Image provided by: University of Oregon Libraries; Eugene, OR
About The morning Astorian. (Astoria, Or.) 1899-1930 | View Entire Issue (July 9, 1905)
SUNDAY, JULY i, 1903. CHANCE SHOTS By the Ad Man. THE MORNING ASTORIAN. ASTORIA. OREGON. ADVERTISING MAN. fTher ni a time when the adver tising solicitor occupied about the name status as the soap peddler and the vend er of shoe strincs and matches. Then the office man at-the-door was instruct ed to keep him at bay and lose no time in showing . him the most convenient place of exit and even the watch-dog was trained to be on the lookout for anyone who appearance was in the least questionable and who might poss ibly be an advertising solicitor. Advertising conditions have changed very materially in the last few years and the advertising solicitor's position has been much improved and now he occupies att enviable position among nen, as one who has been of practical help to his fellow men." MOKE ABOUT HIM. "The successful advertising solicitor not only possesses a natural aptitude for the work, but is broad of brain and likewise of human intelligence, and comes with the vigor and enthusiasm of his views as a real help to busy and worried business men. Your advertising solicitor is a good judge of human nature is quick to ad ept his plan of action to his personality of the man with whom he is dealing and knows when to take advantage of the opportunity and when to leave when the occasion seems inauspicious He will stand by his rights with squareness and give no offense, and still take a reasonable rebuff and keep his temper. The ideal solicitor is an all "round good fellow, a gentleman and a sort of genius at the same time, and no other work require so varied a list of qual ifications." White's Sayings. AN AD-YET PROPER. There are many who might accuse Herman Wise of being presumptuous perhaps of trying to have a hand in everything. If it be a failing, It's not a bad one for a business man. if he does not step beyond the bounds of propriety. In the issuing of the souvenir of the City Hall dedication Herman Wise has combined good judgment and propriety with the salient feature advertising in a modest manner. The souvenir, as published, shows a good illustration of the new City Hall, with a photo of the present head of the city government in a circle in the upper right-hand corner of the card. Suitable inscriptions make it of value for gener ations to come. In a modest manner, entirely separate from, and little below the public build ing. Wise's advertisement is attached to the card. Those who desire have an opportunity to cut off tkt ad and save or frame the picture. AS YOU LIKE IT. A lady, out shopping a few days ago. after deeming it strange that here so many storekeepers show their poorer gTades of merchandise first, was told by a clerk in a big store that "good goods get shopworn by being shown too often," whereupon she suggested that they might also get shopworn by remaining on the shelves too long. A wise mer chant advertises merchandise of qual ity in the right manner and gives it no chance to get shopworn either way. CONTINUED PROGRESS. Improvement are always in order. Moreover, they seem to be the order of the day at Foard & Stokes. Conform ing to the policy of this progressive firm, to make theirs the up-to-date depart ment store of the city, they have just put in three windows in the upper part of the east wall of their store which, heretofore, has been in the dark. The added lights will greatly help the east end of the interior, now occupied by the grocery department. C0RTE0US CLERKS. Your salesman and saleswoman should be able to gain the confidence of their cusotmers. This can be accomplished by prompt and courteous service. The tired clerk can not successfully perform good service. If the tired feeling be inher ent, it is time to get a wide-awake per son to take the former's place. The writer knows of many instances in this city, where it is a pleasure to enter the stores, whether one wishes to buy or not. This is due to the willingness shown by the clerks while they are on duty j and to their pleasant attitude wnen on , auty. nave you ever iiiouj;nv mav a customer may buy twice as much from an agreeable salesman than from the other fellow? LACK OF PURPOSE. Some years ago in a large establish ment in Newark, New Jersey, the writer witnessed one of the saddest spectacles of ruinos business management. The firm had been doing business in a happy roluckv sort of wav, while the two employers, brothers, ' were incapable ol establishing routine. Orders were filled when they were not forgotten, and money due was collected when wasn't claimed to have been paid. In one department work was done, when nobody was angry, while in another ser vice due was performed, providing noth ing else was going on. It was the priv ilege of the ad man to enter into the employ of this firjn in an executive ca pacitv. The owners had heretofore been, what they termed, conservative. and when the writer ordered stationery amounting to 175, an objection wa mis ed on various grounds, w hich was over ruled particularly for J he reason that the writer claimed to know his business, etc. In two weeks that stationery and proper correspondence was the meant of collecting $375, which had been out standing for several years, and was con sidered dead. LACK OF STOCK Lack of Stock Drives Trade From Local Retailers. The wise merchant knows how to cater to the public. He first of all studies bis particular patronage and then figures out, what class of goods is ne cessary to gain additional customers. There are some retailers in this city who are awake on this point. Others fail to take notice of the importance at tached to at least a fairly complete stock. It would indeed be folly for a merchant to seek new custom by adver tising, unless he carry a pretty good stock of the lines he handles. A lads- shopper feel s disappointed if she finds that two pairs of white silk gloves form the complete stock in that line and the clerk is unaware when they will have som more, and so on indef initely. Never permit your stock to run down in seasonable merchandise It sadly reflects upon vou and vour abilitv to take care of business. t40oo AN ISSUE. Few people recognize the value of advertise until they become familiar with the amounts expended by some firms in publicity accounts. They lie gin to think that advertising must have a face value, or so-and-so would not j spend bis money that way. A page an nouncement in "The Ladies' Home Jour nal" eots the advertiser $4000 each is sue. Multiply this sum by 12 and you have almost the comparatively small salary of the president of the I'nited States expended upon one page in 12 issues of one publication, or $4H,(HK); just $2000 less than the president's sal ary. In this city the salmon industry alone could spend twice that sum advantag eously, while few people realize that the combined retailers total advertising in all local papers barely exceeds 000 a year, or about two-thirds of the total spent by some manufacturers on one page a year in the eastern 11111'a zine, which is published once a month Forced to Starve. B. F. Leek, of Concord, Ky., says: "For 20 years I suffered agonies, with a sore ou my upper lip, so painful, some times that I could not eat. After vain ly trying everything else, I cured it with Bucklin's Arnica Salve." It's great for burns, cuts and wounds. At Chas. Rog era' drug store; only 25 cents. Sunday Excursion to North Beach. The Ilwaco Railway and Navigation Company are selling round trip tickets every Sunday from Astoria to all cotta, at a rate of one dollar for the points on Long Beach, including Nah round trip. Coleman Building, Seattle, Wash. Why suffer with your stomach, kid neys and liver when Hollister's Rocky Mountain Tea will make you well. If taken this month, keeps you well all summer. 35 cents, Tea or Tablets. At Frank Hart's drug store. IF YOU TARMER WE CAN CURE YOU The Jww Phono-MVtrte Jnrtltut n1 fc-Wl for sumuwrrr. f imnn. Mu-hinj.. huMihMi J.""- "l tbond. G.)!t Mtdal .rdr4 world's f air. ftt. LouIr. ltt4. kominnjij by phytic 1 ni. dwa.tor. rWmymtn and yrtuluaHt eerwtir. Till IimlltuUvn aUws WmUti btunrti at torUanG with ft rry lrw rlaaa of puyil in 1 1 Ddarir-men thd women. sTirlHand bnys allawe.tn torixtv. Manv hv I bran cured la thr wfk, but five to ail tka its the nni usually imrwi. w in c lot in rr rt i a ml m(M-Utter llth. WJil sWtpt tiuplli until ftt-pte-mlxr lt. A positive. A-BboIutx cure guaranteed. ArttatonrforprticularcarKttmia, Jf you mttitloa thl paper and scid vnt in at mint, to cover psta-r. I will end 7011 our cloth noand. iWi pa book Tha origin and Treatment or BUnunerma;," (re oictuira;. Addrcaa WILLIAM T. LEWIS Waium BprnUsiiv Associate Principal I. W- Cor. 18th and IUe)ffb B treats PORTLAND. ORKGON Fot Xo pupils acorptad at l'ortland after Sept. lit Pears' "A shining coun tenance" is pro duced by ordinary soaps. The use of Pears' reflects beauty and refinement. Pears' leaves the skin soft, white and natural. Matchless for the complexion. Haw CsrslNil "Wot's de matter?" "Shocks! Not a slugle paper's got a account of me gettln my tbumb hurt In de ball gauie."-San Francisco Ei trainer. Am Ei-Ray's C'onplalat. "Ton were once so sunny and bright," be said couiplalulngly, " a reg ular ray of sunshine. What bas chang ed you 7" 'Yes," replied she, "I suppose I am what might be termed an ex-ray of sunshine but It Is your constantly com ing borne cross that bas spoiled my cheerfulness." Well." exclaimed be angrily, "If it Is a woman's place to dispel her bus- band's gloom. Isn't It the husband's business to furnish something (or ber to dispel?" And be strode angrily away to his work, grumbling at the unreasonable ness of womankind. Baltimore Amer ican. Mrs J. M. Daniels, of Winchester, Kj., ssrs "For fifteen irs I hiulsors on my tact, Tbe: f ot worse all the time, until 1 u ashumed U go out on tbestreft. Wben I did I had to wes a veil. Mr face Itched and burned so 1 thoug-b I would rocrwy. "1 bad tried ererr remedy I could get hold ot I tbought I never could iret rid of lb One day i friend recommended your remedy. I bud trio so many 1 did out care but tbounht one Dior would not make very much difference. Tb Itching and burnlog stopid right aay, an soon mr face began to clear. It teat ilow tvor. and I alniOHt gutdlitriiuraired, but 1 ptriiited, aix cow my tuce is all clear, like It was before I to the disease. I bad to use a great many bottle but baring my Kkio cured Is worth ten time so murb as I si-nt. 1 tbank you and bope yot ill kind ot success." Wo hereby certify that full particular shown ns regarding this case conclusivel; prove that every taint of this terrible dis ease was permanently cleared away by tb wonderful D. D. D. Prescription. D. D. D. coats but tl.OO t bottle, and In guaranteed to oun tr money refunded. ihaKUlS ROGERS, Druggist. I This foco cleared 08 piefi IjfOai." c-ir If HtLP WANTED." tilKI. WANTKlV-FuR IJKNK housework. Apply to the olllce of the Axtoriun. wantf.iv-irl for hoi'sku'okk. Mrs. K. tMiurn, TOO Irving Avenue. WAITRESS Cole home. WANTKU-A1TLY AT WANTEU-SITUATION OR WORK wanted at washing, ironing or house cleaning. Address, Ml Kensington av. WAXTEl-A IIOl'SF.KEKPKR BY A man and boy. State wages wanted. References exchanged. Address, "House- keeper," care of th Astorian. HOY WANTED TO WORK IN Apply at Astorian printing flics. office. WASTKU-UIRL FOR LltiHT HOlSK work. Inquire at Astorian ellW. TYPEWRITERS. 1II.H KKXSDERFKR TYPEWRITERS supplies, repairing. Ros A Ro, 2ikl Stark street, Portland FOR 8ALK MISCELLANEOUS. INCUBATOR iXW HALF) 400 ECUS capacity; also three 100 capacity brooders; first-class condition. Ad dress A. Astorian 00 oe. FOR SALE SECOND-HAND 7 COL umn newspaper outfit; complete i- cept prss; cheap. Inquire at this of fice. FOR RENT-ROOMS. MH KENT THREE NICELY KI RN ixhed riMitnx for rent. (Vnlrully lo cated. Private family. Apply ut tlii office. OFFICES FOR RENT. FOR KHT-FOl'R NICE LNFL" fi nished office rooms in Pythian Build ing, over C. II. Cooper's Store. Apply to Dr. Vaughn, in the building. STEAM WOOD SAW. MOORE BROS. WILL BE IN ASTORIA with a llrit clas steam wood saw on or about Aug. 13. L-ave orders at 131 Astor St. . 6 27-lmo TO RENT HOUSES. FOR RENT 7 ROOM HOl'SE. WEST of Post Office. Enquire at this offi-e. FOR RENT COTTA i E OF 5 ROOMS Apply Room 4, Page Building. tf FOR RENT-SIX ROOM. HOl'SE FOR rent. Inquire 17th and Jerome ave. HOUSES WANTED. HOUSE OF I OR I ROOMS WANT ed In good telghborhood. Conveni ent to center ol town; rent reasonable; permanent. Ad.lress Emll Held, cast) The Astorlnn. UNFURNISHED OFFICE ROOMS. ,OK KfcM-iiiKr.ft orr..r. " en suite, one front. Pythian Build-1 ing. Apply at Dr. auglin s Ollice in Building. CALL FOR BIDS. SEALED PROI-OSALS WILL BE RE ceived at the ofli of the Light Houe Engineer, Portland, Ore., until 2 o'clock P. M., July 27, 1903, and then opened, for furnishing miHcellaneous articles for the Light House Establmhment, for the fiscal year ending June 30, HKMIj com prising Hardware; Pipe, fittings, etc. Paints, oils, etc.; Soap, matches, etc.; Lubricating oils, etc.) and Lumber, in accordance with sp"ci(lcations, copies of which, with blank proposals and other information, may be had upon appli cation to Major W. C. Ijingfltt, Corps of F.ngineers, U. S. A., Engineers. MILK DEALERS. IF YOU VALUE YOUR HEALTH You will demand PURE MILK, Fresh From Healthy Cows. It is our aim to supply the need. Our us, while new-comers are recommended regular patrons continue to deal with to our milk depot by knowing friends. Morning or night delivery. THE SLOOP-JEFFERS CO, 10th and Duane streets. LOST AND FOUND. LOST FROM THE BOOM OF THE OAK Point Piling and Lumber Co., between 8th and 17th of June, twenty-one (one set) of boom sticks and chain. Chain was branded C. R. J). Co., and sticks have the letter "I" chopped in the sap, with the bar parallel with sticks. Please notify the above company or the Columbia River Door Company, Rainier Oregon, Situations Wanted Advertisements Twice Without Charge. CALL FOR BIOS. mmmmmmmmmmmmmmmmmmmmmm AT SEASIDE SEALED PROPOSALS WILL BE RE- Xh, MorB,B Xi(trUa wived at ths Astoria National Bank, j 0 M( until July 15, at 11 P. it, for ths con- itwis 4 Co, pru( gtort - struct ion, mason work, painting, plumb- afl(j ! ing and ehx-trio wiring for addition to Morrison Grteabaum't tlm First M. E. church, Astoria, Oregon. q jgir gs. Information at allies of Ferguson and Houston, ArchlttN-M. OFFU'K OONSTRirci'lNO QUARTER- WOKtWAQI. master, Astoria, Qr. July S. llHU- . TtIMiMlli)n Sealed propolis in triplicate, will be U Jt Wt,llAKU . received at this otHoe until 10 o'clock, A. B,U l""?"! C""1" M. July 20, 1B05, and then opened, for " uftM.. . . . . , ... CU1T0M HOUtl IROKIR. electric light natures, and installing tt m NM u terior and interior lighting system at OflU Fort Stevens, Ors. I'uited States re- AIT0RIA, OfttQON. serves the right to reject any or sll .. 1 proptwals. Plans can he seen and spec- HOTILi. ideations obtained at thw oflloe. In- " formation furnished on application. Fn- TJATIDT PAIJ'TT velope should be marked, "Proposals liJliJU L UiV 1 iiiill JJ for eln-trlo work," and addressed Cap- rORTLANO, ORC. tain Coodulo, Quartnrmate Astoria Oregon. BUSINESS DIRECTORY FURNITURE. ROBINSON a HlLDEBRAHDs Goodmsn Bldg. $83 Commeeoisl St FURNITURE, Carpets. Bedding. Steves, Matting, Window Shedss, LINOLEUM. Eto. BILLIARD HALLS. Occident Hotel Bar (EL Billiard Hall. Tables New and Everything First Class. Finest brands of I,iuon and Ciga MEAT MARKETS. FRESH AND CURED MEATS - Wlii. nd K.-Iali- 8hips, Logging Camps and Mills Sup plisd en Shoit Notice. Live Stock Bought snd Sold. WASHINGTON MARKET CHRISTENSEN 4 CO. Central Meat Market C- W. Morton A Jno. ruhrmsn, Prop's, CHOICEST FRESH AND SALT MEATS PROMPT DELIVERY. M2 Commercial St Phone Main 321 RESTAURANTS. FlRST-CLAdS MEAL for 15c; nice cake, coffee, pie, or doughnuta, fin, at U. S. Restaur ant. 434 Bond St BEST 15 CENT MEAL. Vou can always find the beat 15-cent meal in the city at the Rising Sun ReutauranL CI 2 Commercial Si- laundries. The Troy Laundry The only white labor laundry In the 'city. Does the best work at reasonabls 'prices and is in every way worthy of your patronage. 10th and DUANE Sts Phone 1991. SCOW BAY IRON AND BRASS WORKS Manufacturers of Iron, Steel, Brass and Bronze Castings. General Foundrymen and Pat ternmakers. Absolutely first class work. Lowest prices. "Phone aasi. iStb and Franklin Inserted Finest Motel in the NorthweeL BLACKSMITHS. ANDREW ASP, Blacksmith. Having installed a Rubber Tiring Machine of the latest psttem I am prepared to de all kinds of work at reasonable prists. 12th and Duane Sts. WOOD YARDS. WOOD! WOOD! WCOD! Corel wood, mill wood, boa weed, any kind of weed at lowest prleee. Kelly, the transfer man. 'Rhone B11 Blaek, Barn on Twelfth, oooeelU PROFESSIONAL aROS. PHYSICIANS. JAV TUTTLE, M. D. PHTMICI AN AND mUKOKON Acting Alunl Hurjsoo D.n. Hsrlu ItuiplUil Hervlre. Offlce hours: 10 to It e.m. 1 to 4: It D.ns, 471 Commercial Htreat. tnd Floor OSTEOPATHISTS. Dr Bh.xln f Hicks. tr, J. K- loriisr OSTEOPATHS. omre M'tnsell Bid. I'hnne Black J04S S73 Commercial St.. Astoria, Ore, DENTISTS. DR. T. L. BALL, DENTIST. 524 Commercial Ht Astoria, Oreaon. Dr. VAUGIIAN, Dkntist Fythiao Building, Astoria, Oregon. Dr. W. C. LOGAN DENTIST 578 Commercial St., Hhanahao Building BUSINESS COLLEGES. Bchrike-Walker Business College. Stssrns Building, Portland, Oregon. Our Craduatei art All Employed. Ws plai-eil 23 pupils in lucrate posi tion during ths month of May. SEND FOR CATALOGUE. At Your Summer Home You'll want light, airy furni ture. BAMBOO Hall Racks, Center Tables, etc., etc., ire just the thing Step in and Examine them, teapots, cups and saucers, Ice cream dishes, etc., in abundance. Yokohama Bazar o2:Commercial8treet, Attorl