA.
showed signs, of mors activity; Alder
. jbepan to grow, and upper Washington
: fltself felt the tnfluenoe of ths store on
the people. Since then, the Woodlark
; building, eight stories, has gone up on
; i-Mder and West Park the Electrlo buUd
Jlng, a nine story structure, was raised at
tAlder between Sixth and Broadway, and
;the $400,000 Selling building on Sixth
.street are numbered . among ; Its new
. Iblocks. On Broadway The Journal bulld
. Jug, a, $360,000 structure, the Fantages
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,' 1 s st 1 1 s 1 ; 1 ' 1 1 11 1 s .
W. F, Flicdner, vice president, of M organ, Fliedner & Boyce, and Mor-
. ' gan-cushong investment Company. (- " v .
theatre,; costing 1100.600: the Maegley.
Tichenor building, a $260,000 block, the
$260,000 Helllg theatre building, th
Broadway building, the Empress theatre
building Vhich cost IJB0.O00, the new
Oregon hotel, a $760,000 atruoture and
the Imperial hotel annex, erected at a
cost of $260,000. . The new Paclflo Tele
phone and Telegraph building and the
IS story , North-western bank building
are under construction. .N
LIGHT FROM NORTH IS
EVEN THROUGHOUT DAY
l.t
This Fact Makes New Morgan
Building Excel for Physl- -
cians'andr-Dentlsts,
Ths popularity of the Morgan build
ing as an of floe- structure, for physi
cian and dentists is due principally to
the fact that Ml the of floes art equipped
according to th Ideas of the occupants
themselves. Every possible convenience
has been. Installed by the builders. Moc
especially uwa true of the plumbing.
The numerous drains, basin and. bowls
needed,' by doctors and v dentists have
been Installed at an additional expense
to the builders of nearly. $$8,000.
. That mors dentists have their offices
located in this building than In any oth
er one structure tn Portland Is due prin
cipally to the fact that the greater por
tion of the offices face on Washington
street - The Washington street side Is
the north side, and the north light is in
variably preferred by dentists. By a
phenomenon of the physics of light, a
north light la reflected light and steady
from morning to evening. U Is without
the glare of the eastern or western ex
posure. ' . ".
'The . plumbing facilities for physi
cians and dentists tn ur new building,"
said W. F. Fliedner, "are unexcelled
We have brought water, gas and elec
tricity to th offices so that the ocou
pabta -can have everv convenianoj. tnr
.their work; c Special .plumbing- brings
the water and, takes, sway ths waste for
dentists." . .
r .
Prudential Hospital
; Association
juiounca tbeir ramaval to
; 380 MORGAN BLD&
Phonett Main 888, A-3048
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:V'-;': i-':y.f 'vv:i'''-v ;.-'-, ,:-.'v-r,-. ' -ri-.:-. . - : - . '
1 loliydi Dental Dwiot
j 'HI
f0: $?ki.:- Morgan Building C .,;
r: The Lumber Exchange Building
.: .11
. Publisher. '- -:'..
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' ' AS-.. Ill
-lift xi
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DR. C. L. HAYNES
I Have
Moved
I am 'permanently lo
cated in t the Morgan ;
building, Washington st.
at, Broadway, (old 7th
street) .
The , Morgan .building,
runs clear, through ? on
; Washington from Broad
way to Park; there is
only one entrance and'
that in the middle of the
block, so you . can't make
. a mistake. You; will re
member I had to leave
the Marquam building on
. account of its rebuilding
and have been only tern-
porarily located, waiting
for my new home to bt
1 finished I have a ; long ,
lease and do not intend (o
move; soon again. I shalf
be glad to see you.
: ' ''i ' :
Phonos, .
' Main 8338 ' X-3338
Df. C. L
nave
les
Exclasive -;
.r0pliaaa
k; '.Suite; 405-;Fourthf:
Floor, , Morgan " Building
" ' Washington and '
; Broadway '
'V:'
10 YEARS AGO HUB 0
Insurance Service Co
' ftmvl :
B. W. Rubin, Pres.
. t
"GENERAL INSURANCE''
Afents Law Union and Rock Intur-
:.V-r toe wo., Assets Orsr- ' ,
lBlOMoeri Jldg.. ' Main 89.
B. W. Rubin Public Firs Insurancs
CITY "OUT IN WOODS
Merchant r Was Jold 'His Store
Neap Brpacf way on Wash-
' Ingtbn -Was in Coimtry,"'
."When t Started in the haberdashery
business 10 years ago in the old Feck
heime . building, t. which stood on the
site of the alw; Morgan building, peo
ple said I might as wen go out Into the
country,"-, that was too far uptown.
Nevertheless. I stayed here and I believe
i nave gooq reason to De satisfied with
niy juagmeni. oroaaway and washing
ton Is the present hub of Portland, and
aa a location' for a high class haber.
aasnery ii weai. x nus c C, Braa-
fey or tne iirm or - v: U Bradley and
company, .epitomises his business ex
perience. , - " f ,
, Mr. Bradley will open his new st-" 1
the - Morgan - building Monday, haviu'g
been temporarily located on the north
side of Washington street inn Jan.
uary l, during th construction of ths
buildlng. Ths opening will see an en
wrely new stook of men's high class
haberdashery, which was esneRiaiiv mir.
Chased for the opening by Mr. Bradley
on a reoent trip east - ' ,
Mr. Kradley is one of - the pioneer
men's furnishing dealers of Portland.
During his rssidenes of SO vura in tkia
city he has always been in this busi
ness. .He started his , career .with th
men's furnishing department of ' Lip
man Wolfe & Company, leaving their
employ to form . the firm of Hewett,
Bradley & Company, with Its shop in
i v n
li"-:-;.Vv:-'',:-;':-;-T';- ' '1 I
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' C. C Bradley.
tbe-old Feckhelmer building, Mr. Hew
ett retired Xrota. the company In Novem
ber, 1911, Mr. Bradley neoomlng asso
ciated .with V.. Itlesch in the firm of
C C, Bradley A Company. Mf. Rlesch
U. tbe present Junior member of, tD
firm. " r . p.;:;'.:: v.iii..-z3.rzr';v. --
aside from his business connections
Mr. Bradley : is prominsnt In fr,tsrnal
snd club circles.: H is a former grand
exalted ruler of ths national organisa
tion of Elks, aorving at ths time of the
Elks' convention In Portland. Ha also
was a delegate to ths recent convention
in Rochester, N. Y, . k t ,
BUILDING MANAGER 1
WELL; KNOWN IN POLITICS
; , r- r-v.' m 1 1 ....
"W. -C. North, manager of the' Morgan
building,' Is one of the best known men
In Portland. He has been active in lo
cal politics, for many years, and lust
prior to accepting his present position,
he was "chief field deputy In , the office
of the county assessor. He is a native
of Tennessee, but has lived in Portland
for more than 10 years, . As manager
bf the building, he will look after the
rentals and the general ears of ths big
structure. , . . ' ' -
Construction , of , Big ' Building
i Expedited Through ;CbnrJ
llJ-l'tinuatwigilanc
FIRM . OF DECORATORS .
PIONEER. IN PORTLAND
... i " .a ''" - sspseaBjSBess . . rt-.ar.-
Berger , Brothers, decorators a In Ths
Journal building, finished the interior
of the United Cigar store in the new
Morgan buUding and are also decorat
ing the Rosarian Cafeteria In the base
ment there. . They are exclusive dec
orators, and are the successors to ths
business of the Henry Berger oompany,
which was established by their father
in 1871 in a woodshed st the oorner of
First and Ash streeta They were es
tablished on First near Washington for
IS years prior to moving to their pres
ent location about six months ago.. .
-W.. V., Fliedner, Vice president of the
Morgan, Fliedner & Boyoe company, and
also of the Morgan-Bushong Investment
company, Is a native Oregonlan, having
been born in- Portland 8S years ago. "
Mr, Fliedner lrst became associated
with Y. U Morgan in the real estate
and ' building, business 10 - years ago.
After two years In that business he
withdrew to accept the presidency of
the . ' Blumauer-Frank Drug .company.
Threo years ago ha resigned from that
position to accept ths vice presidency '
and managership of the building depart
ment of Morgan, Fliedner & Boyce. He "i
superintended the construction of thi '
last naif a dostn or more of the1 fine .
apartment houses built by his firm, but
has spent ths past eight months in
looking after - every detail of, the con- .
struotion of t the magnificent '"Morgan
building" at Broadway and Washing-'v. '
ton street Muoh of the credit for the
record breaking time in whloh the Mor- '
tan building was constructed is due to
the faot that Mr, Fliedner was on ths
lob all of ths tlm from the moment the
wreckers went to work in January until
ths stately now structure was' ready -for
the ocoupanoy of its army, of teu j
ants.: - - j '
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IDORTLAND to Have the
'M Finest Barber Shop in the World!
' ; r On. Tuesday, Oct. 14, we will throw, our doors open for business witti a full
. ' Jirie up of the very best barbers and manicurists in the city. At 6 Pi M.: all business'
will be suspended and the big formal opening will take place. For ladies arid"'1
. gents, everybody is invited to come and make a thorough inspection. Good music
and a pleasant surprise awaits everybody.; ; ; :
rTheM6fgitn Buildins: BarberShon is 'to be furnished and rim bv.the Milrnhv .
. Bros.i tw$'Oatfie most popular young business men, and mot successful barbers in :'l
PortlajldS. Murphy being with the well known Jmperial Barber Shop .for eight. ;
. auu -w iHuipujr wua uic suuu uiu railing uuiiamg Darner vonop" Tor ,tne
past six years.- '; r . - , u,,. V'" A.: -..-
All barber furniture installed by tlie Portland Cutlery & Barber Supply Go..;:
"v wMoioko wi u vyuucjciiiuiicicu iiuiiiunt. uitiidr wiin auiomaxic neau rest
cushions. The upholstery is in green Turkish leather and snecial designs made niir-
posely for Murphy Bros, by Eugene Bermirigham of Cincinnati, Ohio This was the
largest, individual sale of barber furniture ever made on the Coast, the' transaction '
being successfluly'made by Mr. Paursteirimetz. ; v
rr : TWa 'x tote fi"e appointed shop in the United" Sutes absolutely antiseptic in 'every respect
Evenrchair is a fully equipped Barber Shop in itself, and has many advantages aver others to make It easy and '
handy to work in an antiseptic manner. Each chair has a sterilizer with three compartments one for ' wet
; towels'one for dry .towels, and one for tools. t The steam compartment carries 850 degrees heat, and is for 'wet
. , towels and general sterilizing.: the other two-generate their own gas to sterilize dry towels and tools. After the -
towels come fronv the laundry they are thoroughly sterilized before using, and after each tool and brush is used,
it top ls.thoroughfy sterilized before using again The shop also has its own vacuum cleaning plant, beingome of
the largest m Portland. Every chair has its vacumm cleaner; the lobby of the shop has four Outlets for the
use of cleaning your clothes, instead of the old fashioned broom, Uy this process your clothes are cleaned as
., good as when they come from the tailor; also does away with' the dust and any infection in the air caused by
, sweeping floors and brushing clothes. In addition to the above, ach chair has the following handy accommoda-' .
turn: Telephone, hot and cold water, electric viator, compressed air. :The' lighting of this shop isiven un '
Py he. mo .expcrt .cle,?tnciaos t0 ht the f!nest and be?t suited for the purpose of any they have come in con
tact with, being an indirect style. , . " - y .:nv5;; :. i . v?-:--: 'V'.' -'f"
Thmahlcure tables are, big vitriolite tables, with hot :
--JP" ;h9-8ninwg department will also receive special ittention that its' patrc-Tmay get. first class aerv-v
ice. Then, to make this shop more complete, we have installed two high frequency macWnesW the purpose of '
. , removing funcTis prowtha nf th lri chK i .T.. t.f -a .v.-T. i
uiii .i l i r 1 1 r1.1-0' ouu nair, eic, ana aiso treat tne lace and,
moreaequal an other , shop in to ,
sider that the very best is none too. good for the people of Portlandndvicmityhe ;8eS, ' ? "t
VSJS!1 WSaV Portland. .At the same time.- it has-been my futur l&Ao hav?
St it H be fhPS in the United States.'. Meanwhile,-1 have; talked with my friends arid customers to ascer-. - ; '
tain if;they would like to have a place of this kind, with the result that every single -one wouldi wy? would '
like to see some one ve enouch to nut WV !hi.is, u... t. JiA IT: ..r B..x irri?
with some of. the best business men m the ,hnU at nA-km-tii,JL;- .Jl r.I ' j ? "
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: yt Sal AfsnU fof
THE EUGENE EERN1NGHAUS CO;
Bast Chair la U World
Jiul&ein
ers and Manufacturers of High Grade Cutlery and Barber Supplies
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