SUNDAY, JULY i, 1903.
CHANCE SHOTS
By the Ad Man.
THE MORNING ASTORIAN. ASTORIA. OREGON.
ADVERTISING MAN.
fTher ni a time when the adver
tising solicitor occupied about the name
status as the soap peddler and the vend
er of shoe strincs and matches. Then
the office man at-the-door was instruct
ed to keep him at bay and lose no time
in showing . him the most convenient
place of exit and even the watch-dog
was trained to be on the lookout for
anyone who appearance was in the
least questionable and who might poss
ibly be an advertising solicitor.
Advertising conditions have changed
very materially in the last few years
and the advertising solicitor's position
has been much improved and now he
occupies att enviable position among
nen, as one who has been of practical
help to his fellow men."
MOKE ABOUT HIM.
"The successful advertising solicitor
not only possesses a natural aptitude
for the work, but is broad of brain and
likewise of human intelligence, and
comes with the vigor and enthusiasm
of his views as a real help to busy and
worried business men.
Your advertising solicitor is a good
judge of human nature is quick to ad
ept his plan of action to his personality
of the man with whom he is dealing
and knows when to take advantage of
the opportunity and when to leave when
the occasion seems inauspicious He
will stand by his rights with squareness
and give no offense, and still take a
reasonable rebuff and keep his temper.
The ideal solicitor is an all "round
good fellow, a gentleman and a sort of
genius at the same time, and no other
work require so varied a list of qual
ifications." White's Sayings.
AN AD-YET PROPER.
There are many who might accuse
Herman Wise of being presumptuous
perhaps of trying to have a hand in
everything. If it be a failing, It's not
a bad one for a business man. if he does
not step beyond the bounds of propriety.
In the issuing of the souvenir of the
City Hall dedication Herman Wise has
combined good judgment and propriety
with the salient feature advertising
in a modest manner.
The souvenir, as published, shows a
good illustration of the new City Hall,
with a photo of the present head of the
city government in a circle in the upper
right-hand corner of the card. Suitable
inscriptions make it of value for gener
ations to come.
In a modest manner, entirely separate
from, and little below the public build
ing. Wise's advertisement is attached
to the card. Those who desire have an
opportunity to cut off tkt ad and save
or frame the picture.
AS YOU LIKE IT.
A lady, out shopping a few days ago.
after deeming it strange that here so
many storekeepers show their poorer
gTades of merchandise first, was told by
a clerk in a big store that "good goods
get shopworn by being shown too often,"
whereupon she suggested that they
might also get shopworn by remaining
on the shelves too long. A wise mer
chant advertises merchandise of qual
ity in the right manner and gives it no
chance to get shopworn either way.
CONTINUED PROGRESS.
Improvement are always in order.
Moreover, they seem to be the order of
the day at Foard & Stokes. Conform
ing to the policy of this progressive firm,
to make theirs the up-to-date depart
ment store of the city, they have just
put in three windows in the upper part
of the east wall of their store which,
heretofore, has been in the dark. The
added lights will greatly help the east
end of the interior, now occupied by the
grocery department.
C0RTE0US CLERKS.
Your salesman and saleswoman should
be able to gain the confidence of their
cusotmers. This can be accomplished by
prompt and courteous service. The tired
clerk can not successfully perform good
service. If the tired feeling be inher
ent, it is time to get a wide-awake per
son to take the former's place. The
writer knows of many instances in this
city, where it is a pleasure to enter the
stores, whether one wishes to buy or
not. This is due to the willingness shown
by the clerks while they are on duty j
and to their pleasant attitude wnen on ,
auty. nave you ever iiiouj;nv mav a
customer may buy twice as much from
an agreeable salesman than from the
other fellow?
LACK OF PURPOSE.
Some years ago in a large establish
ment in Newark, New Jersey, the writer
witnessed one of the saddest spectacles
of ruinos business management. The
firm had been doing business in a happy
roluckv sort of wav, while the two
employers, brothers, ' were incapable ol
establishing routine. Orders were filled
when they were not forgotten, and
money due was collected when
wasn't claimed to have been paid. In
one department work was done, when
nobody was angry, while in another ser
vice due was performed, providing noth
ing else was going on. It was the priv
ilege of the ad man to enter into the
employ of this firjn in an executive ca
pacitv. The owners had heretofore
been, what they termed, conservative.
and when the writer ordered stationery
amounting to 175, an objection wa mis
ed on various grounds, w hich was over
ruled particularly for J he reason that
the writer claimed to know his business,
etc. In two weeks that stationery and
proper correspondence was the meant of
collecting $375, which had been out
standing for several years, and was con
sidered dead.
LACK OF STOCK
Lack of Stock Drives Trade From Local
Retailers.
The wise merchant knows how to
cater to the public. He first of all
studies bis particular patronage and then
figures out, what class of goods is ne
cessary to gain additional customers.
There are some retailers in this city
who are awake on this point. Others
fail to take notice of the importance at
tached to at least a fairly complete
stock. It would indeed be folly for a
merchant to seek new custom by adver
tising, unless he carry a pretty good
stock of the lines he handles. A lads-
shopper feel s disappointed if she finds
that two pairs of white silk gloves
form the complete stock in that line
and the clerk is unaware when they
will have som more, and so on indef
initely. Never permit your stock to
run down in seasonable merchandise
It sadly reflects upon vou and vour
abilitv to take care of business.
t40oo AN ISSUE.
Few people recognize the value of
advertise until they become familiar
with the amounts expended by some
firms in publicity accounts. They lie
gin to think that advertising must have
a face value, or so-and-so would not
j spend bis money that way. A page an
nouncement in "The Ladies' Home Jour
nal" eots the advertiser $4000 each is
sue. Multiply this sum by 12 and you
have almost the comparatively small
salary of the president of the I'nited
States expended upon one page in 12
issues of one publication, or $4H,(HK);
just $2000 less than the president's sal
ary. In this city the salmon industry alone
could spend twice that sum advantag
eously, while few people realize that the
combined retailers total advertising
in all local papers barely exceeds
000 a year, or about two-thirds of the
total spent by some manufacturers on
one page a year in the eastern 11111'a
zine, which is published once a month
Forced to Starve.
B. F. Leek, of Concord, Ky., says:
"For 20 years I suffered agonies, with a
sore ou my upper lip, so painful, some
times that I could not eat. After vain
ly trying everything else, I cured it with
Bucklin's Arnica Salve." It's great for
burns, cuts and wounds. At Chas. Rog
era' drug store; only 25 cents.
Sunday Excursion to North Beach.
The Ilwaco Railway and Navigation
Company are selling round trip tickets
every Sunday from Astoria to all
cotta, at a rate of one dollar for the
points on Long Beach, including Nah
round trip.
Coleman Building, Seattle, Wash.
Why suffer with your stomach, kid
neys and liver when Hollister's Rocky
Mountain Tea will make you well. If
taken this month, keeps you well all
summer. 35 cents, Tea or Tablets. At
Frank Hart's drug store.
IF YOU
TARMER
WE CAN CURE YOU
The Jww Phono-MVtrte Jnrtltut n1 fc-Wl for
sumuwrrr. f imnn. Mu-hinj.. huMihMi
J.""- "l tbond. G.)!t Mtdal .rdr4
world's f air. ftt. LouIr. ltt4. kominnjij by phytic
1 ni. dwa.tor. rWmymtn and yrtuluaHt eerwtir.
Till IimlltuUvn aUws WmUti btunrti at torUanG with
ft rry lrw rlaaa of puyil in 1 1 Ddarir-men thd
women. sTirlHand bnys allawe.tn torixtv. Manv hv
I bran cured la thr wfk, but five to ail tka its the
nni usually imrwi. w in c lot in rr rt i a ml m(M-Utter
llth. WJil sWtpt tiuplli until ftt-pte-mlxr lt. A
positive. A-BboIutx cure guaranteed.
ArttatonrforprticularcarKttmia, Jf you mttitloa
thl paper and scid vnt in at mint, to cover psta-r.
I will end 7011 our cloth noand. iWi pa book Tha
origin and Treatment or BUnunerma;," (re oictuira;.
Addrcaa WILLIAM T. LEWIS
Waium BprnUsiiv Associate Principal
I. W- Cor. 18th and IUe)ffb B treats
PORTLAND. ORKGON
Fot Xo pupils acorptad at l'ortland after Sept. lit
Pears'
"A shining coun
tenance" is pro
duced by ordinary
soaps.
The use of Pears'
reflects beauty and
refinement. Pears'
leaves the skin soft,
white and natural.
Matchless for the complexion.
Haw CsrslNil
"Wot's de matter?"
"Shocks! Not a slugle paper's got a
account of me gettln my tbumb hurt
In de ball gauie."-San Francisco Ei
trainer. Am Ei-Ray's C'onplalat.
"Ton were once so sunny and
bright," be said couiplalulngly, " a reg
ular ray of sunshine. What bas chang
ed you 7"
'Yes," replied she, "I suppose I am
what might be termed an ex-ray of
sunshine but It Is your constantly com
ing borne cross that bas spoiled my
cheerfulness."
Well." exclaimed be angrily, "If it
Is a woman's place to dispel her bus-
band's gloom. Isn't It the husband's
business to furnish something (or ber
to dispel?"
And be strode angrily away to his
work, grumbling at the unreasonable
ness of womankind. Baltimore Amer
ican. Mrs J. M. Daniels, of Winchester, Kj., ssrs
"For fifteen irs I hiulsors on my tact, Tbe:
f ot worse all the time, until 1 u ashumed U
go out on tbestreft. Wben I did I had to wes
a veil. Mr face Itched and burned so 1 thoug-b
I would rocrwy.
"1 bad tried ererr remedy I could get hold ot
I tbought I never could iret rid of lb One day i
friend recommended your remedy. I bud trio
so many 1 did out care but tbounht one Dior
would not make very much difference. Tb
Itching and burnlog stopid right aay, an
soon mr face began to clear. It teat ilow tvor.
and I alniOHt gutdlitriiuraired, but 1 ptriiited, aix
cow my tuce is all clear, like It was before I to
the disease. I bad to use a great many bottle
but baring my Kkio cured Is worth ten time
so murb as I si-nt. 1 tbank you and bope yot
ill kind ot success."
Wo hereby certify that full particular
shown ns regarding this case conclusivel;
prove that every taint of this terrible dis
ease was permanently cleared away by tb
wonderful D. D. D. Prescription.
D. D. D. coats but tl.OO t
bottle, and In guaranteed to oun
tr money refunded.
ihaKUlS ROGERS, Druggist.
I
This
foco
cleared
08 piefi
IjfOai."
c-ir If
HtLP WANTED."
tilKI. WANTKlV-FuR IJKNK
housework. Apply to the olllce of the
Axtoriun.
wantf.iv-irl for hoi'sku'okk.
Mrs. K. tMiurn, TOO Irving Avenue.
WAITRESS
Cole home.
WANTKU-A1TLY AT
WANTEU-SITUATION OR WORK
wanted at washing, ironing or house
cleaning. Address, Ml Kensington av.
WAXTEl-A IIOl'SF.KEKPKR BY A
man and boy. State wages wanted.
References exchanged. Address, "House-
keeper," care of th Astorian.
HOY WANTED
TO WORK IN
Apply at Astorian
printing flics.
office.
WASTKU-UIRL FOR LltiHT HOlSK
work. Inquire at Astorian ellW.
TYPEWRITERS.
1II.H KKXSDERFKR
TYPEWRITERS
supplies, repairing. Ros A Ro, 2ikl
Stark street, Portland
FOR 8ALK MISCELLANEOUS.
INCUBATOR iXW HALF) 400 ECUS
capacity; also three 100 capacity
brooders; first-class condition. Ad
dress A. Astorian 00 oe.
FOR SALE SECOND-HAND 7 COL
umn newspaper outfit; complete i-
cept prss; cheap. Inquire at this of
fice.
FOR RENT-ROOMS.
MH KENT THREE NICELY KI RN
ixhed riMitnx for rent. (Vnlrully lo
cated. Private family. Apply ut tlii
office.
OFFICES FOR RENT.
FOR KHT-FOl'R NICE LNFL" fi
nished office rooms in Pythian Build
ing, over C. II. Cooper's Store. Apply
to Dr. Vaughn, in the building.
STEAM WOOD SAW.
MOORE BROS. WILL BE IN ASTORIA
with a llrit clas steam wood saw on
or about Aug. 13. L-ave orders at 131
Astor St. . 6 27-lmo
TO RENT HOUSES.
FOR RENT 7 ROOM HOl'SE. WEST
of Post Office. Enquire at this offi-e.
FOR RENT COTTA i E OF 5 ROOMS
Apply Room 4, Page Building. tf
FOR RENT-SIX ROOM. HOl'SE FOR
rent. Inquire 17th and Jerome ave.
HOUSES WANTED.
HOUSE OF I OR I ROOMS WANT
ed In good telghborhood. Conveni
ent to center ol town; rent reasonable;
permanent. Ad.lress Emll Held, cast)
The Astorlnn.
UNFURNISHED OFFICE ROOMS.
,OK KfcM-iiiKr.ft orr..r. "
en suite, one front. Pythian Build-1
ing. Apply at Dr. auglin s Ollice in
Building.
CALL FOR BIDS.
SEALED PROI-OSALS WILL BE RE
ceived at the ofli of the Light Houe
Engineer, Portland, Ore., until 2 o'clock
P. M., July 27, 1903, and then opened,
for furnishing miHcellaneous articles for
the Light House Establmhment, for the
fiscal year ending June 30, HKMIj com
prising Hardware; Pipe, fittings, etc.
Paints, oils, etc.; Soap, matches, etc.;
Lubricating oils, etc.) and Lumber, in
accordance with sp"ci(lcations, copies of
which, with blank proposals and other
information, may be had upon appli
cation to Major W. C. Ijingfltt, Corps
of F.ngineers, U. S. A., Engineers.
MILK DEALERS.
IF YOU VALUE YOUR HEALTH
You will demand PURE MILK, Fresh
From Healthy Cows.
It is our aim to supply the need. Our
us, while new-comers are recommended
regular patrons continue to deal with
to our milk depot by knowing friends.
Morning or night delivery.
THE SLOOP-JEFFERS CO, 10th and
Duane streets.
LOST AND FOUND.
LOST FROM THE BOOM OF THE OAK
Point Piling and Lumber Co., between
8th and 17th of June, twenty-one (one
set) of boom sticks and chain. Chain
was branded C. R. J). Co., and sticks
have the letter "I" chopped in the sap,
with the bar parallel with sticks.
Please notify the above company or the
Columbia River Door Company, Rainier
Oregon,
Situations Wanted Advertisements
Twice Without Charge.
CALL FOR BIOS. mmmmmmmmmmmmmmmmmmmmmm
AT SEASIDE
SEALED PROPOSALS WILL BE RE- Xh, MorB,B Xi(trUa
wived at ths Astoria National Bank, j 0 M(
until July 15, at 11 P. it, for ths con- itwis 4 Co, pru( gtort
- struct ion, mason work, painting, plumb- afl(j
! ing and ehx-trio wiring for addition to Morrison Grteabaum't
tlm First M. E. church, Astoria, Oregon. q jgir gs.
Information at allies of Ferguson and
Houston, ArchlttN-M.
OFFU'K OONSTRirci'lNO QUARTER- WOKtWAQI.
master, Astoria, Qr. July S. llHU- . TtIMiMlli)n
Sealed propolis in triplicate, will be U Jt Wt,llAKU
. received at this otHoe until 10 o'clock, A. B,U l""?"! C""1"
M. July 20, 1B05, and then opened, for " uftM..
. . . . , ... CU1T0M HOUtl IROKIR.
electric light natures, and installing tt m NM u
terior and interior lighting system at OflU
Fort Stevens, Ors. I'uited States re- AIT0RIA, OfttQON.
serves the right to reject any or sll .. 1
proptwals. Plans can he seen and spec- HOTILi.
ideations obtained at thw oflloe. In- "
formation furnished on application. Fn- TJATIDT PAIJ'TT
velope should be marked, "Proposals liJliJU L UiV 1 iiiill JJ
for eln-trlo work," and addressed Cap- rORTLANO, ORC.
tain Coodulo, Quartnrmate Astoria
Oregon.
BUSINESS DIRECTORY
FURNITURE.
ROBINSON a HlLDEBRAHDs
Goodmsn Bldg. $83 Commeeoisl St
FURNITURE, Carpets. Bedding.
Steves, Matting, Window Shedss,
LINOLEUM. Eto.
BILLIARD HALLS.
Occident Hotel Bar
(EL Billiard Hall.
Tables New and Everything
First Class.
Finest brands of I,iuon and Ciga
MEAT MARKETS.
FRESH AND CURED MEATS
- Wlii. nd K.-Iali-
8hips, Logging Camps and Mills Sup
plisd en Shoit Notice.
Live Stock Bought snd Sold.
WASHINGTON MARKET
CHRISTENSEN 4 CO.
Central Meat Market
C- W. Morton A Jno. ruhrmsn, Prop's,
CHOICEST FRESH AND SALT
MEATS PROMPT DELIVERY.
M2 Commercial St
Phone Main 321
RESTAURANTS.
FlRST-CLAdS MEAL
for 15c; nice cake, coffee, pie, or
doughnuta, fin, at U. S. Restaur
ant. 434 Bond St
BEST 15 CENT MEAL.
Vou can always find the beat
15-cent meal in the city at the
Rising Sun ReutauranL
CI 2 Commercial Si-
laundries.
The Troy Laundry
The only white labor laundry In the
'city. Does the best work at reasonabls
'prices and is in every way worthy of
your patronage.
10th and DUANE Sts Phone 1991.
SCOW BAY IRON AND
BRASS WORKS
Manufacturers of Iron, Steel,
Brass and Bronze Castings.
General Foundrymen and Pat
ternmakers. Absolutely first
class work. Lowest prices.
"Phone aasi. iStb and Franklin
Inserted
Finest Motel in the NorthweeL
BLACKSMITHS.
ANDREW ASP,
Blacksmith.
Having installed a Rubber Tiring
Machine of the latest psttem I am
prepared to de all kinds of work at
reasonable prists.
12th and Duane Sts.
WOOD YARDS.
WOOD! WOOD! WCOD!
Corel wood, mill wood, boa weed, any
kind of weed at lowest prleee. Kelly,
the transfer man. 'Rhone B11 Blaek,
Barn on Twelfth, oooeelU
PROFESSIONAL aROS.
PHYSICIANS.
JAV TUTTLE, M. D.
PHTMICI AN AND mUKOKON
Acting Alunl Hurjsoo
D.n. Hsrlu ItuiplUil Hervlre.
Offlce hours: 10 to It e.m. 1 to 4: It D.ns,
471 Commercial Htreat. tnd Floor
OSTEOPATHISTS.
Dr Bh.xln f Hicks. tr, J. K- loriisr
OSTEOPATHS.
omre M'tnsell Bid. I'hnne Black J04S
S73 Commercial St.. Astoria, Ore,
DENTISTS.
DR. T. L. BALL,
DENTIST.
524 Commercial Ht Astoria, Oreaon.
Dr. VAUGIIAN,
Dkntist
Fythiao Building, Astoria, Oregon.
Dr. W. C. LOGAN
DENTIST
578 Commercial St., Hhanahao Building
BUSINESS COLLEGES.
Bchrike-Walker
Business College.
Stssrns Building, Portland, Oregon.
Our Craduatei art All Employed.
Ws plai-eil 23 pupils in lucrate posi
tion during ths month of May.
SEND FOR CATALOGUE.
At Your Summer
Home
You'll want light, airy furni
ture. BAMBOO
Hall Racks,
Center Tables, etc., etc.,
ire just the thing
Step in and Examine them,
teapots, cups and saucers, Ice
cream dishes, etc., in abundance.
Yokohama Bazar
o2:Commercial8treet, Attorl