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HOME AND 'FARM MAAA7TOF. nrn
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The Motor
t VEIJV few do'9 something happens
P nii tho nttontlon of tho think-
jng nu'ti to tlio tremendous growth
Df the in'"r car industry. I'Mteon
cars ago ' nutomobilo was n toy.
frfB yean "t-' Jt ,mtl 1,oon so fnr ,lcr'
fected H''"' far-seeing business men
lud bee"'"" mtcroHtcil in tlio business.
Kineo tba' "m0 thousands of engineers
the wnrM "r 'invo devoted tliolr tlmo
on,l iniHI-t to tbo building nml per
fecting "f motor cars, trucks and trne
Jors jo 'hat now almost ovory man,
woman t -lnld knows something about
H0 ga..iiTi- drlvi'M vehicle.
Automoi. ill's nml trucks, to Bay noth
ing of motorcycles, hnvo becomo so
fommon on tlio streets and roads that
flipy liaro oeaBcd to nttracl any par
ticular attention, uui cvon wiui nu
hiJ tic''0 nro few pcoplo who rcnllzo
o what nn extent this industry has
already grown.
As near ns figures enn bo gathered
fcorjtng i tho loading motor maga
zines wli"o nutliorlty is not questioned,
there h n present itso practically n mil
lion and n half automobiles nnd tho
amount of monej invested in this
enormous number of machines could
hardly be ritlmntod. Probably fifteen
hundred dollars ns nn avcrngo first
coit would bo low, but this amount
totnM nrro than tho cntlro produc
tion of gold slnco Columbus discovered
America.
Tho uiomobllo Trndo Journal in a
rceent s-ii. makes nn estimate in it's
cJitari.il column that tho nmount of
nicncy rpent this year, 101-1, for pleas
ure nf"-tiniM nlono, will bo six hun
Bred ni d ninety million dollars, nnd
this t.V: ) no account of trucks or trac
tor? This is almost seven dollars per
cafitn f t every man, woman and child
liukr il.p American flag. It is miroly
n vardrrful business to bo built up in
rr.ict: Hv ton years.
'Jl3 .lino nutliorlty goes on to stato
lint at Knst ono hundred and fifty
ct !i n dollar of tills enormous sum
1 3 1 : ; expended this year for light,
cheap or, of tho class represented by
the T r.l. and it is Interesting in this
cam::" urn to follow out tho reason
for Hi's great demand for cheap cars.
Primarily tlio small light car is not a
pk.isur) car, for while thcro nro thou
sand:! of them sold for that purpose,
they arc rather nu all-purposo ear do
t'.gn: for business uses nnd utilized
for pleasure incidentally Tlio cheap,
light cars Illto tho Ford, Metz, JIup
Princess Hotel 5"iS:
Third and
Streets
Portland, Oregon.
riKEi'noor.
Kites SOe, 73c, 1 and J1.50 per day;
f2I0 prr weeks with balli, 83.50 and up.
All culsiJo rooms.
Under Personal Supervision of Owners.
TJIK H0U8K 01' WKLCOMK.
WHEN IN POItTLAND
stop at tho incomparablo
HotelBenson
CENTRAL, FIREPROOF,
MODERN, LOW RATES
Bond for frco book.
Carl Stanley, Mgr,
Car Industry
nnd tho small studebaker and IJuick
hnvo built up their business because
thcro was a domaiid for tho cheap
car. This has been especially true of
tho Ford, which was tho first cheap
automobilo mndo that was a real auto
mobile. Tho result has been that thoy
nro expecting to turn out 300,000 cars
tlio present year.
This movement, or tho development
of this industry, is along tho lines of
evolution. All business is built up in
responso to a demand, ollmrwho it
would not bo a staple business. I'rob
nbly no ono thing has caused ni much
study nnd thought ns tho question of
rapid individual transportation. It
wns this that built tlio bicycle, then
the safety nnd then tho nutomobilo.
but nftcr tho nutomobilo had been mo
ch.inic.illy perfected tho tendency in
price was up instead of down, so thnt
tho poor man or womnu was littlo bet
ter off than beforo until tho cheap
nutomobilo camo into use. This is tho
feature thnt creates tho domand for a
still cheapor car and that will build up
tho cycle car industry cvon fnster, in
tho opinion of most authorities, than
the nutomobilo business itself has boon
built up. Tho cyclo car business will
in no way affect tho general auto
mobilo business it Is a new branch of
tho industry.
Tlio fact that thcro is n demand,
nnd nn enormous demand for cyclo
cam, is fully borno out by tho state
ment that thero aro nlrcady nearly
thirty factories in the Knst, all of them
being offered all of tho business thoy
want, nnd ono of the latest in tho first
four months has sold 0,000 cars. Thcso
littlo cars sell in tho Knst at $350,
and up until tho establishment of tho
Klbert Motor Car Company in Seattle
thero liavo been no factories on tho
Pacific Coast. Tlio now company is
building n car that sells for 295, nnd
is receiving inquiries for cars and for
agencies from such widespread sources
nnd of such n character that they aro
firm in tho belief thnt they nro going
to bo offered n tremendous volumo of
huMnoiM.
The geographical position should give
tho local factory flnt call on tlio
buslnewt of tho far Knst, much of which
hns heretofore been handled in Kurope,
and much of which is new bininewi.
Naturally tho Kuropenn manufacturers
nro nt tho present tlmo unablo to do
liver tho goods, nnd thoro aro very
few of thorn thnt mnnufneturo narrow
tread cars.
Tho narrow tread ear seems to be
absolutely essential for the Chlncso nnd
Japanese trade, principally becnuso
they must follow nnrrow trnlls, Tho
car must bo cheap in first cost, low In
upkeep, slmplo in construction nnd hnvc
sufficient power to go nnywlicro thero
Is a fnlr road.
Thcro does not seem to bo nny limit
to tho business that can bo built up by
n factory on this const. Many nuthor
Itlci nro firm In tho belief thnt the.
light enr business will within fivo
years equal tho present volumo of tho
entiro industry.
This does not seem unreasonable
whon wo tnko into consideration tho
fact that thero aro over 100,000,000
peoplo under tho American flag. Cer
tainly not nil of them could own even
a chenn nutomobilo, but thnt many
noniilo will count for moro than 23,-
000,000 families, nnd aurcly ono out of
each fivo families could afford n mo
tor enr that only costs $300 and can
bo operated at an cxpenso no greater
. . - Mr l.n..A M.nn
tlian street car Jiirv. u "
five million posslbio customers, or moro
than threo times ns many ns tnero nro
motor cars of nil descriptions now in
use. Figuring on a baais of $300 per
car wo como back to tlio jigures roro
ensted in tho Automobilo Trado Jour
nal.
PAOITIO NOHTIIWEST TAIHS.
Ott. 10-17. St. Johni, Wah., Harrett
CarnWal.
Oct. 88-Not. 14, rorthnd, Or., Manuf o
turert' and Land TroducU Show.
. fl.f ir.wim. With . WaiMnirton
Dors' and OltU' Acrlcultoral and Induitrlal
Contnt.
Nor. 10-21. finokane. Wah., Spokane Na
tional Appio miow.
Not. 25-28. Walla Walla, Waih., 0,-W. R.
& N. Corn Bhow.
Nor. 30-Dee. 5, I.twliton, Idaho, North
west Lireitock Annual Show,
Dee. 7-13, Portland, Or., Paclflo Interna
tional Llvcalock Expo.lllon, Union Stock
yards. Dec. 7-12, Portland, Or., OrcEon Poultry
and Pet Stock Show.
OllO CXCellent OXCrClsn for tirlnMnrr
into play unused muscles is that of
steadying oneself by holding lightly to
tho back of tho chair nnd then kicking,
not exceedingly high, eight times with
each leg twico to each side. It is said,
too, that besides exercising unused
muscles this excrciso frees and stimu
lates the Inrge nerves of the lower por
tion of the spinal column, nnd this, of
course, makes for health. This excrciso
may bo repeated every day or every
other day to ndvnntago.
ERTLE FIELDS
THgiTWifHgii
mnilo doubly producllro by tttidy
InR oar romplcto course In Agrlcul
turo nnd Tnilt Raising, II contains
facts of unusual valiio and explains
JCTJprpn In concise, clean-cut Ian-fcHi-iraSl
fruago lmt to do nnd
how to do it. A big help to all
trlftlllllf 111 AlirM tttA linat vnaMlfa
?fl from land. Kndorsed by Home In
dustry League. Cliartcrcd 1003.
HooUet describes tills and 00
nthcr Dioney-making courses sent
VUKK. Dept. 0.
Modern School of Correspondence
t'nderwood llldg., San Kranclsco.
Profitable Trade
A practical trado makes you inde
pendent. Takes only a few months to
learn. Positions gunrantcod.
WATCH MAKING ENGRAVING
OPTICAL SCHOOL
210 Commonwealth Bldg., Portland, Or.
GLASSES BY MAIL
(2,00
Tho inmo kind you pay others four and
firn dollars for. lljr our new method we can
make you the best pair of reading classes
you hsro had.
Send us your address and we will send
you our complete outfit for testing the eyes
and measuring the faco. They aro simple, a
child can nse them. Our classes are of
good quality, gold filled, warranted for ten
years. After you hare used them for thirty
days, If they are not satisfactory your money
will be refunded. Write fur '.lilt today.
Roger's Optical Institute
131 IUlUugswortu Avenue, Portland, Oregon.
What do you think
OF THIS?
3,000,000 Acres
FINE FKEB HOMEBTEADS
and Montana Deeded Lands
$8 to $40 on Aero
jicndr for tho plow.
Ylolds .10 to 00 bu. wheat.
Oats, barloy, flax, hay, otc, In
proportion.
Finest Inland Ollmato.
Land Sold on Crop Fayment
Flan.
Law faro llomcscokcrs' Ex
cursions on first nnd third
Tuesdays of rncli month.
Western Immigration Agent,
O. M. & ST. P. ItY.
2nd and Cherry, Seattle, Wash.
When in
TRY
THE
( HAVE SPECIALIZED
I IN THIS WORK FOR J
YEARS S
Seattle's Greatest Hotel
Lewis Audible Speed Indicator
A slmplo contri
vance which at
taches to tho
crank lmndlo of
any separator and
ts adjusted to tho
required a p o o tL
Until tho right
speed is reached
nn alarm boll
rings; whon the
right speod is at
tained, tho boll
stops ring, but thero is a clearly audi
bio click to bo heard with each revo
lution. When tho proper speed is passed
and tho machine is turned too rapidly,
tho click ceases.
COLUMBIA DAIltY SUTPLY CO.
Portland, Oregon.
WILSON'S
AUCTION HOUSE
100-8 First St., Portland, Orogon.
LAitanaT auction house on
TUB COA8T.
SALES DAYS
Mondays, Wodnesdayi and rridays.
Goods Sold at Prirnto Sale at All
Times.
Auctions conducted In any part of
tho Slato.
J, O. WILSON, Auctioneer.
Nice New Rugs
Mado From
OLD CARPETS
AT SMALL COST
Mall Orders Solicited
NORTHWEST HUG CO.
Portland, Oro.
1B8 East Eighth Street
WKITK US YOUK WANTS
Wi: Fay Freight Ono Way
HOTEL BUTLER
SEATTLE, WASH.
Under now management entire
chnngo in nil depnrtmenta all rooms
rodecoratod nnd refurnished. Particu
lar nttontlen is now no'.ng paid to
prompt, efficient and courteous service.
DAILY IIATEB
12.00 Up With Frivato Batn
$1.00 Up Without Frivato Bath
Hotel Butler Cafe
THE TINEST IN SEATTLE
Bcrvlco tho Best Culsino Unexcelled
EOBERT J. BOBINSON
Manager.
Seattle
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FRYE
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