Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (July 9, 1911)
hi' THE OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY : MORNING, JULY ' 9$ mt&ifii;i '-JKj Wtt-titiM DEALERS DO NOT E- FOR OFFICE BUILDING Buys FUPAulllil Realty Board Members -See Slogans of Progress; Along Columbia SlbuglV y HAVE TO MISLEAD TO MAKE A SALE L&rge Advertiser by Being Ac curate in Setting Forth Mer its Can Drive Out the Un scrupulous Broker. "Real estate dealer, as a rule, seem te live under the Impression that they most exaggerate the facta regarding the prftjrt they want to "sell In order to ret prospective buyers to look at It," . said E. L. Benson, recency from Omaha, but now a member of the Tate Invest ment company of this city. Mr. Benson Bays that his criticism is not directed specially toward Portland realty opera tors, as the tame proposition, he thinks, holds good throughout the country. "Unfortunately, this seems to be the rjll," continued Mr. Benson, "not be ca.US the real estate brokers intend to deceive the public, but because the American people of today have become . ao Inoculated with the bargain counter ystcro of advertising that unless an ad." contains something startling or . sensational they will not become Inter ested In it. . Wnera Will System Sndt "Where this lurid advertising will end depends entirely with the people, for the' simple 'reason that the paid ad. writer will continue to employ that sys tem and method that will command the : buying public's attention, and-' that is sensationalism. Just so long as the public responds ato sensational ads, the ad. writer will 'continue to turn them out fin reading some of the real estate ads, one Is led to believe. If he Is In the-- market for a home, - that he has found Just the kind of a home he has often planned, that can be purchased at tremendous bargain. All the good fea tures possible in-this place are set forth In a luring manner, and ytfu immediate ly, take the car to look at it. Arriving at the designated home, your hopes are dashed to pieces, because there are so many things that are different from what Is advertised. At the same time Portland realty would have the same sound, substantial value in the eyes of the public that a government bond has today, because it In reality deserves it, add only the attitude of the local real estate man can bring about this condi tion. ' ."The real estate operators, who spend Vast sums of money In advertising, should be absolutely accurate in setting forth the merits ofthe properties they handle. That is the only way to get the best results from the money we spend in advertising. ' Stay Eradicate Dealer. " "By doing this we can eradicate the small, unscrupulous real estate broker, who maintains no office, who has noth. 'ing to lose, and who Is in the business . temporarily, merely because he sees where ha can make more money than he, could by following his chosen vocation, and the minute that a lull in the market exists he Is the first to leave and go back to his particular line.. He leaves no protection to the people to whom lie has sold property. They have no re course, no guarantee, that the promises h mad will be fulfilled, and they blame the legitimate brokers. If the real estate men of Portland would unite fn a movement .of this kind the people, - strangers and citizens of Portland, would read the ads., .and when they ftave located what they want through $he descriptions so written they would feel like investigating the property ad vertlsed, and the real estate profession would rank where it really belongs, and would not be placed in Jeopardy through persons doing unscrupulous advertis er" Drawings of human beings and ani mals found in ancient caves in southern Trance are cited as proof that man was sight-handed as far back as in the stone a. Greatest Land Chance In the Northwest That's the claim made for the incomparably fertile BEAVER HOMES orchard, and garden tracts at Redland, an hour's run down the Columbia River near. Goble. It is a fertile, new, logged-off district where the great prob lem of clearing and development is solved by CHARPITTING, the new econocsy clearing pro cess which is bringing a new era to the Northwest. Protected orchard slopes. ' Matchless garden tracts. Plenty of fine water on every farm. Most sprendid view in Oregon. Rail and water transportation. Smallest known freight rate. Good school, good roads, handy to town. Will 6horfly supply Portland's markets. Has a great future in store. Just the place to settle. There isn't another such chance for the man of limited means. Think of such land at from $25 to $60 per acre. And even if you have only $75 or $100 saved and can spare but $8 to $12 a month you can get in now on a 5, 10, 15, 20 or up to 40 acre tract. The first 1000 acres is settling up fast. Quick movers don't leave - these openings lay idfe long. SEE US TOMORROW R Be Holbrook Co. 214 LUMBER EXCHANGE. Ill V.U..'..VM 'r K4 u ' -M - III:' III .f vr n a ' ' 111.. lit Vt:' i -ti W X: Ml. Members of the Realty Board Just be fore embarking or. the Steamer Eva at the foot of Stark street yesterday after noon for a six hour's run to the head of navigation on Columbia river slough. The excursionists, 75 strong, left at 1:30 OFTEN CHEAPEST, SAYS ARCHITECT "Beware of Dishonest Build er," Is Advice Given - Specifications Not Contract as Many People Think. "Beware of the dishonest building contractor. The most' exasperating man that one can attempt to do business with is a tricky contractor," writes Arthur C. Clausen, a Minneapolis archl tect. "Contractors as a whole are. honest, capable men who Intend to do the best kind of work In the best manner Known to the trade," oontinued Mr. Clausen. There are. however, black sheep in every fold, and numbers considered, the contracting line is well to tne rront in the proportion of black sheep wltnin Its fold. It Is no trick to eaten - up witn a contractor whose bad work 'shows on the outside or surface of a building, but the greater portion of the faulty work In a house does not show up until a year or more after the house is com pleted. It Is not until the plastering falls down, the doors go to pieces, the plumbing leaks, the heating plant falls to work, the cellar floor crumbles or he finish rubs off the wooaworic mat the owner realises that he has been bunkoed and wishes that he had let his contract to the man who was 6 to 10 per cent higher and saved the additional expenditure of this amount afterwards, to say nothing of the endless annoy- nce of living in such a house. Best Man Cheapest. "To not let the contract to the lowest bidder is of course not fair or Just. The owner should, therefore, be sure and Invite to submit figures only re liable men to whom he would let the contract. Because a contractor has s reputation for doing work cheap does not necessarily recommend him, for it ften happens that he man who does the work cheap does cheap or Inferior ork, which Is the most expensive kind In the long run. The best man is the heapest regardless" of price, provided It is reasonable. "It Is best to let the contracts for the general construction, the plumbing. heating and electric lighting, or gas piping separately. If all the work is let to the general contractor, he will Invariably sublet the last three Items to sub-contractors, from which he will in turn, obtain competitive figures, and harge the owner about 10 per cent of their cost for acting as middleman. When the owner obtains his own bids on heating, lighting and plumbing he has the opportunity of selecting his own sub-contractors and saves the 10 per cent profit which the general con tractor gets for acting as middleman. Attorney Zs sTasdsd. "When it comes to writing up the contract it Is best to have an attorney attend to it, since this Is essentially an attorney's work. The blank form of contract which some architects carry n hand covers the average - home or building pretty well, but each contract varies to some extent In Its require ments, and even when a blank form Is used It is best to have an attorney flu it out It Is than done right Archl- eta have to know the rudiments of a great many trades and professions, but they are not lawyers and cannot be ex pected to know any more about the tech nical pitfalls the law than a, lawyer i BE CONTRACTOR o'clock. In order to get into the slough the boat was compelled to steam to the mouth of the Willamette river, where Columbia slough empties Into the Wil lamette near the light house. After entering the slough, the boat wound its does about the strength of building ma terlals. Specification Wot Contract. "Some people make the mistake of thinking that a specification is the building form of contract. It is not The specification simply indicates the kind of workmanship, the kind and qua! lty of materials and other Items which cannot be conveniently shown, or speci fied upon the working drawing. Whether a contractor should be put under bonds to complete his work in satisfactory manner depends largely upon his reputation and financial stand lng. Remember, if he does not pay his bills for materials or labor, you will have to do so, for. In the eyes of the law, he is yovr agent. The house Is on your land, and he has merely made convenient arrangement to act as your agent and build it for you. If you in tend to require your contractor to fur nish a bond you should so Inform him before he bids, or else stand the expense yourselr. 'The proper construction and artistic appearance of a home does not depend so much upon the proper writing of s contract or the furnishing of a bond as it does upon the proper preparation of the plans and specifications and the selection of a reliable contractor one who has been tried and not found want ing." RESIDENCE MATERIAL IS The first residence in Portland to be built entirely of non-combustible mater' lals Is being erected for R. V. Lytle In Irving-ton. Architect D. L. Williams is at work on the plans. Workmen are now excavating for the foundation and basement of the structure. The house and garage will occupy three lota at East Twenty-second and Haneock streets. The Interior arrange ment Is unique in that the rooms are all of unusual shape and size. On the ground floor will be a living room, 17 by 22 feet; reception hall, 10 by 14; billiard room, IB by 20; dining room. 18 by 21; breakfast room, 10 by 14; and kitchen, 11 by 10. The second floor will contain five large chambers and two private baths. The equipment of conveniences will Include everything known to modern residence construe tion. Only fire proof materials as are used In the construction of modern of fice buildings will be employed In this building. APARTMENT SITE SOLD FOR $30,000 One- of the best sales reported last week was the purchase by A. S. Ellis of the 100 feet square occupied by . a number of old frame residences at the southeast, corner of Twenty-first and Olisan streets. The property belonged to J. M. Acheson and was sold for 130,- 000. It was bought by Mr. Ellis as a site for a modern four or five story apartment house, . which he plans to build as soon as the preliminary ar rangements are perfected! The build ing will cost about 50,000. Mr. Ellis has been an extensive oper ator in the upper Washington street district for a number of years. He buyt two apartment houses at Wash ington and King- streets, both ot which be sold at a handsome profit and not long since he completed a large garage across the street at the southeast cor ner of King and Washington, which be oM twe-WMlu ago-for f 71,009. i NON-COMBUSTIBLE way through the low lying lands of the Peninsula to a point opposite Kenton, a distance of nearly nine miles. The excursionists passed within hailing dis tance of a doxen or more manufactur ing plants In the vicinity of Kenton, a.ll In a district where two years ago the . , . PORTLAND HOLDS . SIXTH PLACE IN BUG RECORD June Makes Creditable Show ing for This City First Six Days of July Indicate Big Gain. Portland occupied sixth place among the leading cities in the country In the volume of new construction authorized during June. Five cities, as follows, exceeded this; New York, Chicago, Phil adelphia, Los Angeles and Minneapo lis. According " to figures compiled by Construction News, for 65 of the larg est cities representing all parts of the country, permits were taken out for 17,419 buildings, involving total cost of construction approximating 161,000, 000. This Is an Increase of Just 10.6 over the aggregate of June, 1810. Los Angeles, San Diego, Oakland and Port land Bhow gains over the same month one year ago, while Seattle, Tacoma and Spokane snow small losses. Many Permits Issued. For the first six days of July, from the 1st to the 7th Inclusive, 14S per mits were Issued, Involving an expen diture of 1261,000. During July, 1910, there were 623 permits Issued for new construction, valued at $908,000. This would indicate that July is going to repeat the record of every other month so far this year by exceeding the same month one year ago in the volume of new buildings erected In Portland. The largest permit Issued last week was taken out by the People's Amuse ment company and calls for a two story concrete theatre building to be erected at Alder and West Park streets, at a oost of $60,000. C. H. Korell and A. Gordon have taken out a permit for a three story brick apartment house to be erected on Ella street between Washington and Morrison at a cost of $23,000. A permit was also issued last week to W. L. Brewster, agent, providing for the repair of the Spencer apartments on King street between Washington and Wayne, which were partially destroyed some weeks ago by fire. The estimated cost of the work is $14,000. 990,000 Apartment Mouse. The Reed Institute has begun the erection of a second apartment house at the corner, of Twelfth and Jefferson. A permit for the building was Issued last Monday. It is to be a three story brick structure and will cost about $60,- 000. M. L. Hayden Is preparing to build an unusually handsome frame residence on the south aide of Clay between Third and Fourth streets". The - building will be a two story structure and according to the permit issued last week will cost $15,000. - Permits were taken out by the fol lowing builders for dwelling houses to cost between $4000 and $6000 each: C. A. Toung, one and one half story frame cottage, Cleveland avenue b-J tween Jarrett and Alnsworth, $6000. Gillette Lyons, one and one half story frame cottage, East Twenty-sixth street, between Jarrett and Alnsworth, $600. ': Star rrame Dwellings. . K A. Blanchard, two story frame dwelling, East Everett street and Lad dlngton Court, $5000. ' 1, W..A. -Wise, two story frame dwel. I only noise to break the monotony was the croak of the bull frog and the cry of water fowls. The Eva is believed to be the first steamer that ever navigated the deep waters of Columbia slough as far east as Kenton. ling. East Davis and East Thirty-third, $6000. N. J. Ellopoulos, two and one halt story frame residence Patton road. $4000. Harmon S. Hastings, one and one half story frame cottage, East Harrison and Hemlock, $4000. George A. Ross, three one and one half story frame cottages, Gladstone be tween East Thirty-third and East Thirty-fourth, $5260. J. W. Anderson, two story frame dwelling, Nineteenth street between Clifton and Jackson, $5000. Robert B. Beat, two story frame dwelling, East Eleventh between Knott and Stanton, $4000. A. L. Toung, two story frai -e resi dence. East Eighteenth street between Knott and Stanton, $4750. C ' F. Eastman, two story frame resi dence. East Eleventh street between Siskiyou and Fremont. $6000. . No Use Going Any More. From Judge. "Mrs. Flndlay says she has crossed the Atlantic 60 times." "Tea; but the customs inspectors have become so inquisitive that I beard her say the other day that she had about decided to see America now." d,W7 i ,r. .... i 9 t vrVfZ, $TX ,?wzf"fwfriv Z-wr-vr r f rv -?w wTTSTTT- T7 Jill v mm ..a-.v- agah wm 1 IDEAL BATHING GROUNDS OR PASTIME AND PLEASURE, there are fishing, hunting, clam-digging, gathering Agates, Moonstones and Cornelians (many of which are of real value), deep sea fishing, etc Here you also find the rock oyster, which is found on no other coast in America. . AGATE BEACH IS, without exaggeration, the most beautiful Beach Resort' on thd , Pacific- Coast. Nature seems to have taken delight in combining here all the b'est features to be found at all other beaches and. eliminating all of the bad ones. - j " ; , 1 ,, ' ... , : ;;; WE WANT YOU TO SEE A6ATE BEACH before Investing m Beach property. ' We are as sure to please you as we ,have many others. Write ms for Illustrated Booklet, or, call us over ; the phone Main or A-2010. AGENTS ON THE GROUND ' AGATE BEACH V -i Rosebur. Or. 'July' i. -One of the most important real estate-, deals con. summated in Boseburg for several year! was closed recently, when J. W. Perkins, secretary of the Douglas County Devel opment company,, purchased a part of the W. C. Harding property at the cor ner of Rose sod Cass streets', The tiaot Involved in the transfer, Is 101x80 feet In dimensions and is 'considered one of the most' valuable building sites in the city. ,V , . . . i-. , ' . While Mr. Perkins has given out lit tle information regarding his intentions, it is generally understood that he con templates erecting a modern office building on the land In a short time. The building will be six stories high, and will represent a total expenditure of not less than f 60,000. . The first floor will probably fie utilised for stores, while the other five floors will be leased exclusively for office purposes. It, is Mr. Perkins' Intention to erect the most modern structure In ' southern Oregon, and to give Koseburg Its first "sky scraper." ' Mr. Perkins is at present in Portland, where he is said to be arranging, mat ters preparatory to commencing actual construction work. The property pur chased by Mr. Perkins baa been looked upon for some time as an, Ideal corner for a hotel, and its purchase for an office building has created considerable surprise. The land at present occupied by the Harding residence has been retained by its original owner. 1 4") ljSpWll ft THE KOHM-NOORMfl I" IMTHB pjf ' jfegfc CROWN OF PQlLAM3)gt mm i,: I" uiiin aMimmrmv ' . . : earn mrmw . v- X I Li WMt: mm' mm Keasey-Humason 9 Jeffercjj CflAMBER OF I, WW 11111 V t Jit w w . ifc, A : o -jay lirftf- -V'i.'' ..::-v''..:'".- 212-213 Bosrd of Trade, Portland, Or. ' " . y - P.YR., Light & P. Co. Pays $60,000 for Double Block ' on the East Side. Mall A Von Borstel report the sale - . . ... ., tm I... la fit a auuoif oiwca uunwiiuus " - the vicinity of East Twenty-eighth end East Burnstde streets to the Portland Railway, Light & Power company as a site for a naw modern concrete car barn. The block is bounded by East Twenty-sixth, East Twenty-eighth, East Couch and East Burnstde streets, and formerly belonged to Isaiah Buckman. The consideration involved In tne deal was $50,000. s F. I. Fuller, vice-president of 'the Portland Railway, Light & Power com pany, confirmed the report that the Etna addition bloclc is to be used as a site for a car barn, which will be second only In size to the big struc ture on KUUngsworth avenue. Mr. Fuller also said that construction work would probably begin on the structure before the end of the year. Mall St Von Borstel also report the sale of the 100x100 feet at the north east corner of East Ninth street and Hawthorne avenue to Charles Son wind. in East 81de grocer, for 114,000. The property was a part of the extensive holdings of the Hawthorne estate. ROYAL VIEWI I K I t It Pt l! , k t a Aft COMMERCE BL'D -c 4 , Short Distance North Newport and Nye Creek Beaches, Surrounding K , Yaquina Head Light House. PROTECTED PROM' THE NORTH WINDS A V W AM ' ' J Ml: -