The Oregon daily journal., May 27, 1908, Page 7, Image 7

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THE OREGON DAILY JOURNAL, PORTLAND. WEDNESDAY. EVENING. MAY 27, 1908.
A THOUSAND SOLDIERS MAY FIGHT BUT ONLV ONE CAN LEAD
,We Are the Leaders In the Great Clothing War
1N
T CLOTHING H
iLlL . SA.l .IR ON
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For a limited time only we will place our entire stock of Clothing, Topcoats, Gravenettes and Hats at just One-Half Off Regular Prices
This is one of Jhfe greatest clothing sales, in years, not only because the values are the most extraordinary ever quoted in Portland, but be
causeverv siiitof thelentire stock is a new 1908 style and thoroughly arid desirable in every way values almost beyond belief
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WE SAV IT, IT'S SO
" "'t' -i. 5?- i$12.50j-SUITS2ll'll.....!
'"t- " r" "rH? f$15.00 "SUITS C. J. .... . ... . . .1 7.50
: ; $18.00 SUITS ... .........$ 9.00
; , ' $20.00 SUITS . . . . ; $10.00
' " 22.50 SUITS .$11.25
; v : $25.oq suits ................$12.50
: $30.00 SUITS $15.00
i Topcoats
$12.50 VALUES ..$ 6.25
' $15.00 VALUES ...$ 7.50
$18.00 VALUES $ 9.00
.itU - $20.00" VALUES ....... . ... . . $10.00
T'Y I ZL 1
Prices jnarked in plain
figures, blues and blacks
included
Out of the high-ftnf dis
trict See our windows
for bargains
Men?s Trousers
$2.50 TROUSERS ... $15
$3.00 TROUSERS ... $1.50
$3.50 TROUSERS $1.75
$4.00 TROUSERS .$2.00
$4.50 TROUSERS . , r.$25
$5.00 TROUSERS ,....-... ..$2.50
) .... ,ti -
Men's Hats
$3.00 MAXWELL HATS $1.50
$2.50 IDEAL SPECIAL HATS. .$1.25
$2.00 IDEAL GUARANTEED.. $1.00
$1.50 IDEAL HATS 75o
AL CLOTHING
S3 and 55 NORTH THIRD ST., COR. DAVIS
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NEW GRANITE FOUNTAIN PLACED
I AT SIXTH AND ANKENY STREETS
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Fountain of Maifle Granite at
: A crew of tpen from the clty engi
nter'a office- hu flnlsbed the lnstaUfttlon
of. the handsome granite drinking foun
tain" presented to the city by: the i Na
tional Humane niarice. The monu-
mcnt la etationed at . the Intersection of,
e-t i Aw ... '. u 1 A a. - n . M-
ford A drinking place for hundred! of
horses that pass along these .thorough
fares every. day.:. -.--t. .......--,; ,' i
EfCorta ' are being made to, have the i
fountain dedicated during the Boss Fes
tival? when one of the large parades
' are paslngr. .The. plan. 1 to have the
fountain' turned over formally, to the
clt- and Mayor Lane has been Invited
to accept the fountain la the name of
the city. Arrangements for the dedi
cation have not been completed. i
. The 'fountain was secured to the "clty
' by the! Oregon- Humane- society, and
Corresponding, Secretary Shanahan has
been untiring;-In , his efforts to secure
the fountain along with others for the
oity. --The Nations Humane alliance.
Sixth and Ankeny Angle.
-
was founded by jiermon ijee ensign,
who left his entire fortune to carry on
the work to which the society Is dedi
cated. The fountain .erected at Sixth and
Ankeny streets Is of beantlful Maine
franlte. -It is of reddish color and cost
4,000.
Another fountain erected this week Is
the one in the park block opposite the
custom-house. This fountain was given
to the city bv Mr. and Mrs. George Rus
sell for their daughter Anna. It -is of
cast Iron and of beautiful design. Work
will ba commenced today on the erection
of the fountain presented-tq th olty by
James and Vinoent Cook. - It. will be
placed In position on Fifth street, near
Morrison, directly in front of the post
office - buildln;. ' This fountain will
be one of the finest to be erected this
year, costing, about - $1,200. j Both the
teuMBll and Cook fountains were se
cured to the city by the Oregon Humane
society.- Other rountams wm oe erect
ed through the summer months.-. . r
AJTGERED AT WORKMEN
V MAN SHOOTS FOEEMAN
iw V- T7oRed FtM teeied WIre.1 - -A'1 -Oakland.
-Cat; May 17.- 'Because they
- were making noise In laying pipes in
T front of his residence, Oeorge Schmidt.;
llvln at liM East 'Fourteenth Street
who was suffering with heart trouble
nil unable to be moved from his home.
fired out of his bedroom window into a
crowd ot woclngnen I'; ,
ana m imn j wvuhuw a. t. iuu,
foreman of the gang. - j ---V
5-Metsger saves, yoa money on watches,
COUCH KS:$Hr-(J I
a ' i, "- 7 a .! i i - iii i
fci"aiVa us 'W . . .y .-. . t . I'.r tT. MAJ.rV wssyasasssMMsMWa?111 "
COOS THRILLS WITH
THE CHASE FOR .OIL
Quiet Workers HaTe Got So
isy That Their Se
cret Is Out.
THE MOST-READ PAPER
IS THE RESULT-GETTER
(Special Dispatch to The Journal.)
Marshfleld, Or.,. May J7. The stir
over oil In Coos county, successfully
held down for several weeks past, has
reached the stage that facts cannot
longer be kept from the public. Oil
men have been here on Investigating
missions, and corporations and Individ
uals have quietly been taking options
for several weeks. Actual crude oil
has been struck near Bandon and gas
h.a Kn , nrnuntred in muT Dlaces.
Around Coos bay indications are uffl-iometimes make up his mind regarding
clently strong to warrant large options
and extensive preparations for borings.
Liarge options nave oeen uuten on
South Inlet, four miles from Marsh
field, and an engine and machinery are
on the way from San Francisco. Op
tions are also being taken on North
Inlet Yesterday C. N. Sherman, an
oil . expert, discovered , a strong flow
of gas on Coal Bank Inlet, one mile
from Marshfleld. A number of pros
pectors are following up gas leads at
the forks of Coos river.
NEWPORT WILL TAX :T
BUSINESS NOMADS
(Special Dispatch to The JtmrnaL)
Newport, Or.. May 17. The city coun
cil of Newport proposes to take soma
steps toward making people who come in
and run restaurants, shooting galleries,
photograph galleries, etc., for the sum
mer season only, pay for the privilege.
At a meeting of tbe council several of
the business men of Newport have pro
tested strenuously against strangers
being allowed to come in and take the
cream of the business without being
subject to some sort of taxation, leaving
at the end of the season- with their
Sains and .much of the wealth which
fewport'a permanent business men feel
they ought to be allowed to receive
from the summer cottager. The mayor
was Instructed by the council to confer
with the city attorney with. a new to
drawing tip an ordinance to make these
birds of passage pay for the privilege of
alighting and feeding In Kewport,.
COMMENCEMENT IN
PENDLETON SCHOOLS
' (Special Dlnpateh to Tbe J normal.) .
Pendleton, - Or, " May 17. The- entire
week Is- being devoted to th com
mencement exercises of the Pendleton
High school and Pendleton academy.
Sixteen, graduates will finish the High
school course and four will , graduate
from the academy. Tha Joint bacca-
l.iiMata a.rmnn for the tWO classes
was preached Sunday afternoon at the
M. E. church by Rev. F. R. Kroen ot
Whltworth college, Taoorna. Tha other
exercises are separate, r The ; academy
commencement Drosram . was held at
the M. Id. church last . night, when
Jtiiira ft. A.' Tiw.ll delivered the grad
uating address. The High school corn
mencement exercises will b bald
Thursday evening. Homer D. Angell of
Portland will deliver tha address. -.
- Teacher Turn Homesteader
"- (Special Dispatch to Tb Jaoraat,) . ' 2
' Ontario, Or.. May IT- About 80
teachers of tha puhlfo schools of Mal
heur county have filed on homesteads
under Irrigation projects near Vale and
will engage; In firming; A number of
unmarried ,womn teachers are In i the
number. . ' . . - . ' .
Results are what the advertiser covets.
The value of an advertising medium la
rightly determined by what it produces.
There are scores of young publications
In existence that would be obliged to
auspend and scores of older ones that
would be greatly curtailed in patron
age. If the advertiser would Insist upon
inserting tests, special sales and keyed
advertisements until he had found Just
what each publication, unaided by Its
contemporary, is worth. It is a for
tunate opportunity for the weakling of
a newspaper to be able to copy the ads
appearing in the other newspapers of
acknowledged value, for the merchant
never finds out how little this second
hand publication produced.
It -is edifying In this connection to
note how much more accurately a trav
eling advertising salesmanager will
the eomnaratlve value of papers than
the business man who has lived along
siue a newspaper tor years and possibly
used it now and then in a haphazard
fashion. Upon visiting a city where
he wishes to conduct a sale and not
knowing the actual merits of publica
tions, the newcomer will cast about to
find what notable successes have been
made. He may look for instances where
a campaign has been carried on with a
single publication In order to do the
very best he can with a limited amount
of money. He doesn't make a guess
which he thinks ought to be a good me
dium, nor does he show preferences on
account of - friendships, for he hasn't
made any yet; nor because he wishes to
stand well with the management of the
paper. It lsn t a question witn mm or
passing the business all the way around
with the advice to his client, "Oh, they
are all good." When he's done with tha
so it's a question of cold dollars and
cents with him. He must concentrate
all his energy to make a success.
The Value of This Hettxod.
This tin da Illustration In three nota
ble cases in Portland during the recent
past. What are the lessons It teaches
First, the merchant of small means
hnum aeieci one Dowerrui meaium oi
advertising, that which experience has
?roven can proauce. results, ana concen
rate bis energies on that publication.
When he has built himself up to the
nntnt where ha can spread out and
make use of other mediums, then he is
justified in extending his campaign to
Include other rood papers.
Thousands ot men lack tne courage to
advertise because they know of some
fellow who has advertised extensively
and made a failure. They should ex
amine into the "break down" methods
of doing business. Probably the mer
chant was not well balanced and natur
ally enough all , his : business trans
actions would be faulty whether hewaa
buying advertising, merchandise or store
nxturea Probably .he paid too much
rent to begin with, probably his store
nrmnlutlnn was bad and naturally
enough a shrewd crltlo would not ax-
Superfluous Hair
Kemeved by the Maw PriaelpU -
tieretoBte to swra wine k .mj .i
rmltaal f to jfftnrift.Jtoml win
sitffirtEiss aiasiLTik wo&
af to ownun aa maiAetaraf. tM Mtnut. U
i ltut obit ! wai.li i"""""- r P"r-
pram!
at, nriMiu, itortnatulnMW. awatcai J'urn.i. o
Maia.nl momn. P Klrmei. maitot. Mld la
tin mn.i( 11. !. ! nttMi
SiMtlen (go im tM "
aime tm It. InlM trm. In vkm mMmmfm
by tn. u Mlreci vaaaiwM v w u.
ea
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kor aale a all I
LIPMAN, WOLFE - & CO.
pect auch a merchant to furnish a bril
liaat example of Intelligent and Judi
cious advertising. His advertising on
the other hand may have been well done
and produced results,, but when the
business came to the store It was not
cared for properly. A dissatisfied pa
tron is a perennial unocwr.
Nothing more can be expected or a
publication than to bring responses. It
should be the first aim of the business
man to know what medium will bring
the most results dollar fow dollar; Open
the campaign with that medlura and fol
low up In time with others. Dont de
pend upon precedent It may lead one
astray. The world la cnanging, men
Ideas cnange, vaiue oi mwiuun uuiii.
Because you did a certain thing 10
years ago Is not proof positive that the
same course can be followed now with
the same results. . .
Aiorfnc. in ad vertlalnir is the Drlce
of success. As a medium changes be ap
preciative or it. Tne xaci is inaj
medium did not change for the better
It would have to change for the worse.
In either case the successful advertiser
must appreciate It Hence It is true
that the publisher who Is advancing
rates has an aggressive and growing
publication, one. Chat it will be advis
able for the advertiser to patronise. It
Is a well known and conceded fact that
publishers do not . raise rates on a
waning circulation. -And it Is strange
but true that business men will some
times desert just such a medium when
they would be money in pocket to stick
to it, ana continue tneir iaiK io a
clientele that thev have been getting.
and are prepared to serve acceptably.
Why Hates Advance.
As the publisher's power Increases the
space in his advertising columns in
creases. These ad spaces must be
trimmed down or else the else of bis
paper would increase to such enormous
proportions that it would swamp him
with expense. The fairness of the prop
osition IS apparent to tne roaawr
most business men, unless absolutely
blinded by self interest, will concede the
point and agree to a raise of ad rate;
when satisfied that all are being treated
alike. Their shortsightedness takes
radical and unreasonable form when
they quit an advancing medium. It Is
sometimes dona because a wily talker
has persuaded them that quality of cir
culation Is the first consideration. It Is
aU right to consider quality of circula
tion but it should be thought of as sec
ondary to quantity. Of what value la
quality of circulation if the paper poa
sessea but few subscribers.
It la circulation backed by -a goodly
degree of quality that pays tha adver
tiser. When one stops to think one real
la.a 4 to nnlv a naDer of reasonably
good quality that can have a fine circu
lation among the masses of the people,
hence the paper that has progressed to
the point that it can alone and unaided
create a rousing sale, or boost a busl-
if annniiiul with an intelligent cai&V-
patgn of publicity, will be found to ba
a paper Of solid Ideas and modern en
terprise. The better the circulation the
better tbe paper and tha more lta adver
tising apace is worm.
Kiddle COaas Beat Bayeiav , -
The great middle class of the com
munity are the buyers. They appreci
ate the savings announced tn the adver
tising columns. They are the people
who can be reached through publicity,
and the newspaper read by the most
of the people in moderate qirourastaftecs
is the one that will pay the buyer of
spaoe best- - vv ' - .
The conservative paper, whose oily
tonrued solicitors harp continually on
quality as if it were the all-in-all, may
be a frood advertising medium, and one
that the large advertiser can well af
ford inninria in his Hat. but experi
ence proves that the bulk -of money can
De more - wisely spent , wnn no pap
which is reaching tha masses Of the
poople by popular campaigns - In -their
behalf and which has won their condl
dence by its fidelity to their, interests.
The people will . swear by . a paper
made of tha rtght kind of stuff and a
majority of thrn Will take It too. Go
through any rala and you'll find the
M
BIG S
THIS WEEK ON
ALE
DRESSERS.
36o-3TO Eajt t'onnisotj St..
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A BENEFIT TO
WOMEN '
uu fa Wyi www w nvu wa a. .wsaasaia n
a benefit it is to them to have an account with
the Security Savings & Trust Company and pay
aBa 1 VUII JJ VMbVS.. -' Jr -. . , ' :.(,;
XKSm. erw aArf4.11-v invit thr arrntints (f wnmn. tiMrt tn their
check, and furnish pocket size check books free. .
SECURITY SAVINGS & TRUST CO.
Corbett Building, Portland, Oregon - .
Capital $500,000 " ' , Surpluj:250,O00
F. B. JOrvl ES i CO.
COAL and WOOD
PCI? TON $6.00 PEBCCr-D
LAlGE COAL WASHED AND SCREENED
NO SOOT NO DIRT
Home D-I73I ' Phont - "
newsboy ' will sell two papersox the
kind that la - snappy, enterprising p-to-data
and stands for something, i 10
. . i ahMtl tiavlna
only grandfather prominence The pa-
rer 'Witn circuwuou amuua .
he great, salary earning class, the peo
ple who have ready cash because fhey
are continually making it. ,1 Pfl
that can. offer no eP?logy for ra'Blng
rates, , la the paper that cau w
fte rates, and 1 the S"'"T,
Its rates., .W. WfNW J'-i.
Adv. Mr. 1 i.e
" The CongreKatlniial &:!nl'"i
elation of ilinrinpcliii 1
local central labor l"dy tne f -1 1 v
etd i.rgsniM.-i. l.'-e ' 1
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