Ashland Tidings
By
' "tHB ASHLAND PRINTING 00.
(Incorporated.)
8 EMI-WEEKLY.
ESTAIJLISHEI) 1870.
Bert R. Greer, Editor and Manager,
Lynn Mowat, . News Reirtr
Issued Mondays and Thursday
Official Cily and County Paper
SUBSCRIPTION RATES.
One Year 2.00
Six Months 1-00
Three Months 60
Payable in Advance.
TELEPHONE 39
Advertising rates on application,
First-class Job printing facilities,
Eaulnmeuta second to none in the
Interior.
No subscriptions for less than three
months. All subscriptions dropped at
expiration unless renewal is received
In ordering changes of the piper
always five the old street address or
postoffice as well as the new.
Entered at the Ashland, Oregon
Postoffice as second-class mall mat
ter.
Ashland, Ore., Monday, March 20, '16
HOT APPLICATIONS.
By Leonard Hinton.
According to Mark Daniels, super
intendent of national parks, the
United States stands alone in its
dense Ignorance of the commercial
value of Bcenlc attractions. "Con
gress," declares Mr. Daniels in a mag
azine article, "has long regarded our
national parks as liabilities, appropri'
ations for the development of which
must be made as a sop to that part
of the public which Is afflicted with
aesthetic tastes and idealistic tenden
cies. However, we are the only na
tion In the world which has not
turned these liabilities, so-called, into
salable assets of peculiar value, since
scenery is the one thing which may be
sold innumerable times without in
any way diminishing or damaging the
bulk of the original commodity." At
ter citing statistics which show that
from $50,000,000 to $100,000,000 Is
spent yearby by the American tourist
In search of European scenery, Mr.
Daniels says that the country badly
needs hot applications of education to
the seat of the disease of Ignorance.
Washington has already seen the need
of such a treatment, and is preparing
to give it a thorough trial.
This article, it seems to me, con
tains a sound bit of advice for any
community which is planning to ad
vertise its attractions to the outside
world. A little community catechism
would not be amiss.
Question No. 1 might read: "What
do the home people think about It?
What do the home people know about
it? Is every voter in the community
really familiar with the aspocts of the
features to be advertised, or their
value in attracting the fickle, or Is
this knowledge confined to a few far
sighted individuals who are carrying
not only their own burden of respon
sibility in the development work, but
the burden of public indifference as
well? If the latter is the case, and
the community really has something
to market, the disease of Ignorance is
pretty sure to he lurking somewhere,
and it is time for some hot applica
tions. Are the people preparing for the
results of the outside advertising?
Are they cleaning up the rubbish
plies, the unsightly vacant lots, learn
ing the how and why of the handling
of a large tourist population, seeking
to anticipate the wants of Brother
Tourist when he makes his appear
ance. Because ifthese things are
not being done ,and being done en
thusiastically, your townspeople are
merely hoping for the best and pre
paring for the worst, and the worst
will be the thing to happen. Some
hot applications would soon relieve
this condition.
No community can over-value the
local spirit of co operation as an asset
In an advertising campaign. No one
man or no group of men can hope to
accomplish by conscious effort a frac
tion of the advertising which can be
given as the free offering of an en
thusiastic population. For the great
est and best advertising Is not that
for which you pay out money to the
space-sellers, valuable as that variety
lias proven itself to be, but the adver
tising which the visitor pays the com
munity for, and takes away with him,
an Indelible Impression of progress,
enthusiasm and co-operation. Mora
tot applications, please!
A boulevard one hundred feet wide
from Pell's to the entrance of Llthla
park, with great shade trees on either
tide, in twenty years to look like an
old English avenue. Such things as
these will add to the attractiveness
and create more new taxable wealth
than any olher enterprise that can be
undertaken".
Talks With Screen-Struck Girls
i
, V" -
0
v
(Copyrighted January, 1916, by
Beatrix Mlchelena.)
One bit of advice that I would im
press upon the girl who starts out to
make her way in the motion picture
world, is to keep up her home ties.
How much revived hope and bouy-
ancy she shalk find, during dark
hours, in encouraging words from
home, only we who have already ex-
perienced their helpfulness can know.
There is something more than sen
timentality in the saying, "A mother
Is one's best friend." There Ib genu-
ne practical truth in It that becomes
most poignant in times of trouble or
discouragement.
And of discouragement any girl
NAILING THE LIES.
There are some people in Ashland
who do not like Greer. We don't
know why, but suppose it Is because
Greer is trying his level best to make
a place of consequence out of Ash
land. And In getting back at Greer
they Insist on viciously knocking the
whole springs enterprise. For exam
ple: A little while ago they began
to clrcu'ate the lie that the mineral
waters were unsanitary. That the
pipes wore unsanitary. In ordor to
refuate that, the state health board
was appealed to, and laut week Pres
ident Roberg of the state health
board came to Ashland at the solici
tation of the springs water commis
sion and took samples of the mineral
waters for analysis. They have been
analyzed by that board, and It reports
that It finds the "water to be excep-
tionally pure; In fact, the water
could scarcely contain fewer organ.
isms unless it were distilled and kept
sterile." What do the Squeakies,
the doctors, the Anthonys and their
organ, the Record, think of that?
There has been a lot of lying go-
ing on lately. The springs water
commission is absolutely In the clear,
and Is prepared to prove It. These
vicious persons are not hurting the
prings commission, or Mr. Greer,
but they are well-nigh killing the
springs enterprise and the splendid
opportunity inherent in the mineral
prings development by allowing and
abetting the circulation of reports
holly untrue, but which have the
tendency to rotard tho developpment
of the town.
Just the other day we read from a
neighboring paper that "the springs
enterprise, so splendidly started, was
now in the throes of a scandal."
What scandal, pray? There Is no
scandal connected with tho springs
enterprise, except that conceived in
vicious minds in the hope of getting
back at somebody and In which there
is absolutely no shadow of founda
tion. Is Ashland to allow a bunch of rats
to destroy the good work that has
been accomplished?
Read the report from the state
board of health on the first page and
then answer. That Is but the first
dose we have laid up for them. We
will speedily send the rest of their
lies the same route.
ROGUE RIVER FISHING, BY
EMERSON HOUGH.
The Saturday Evening Post of date
March 18 has a three-column story
by Emerson Hough on fishing In the
Rogue river. This Is the direct re
sult of the week's entertainment
given him by the springs water com
mission a year ago last summer. The
writer met Mr. and Mrs. Hough at
Klamath Falls and took them in an
automobile to Crater Lake, the next
day bringing them into the valley,
and the next day was spent In fishing
on the Rogue river. The gentlemen
referred to as crack fishermen, who
were not afraid to wade, were Prose
cutor Kelly and George Putnam of
the Mall Tribune, who happened
along in the afternoon where the
Ashland party and Mr. Hough were
fishing on the river. After the fish
ing trip the writer took Mr. and Mrs.
Hough to Grants Pass and put them
In charge of the Grants Pass commit
tee, who showed them the mysteries
of the Marble Caves. No doubt, lat
er, a good story on the caves from
Mr. Hough's pen will be published.
His Rogue River fishing story will
appear in the Tidings Thursday.
"Funston Silent," news headline.
Well, what'dy think of that?
may expect to find an abundance in
her first attempts to become a motion
picture actress. How hard she will
often find it to get an audience with
the manager or director long, de
spairing waits in cold, irresponsive
outer rooms, until she feels the whole
!world in league against her! How
dejectedly will she drag herself home
at the end of many an unproductive
day! There will be whole weeks of
! these days, perhaps, strung into one
i continuous blue line.
In times cuch as these the home
ties will count for much. Tlioy may,
indeed, decide whether the final issue
be success or failure. Even with the
home cheer to bolster her up, the
average girl will find it hard enough
to keep a brave front during the early
conflict.
Before starting on the struggle she
should confide with her home folks
most of a'l, I should say, with her
mother. The entire situation should
be talked over and her chances care
fully weighed. The family, as one
unit, should be Interested In the un
dertaking and thoroughly conversant
with It. Until she has had opportun
ity to test It out, a girl can never
know what comfort and help there Is
In such organized support behind her.
People's Forum
To Mrs. Country JaUc.
Editor Tidings: I am among your
other subscribers who have read your
letter In the Forum In the issue of
March 13, and as the need of a rest
room for the convenience of our coun
try guests seems to me a very real
one, I am anxious to be among the
first to endorse an idea of such real
constructive value.
You are right in your statement
that none of the rest rooms now in
use or planned for the future can
fill this need. Xo business house can
give the space or environment that
such an institution (it should have
that dignity) demands. The ladies'
drawing room of the new Oregon,
excellent as it is to be, can not pro
vide the restful atmosphere for the
tired shopper which is absolutely es
sential If such a place is to be wor
thy of the name. Nor can one find
in any of the rooms now In use about
town those covenlences whoso neces
sity you have recognized, the gas
plate, the couches, the luxurious rest
chairs almost in profusion. And
while we are building air castles, why
not equip the rest room with a sub
scription list of the best magazines,
and surround it with plenty of room
to turn thosse children loose in?
Considering the location of the
proposed re6t room in the city hall,
facing the park, yet so close to the
shopping district, it seems strange
that the vote on the subject should
have resulted so disastrously in the
council. Perhaps the gentlemen con
sidered that $360 was too great an
expenditure to be lavished upon our
country patrons, since her city sister
was not demanding the innovation.
But I am wondering if Mrs. Country
Jake would be the only woman to
make use of It. I have an idea that
not all of the tourists who are to visit
Ashland in the seasons to come will
be of the millionaire class, with gov
ernesses for those children and all
the petty comforts of travel de luxe
at their elbow. There will be many
women among them to whom a rest
room, equipped and operated In the
same efficient manner as the auto
camp ground, will be the greatest
boon within the gift of the commun
ity. This will be especially true dur
ing the crowded Chautauqua and
Fourth of July weeks, to say nothing
of the future gatherings and conven
tions for which Ashland must bid If
she Is to realize fulfillment of her
possibilities.
Mrs. Country Jake' you've started
something an original something
a progressive something. Upon the
worth of such Ideas we may, or may
not, build the future. Let's have the
rest room In the city hall.
MR. TOWNSMAN.
FRANK M. CALKINS FOR CIRCUIT
JUDGE.
Frank M. Calkins has filed for re-
nomination for the office of circuit
Judge. Judge Calkins needs no in
troduction from this paper. He has
tilled the office for the past six years
to the entire satisfaction of the dis
trict and will likely have no opposi
tion for renomlnation. He is a man
of good judicial mind and tempera
ment, and tries to administer the law
always according to the letter and
spirit. He Is popular with attorneys,
expedites the business of the court
and Is the right man in the right
place.
Anyway, we have conscription in
this country during leap year.
Anything New In
Your Line of
Business?
The People Ought
to Know.
Help Advertise Ashland.
Send the glass of water booklet to
all your friend3. If you are not fa
miliar with this beautiful little souve
nir of Ashland, obtain some from one
of the places listed below and enclose
one In every letter you write.
The publicity department has sent
out 500 of these little booklets this
week to physicians on the coast, to
gether with the "analysis booklet."
This Is but the beginning of the cam
paign. Before we are through we
will have one each of these booklets
in the hands of every physician on
the coast, telling them just what fine
medicinal mineral waters we have
here and urging them to keep Ash
land in mind whenever they have pa
tients who need change of climate
and altitude and who would be bene
fited by waters such as ours.
These booklets can be obtained at
tho following places:
First National Bank.
Citizens Bank.
State Bank of Ashland.
Butler's candy store.
McXair Bros.
Poley's Drug Store.
Susie Allen.
Ashland Hotel.
Rose Bros.
Crowson's candy store.
Beaver Realty Co.
Hodgson & Reed.
Commercial Club.
Ashland Tidings.
Stop In at the nearest place and get
some. Every citizen of Ashland and
every visitor In Ashland Is urged to
enclose these in their letters.
The publicity department will glad
ly give these out to merchants who
wish to have the booklets on their
counters for strangers to take and
also to enclose In their business let
ters to other towns. It is requested,
however, that these be not given to
children who want them just for the
picture or who would destroy them or
throw them away. These will do Ash
land good if they go to different
towns, but will do nobody good if they
are kept In your homes. If you get
some and find that you can not send
them all out, either return them to
one of the distributing points or give
them to some friend who can send
them out.
Another booklet, giving the analy
sis of the waters, is now being print
ed (second edition), and these will be
available in a short while for distribu
tion. DEAD INDIAN ROAD.
It's about time to think about that
Lake of the Woods road again. The
Lake of the Woods Is one of the
greatest assets Ashland has, and the
'road can be made passable for auto
mobiles for about five hundred dol
lars. The Tidings will give fifty dol
lars toward the project. Who'll be
next?
THE FLAVOR OF
"SPEAR HEAD"
JSWilQUE
A Chew That Has Been Famous for
a Third of a Century
HAS THE RICH RED BURLEY TASTE
Chewing is the only way to get the
rich taste of the tobacco leaf. And
the only form of tobacco in which you
get the leaf as Nature made it is the
plug form.
A chew of Spear Head plug tobacco
has a wonderful flavor such as you
never did and never will taste in any
other tobacco.
That Spear Head flavor is unique,
mellow, fruity, everlastingly delicious
nd satisfying.
Spear Head has been famous for a
third of a century as the richest, tasti
est of chews.
It's made of sun-ripened, red Bur
ley. And it's produced by the most
modern methods, which develop the
luscious flavor of the leaf to the su
preme degree.
It is safeguarded at every step in its
making. The factory ic clean and san
itary the processes are pure-food pro
cesses. When the choice red Burley has been
pressed into mellow, sweet Spear Head
plugs you have a chew that simply can't
be equalled.
Spear Head is the high quality
chew of the world.
Try Spear Head youH never
again be satisfied with any other
chew. In 10c cuts, wrapped in wax
paper.
The Oldest National
1 Member Federal
FIRST NATIONAL BANK
Capital and Surplus $120,000.00
DEPOSITORY OF
City of Ashland County of Jackson State of Oregon
United States of America
The Springs
Of Inspiration
(By Leonard Hinton.)
Third of Scries.
One of the most important factors
to be considered In building up a re
sort city is the adequacy of hotel serv
ice. Indeed, this can hardly be too
strongly stated. For no matter how
wonderful tho scenic attractions of a
city, or how far afield it has thrown
the tentatcles of its advertising cam
paign, no tourist will Btay long in a
city which Is Inferior in hotel accom
modations to other resort cities. And
what Is of even more importance, he
will keep other tourists from making
even an initial visit. With these facts
in mind, It becomes a very real pleas
ure to watch the progress of work
upon a structure whose appointments
and standard of service will place
Ashland on an even footing with oth
er cities that have realized early in
their history the immeuse importance
of the hotel question. I refej, of
course, to the new Hotel Oregon.
One of the most Interesting fea
tures of the remodeled Oregon will be
the ladles' drawing room which Is In
process of creation from a part of the
space formerly occupied by the hotel
lobby. The great value of an apart
ment of this character to the patrons
of the hotel, and hence to the people
of Ashland, should be at once appar
ent. Ideally located in the corner of
the building, the ladies' drawing room
can be entered from the street, the
dining room or the lobby. The most
conservative of prophets can not hesi
tate to say that such an innovation
will undoubtedly be as popular with
the local society matron as with
Madame Tourist. It will be but a
very short time until countless repe
titions of "Meet me at tho Oregon
drawing room" will establish a Boclal
rendezvous which has long been sore
ly needed.
The danger attending the Injudi
cious or haphazard use of color has
been eliminated in the Oregon by the
careful consideration of color values
throughout the building. The ladies'
drawing room, which is being done in
Ivory and different tones of brown, Is
a good example of this. On the ceili-
Ing, which has been finished, white
ornamental stucco has been employed
against a ground of pale gold. On
the deper tinted walls this motif of
white is repeated in the mouldings
and In columns of exquisite design.
The last harmonious detail will be
supplied when the furnishings are In
Yor Eastern
Should be arranged via California so that you can slop over at
San Francisco. Liberal stopovers allowed. The cost is no
more for this privilege on either first or second class tickets.
Ogden Route
Train service is excellent. Three dailytransrontinental limited
trains to Chicago and the East. Latest equipment. All steel
observation library cars, through sleeping cars, dining car
service unexcelled. Protected by electric automatic block
signals.
Overland Limited
San Francisco Limited
Ask yonr local agent or write
John M. Scott, General Passenger Agent, Portland, Oregon
H
Bank in Jackson County
Reserve System
stalled. These are to be of tapestried
upholstering.
One cf the details of the drawing
room which never falls to elicit praise
from the many visitors to the Oregon
in Its state of transition is a concrete
fireplace In one corner of the room,
the face or which has been decorated
In high relief In a conventional vint
age design.
(To be continued.)
Again the Billings bill has been
"viewed." Yet the grade stands as
rugged and steep as ever Better do
the work and then take the "view."
Some of our amateur operators on
the stock market will be ready to sell
after prices get down a little farther,
so that they can buy in again after
prices get high once more.
Interurhnn Autocar Company.
Between Ashland, Talent, Phoenix
and Medford car leaves Ashland
northbound dally except Sundav at
9:00 a. m., 12:50 p. m., 2:30 p.
m, 3:30 p. m., 4:45 p. m. and
6:15 p. m. Sundays leaves Ash
land at 9:00 a. m., 1:00 p. in.,
5:00 p. m. and 10:30 p. m.
Leave Medford for Ashland dally ex
cept Sunday at 8:00 a. m., 11:50
a. m., 1:15 p. m., 2:30 p. m., 3:45
p. m. and 5:15 p. m. Also on Sat
urdays at 11:15 p. m. On Sundays
leave Medford at 10:00 a. m., 4:00
p. m. and 9:30 p. m.
Our cars are kept warm In cold
weather.
ASHLAND LUMBER
COMPANY
Dealers In
LUMBER
Shingles. Lath. Sash. Doors.
Roofing Papers. Cordwood,
Factory Block Wood
otel Columbia
ASIILAXD, OREGON
THE LITTLE GEM
Best furnished little hotel
between Portland and Sah
Francisco.
Rooms with Dath, Hot and
Cold Water, Steam Heat. Well
ventilated and absolutely clean
and sanitary. 75 cents and up.
Opposite Elks Temple.
Mrs. C. E. Davis, Prop.
Ttip
Pacific Limited
Atlantic Express
1