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About Ashland tidings. (Ashland, Or.) 1876-1919 | View Entire Issue (Jan. 1, 1917)
Monday, January 1, 1917 ASHLAND TIDINGS rAGE TWO Ashland Tidings FILE ASHLAND PRINTING 00. (Incorporated) ESTABLISHED 1878 8KMI-WEEKLV Bert R Greer, Editor and Manager Harvey K. Ling, Advertising Manager Lynn Mowat, City Editor Olfical City and County Paper Issued Monday and Thursday TELEPHONE 39 SUBSCRIPTION RATES Dna Tear 12.00 lx Months 1-00 Threa Mouths SO Payable in Advance No subscriptions for less than three months. All subscriptions dropped at expiration unless renewal is received. In ordering changes of the paper always give the old street address or postofflce as well as the new. NOTICE TO ADVERTISERS. News print has doubled in price the last four months. It necessitates an advance in advertising rates, or we will have to quit business. Fol lowing are the advertising rates In the Ashland Tidings after this date. There will be no deviation from this rate: ADVERTISING RATES. Display Advertising 61ngle insertion, each inch. .2 Be One month " " 20c Six months.... " " 17'Ac One year " " 15c Reading Notices B cents the line straight. Classified Column 1 cent the word first insertion, cent the word each other . insertion. Thirty , words or less one month, $1. All written contracts for space al ready In force will be rendered at the old rote until contract expires. , Fraternal Orders nud Societies. Advertising for fraternnl orders or societies charging a regular initiation fee and dues, no discount. Religious and benevolent orders will be charged for all advertising when an admission or other charge is made, at the regular, rates. When no ad mission is charged, space to the amount of fifty lines reading will be allowed without charge. All addi tional at regular rates. The Tidings lias a greater circula tion In Ashland and its trade terri tory than all other local papers com bined. Entered at the Ashland, Oregon, Postofflce as second-class mail mat ter. Ashland, Ore., Monday, Jan. 1, 1017 THE PUBLIC AND ADVERTISING. Among the objections to advertis ing entertained by certain merchants the following was encountered the other day: One man said he had no question that advertising was read. He thought that even if the most at tractive bargains are announced by a home merchant, his own townspeo ple would not credit. Distant things looked so much more attractive that they would hurry off to some other city or send long distances to a mall order house, although they fared no better for their time and trouble. This point of view" struck us as rather unusual, and Indicated a good deal of pessimism about human na ture. Are people quite as foolish as that? It seems incredible, In these days of high prices, that people can for any length of time bo cajoled or fooled Into neglecting their real In terests. If a home store really has the goods, at right prices, and will tell the public about them, it should pet plenty of business. People are not anxious to pay express charges or railroad fare and walk long dis tances for nothing. The trouble is that tho local mer chant too often thinks that the pub lie knows all about what he has with out being told. But if people get out of the habit of trading at a certain place they really know very little of what a merchant has. He may be a very good buyer, he may be an excellent judge of values, able to land goods In his home town and place them on his counters at rates way below the big city store which has heavy overhead charges to pay. But the publlo is from Mls eourl. It wants to be "shown." If It Is not "shown" It goes to some quarter where there Is a disposition to get after business and give inform ation about stock. NEAREST TO EVERYTHING Hotel Manx San Francisco fPortdl$t.ammll Oregonians Head quarters while in San Francisco Meet me at the Manx moderate rates Running dillllled V ".nwment Ice water in every N W. Utiley room. Special atten- Him girvrp vj travtlini unescor led. A la earU iinintroom, - r?CiraP n, ( ' mini. History of Motion . . . By Btatrl CHAPTER XV. During those early, groping days of the motion pic ture Industry, there were patented i n America two new devices for the pro jectlon of -'" "it: film, which subsequently became of vast importance, not so much because of any superiority in themselves, but because both gave objective to the companies originally incorporated to promote the sale of said devices, but later changed in purpose to the film ing of motion picture productions on an elaborato scale. As mntter of fact, I presume that there are but few people associated with motion pictures, unless they be of the veterans, that now. remember that the names Vltagraph and Bio- graph came first into being as terms designating projection machines. Such, however, is the case, and the Vltagraph and Biograph companies at first Interested themselves exclu sively In the exploitation of their re spective devices. Both offer instruc tive illustrations of the peculiar nud almost chance evolution that was re sponsible for many of the earliest and now in many cases tho moBt prominent film-producing concerns. The magnates of the Vltagraph en terprise were Messrs. Blacktnn, Smith and Kock (the Inst named but recently passed away, thus leaving the enterprise, in its present day vastness. in the hands of the former two). Of tho three, 'William Rock was the first to interest himself in motion pictures. Several years be fore the dawn of the present century we get a passing glimpse of him dis playing motion pictures to the aston ished inhabitants of New Orleans. Thence he roved leisurely northward, showing pictures and adding to his stock of films as he went. Finally he reached New England, having so circled as to miss New York en route. Throughout Massa chusetts ho played from town to town, "whackin" up" with the pro FRUIT and pAFjm United States liurcnu of Markets Does Effective Work. The work of the Federal Office of Markets find Rural Organization has developed very rapidly, and some no table results have been secured. Def inite assistance has been rendered to the fruit interests of the states of Oregon, Washington, Idaho and Mon tana. An organization composed of co-operative associations, corpora tions operating for the producers and Individual growers, was formed dur ing the past year. The purpose of the organization Is to secure broader distributions through the establish ment of uniform grades and market ing methods. Through it the fruit industry of the northwestern states Bhould be placed upon a more effi cient business basis: It comprises 65 per cent of the northwestern fruit Industry, representing an investment of $150,000,000 and supporting ap proximately 20,000 growers. This is probably the most important single activity in forming co-operative or ganizations that has yet been under: taken by the department. Preliminary plans have been form ulated for the investigation of foreign markets for American farm products and for assistance in the development of the export trade under normal con ditions. A representative of the de partment recently conducted Investi gations In Europe along this line. The work, in so far as possible, will be done in closo co-operation with the departments of state and com merce. A survey of state marketing activi ties has been made and the results published. Provision was made in the appropriation act for the fiscal year 1917 for co-operation with the several states in the employment of marketing agents. This provision Bhould enable the department to bring about a close coordination of the marketing activities and policies of the various states with those of the department. The issuance of monthly cold-storage reports on apples has been con tinued, and the work has been ex tended to includo butter, eggs and cheese. Thesn reports show the cold storage holdings throughout the country and include a comparison of the holdings of the current year with those of the previous year. In co operation with carriers, extensive in vestigations of the economic waste of Picture Industry . I L J Mlchmlmna prietors of tho local "opery" houses on somo kind of a percentage basis. As his enterprise grew in prosperity and promise lie began to cast longing eyes toward tho showman's Mecca, the bright lights of Broadway. Fin ally when he felt himself sufficiently entrenched in the business, he took his Vltascope, a projection device of his own Invention, and, nothing daunted, Invaded New York city. He no sooner had ordered his room and bath, and announced himself with a true showman's promptness in matters of press agency, than he "bumped up" against J." Stuart Blackton and Albert A. Smith. t We may imugine that his first meeting with these two was quite a way short of a "love feast." For Blackton and Smith, previous lycoum entertainers of the most finished and artistic type, had but a short time before launched an enterprise in which they wore just beginning to prosper in gratifying proportions. Their stock in trade was tho Vltagraph projector, Invented by Smith and promoted through his and Blackton's combined ingenuity. Immediately they heard of Rock and his Bioscope, they recognized a rival of disquieting, portent. Shortly they found that his device, through both its intrinsic merit and similar ity of innie, was threatening theirs with absolute ruin. So a meeting was arranged, to be followed by oth er meetings. While Blackton and Smith feared and admired the Vita scope, Bock, with a quick eye for mechanical nicety, saw certain points of superiority in the Vltagraph. It also happened that all three of the men were In a position to feel the growing demand for more motion picture films, and to sense the possi bilities that might bo found in pro ducing same. This combined with their original consideration to argue the advisability of laying aside all differences and amalgamating for a joint endeavor. Thus was launched In what might well be considered as still the "dark ages" of the motion picture industry one of America's greatest producing organizations. Time has proven the wisdom of the team work that this early amalgama tion made possible. (To be continued.) foodstuffs in transit have been con ducted. The object of these investi gations is to secure better co-operation between shippers and carriers and greater efficiency in methods of handling, with a view to eliminate, or at least greatly to reduce, the pres en waste. Well-tested systems of accounts and records for primary grain ele vators, for livestock shipping asocla tions, and for co-operative stores have been issued. Systems for coun try creameries and cotton warehouses have been divided and are being test ed under commercial conditions. Systems perfected by the department for farraors' co-operative elevators and for fruit and produce associa tions already are in extensive use. A plan for adapting farmers' grain-elevator companies to the patronage div idend basis has been worked out and published. Market News Service. The value to producors of fruits and vegetables of the experimental market news service inaugurated in 1915 resulted in insistent demands for the extension of the work. Dur ing the past year telegraphic reports have been received from thirty-three important metropolitan markets and from officials of all railroads serving producing territory. The informa tion thus secured has been furnished to growers, shippers and distributers through thirty-five temporary offices in producing territories and eleven permanent offices in large cities Statements from growers and ship pers of tomatoes, peaches, strawber ries, cantaloupes, watermelons, on ions, grapos, apples and potatoes in dicate that the actual monetary sav- lng due io a wider knowledge of mar ket conditions has exceeded the cost of the service many fold. The education of producers In the proper marketing of farm products, the avoidance of unnecessary losses due to diversions in transit, and the encouragement given to growers who desire to reach new consuming cen ters are some of the benefits result ing from this attempt to develop for the farmer a reliable business basis. Florence A contract let to cut and deliver 85,000,000 feet of logs will keep a largo crew at work sev eral years. On the Day After Christmas fit word Santa Clans Is n cor ruption of the Dutch San Nic olas, and the story of the original saint from whom the name and the tustmi come is told In the Encyclopedia Britannka ns fol lows: "St. ' Nicholas, bishop of Myra, in I.ycla, u saint honored by the Greeks and the Latins on Dec. 0. "Ills cult is as celebrated ns his his tory is obscure. All the accounts that have come down to us are of a purely legendary character, and It Is Impossi ble to fj ml any single incident eonlirui ed historically. "The main facts of Ills life are usual ly given as follows: He was bishop of Mvrn ut the time of the Emperor Dio cletian, was persecuted, tortured for the faith and kept in prison until tne more tolerant reign of Constantlne and was present nt the council of Nicaen. "It should be observed that this last circumstance Is Ignored by all histo rian- and that St. Athunusius, who knew all the notable bishops of the period, never mentions Nicholas, bish op of Myra. The oldest known monu ment of the cult of St. Nicholas seems to bo the Church of SK I'rlscus and" Nicholas built at Constantinople by the Emperor .fusllnlnn. In the west the name of St. Nicholas appear In the ninth century records of the mar tyrs, and chi'fhes dedicated to him are to be round at the beginning of the eleventh century. It Is more especial ly, however, from the time of tho re moval of his body to Hurl. In Apulia. that Ills cult became popular. "The Inhabitants of Burl organized an expedition, seized his remains by means of n ruse and transported them to Barl, where they were received In triumph on the 9th of May, 10S7, and where the foundations were hud for a new basilica In his honor. This was the origin of a famous and still popu lar pilgrimage. There are nearly 400 churches in England dedicated to St. Nicholas, ne Is- the patron saint of Russia, the special protector of chil dren, scholars, merchants and sailors. "In art St. Nicholas is represented with various attributes, being most commonly depleted with three chil dren standing tu a tub by his side. Of the various interpretations of this none Is absolutely certain. 'One explanation has been sought in the legend of St Ntcholns miraculously restoring to life three rich youths who had been murdered, cut up and con cealed in a salting tub by a thievish lunkeeper or butcher In whose house they had taken lodging. "A leeend of his surreptitious be stowal of dowries npon the three daughters of an impoverished citizen who. unable to procure lit marriages for them, was about to sell them is said to have originated the old custom of giving presents in secret on the eve of St. Nicholas, subsequently trans ferred to Christmas day. "Hence the association of Christmas with 'Santa Claus,' nn American cor ruption of the Dutch form 'San NIco laas,' the custom being brought to America by the early Dutch colonists." When Christmas Cornea. While passing days are short and cold and drear, While night" are long, the longest of the veal'. While cruel winter solstice relptna supreme O'er earth and air, o'er field and wood and stream. Glad Christmas cornea with glowing heart of cheer, The brightest, bravest day of all the year. Ladles Home journal. FASHION'S FANCIES FOR DRESSY OCCASIONS. Creamy satin is the fabric used here. Braid and stitching are both combined to lavlsbly trim peplum, girdle, collar and roll back cuffs. This braiding is liver thread Jnterwoven with red. J v m i Pure Hilk Norton's Clover Leaf Dairy E. N. NORTON, Proprietor Strictly Sanitary. Thoroughly Up-to-Date. Good Ser vice to Any Part oi Town Cleanliness, Personal Attention and Courtesy Combined to Make the Eagle Meal Market Popular L. Schwein 0 . BUILT IN TIERS. Graduated lengths is the motif here. Collar, coat, yoke and coat bottom take the same lines. Hand embroid ery picks out the collar and yoke charmingly, while the deep seal collar adds richness to the Bnisb. The fabric is tobacco brown broadcloth. Rumor says skirts are to be longer and nar rower. Fur is receiving a great deal of attention as trimming. Phone job orders to the Tidings. I ' . ; A ; . ;. . ;'! .'. t : i! ( I t ? y In I ' r i TV i mm r- N 1 t Comply With the Law AND USE Printed Butter Wrappers ACCORDING to the ruling of the Oregon Dairy and Food Commission all dairy butter Bold or exposed for sale in this state must be wrapped in butter paper upon "which is printed the words "Oregon Dairy Butter, 16 (or 32) ounces full weight," with the name and address of the maker. To enable patrons of the Tidings to easily comply with this ruling this office has put in a supply of the standard sizes of butter paper and will print it in lots of 100 sheets and up ward and deliver it by parcels post at the fol lowing prices: 100 Sheets, 16 or 32 ounces $1.35 250 Sheets, 16 or 32 ounces $1.85 500 Sheets, 16 or 32 ounces $2.65 Send your orders to us by mail accompan ied by the price of the paper and it will be promptly forwarded to you by parcel post, prepaid. We use the best butter paper obtainable, and our workmanship is of the best. Let us h.ave your order and you will not regret it. Ashland Tidings Ashland, Oregon Pure Cream TCI LIIHIIVL,' 1 IIUI1L, dence will be behind the pleasure i irL. I. i of eating1 our meats. The Knowledge of cleanliness and a sanitary work shop will aid your digestion. Phone 107 Klamath County 1 Tax Is 25.6 Klamath county taxpayers for 1917 must pay a tax of 25.6 mills on all property assessed to them. The stute levy Is 2.4 mills and the county levy, covering general ex penses, redemption of outstanding warrants, interest on outstanding general fund warrants and school libraries, is 8.7 mills. The special, levies are divided as follows: Grammar schools, 4 mills. County high schools, 1.9 mills. Agricultural extension work, 1 mill. New court house construction, 3 1 mills. County library maintenance, .1 mill. The city of Klamath Falls general levy is 15 mills, with .5 mill for park purposes. The Merrill . levy Is IT mills and Bonanza 10 mills. La Grande The famed MacRa ranch of 8,000 acres in Grante coun ty has been sold for $200,000 cash and includes 10,000 sheep, 10 horses, 100 cows and poultry, all reg istered. PLDMBI NG Installed or rep epaired also general repairing. Prices rea sonable. GEO. L. CARRY, 4C2 Allison Phone 314-J HSHLRND Storage and Transfer Co. C. F. BATES Proprietor. Two warehouses sear Depot. Goods of all kinds stored at reason able rates. A General Transfer Business. Wood and Rock Springs Coal. Phone 117. Office, 99 Oak Street, ASHLAND. OREGON. 81 N. Main