Ashland Tidings By ' "tHB ASHLAND PRINTING 00. (Incorporated.) 8 EMI-WEEKLY. ESTAIJLISHEI) 1870. Bert R. Greer, Editor and Manager, Lynn Mowat, . News Reirtr Issued Mondays and Thursday Official Cily and County Paper SUBSCRIPTION RATES. One Year 2.00 Six Months 1-00 Three Months 60 Payable in Advance. TELEPHONE 39 Advertising rates on application, First-class Job printing facilities, Eaulnmeuta second to none in the Interior. No subscriptions for less than three months. All subscriptions dropped at expiration unless renewal is received In ordering changes of the piper always five the old street address or postoffice as well as the new. Entered at the Ashland, Oregon Postoffice as second-class mall mat ter. Ashland, Ore., Monday, March 20, '16 HOT APPLICATIONS. By Leonard Hinton. According to Mark Daniels, super intendent of national parks, the United States stands alone in its dense Ignorance of the commercial value of Bcenlc attractions. "Con gress," declares Mr. Daniels in a mag azine article, "has long regarded our national parks as liabilities, appropri' ations for the development of which must be made as a sop to that part of the public which Is afflicted with aesthetic tastes and idealistic tenden cies. However, we are the only na tion In the world which has not turned these liabilities, so-called, into salable assets of peculiar value, since scenery is the one thing which may be sold innumerable times without in any way diminishing or damaging the bulk of the original commodity." At ter citing statistics which show that from $50,000,000 to $100,000,000 Is spent yearby by the American tourist In search of European scenery, Mr. Daniels says that the country badly needs hot applications of education to the seat of the disease of Ignorance. Washington has already seen the need of such a treatment, and is preparing to give it a thorough trial. This article, it seems to me, con tains a sound bit of advice for any community which is planning to ad vertise its attractions to the outside world. A little community catechism would not be amiss. Question No. 1 might read: "What do the home people think about It? What do the home people know about it? Is every voter in the community really familiar with the aspocts of the features to be advertised, or their value in attracting the fickle, or Is this knowledge confined to a few far sighted individuals who are carrying not only their own burden of respon sibility in the development work, but the burden of public indifference as well? If the latter is the case, and the community really has something to market, the disease of Ignorance is pretty sure to he lurking somewhere, and it is time for some hot applica tions. Are the people preparing for the results of the outside advertising? Are they cleaning up the rubbish plies, the unsightly vacant lots, learn ing the how and why of the handling of a large tourist population, seeking to anticipate the wants of Brother Tourist when he makes his appear ance. Because ifthese things are not being done ,and being done en thusiastically, your townspeople are merely hoping for the best and pre paring for the worst, and the worst will be the thing to happen. Some hot applications would soon relieve this condition. No community can over-value the local spirit of co operation as an asset In an advertising campaign. No one man or no group of men can hope to accomplish by conscious effort a frac tion of the advertising which can be given as the free offering of an en thusiastic population. For the great est and best advertising Is not that for which you pay out money to the space-sellers, valuable as that variety lias proven itself to be, but the adver tising which the visitor pays the com munity for, and takes away with him, an Indelible Impression of progress, enthusiasm and co-operation. Mora tot applications, please! A boulevard one hundred feet wide from Pell's to the entrance of Llthla park, with great shade trees on either tide, in twenty years to look like an old English avenue. Such things as these will add to the attractiveness and create more new taxable wealth than any olher enterprise that can be undertaken". Talks With Screen-Struck Girls i , V" - 0 v (Copyrighted January, 1916, by Beatrix Mlchelena.) One bit of advice that I would im press upon the girl who starts out to make her way in the motion picture world, is to keep up her home ties. How much revived hope and bouy- ancy she shalk find, during dark hours, in encouraging words from home, only we who have already ex- perienced their helpfulness can know. There is something more than sen timentality in the saying, "A mother Is one's best friend." There Ib genu- ne practical truth in It that becomes most poignant in times of trouble or discouragement. And of discouragement any girl NAILING THE LIES. There are some people in Ashland who do not like Greer. We don't know why, but suppose it Is because Greer is trying his level best to make a place of consequence out of Ash land. And In getting back at Greer they Insist on viciously knocking the whole springs enterprise. For exam ple: A little while ago they began to clrcu'ate the lie that the mineral waters were unsanitary. That the pipes wore unsanitary. In ordor to refuate that, the state health board was appealed to, and laut week Pres ident Roberg of the state health board came to Ashland at the solici tation of the springs water commis sion and took samples of the mineral waters for analysis. They have been analyzed by that board, and It reports that It finds the "water to be excep- tionally pure; In fact, the water could scarcely contain fewer organ. isms unless it were distilled and kept sterile." What do the Squeakies, the doctors, the Anthonys and their organ, the Record, think of that? There has been a lot of lying go- ing on lately. The springs water commission is absolutely In the clear, and Is prepared to prove It. These vicious persons are not hurting the prings commission, or Mr. Greer, but they are well-nigh killing the springs enterprise and the splendid opportunity inherent in the mineral prings development by allowing and abetting the circulation of reports holly untrue, but which have the tendency to rotard tho developpment of the town. Just the other day we read from a neighboring paper that "the springs enterprise, so splendidly started, was now in the throes of a scandal." What scandal, pray? There Is no scandal connected with tho springs enterprise, except that conceived in vicious minds in the hope of getting back at somebody and In which there is absolutely no shadow of founda tion. Is Ashland to allow a bunch of rats to destroy the good work that has been accomplished? Read the report from the state board of health on the first page and then answer. That Is but the first dose we have laid up for them. We will speedily send the rest of their lies the same route. ROGUE RIVER FISHING, BY EMERSON HOUGH. The Saturday Evening Post of date March 18 has a three-column story by Emerson Hough on fishing In the Rogue river. This Is the direct re sult of the week's entertainment given him by the springs water com mission a year ago last summer. The writer met Mr. and Mrs. Hough at Klamath Falls and took them in an automobile to Crater Lake, the next day bringing them into the valley, and the next day was spent In fishing on the Rogue river. The gentlemen referred to as crack fishermen, who were not afraid to wade, were Prose cutor Kelly and George Putnam of the Mall Tribune, who happened along in the afternoon where the Ashland party and Mr. Hough were fishing on the river. After the fish ing trip the writer took Mr. and Mrs. Hough to Grants Pass and put them In charge of the Grants Pass commit tee, who showed them the mysteries of the Marble Caves. No doubt, lat er, a good story on the caves from Mr. Hough's pen will be published. His Rogue River fishing story will appear in the Tidings Thursday. "Funston Silent," news headline. Well, what'dy think of that? may expect to find an abundance in her first attempts to become a motion picture actress. How hard she will often find it to get an audience with the manager or director long, de spairing waits in cold, irresponsive outer rooms, until she feels the whole !world in league against her! How dejectedly will she drag herself home at the end of many an unproductive day! There will be whole weeks of ! these days, perhaps, strung into one i continuous blue line. In times cuch as these the home ties will count for much. Tlioy may, indeed, decide whether the final issue be success or failure. Even with the home cheer to bolster her up, the average girl will find it hard enough to keep a brave front during the early conflict. Before starting on the struggle she should confide with her home folks most of a'l, I should say, with her mother. The entire situation should be talked over and her chances care fully weighed. The family, as one unit, should be Interested In the un dertaking and thoroughly conversant with It. Until she has had opportun ity to test It out, a girl can never know what comfort and help there Is In such organized support behind her. People's Forum To Mrs. Country JaUc. Editor Tidings: I am among your other subscribers who have read your letter In the Forum In the issue of March 13, and as the need of a rest room for the convenience of our coun try guests seems to me a very real one, I am anxious to be among the first to endorse an idea of such real constructive value. You are right in your statement that none of the rest rooms now in use or planned for the future can fill this need. Xo business house can give the space or environment that such an institution (it should have that dignity) demands. The ladies' drawing room of the new Oregon, excellent as it is to be, can not pro vide the restful atmosphere for the tired shopper which is absolutely es sential If such a place is to be wor thy of the name. Nor can one find in any of the rooms now In use about town those covenlences whoso neces sity you have recognized, the gas plate, the couches, the luxurious rest chairs almost in profusion. And while we are building air castles, why not equip the rest room with a sub scription list of the best magazines, and surround it with plenty of room to turn thosse children loose in? Considering the location of the proposed re6t room in the city hall, facing the park, yet so close to the shopping district, it seems strange that the vote on the subject should have resulted so disastrously in the council. Perhaps the gentlemen con sidered that $360 was too great an expenditure to be lavished upon our country patrons, since her city sister was not demanding the innovation. But I am wondering if Mrs. Country Jake would be the only woman to make use of It. I have an idea that not all of the tourists who are to visit Ashland in the seasons to come will be of the millionaire class, with gov ernesses for those children and all the petty comforts of travel de luxe at their elbow. There will be many women among them to whom a rest room, equipped and operated In the same efficient manner as the auto camp ground, will be the greatest boon within the gift of the commun ity. This will be especially true dur ing the crowded Chautauqua and Fourth of July weeks, to say nothing of the future gatherings and conven tions for which Ashland must bid If she Is to realize fulfillment of her possibilities. Mrs. Country Jake' you've started something an original something a progressive something. Upon the worth of such Ideas we may, or may not, build the future. Let's have the rest room In the city hall. MR. TOWNSMAN. FRANK M. CALKINS FOR CIRCUIT JUDGE. Frank M. Calkins has filed for re- nomination for the office of circuit Judge. Judge Calkins needs no in troduction from this paper. He has tilled the office for the past six years to the entire satisfaction of the dis trict and will likely have no opposi tion for renomlnation. He is a man of good judicial mind and tempera ment, and tries to administer the law always according to the letter and spirit. He Is popular with attorneys, expedites the business of the court and Is the right man in the right place. Anyway, we have conscription in this country during leap year. Anything New In Your Line of Business? The People Ought to Know. Help Advertise Ashland. Send the glass of water booklet to all your friend3. If you are not fa miliar with this beautiful little souve nir of Ashland, obtain some from one of the places listed below and enclose one In every letter you write. The publicity department has sent out 500 of these little booklets this week to physicians on the coast, to gether with the "analysis booklet." This Is but the beginning of the cam paign. Before we are through we will have one each of these booklets in the hands of every physician on the coast, telling them just what fine medicinal mineral waters we have here and urging them to keep Ash land in mind whenever they have pa tients who need change of climate and altitude and who would be bene fited by waters such as ours. These booklets can be obtained at tho following places: First National Bank. Citizens Bank. State Bank of Ashland. Butler's candy store. McXair Bros. Poley's Drug Store. Susie Allen. Ashland Hotel. Rose Bros. Crowson's candy store. Beaver Realty Co. Hodgson & Reed. Commercial Club. Ashland Tidings. Stop In at the nearest place and get some. Every citizen of Ashland and every visitor In Ashland Is urged to enclose these in their letters. The publicity department will glad ly give these out to merchants who wish to have the booklets on their counters for strangers to take and also to enclose In their business let ters to other towns. It is requested, however, that these be not given to children who want them just for the picture or who would destroy them or throw them away. These will do Ash land good if they go to different towns, but will do nobody good if they are kept In your homes. If you get some and find that you can not send them all out, either return them to one of the distributing points or give them to some friend who can send them out. Another booklet, giving the analy sis of the waters, is now being print ed (second edition), and these will be available in a short while for distribu tion. DEAD INDIAN ROAD. It's about time to think about that Lake of the Woods road again. The Lake of the Woods Is one of the greatest assets Ashland has, and the 'road can be made passable for auto mobiles for about five hundred dol lars. The Tidings will give fifty dol lars toward the project. Who'll be next? THE FLAVOR OF "SPEAR HEAD" JSWilQUE A Chew That Has Been Famous for a Third of a Century HAS THE RICH RED BURLEY TASTE Chewing is the only way to get the rich taste of the tobacco leaf. And the only form of tobacco in which you get the leaf as Nature made it is the plug form. A chew of Spear Head plug tobacco has a wonderful flavor such as you never did and never will taste in any other tobacco. That Spear Head flavor is unique, mellow, fruity, everlastingly delicious nd satisfying. Spear Head has been famous for a third of a century as the richest, tasti est of chews. It's made of sun-ripened, red Bur ley. And it's produced by the most modern methods, which develop the luscious flavor of the leaf to the su preme degree. It is safeguarded at every step in its making. The factory ic clean and san itary the processes are pure-food pro cesses. When the choice red Burley has been pressed into mellow, sweet Spear Head plugs you have a chew that simply can't be equalled. Spear Head is the high quality chew of the world. Try Spear Head youH never again be satisfied with any other chew. In 10c cuts, wrapped in wax paper. The Oldest National 1 Member Federal FIRST NATIONAL BANK Capital and Surplus $120,000.00 DEPOSITORY OF City of Ashland County of Jackson State of Oregon United States of America The Springs Of Inspiration (By Leonard Hinton.) Third of Scries. One of the most important factors to be considered In building up a re sort city is the adequacy of hotel serv ice. Indeed, this can hardly be too strongly stated. For no matter how wonderful tho scenic attractions of a city, or how far afield it has thrown the tentatcles of its advertising cam paign, no tourist will Btay long in a city which Is Inferior in hotel accom modations to other resort cities. And what Is of even more importance, he will keep other tourists from making even an initial visit. With these facts in mind, It becomes a very real pleas ure to watch the progress of work upon a structure whose appointments and standard of service will place Ashland on an even footing with oth er cities that have realized early in their history the immeuse importance of the hotel question. I refej, of course, to the new Hotel Oregon. One of the most Interesting fea tures of the remodeled Oregon will be the ladles' drawing room which Is In process of creation from a part of the space formerly occupied by the hotel lobby. The great value of an apart ment of this character to the patrons of the hotel, and hence to the people of Ashland, should be at once appar ent. Ideally located in the corner of the building, the ladies' drawing room can be entered from the street, the dining room or the lobby. The most conservative of prophets can not hesi tate to say that such an innovation will undoubtedly be as popular with the local society matron as with Madame Tourist. It will be but a very short time until countless repe titions of "Meet me at tho Oregon drawing room" will establish a Boclal rendezvous which has long been sore ly needed. The danger attending the Injudi cious or haphazard use of color has been eliminated in the Oregon by the careful consideration of color values throughout the building. The ladies' drawing room, which is being done in Ivory and different tones of brown, Is a good example of this. On the ceili- Ing, which has been finished, white ornamental stucco has been employed against a ground of pale gold. On the deper tinted walls this motif of white is repeated in the mouldings and In columns of exquisite design. The last harmonious detail will be supplied when the furnishings are In Yor Eastern Should be arranged via California so that you can slop over at San Francisco. Liberal stopovers allowed. The cost is no more for this privilege on either first or second class tickets. Ogden Route Train service is excellent. Three dailytransrontinental limited trains to Chicago and the East. Latest equipment. All steel observation library cars, through sleeping cars, dining car service unexcelled. Protected by electric automatic block signals. Overland Limited San Francisco Limited Ask yonr local agent or write John M. Scott, General Passenger Agent, Portland, Oregon H Bank in Jackson County Reserve System stalled. These are to be of tapestried upholstering. One cf the details of the drawing room which never falls to elicit praise from the many visitors to the Oregon in Its state of transition is a concrete fireplace In one corner of the room, the face or which has been decorated In high relief In a conventional vint age design. (To be continued.) Again the Billings bill has been "viewed." Yet the grade stands as rugged and steep as ever Better do the work and then take the "view." Some of our amateur operators on the stock market will be ready to sell after prices get down a little farther, so that they can buy in again after prices get high once more. Interurhnn Autocar Company. Between Ashland, Talent, Phoenix and Medford car leaves Ashland northbound dally except Sundav at 9:00 a. m., 12:50 p. m., 2:30 p. m, 3:30 p. m., 4:45 p. m. and 6:15 p. m. Sundays leaves Ash land at 9:00 a. m., 1:00 p. in., 5:00 p. m. and 10:30 p. m. Leave Medford for Ashland dally ex cept Sunday at 8:00 a. m., 11:50 a. m., 1:15 p. m., 2:30 p. m., 3:45 p. m. and 5:15 p. m. Also on Sat urdays at 11:15 p. m. On Sundays leave Medford at 10:00 a. m., 4:00 p. m. and 9:30 p. m. Our cars are kept warm In cold weather. ASHLAND LUMBER COMPANY Dealers In LUMBER Shingles. Lath. Sash. Doors. Roofing Papers. Cordwood, Factory Block Wood otel Columbia ASIILAXD, OREGON THE LITTLE GEM Best furnished little hotel between Portland and Sah Francisco. Rooms with Dath, Hot and Cold Water, Steam Heat. Well ventilated and absolutely clean and sanitary. 75 cents and up. Opposite Elks Temple. Mrs. C. E. Davis, Prop. Ttip Pacific Limited Atlantic Express 1