6
TOE MORNING ASTORIA N, ASTOHM, OREGON.
SUNDAY, JUNE tl, 1905.
CHANCE
By the
CARLE RATES TO JAPAN.
A reduction of twenty cents per
word lor eahlefsms to .lapan ha re
rati; hern announced by the Mackay
Bcawtt (able Co. The present rate i
Jtl.n, per word. Thus th now rate
wli-h prs into effect July firt. hriii!
ML down to (1.21 per word. Previous
to the opening of the Pacific cable the
tut htuh (1.84. The reduction in the
aaWe tariff is of preat importance to
FM-iftc Coast interest, a many im
porter and exporters are constantly
furred to resort to communication by
mmWm for vtghty transactions, pr spec-
U anicrv Tit n spa pel-, too.
will be benefitted by the action of the
Hackay-Iiennett people who also con
trol tha Postal Telegraph Co.
O
.METinJCC. IX)IN0 HEREABOUTS-
Three additional dry kilns. Wing
earcicd by the Tongue Point Lumber
Oft, will dmible the present capacity
f the plant. Big firms growing bigger
all the time. Yet there are those who
mj that we are slow here. Are we!
1 doubt it Some of us may need a
good driver to increase their speed. But
the autk-tiul i here for some pretty
food timber of the kind that will make
the regatu a success.
O
HUtT WILL YOU HELP IT!
"The Croters' Review, of Manchester.
J"ng, ys faking in the canned goods
has reached salmon to such an
as to make possible a large tie-
in its consumption. It refers to
nnder established British Colum
bia, labelsJ' few years ago the Trade
Kegisien caused a breeze by giving an
article- from an English contemporary
wharfing similar conduct on the part of
tlm British Columbia canners. This
latest complaint is worthy of attention
The above quotation from the Trade
Ergi&trT clearly proves that there is but
woe way to protect a standard grade of
malmtaa. irresnect i ve of whether it i
or own Royal Chinook or any other.
The consumer, first of all things
wauts to know that he is getting the
best the market affords at the price he
vUn to pay. Secondly he wants to
be assured that the package is such as
to absolutely free it from any possible
impurities, either due to careless pack
ing or to contamination fro mean.
O
TCHY HESITATE?
Rumor has it that some of the local
salmon Backers don't acree with me
a
ass the subject of advertising salmon.
Ctar Kan even told me that he had heard
patters say that if they used a whole
page in the Morning Astorian for a
jear, it would not help them any.
Strange, isn't it! but we agree on the
auftjsct to that extent. There are too
any things which have to be done
preliminary to advertising salmon, helm-
a page or for that matter the
whole issue of any paper or magazine
would do them any good. That's why
I should like to meet the gentlemen who
doubt my statement as to the possibil
ity mt successfully advertising salmon.
Doubting Thomases' are my hobby. I
lave persuaded quite a few to my way
f thinking, since I came here. For
(fouhting sarmon packers I have a still
Actar argument. It costs you nothing
to bear aie talk, while I rather enjoy
&. You may think better of me after
jon Lave beard me and you may find
joy in the knowledge that while the
salmon pack is limited your chief
bone af contention by the way there
a a possibility of increasing the $$ re-
Correct Gotks for Men
OutingSuits
On the sands, in the
mountains, in the coun
try, touring, you'll find
the suits bearing this
label
on the backs of "The
Best"
The makers' guarantee, and ours,
with every garment. We are ex
clusive agents here.
jljdenjaniins
MAKERS ff-flEWyRK
SHOTS
Ad Man.
turns from the pack.
ft
I AM NOT
.
There are other who think that
salmon will hear advertising and for
this reason I quote from the .lime
edition of "Pacific Coast Advertising"
a little of what F. J. Cooper. President
of the F. J. Cooper 'Agency, San Fran
cisco," has to aay anent the subject:
"The great dangers of ptomaine ana
the growing distrust of tinned gHxls
have already been recognized by many
manufacturers, and now the finest of
preserve and other product are put up
in glass. This condition and the edu
cation an advertising campaign will ef
fect against canned salmon offer at
this time a particularly attractive
proposition to the salmon Ann that will
recognize the value of choice article
in a carefully packed form that s free
from all the dangers resulting from the
use of common tin."
0
WHAT OTHERS SAY
Mr. E. V. ILuen, western manager
of the Curtis Publishing Co., in an
article published in the June number of
the same magazine, has this to say
among other things: "This advertising
is not to create the impression aimpiy
that canned salmon is good to eat as a
food. It will create this impression,
but also creates the impression that
this particular brand of canned salmon
is invariably first-class in quality, and
packed under sanitary, healthful, clean
ly conditions.
The retail dealer will very soon dis
criminate in your favor because he
finds it easy to sell advertised goods,
and credit is reflected upon him for
selling an article that pleases his cus
tomers. He will even go to the extent
of spending his own money in many
cases locally to call attention to your
goods, and the fact that he handles
them. He will give window displays
and encourage his clerks to sell the ad
vertised gixxls in preference to other.
His own interest will dictate this.
The packers standard of puality will
be elevated by a campaign of this char
acter became of the reflex influence of
this campaign.
The packer's standard of quality will
nize the fact that his own interests will
be furthered by using the utmost care
to see that his trade mark is only found
on goods of the highest quality.
In a short time a comprehensive ad
vertising campaign of this character
will put the concern back of it in an
independent position with the trade.
O
WINDOW DRESSING.
Can a merchant afford to neglect his
windows! Never. He must constantly
plan for something new. The best ef
forts in window dressing should be ang
medted by the supreme effort, entitled.
'Frequent Changes.' You won't like to
see a newspaper repeat on luesdav an
item printed the day before. Don't ex
pect your customers to look at youi
windows twice or four times a month,
unless you change them that often.
Never let a window or a newspaper ad
vertisement get stale. Y'our competitor
profit by your neglect.
0 0
HAVE YOU ENOUGH!
It has been said that you cannot ad
vertise a product to any advantage
when you can sell all you can get hold
of. That has been said of salmon too.
Now, because some of the packers are
satisfied with their profits, do all of
them get all they want out of the
business! Here is, where I can show
an old dog new tricks. Aside from that
1 believe that Astoria can never urge
enough the necessity of interesting out
side capital, when a cracker-jack prop
osition like a $75,000 hotel has to go
begging. Yet there is hardly an in
vestment which would net a bigger div
idend here. The regatta, it is ru
mored, is dead, in spite of the fact
that this year it should pay a dividend
beyond ordinary dreams. Yet the com
mittee is said to have exhausted its ef
forts to get a man who cun lead to
victory. Has it!
0
THE COAST AD JOURNAL.
It may seem strange that I harp on
the subject of advertising magazines.
ButjSomehow, I cannot get away from
the topic ot literature which is bound
to benefit any merchant who peruses it.
I can never get enough information on
any topic, so that I am compelled to
carry from place to place a constantly
increasing amount of clippings, mag
azines, etc, pertaining to that which
makes business grow bigger in volume
all the time. For several years "Pa
cific Coast Advertising," published at
228 Mercantile Place, Los Angeles, Cal.
has regularly been on the list of mag
azines for which I subscribe. Lewis H.
Mertz is its able editor and he covers
the interests of Pacific Coast industries
advantageously. Recently the sub
scnplum price has Wn reduced to
$1.00 a year. There can 1 no reason
why merchants anywhere should not
suseril for it. Every issue has more
than enough good stuff to make it
worth the subscription price.
O
WHY NOT THE TRICE!
The Morning Astorian's advertising
rates, as based upon the rate card
which went into effect on April 1st
P.W5, are as reasonable as ran he de
mamlcd anvwhere. The merchant who
objects to what some are pleased to
call an increase, would not tolerate a
customer to tell him that he must sell
his merchandise for less than he asks.
Improvement in the paper and In the
advertisements are noticeable by all
who care to see. An increase in circu
lation is manifest to all who care to
investigate. The present rate merely
margin of profit. The leading adver
covers expenses and leaves but a slight
Users evervwhere know that increased
circulation means increase of cost of
production, larger staffs, etc., etc. The
proportionate increase in advertising
rates always goes hand in hand with
proportionately increased returns from
the advertisements. The Morning As
torian does not need self emolument.
Its readers, its advertisers and its gen
eral appearance speak for it! IV) you
listen to this tale well told!
0
New THINGS IN RAINIER.
The Columbia River Poor Company
of Rainier shipped fourteen cars of luin
her in March, distributed through Ore
gon and Washington. The Hoyt branch
of the American Woodworking Company
at Williamsport, Pa., is building 1
special saw mortiser invented by Man
ager Plue, which cuts from one to six
mortises in a door style at a singls
operation and which cun mortise 2,000
doors per day. The first machine will
be installed at the Rainier plant, and
then the machines will be put on the
market
Dying of Famine,
ii in its torments, like dying of con
sumption. The progress of consumption
from the beginning to the very eud, is
ti long torture, both to victim and
friends. "When I had consumption in
its first stpge," writes Wm. Myers, of
I Cearfoss, Md., "after trving different
medicines and a good doctor in vain,
I at last took Dr. King's New Discovery
which quickly and perfectly cured me."
Prompt relief and sure cure for coughs
colds, sore throat, bronchitis, etc. Pos
itively prevents pneumonia. Guaranteed
at Chas. Rogers drug store, price 50c
and (1.00 a bottle. Trial bottles free.
Sunday Excursions to North Beach.
The Ilwaco and Navigation Company
are selling round trip tickets every Sun
day from Astoria to all points on Long
Beach including N'ahcotta, at rate of
one dollar for the round trip.
Light Reading'
FOR
Heavy Moments
100 NEW NOVELS
Paper, 10c, 15c, 25c.
. , .
The kind for your vacation.
SEE SHOW WINDOW
J. N. GRIFFIN
SCOW BAY IRON AND
BRASS WORKS.
Manufacturers of Iron, Steel,
Brass and Bronze Castings,
General Foundrymen and Pat
ternmakers. Absolutely first
class work. Lowest prices.
Tbone 2451. 18th and Franklin
For Porch and
Summer Home
Bamboo
Furniture
.gives that refreshing touch
to
I
the weary and tired person.
Settees, Roman Chairs, Hall
racks, ate, eto.. Step In and ex
amine the line.
Did you buy that Chocolate aet
yet?
Yokohama Bazar
828 1 ftmmerclal Street, sturl
Telephone your want advertisement
to the office of The Morning Astor
ian. Telephone Main 001. When
you need help or want to sell or
exchange anything. SomeWly may
be looking for work or wish to ex
change something fur an article
which joj have.
HELP WANTED.
HELP WANTED MEN AND WOMEN
to learn watchmaking A practical
working school for jewelers. Money
made learning. Seattle Watch Making
1 Engraving School, P.I. llldg, Seattle.
HELP WANTED lilUL WANTED
for general housework. Wage be
tween 115 and 20 per month. J. II.
Cibbons, care Tongue Point Lumber Co.,
Alderbrook.
WANTED AT ONCE, A CHAMBER
maid. Paiker House.
BOY WANTED
TO WORK IN
Apply at Astorian
printing- office.
office.
FOR SALE MISCELLANEOUS.
FOR SAI.E-A HxlO 14 WASIUNtiTIN
Iron Works, Seattle, Wash., donkey
l.0 feet 7-8 and 3H feet 5 8 lich cable.
Full set rigging and blocks. Address
Pacific Cadcan, Cnthlarnet, Wash.
FOR SALE HIGH COUNTER,
about 8 feet long. Apply at Astor
ian office.
FOR SALE SECOND-HAND 7 COL-
umn newspaper outfit; complete ex
cept prw, cheap. Inquire at this of
fice. INCUBATOR FOR SALE 400 EX3G8
capacity; also three 100 capacity
brooders; flrst-claaa condition. Ad
dress A. Astorian Offla.
OLD PAPERS FOR BALE AT THIS
Office; lc per hundred.
CALL FOB WARRANTS.
Notice is hereby given to all parties
holding Clatsop County warrants endors
ed prior to August 1st, 1!4, to present
same to the county treasurer at his office
590-592 Commercial street, for payment.
Interest cease after this dute.
(Signed) C1IAS. A. HEILIiORN,
County Treasurer.
Dated, Astoria, Oregon, this 13th day
of June, 1905.
BI08 WANTED.
CALL. FOR BIDS V. 8. ENGINEER
Office, Portland, Ore., May 22, 1905
Sealed proposals will be received here
for mattress, rock and pile work In
connection with extension of Jetty at
mouth ot coquiiie river, ore., until 11
A. M., June 22, 1906, and then publicly
opened. Information on application.
W. C. Langfltt, MaJ., Engra.
HOUSES FOR SENT.
FOR RENT-HOUSE KEEPING ROfiMJr
See J. B. Brown at Ross, HiKgina 4
Company.
H0U8E8 WANTED.
HOUSE OF I OR t ROOMS WANT
oj In good telghborhood. Conveni
ent to center ol town; rent reasonable!
permanent Ad.lreaa Emll Held, cask
The Astorian.
ROOMING HOUSES WANTED.
WANTED TO RENT A FURNISHED
rooming house. References. Address,
kl, Astorian.
!
FOR RENT ROOMS.
FOR RENT LAROE FRONT ROOM;
fire and electric light; finest view In
city. Address C. A., Astorian.
FOR RENT FURNISHED
Enquire 045 Exchange.
ROOMS.
LAUNDRIES.
The Troy Laundry
Tho only white labor laundry In tho
city. Does tho best work at reasonable
pricea and is in every way worthy of
your patronage.
10th and DUANE 8ts., Phono 1991.
Situations Wanted Advertisements
Twice Without Charge.
A
You May Want
A furnished house, rooms or store.
Make your wants known to the
readers of this paper. If you want
a tenant for a house, some reader
may 1 the desired party.
Obtained by Advertising in the
Want Columns of the Morning
Astorian.
DAILY 7.000 READERS
BUSINESS DIRECTORY
BILLIARD HALLS.
Occident Hotel Bar
& Billiard Hall.
Tables New and Everything
First Class.
Fine it brands of Liquors and Cigan
ELECTRICIANS
r ran m
Makes estimates and sxtcutss orders
for all kinds of elsotrlcal Installing and
repairing. 8upplits in Stock, We s!l
the calibrated SHELBY LAMP.
H. W. Cyrus, Manager.
428 BOND 8T. PHONE 1181
MILK DEALERS.
A NEW PURE FOOD LAW.
in Die state o( Washington utr-- that !
all foiul package sluill imvc printed on
the outside the inglrdiclil t hereof . I(
yon U"4 our Pure Milk, Fresh From the
Cows, you won't have to look for the
label. We giMiautcc itt quality.
Morning or night delivery.
THE SLOOP-JEFFERS CO, 10th ami
Duane streets.
MEAT MARKETS.
FRESH AND CURED MEATS
-Wliolinnlf unit Itetnll
Ships, Logging Camps and Mills Sup
plied on 8hot Notice.
Live Stock Bought and Sold,
WASHINGTON MARKET
CHRISTENSEN A CO.
Central Meat Market
C W. Morion A Jno. Fuhrman, Prop's.
CHOICEST KRKHII AND SALT
MEATS-PROMPT DELIVERY.
542 Commerolal St Phono Main 321
RESTAURANTS.
first-class meal
for 15c; nice cake, coffee, pio, or
doughnuts, 5c, ut LT. S. Restaur
ant. 434 Bond St
BEST 15 CENT MEAL.
You can always find the best
15-cent meal in the city at the
Rising Sun Res'aurant.
612 Commercial St'
Progress Shoes
for Ladies are the
BEST $2-50
shoea made. Ve have Junt re
ceived a full line of these ahoes,
Lace and Dlucher. Vict Kid,
patent leather tips.
BILLY BUSTER
SHOES
for the boys have a solo that
won't wear out.
S. A.GIMRE
Fine Boots and 8hoss
543 BOND 8TREET, A8TORIA.
Ill
IS
J1
B
Inserted
BROKERAGE.
C. J. TUKNCIIAItl)
Rsal Estate, Insuranoe, Commission
and Shipping.
CUSTOM HOUSE BROKER.
Offioa 1M Ninth Street, Mat to .Initio
Offlee.
ASTORIA, OREGON.
HOTELS.
HOTEL PORTLAND
PORTLAND, ORE.
Finest Hotel In the Northwest.
The Tired Traveler
Is over happy to find comfortable
stopping plsce. Whsra to put up Is tho
prevalent question after a long jour
nejr. You can solvt tho problem UAy
Astoria by folnf to tht
PARKER HOUSE
Whoso genial host, Mr. T. J. Broom
ser, Is an experienced hotel man and
who on April 1 took charge of this
popular hostelry and has Inaugurated
a now feature to the bouse by opening
the dining room In connection with tho
hotel nd Is now ebte to give Ms pat
ron board and lodgings, tho best la
Astoria, for fi and 11.15 per day. Sat
isfaction guaranteed.
Rooms at tS, ES. 7S and tl. rre
buns to and from tho hots).
J. T. BROEMSER.
FURNITURE.
ROBINSON a H1LDEBRAND
Goodman Bldg. 688 Commercial St
FURNITURE, Carp.u, Bsrfdlng,
Stoves, Mstting, Window Shades,
LINOLEUM, Eto.
FLACKSMITHb.
ANDREW - ASP,
Blacksmith.
Having installed a Rubber Tiring
Machine of the latist pattern am
prepared to do all kinds of work at
reasonable prieis.
12th and Duane Sts.
WOOD YARDS.
WOOD! WOOD! WCOD!
Cord wood, mill wood, box wood, any
kind of wood at lowest prices. Kelly,
the transfer man. 'Phono 2211 Blaek,
Barn on Twelfth, opposite opera
hews.
PROFESSIONAL CARDS.
PHYSICIANS.
JAY TUTTLE, M. D.
ruiolCIAN AND HUHQKON
Acting Assistant surgeon '
U.S. Msrlue MonplulHervliw,
dfflo hours: 10 to 11 a.m. 1 to :! p.m,
177 Commercial Street Ind Floor.
O8TEOPATHIST8.
br. Bhixls C, lllcka. Dr. J. tt Snyder
OSTEOPATHS.
Office Mansiill Rid. Phone Rlai-k 206S
673 Commercial St., Astorln, Ore.
DENTI8T8.
DR. T. h. BALL,
DENTIST.
524 Commercial tit Astoria, Oreson.
Dr. VAUGIIAN,
Dentmt
Pythian Building, Astoria, Oregon.
Dr. W. 0. LOGAN
DENTIST
578 Commercial St., Bbanshan Boildiop;
BUSINESS COLLEGES.
Behnke- Walker
Business College.
Stearia Building, Portland, Oregon.
Our Graduates are All Employed.
Wo placed 25 pupils in lucrato posi-
tlons during the month of May.
SEND FOR CATALOGUE.