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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (Dec. 24, 1905)
THE OREGON : SUNDAY - JOURNAL; PORTLAND.7 SUNDAY -MORNING, DECEMBER- 24. : 100S J m 1EAWIFUE I0MES RETAIL BUSINESS OF Tw2 Many Handsome Res idenecs, With Well Kept Lawns, Filled ( Wit Blooming Plants, IVlarK an Ideal City. V at at TPORTLAND; is becoming -more , ' w md more a city of homes; . " , ' the often repeated warning against the social danger of the hoarding house and .familv hotel ire not yet especially applicable to this community; there are compar atively few of such institutions, and the proportion of homes to popula tion is increasing, V Reliable figures. were obtained ftorri Foster & Kleiserr. who made actual count of dwellings, and found here 24,000; this, of course, excludes. Jigs telries ; of all descriptions. Accord ing to residential statistics of other ' municipalities in' the United States, the showing is highly creditable. - The advancement, too, has not been alone in the matter of number; the ityle of architecture,, the -manner, of adornment of the interipr and the embellishment of grounds all testify that Portland people are maintaining eealously the importance of the -home as an element of social develop ment ' ' ' ..; J V " 'Accumulations of wealth and the incoming of home seekers have been the means -ol inducing the erection of almost , countless dwellings.- ,'A streetcar ride oyer the city, with short excursions along the. thoroughfares near the streetcar lines, reveals the most astonishing progress. On Portend heights, since the construc tion of the new electric road,- resi dences have been springing. up as though that locality had been touched by magic It is claimed - that the average cost of houses built .during the past yeaf is not less than $7,000, and probably is nearer $9,000. Dur ing the past nine months bungalows have been erected or work begun on hem, this style of architecture hav ing gained popularity because the Heights peculiarly lends itself to it ; - Surprisingly numerous are the real mansions in the district traversed by the Twenty-Third and Nineteenth street car lines. Especially imposing are the homes on the first step of the ";terrace. 'beginning at "Twenty-fourth 'street'. Quarter blocks a rate r ttscd as sites, and the colonial and r 4 2: i :r' r. V- r i .. . :, . In.- l : 4 ' . i ' " : i : ' ; -4 - J r, V r - iinWi-Mftiinnttiiiiini n iliiis um " fl: i '. t . 1 I '.. i " ' I- I. I T ' S&- -ft :' J. ,. :: . 1 - . 1 . - - " . i . Vi S .:. ; . 4 Jhn- I5 ' Z MMI i - it i D j .:F i 'LlUI 1 :.r , ".Some'of .Portland' Pretty HomesC old English style of architecture pre vail, .with a few, of the Swiss' and French. .The colonial is a modified type, altered somewhat from that which gave rise to the school in this country during the early years. - On the east side, where in future years the vast majority of Portlahd ers are to find their homes,' there are also districts that are worthy the most prosperous-cities -of -the coun try. Probably there is not a . pret tier locality than ' Irvington and the Holladay avenue region, where spa cious - lawns - and modern r dwelling houses are to be seen for literal miles of 'extent.;"' .'; .:'':.?, . .',' ' Embellishment of grounds is really of comparatively recent origin. in this city. It is. true that formerly-there wexe a '. few homea;where t there was an abundance of shrubbery and roses. But the revival or creation of interest in civic betterment has .touched the bouseholder;as ihe voter has been cleaning the Augean stables, the .fam ily at home have been pruning bushes, planting ' flowers and beautifying their premises, So-that now it is no idle "boast tor say that there isn't a prettier city in the west. ; . It is recognized that, with all -the Progress that has been made, Port land will not; have, attained its des tiny until it is preeminently the most beautiful place west of -the Missis sippi river. ' The matchless site, the topography, the setting of the' hills, the rivers nd the snow peaks in the- distance, all adorned with nature s green, enable the building here of the most marvelously beautiful city of the western half of the continent. So keen.; is the' interest in improve ment of homes, that the early attaint, ment oLsuch an end is not far in the distant future. Wa JAvlee. .;' From th Houston Pot -' Tou gay you owl 160.000 a fid ar broke? You might marry Ml everelr 8ere ho Is . worth that .much an quar up." "And then aha'd be all I'd hava left Now, Isn't that a nice bit of advice t alva a friend?" PAST YEAR Prosperity Has Ruled and Many New Stores Opened. . ' AB a ratal) center Portland haa .forced to tba front Of tha lead ing; Paclflo coaat cities diylns tha past year. The holding- nf tha Lewis and lark exposition hera' has been a wonderful stimulant to trade. eBusiness of all kinds' shows expan sion, tha advance In most cases being remarkable' for one season. Merchants who had heretofore been considered very conservative In enlarg ing their trade facilities suddenly branched qut and vied with each other in making thelTv places the most pro gressiva. This, was the spirit that ruled In Portland retail circles during tbe past Tear. I Aa a tradlns; center Portland ranks first on the Paclflo coast Here are located the very cream of the world's manufactured good a Price ruling In merchandise are generally lower than other places, tha location of the city on lines of commerce being an envlod One. Business houses have multiplied dur ing the year and, notwithstanding this, the older house have shown great In crease In trade over that of any pre vious year. Although this increaae In business was rather spasmodic, .It was qot what could be called a boom Increase.- Practical jr speaking, there is none of thla In Portland's life.. Rev sons for the Increase In business are many, but principal among them.ls the fact that i Portland . merchants ' have learned that ' there .la a great deal ol trade that rightfully belongs-to them, but whtch has- heretofore gone astray because they hadjiep-lected to seek it Going After Business. , ' . ' A Now they propose not alone to 'ask for It. but they are going to get It This Is the cause of the reat enlarge ment In the ' stocks carried by loc.il traders and the many extensive alter ations In their places of business. Fa cilities for doing business are better In this city at the present time than any other place on the Pacific coast. . Stocks carried by merchants of Portland iri generally larger and of larger variety and better quality than . elsewhere in cities of like else. There Is a reason for thla' Although merchandise Is cheaper In this city than In other-Pacific coast cities. It Is not due to any cheapening In quality. Poor quality goods are always high, no matter the price. Portland people have alway demanded the best the market afford: they are likewise good traders, and mer chants easily learned the lesson of doing business in this city. Large sales and small profits result - In getting for Portland the beat product at the lowest possible prices. Another reason for the popularity of Portland stores with outside ' buyers is the' motto to -advertise' Just what may be expected. Goods that are cheap In quality are not given to the public as the beat. The stores here have thi people's confidence and that It Is not vio lated speaks much fo the training of the various proprietors. ' i During the past year tha retail dis trict has shown wonderful expansion. A Portlander absent from the city fur several yeara would not know the Port land stores of toiay.' Everywhere the algns are progressive. While a few years ago Morrison. ' Washington anj Third street were Sufficient to hold all the stores needed, new streets have been Invaded and now contain some of the moat popular places. Flrat. Fourth - and Fifth., aa well as Sixth and Seventh streets, now contain large establlah- , merits and they are all doing their shate of the trade, ', The greatest gain In new business la shown along Sixth street The location of tha depot at the end of that thor oughfare has caused the erection or large buildings devoted to the retail business and a number of others ar projected for the near future. Fourth street a few years ago was considered - far out of the retail district, but today it, Is -one of the choice spots. Side streets are ' likewise being , utilised for retail establishments, and the fact that all or these places flourish shows the expan sion to business to be permanent No Slump. Those who predicted a slump In trad ing after the fair now see the 'eiror of their ways. Not alone Is the volume of business still at the high mark, but there Is ' every Indication that It . will continue to Increase. , : A. B. Stelnbach of A. B. Stelnbaeh A Co. recently said: "The fair certainly was a success from the- standpoint of the . tradesman. .Retail business hae doubled and It will continue to main tain a higher level than ever-before. I predict that tha year ISO will be th best one Portland And Oregon ever ex perienced." In this strain H.; C. 'Whlttler of Olds. Wortman 4 King speaks: . Tradlnc the past year has been immense and every store of the city has had Its sham of the general prosperity. Tha Lewi and Clark fair haa been a great succese from the standpoint of the retailer ami business is more than double that of for mer seasonsr The prospects are good for an Increase.. . .,- . alls Unfortunate Day. From the Scottish American. . ' "Well. James, how are yju. feeling to day?".' said a minister . to one of hie parishioners, an old man suffering iroin chronic rheumatism.' "I Iropo-the palna are nothing worse. Tou are n-l 1-Hklnr so bright as usual today.'? ' "Na. sir," replied the old fellow, sadly; "I've been unfortunate today." "How, James? In what way? queried the-pator. - -. ' - "Well, sir," was the reply. "I got a letter f rae a lawyer body vhle moraln tellin' me that ma cousin Jack was deld an' that he had left me wo hunner poun'." "Two hundred pounds?" ennti'l the minister. "And you call tha. hrd luck? Why, It is quite . fortune for you, James." "Ay." said the old man sorrowfully, "but the stupid lawyer body dldna' put , enough stamps on bis letter and I had m penny to pay for extra postaice." . - -Kerry of tha West Btamped, Henry Clay had Just announced he would rather be right than be president "United States, college or insurance? was Inquired. Being unable to specify, hie declare' tlon naturally lost much of Its weight W. M. LADD C. E. LADD J. W. 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