THIRD ANNUAKROSE FESTIVAL WILL LIVE
IB
Aoy H, Marx's PrlTate Touting Car,
Portland's third annual Rose Festival
Is now history. During; th past week
it has held first place in all minds, 'had
furnished the Incentive for all endeavor,
has reigned as king in the City of Roses.
Even so serious a task as the election
of a mayor, several councflmen and
other officials to direct the business of
the city was slurred over by the busy
celebrants, eager to get out to see par
ade and pageant. There has been nothing
doing in Portland but Rose Festival for
the past six days.
The third time, they say, is the charm,
and the- third festival which has been
given to Portland and her visitors by
the Portland Rose Festival association
has clinched the presumption that the
festival is a permanent institution into
a definite and a certain fact.
Amateur testimony Is abundant re
garding the success of the festival, but
professional laudation is also present
voluntarily.
Last night William Shepherd, who
during the past few months has been
a resident of Portland, started for 8t.
Louis. Before starting he added his
fvldence to tho weight already existing,
concerning the status of the Portland
festival.
" Bom restival Equal to Any.
"I have seen many celebrations and
have aided in preparing most of them
at New Orleans for the Mardi Gras, at
8t. Louis for the Veiled Prophets, at
Ixs Angeles for Its feast of roses," said
Mr. Shepherd. "Portland's Rose Fes
tival as a whole is equal to any of
them. In all of my experience I have
seen nothing that could equal the pag
eant of Rex Oregonus Tuesday night
and again presented tonight. That spec
tacle alone is enough to give the fes
tival a place In the list of successful
pageant cities."
Mr. Shepherd is one of the b;st known
float constructors and designers In the
United States. He has worked in the
preparation of the big spectacles of the
country and he knows whereof he speaks
when he says that the Portland Festival
was a big success.
Before nls departure for St. Louis, to
take part in the preparation of the big
"Veiled. Prophets pelebratlon and pag
(eaivtQf that . city. Mr. Shepherd? was pre-;sn-ted
with a beautiful gold medal by
the official of the Rpse Festival asso
ciation ' in precognition of his tireless
efforts In directing 'the constructions cf
.rioats shown In the different parades.
Credit to George !. JXntchin.
In totaling up the meed of credit to
be given to those aiding in the success
of the festival especial consideration
should be shown to General Manager
George L. Hutchln. He gave his entire
energy to the success of the festival.
He 'mapped out and planned the Rex
Oregonus and the Spirit of the Golden
West spectacles, the two big spectacular
events of the week. He calculated anil
completed the details of the floats and
painted them out for the builders to
the smallest part. He, working with
President Ralph Hoyt. has been the
brains of the festival, and to the brains
belong the credit for Its success.
All through the week the festival hai
been an uninterrupted success. Begin
ning with the Homecoming day parade
of Monday evening, with Its military
and fraternal organizations In line,
through Tuesday witn the big pageant
of Rex Oregonus, past Wednesday with
its long automobile parade, beyond
Thursday the crest and climax with the
horse and vehicle procession and tho
nlsrht pageant of the Spirit of the Golden
West. Including Friday with its most
interesting children's parade, and its
races and Saturday with its great clos
ing scene and its double headed speed
programs, from the first to the last
there has been no dull moments, no
Slack in the entertainment.
But beyond this celebration and slrow
and merrymaking the Rose Festival
Little Chaffeuse of
Mildred L. Keats 4n Her
Little Mildred Louise Keats, aged t
years, who took fa first prlxe in the
ninoraoblle parade of Thursday after-
Victoria in" which she rode, accompan
ied by her mother. The little chauf
feuse had previously taken four les
sons In this art.. - ' '
- The manner in wnicn tne oeautirui
decorations ori tnis car were nanaiea is
of interest. .In order""to have all the
hlosmiois as fresh 1 as possible - the
rosea, Madamel Caroline' Testout -and La
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! THE
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Section of Exhibit at the
stands for still roore to the people of
Portland, to the city itself. The res
tlval has produced for the guests of
the city a spectacle such as has never
been seen In any city before. It has
shown to the visitors here a wealth of
bloom which has neyer been equaled in
any other place or on any other occasion.
It has impressed therefore on the minds
of the guests from far and near the
name of Portland and has left a frag
rance in their memories. It has adver
tised the city.
As a result of the festival of this
year, and of those which have preceded
it, with their advertisement, the retelling
of the story of the celebration by those
PRESIDENT OF FESTIVAL
PLEASED WITH SUCCESS
Ralph W. Hoyt, president of Port
land's Rose Festival association. Is In
thankful mood. He is satisfied and
pleased with the great success of the
past week, and he believes that the next
year will witness a still greater and more
First Prize Auto
"Prize - Automobile.
France.-with which every detail of tha
car war covered wera collected In the
morning by autos from the gardens of
Interested friends,- and . were affixed to
the carJust before the order of parade
started. ' The entire schema of pink,
Mrs. Keats'- and Miss Mildred's cos
tume of thev'aatne hue, and the flying
French doll holding a great bouquet of
fragrant blossoms... attracted much .. at
tention and applause along the line of
march.. Miss Mildred is the daughter
of Mr. and Mrs. Harry L. Keats.
OREGON SUNDAY ; JOURNAL, PORTLAND, SUNDAY
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Third Annual Rose Show.
who witnessed" "the different parades,
the name of Portland is being fixed
upon the minds of countless people 111
every direction. Those who hear the
name of Portland will link it with the
fraarance and the beauty of the rose.
Those who are of this mind will think
of the city and country as a place of
Doauty ana one to oe aesirea.
Further than this the success of the
past speaks for greater things for tho
future. Th,e Rose Festival has passed
by the experimental stage. It has como
to stay, and to grow. Next year thu
festival will be still greater, still more
successful. If it is possible, still more
pleasurable, and still more beneficial.
1 .
spectacular week-long spectacle than the
one just closed. .
But aside from his optimism regard
ing the future; President Hoyt has sev
eral words of thanks to say to those
who have aided in making the Festival
week so great a success. Last night he
prepared an official statement telling
in a oner way or tne restivai rrom tne
official viewpoint, and making some
suggestions for the future. In this
statement he tenders the thanks of him
self and the association to those cltl
ena who hive aided with time and
money and to the press for Its courte
ous and liberal treatment
Many Sntttlsd to Thanks.
"If we had been obliged to pay for
everyunng,- said rresiaent Hoyt last
night, "we could not have given the
show we did for. a cent under $100,000,
but the public confidence-shown and the
sunuort alven to' the management made
It possible to ' tIan and consummate a
week of entertainment ror a surprising
ly low figure. And for this the festival
has a number of loyal -hearted organ
izations to. thank clubs, bodies,, orders
and ' societies which pitched in with
lusty good-will to assist in making a
success of the stupendous undertaking.
"I feel certain that this festival has
proven a powerful Instrument of ex
ploitation. The publicity which our own
local press has given It stands as a
monument to -the publlc-splrltedness of
the Portland ' newspapers. The Asso
ciated Press and other news agencies
have been staunch friends of the festi
val The great f transcontinental rail
road systems not only gave freely of
monev but It "1b a positive' fact that-if
we- had undertaken to purchase at ad
vertising rates the national and inter
national publicity which these roads
have given us gratis. It would haVe cost
us hundreds of thousands of dollars. If
Indeed we could have reached such ave
nues of exploitation at all. -
The entire press of the northwest ex
tended us courtesies which we could
scarcely hope for, yet It was done with
a royal good will and unstintedly. We
Inaugurated a system-of publicity which
was extremely effective., and one which
put ua under no financial obligations
whatever. "We kept in close touch Vlth
any and all of our ctttsens who planned
trips throughout the east-or to foreign
lands during the year: we gave them
official credentials of the festival,
named them as ambassadors for our cel
ebration; supplied them with an abund
ance of literature, and the result was
that we had throughout a greater part
of the civilised world an active working
force that made the Portland Rose Fes
tival known everywhere and furnished
us with n infinite variety of helpful
suggestions " from similar celebrations
the world over. '.-'
- "It was no small achievement to bring
here the officers of the Japanese- cruiser
snuadron, for Portland was the only city
visited by them where they did not moor
their ships. The Pacific coast tour of,
the Chicago Association., of Commerce!
was - timed so that these Industrial
Lchlefa. financiers and merchant .- klnas
could be in fort land aurtng the Rose
Festival.- Other distinguished bodies of
men and Individuals were brought her
for our celebration.
gKaaT? Work Borne By a rwf
'"lie response of tha public to our
-appeal tor fund was good so far as it
IN HISTORYD SPEAR FOR GREATER
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Miss Hazel
went.' but it waa by no means universal.
The burden was borne by a very few,
comparatively speaking. I would sug
gest that some plan be oevtsea lor next
year's festival whereby the financial as
sistance may be divided more genrally.
"As a part of our equipment for ef
fective endeavor we secured the sr
vlces of sculptors, designers and float
builders who for years past have done
the work for the New orieans marai
, v t - - ' i 'A -SLY ' I , rt ' nil
. :h 0 $ ap Ass I t u r
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MORNING, JUNE 13, 1009.
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Tlchner's Auto of Roses in Wednesday's Parade.
Gras and for the "Veiled Prophet" at
St. Louis, indicating that Portland had
the best talent to bo had in America.
The electrical pageants bespeak this. As
another hint for the future. I would
suggest that a great Industrial parade
be arranged for which will give the
large mercantile and othfr concerns an
opportunity to display the evidences of
their enterprise and Industry.
"Boundless credit must be given the
.tvi
Crowd Waiting la Froit ot Caiuornla Buildingr
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many cities and towns of the northwest
which built and entered floats for the
"Spirit of the Golden "West" proces
sion. Boating Difficult Problem.
"There were some complaints as to
'' t t 'lie Kitrioua parades, but
it would not be reasonable to expect
i.iat Bume criticism be not made. Last
year any number of complaints were
made by the public because the street
at" Fair' Grounds for Chance tp See
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Benjamin Gadsby'a Machine in Au
tomobile Parade.
car traffic was paralysed so badly dur
ing; the parades that they were not able
to get down town to witness .the pa
geants, and we had only one thought In
mind in mapping out the routes this
year, and that was the convenience and
accommodation of the - public. We
worked out our lines of march with the
street railway company, which gave us
by all odds the largest Individual contri
bution and assisted us in a multitude of
ways. It was deemed best, therefore,
to consult with the street car officials
In the matter of routes so that the ser
vice be not crippled any more than waa
necessary, and we feel that the public
will approve of what we did In this,re
spect, for certainly no other celebration
of anv sia has ever been carried out
with freer movement of passenger traf
fic. . '.-' ...
"This was brought about by keeping
open all leading arteries of traffic, ana
by keeping clear all prominent central
transfer points, and at the same time
we Instructed all clubs which had any
hand in handling parades to see that
their processions passed the greatest
possible number of business houses;
Another point that should be men
tioned is the Intrinsic value of such fea
tures as the electrical pageants and the
"Spirit of "the Golden West" ' parade.
Thev are not dependent upon the un
certainty of the rose-season. It so hap
pened that the weather and the rose
iason coincided Ideally, but that may
not occur again, andi that Is why wa
laid so much stress d'n bringing to per
fection the fine Illuminated parades of
the week. ; '
Public Expression of Thank. ;
"It will be Impossible for us to thank
personally or by letter all those persona
and organizations that assisted in mak
ing the festival so great a success this
year, so I hope they will accept this as
an acknowledgment of our deep and sin
cere' gratitude to them for. what they
did. The celebration this year show
that, the possibilities of the. festival
Idea are absolutely unlimited, that big
ger and better celebrations can be given
from year to year, and this is tha hlKh
It is not all sentiment, for' in its larg
est significance the festival has a great,
almost -immeasurable value in upbuild-
ftng onr-ctty: And I "would like to say
that tne ioyauy ana support or me peo
ple of Portland has been a constant
source of Inspiration In all that the
festival management has undertaken.
Without this we should have failed.'
Baseball Picture.
The pictures entitle "The Ball Game,"
Is a characteristic illustration of Amer
ica's greatest sport, and will Interest
every lover of the game. It shows In a
clever way many characters whom any
one will recognise: the small boy whose
love of the game leads him to climb the
fence; the thirty-third degree "fans,",
who occupy honorary positions on the
broken chair and the soap box In the
field: the noisy fellows lr tha grand
stand. They are all there the- "Well
well" man; the '"Hit 'er out" man: tho
"Kill the umpire" man. Tou will see
someone you know In the picture.
In the pose of the batsman and the
tense attitude of the catcher, the picture
reveals that the game Is at a critical
stage; the score Is presumably a tie; two
out a man on third and with two strikes
and three balls on the batsman. The
batsman, all set to swing at the ball,
might be tha double of the Immortal
"Casey." - ' - .
The picture was drawn for : Hart
Schaffner & Marx, and is one of the
best things that Mr. Samuel Nelson Ab
bott, a New York artist, has dona, and
is now on display In one tit the cloth
ing windows of Samuel . Rosenblatt
Co., corner Third and Morrison. '
New Bank Tlans Completed.
(Special PlF"tA to The Joarrml.)
Forest Grove, Or,, June 1!. .The plans
for the First National bank building to
be built on the corner of Main street
and First avenue are completed. Tha
building will be of ' brick, two stories
high, and will have a glass front on
both Main street and First avenue.
the ttso i:hil