The Sunday Oregonian., March 13, 1921, Section One, Page 9, Image 9

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TIIE SUNDAY OREGONIAN, PORTLAND, MARCH 13, 1921
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SOUNDS
REGISTER
COLORS
BRAIN
Research Worker Discovers
Rare Phenomena.
PIANO MUSIC IS YELLOW
One Who Has Synesthesia Sees Bine
Light Whenever He Hears
Flute Played.
UXIVERSITT OF OREGON. Eugene,
March 12. (Special.) Smellin a
color is one phase of synesthesia, a
psychological phenomenon, to which
Dr. Raymond H. Wheeler, professor
of psychology, has just completed re
search work. Persons who have
Bvnesthesia see certain colors when
they hear certain sounds. Every
sense impression arouses different
colors and the colors are always the
same for the same impression. It is
really colored hearing.
The subject of much of Dr.
Wheeler's research was Thomas
Cutsworth. a graduate of the uni
versity, who has been blind since he
was 11 years old. Mr. Cutsworth is
considered a typical example of syn
esthetic phenomena and an especially
valuable subject for research, as
lie majored in psychology while in
the university.
Kesearch on this subject may seem
impractical, but it is extremely val
uable to science. One. of the best
ways to understand normal and ordi
nary phenomena is to analyze and
study the laws governing unusual and
abnormal phenomena, declared Dr.
Wheeler in discussing the meaning of
his work. Usually when one hears, sees,
tastes and smells, ordinary experience
results. Five to eight per cent of the
people have synesthesia, estimates
Ir. Wheeler, and their sensory per
ceptions give them more than com
mon experience. One man sees a
flash of yellow light whenever he
hears a piano and the experience has
endured for 0 years. Now yellow
light and piano tones have become
identical.
Hun; Variations Found.
There are innumerable variations
of synesthesia, the colors associated
with sounds are never the same and
tome are intensely interesting, said
JJr. Wheeler. One individual was
wounded in the chest and when the
doctors poured disinfectants into the
wound he could taste them, although
his nose was stopped up. Attempts
to associate colors with music have
been many. A color organ has been
used and when certain tones are pro
duced certain colors result, but in
these cases the musician usually has
some form of synesthesia.
Kstimates of the frequency of syn
esthesia among adults vary, but the
average, under varying conditions of
age and sex. range from 9 to 15 per
cent. It seems probable, tnen, mai
many cases of synesthesia disappear
when the subject reaches maturity.
Several valuable generalizations from
experimental data have been made by
Dr. Wheeler. They may be summar
ized as follows: first, synesthesia
may be permanent as far as tests
thow; secondly, in colored hearing,
tones of high pitch are associated
with briarht or light colors and (ones
of low piti-h are associated with dull
or dark colors; thirdly, synesthetic
associations arc not. as a rule, re
versible: fourthly, the phenomena be
gin in early childhood. That there
is no uniformity among different in
dividuals in the hues which are as
sociated with tones of like quality
or pitch and that various experi
mental methods have failed to throw
light upon the problem of ultimate
nature of synesthesia or upon its
origin, are other conclusions drawn
by JJr. Wheeler.
rrrwnt View Will Change.
The present research, it is thought,
wMl entirely change present views of
the subject. Dr. Wheeler's evidence
shows it is a difficult psychological
problem. Since intelligence depends
so much on the ability to derive
meaning, research on this point is
very imnortant and practical.
Dr. Wheeler explains synesthesia
by an illustration of an animal going
through the woods. A noise is heard
and the responses which it provokes
makes its meaning. The animal as
sociates the noise, in an endeavor
to understand, with his experience,
thereby determining its understand
ing. The conditions of this process
have never been well understood.
But synesthesia gives a clue as to
how the process of understanding de
velops normally because of the dis
covery that the peculiar appendages
which appear are just such associa
tions as come in and produce under
standing. The subject of synesthesis under
stands sound only when they lead to
associations by vision or sight. Col
ors take the place of other associa
tions. Flute Brings Blue Color.
In the case of Mr. Cutsforth, when
a flute tone is heard he sees blue. In i
the case of one person, if something
is put into the mouth reddish brown
color is seen; the person knows it is
salt. Instead of knowing salt by
its taste, the person knows it because
it causes him to see reddish brown.
In many cases studied names, words,
numbers, music and memories are re
called by means of color.
Synesthesis is abnormal only in
the sense of the unusual, stated Dr.
Wheeler. It does not represent a de
fective, damaging or freakish process
and is entirely harmless. It is the
unusual development of the individ
ual's mental equipment of under
standing. The research of Dr. Wheeler on this
subject Is an important contribution
to scientific knowledge and it will
do much to remove the confusion and
falsity of former theories.
FORBES ON SECRET. TRIP
Possible Member or Shipping Board
Is Rushing to Portland.
THE OREGON! AN NEWS BUREAU.
Washington. D. C, March 12. Colonel
R. Forbes of Spokane, understood to
have been picked tentatively for a
member of the shipping board, left
Washington hurriedly last night for
Portland.
Friends of his said that he was
making the trip at the instance of the
White House with orders to hasten
back here. They became mysterious
when asked about the purpose of the
mission.
STRUCTUREJO BE MODEL
'cw Music Building at University
aring Completion.
UNIVERSITY OF OREGON, Eugene,
March 12. (Special.) The new music
building, with its auditorium having
ratine- canacitv of 615. and well
equipped studios and practice rooms, j
is nearing completion. The studio
wing will probably be ready for oc
cupancy by May, said Dr. John J.
Landsbury, dean of the school of
music.
The 175.000 building is situated on
the southwest part of the campus.
On the first floor in the studio wing,
there will b a large clubroom with
a fireplace and sunporch. Three
studios, a lecture room and practice
rooms occupy the remainder of the
first floor.
On the second floor there will be
13 practice rooms and 10 studios, be
sides a room for the use of Mu Phi
Kpsilon, honorary musical fraternity
for women. The studios are to have
the best of equipment.
The building was financed by the
University Holding company, made
up almost entirely of Eugene busi-1
ness men. The building is to be
rented to the university ar-: in about ;
eight years will be paid for and be
come university property.
STUDENT FUND AIDS 53
Total Available "ov $9000, Half
of Which Is Xow In Tse.
UNIVERSITY OF OREGON. Eugene,
March 12. (Special.) Fifty-three
students received financial assistance
from the students loan fund during
1920. totaling $3095. the amounts
varying from 10 to 200, according
to a report published today from the
controller of the university, custodian
of the fund.
The total fund is now $9000, half
of which is out on loans. Loans re
paid.during 1920 amounted to I3220..37.
Interest received at 6 per cent
amounted to J162.07, which was
added to the fund.
Several gifts to the fund were re
ported during the year, the largest
being a gift of a $1000 liberty bond,
from Max S. Handman, of the faculty
of the University of Texas, who re
ceived aid from the fund when a stu
dent here.
Lewis County Sued lor $6000.
CHEHALIS. Wash.. March 12.
(Special.) Lewis county has been
sued for $6000 and costs by Nick
Heikkila, guardian of Walter Heik
kila. Negligence on the part of the
county's employes in leaving dynamite
caps exposed is charged. One thumb
ar.J part of the fingers on one hand
of the boy were torn off by the ex
plrsion of a cap, which the Heikkila
lad and his companioi-s found while
at play.
Dealers In Hides Accused.
Charges of violating the federal in
terstate commerce act were lodged
against B. H. Sachs, partner in the
Baker Hide & Junk company of
Baker, Or., in a complaint filed yes
terday by Thomas Maguire, Assistant
United States attorney. Sachs is ac
cused of shipping 99 beaver hides
from Baker to outside points, with
out properly tagging them under the
provisions of the Oregon laws.
EASTER
VICTOR
RECORDS
Beautiful Isle of Some- 1
where Jarvis$jS5
Christ Arose. Hayden Quartet j
Adeste Fidel's (with 1
chimes) Trinity Choir I s
Joy to the World f "-
Trinity ChoirJ
The Palms. . .William Robynl
The Holy City ) .85
Harry MacdonoughJ
Hallelujah Chorus 1
Tryor's Band I . ,
The Heavens Are Telling.. t "
35
Conway s BandJ
Festival Te Deum Part 1 . . "1
Trinity Cholrl
Festival Te Deum Part 11 f
Trinity ChoirJ
The Palms 1
Reinald Werrenrath I
The Lost Chord f
Reinald WerrenrathJ
1.35
1.00
Messiah Marsh
Oh. for the Wings of a y 1.50
Dove Marsh.
Les Rameaux (The Palms) )
CarusoJ
1.T5
Adeste Fideles (with male
1
chorus)
McCormackJ
SEIBERLING-LUCAS MUSIC CO,
125 Fourth St.
Bet. Washington and Alder St.
Home of KIMBALL PIANOS.
For Special Italian Dishes
Go to the
Italian Progress Restaurant
100 First Street, Corner Stark
Special Italian Lunch G0
From 11:30 to 2
Special Italian Dinner
From 11:30 to 9 P. M.
Ravioli, Spaghetti and Rice a
Specialty
Try Oar Italian Home-made
Ice Cream
"Sot Open Sunday
KING 8
LI MOD AN
Brand new combination limo
usine and sedan, a beautiful
closed car at a saving of $800.
This amount is a cash loss to the
owner and a net gain to you. On
display at our salesroom.
Covey Motor Car Company
21st at Washington. Main 6244.
NO DANCE
at
RIVERSIDE PARK
SUNDAYS
Until Further Notice
THE RETAILER
NEEDS TRUTH IN
HIS
ADVERTISING
FROM AN ADDRESS
BY
CHARLES DILLON
BEFORE THE
New York Ad Club
February 9
AS REPORTED BY
PRINTERS' INK
"The Advertising Man's Bible"
"ADVERTISING men iave
been preaching truth, year
after year, but, like the farmer
and the toothbrush, thousands
of merchants have never heard
of it. We have had a saturnalia
of falsehoods, recently, in retail
advertising, and it has not been
confined to the little chaps. The
business manager of a great
daily paper in this city told the
head of a large store, one day
last week, in my presence, that
if he didn't revise the prices
quoted in his advertising the
paper would not accept it. I
can show you store after store
today, on Broadway and Fifth,
avenue, in which the price tags
would convict the sales man
agers before any competent
jury in the land. The worst fea
ture of this is, in my opinion,
the brazen insult to public in
telligence, public credulity. It
wasn't so much the high priceB
that created the so-called buy
ers' strike as it was public re
sentment against merchants
who appeared to believe the
people couldn't recognize burlap
when it was shown them.
"The extent to which some
merchants have gone with win
dow models is astounding. If
you wish to test this just try
to buy the suit or overcoat in
the window. Ask for its coun
terpart. It isn't in stock. It
never was. Ask a merchant to
show you his bills to justify the
price tags. The average, common-sense
citizen views with
suspicion a suit marked down
from ?80 to $40. He believes
the advertisement convicts the
merchant either of deliberate
falsehood or of having been a
conscienceless bandit. We know
many merchants have had to
accept heavy losses, but the
only way to convince the public
of it is by frank, truthful ad
vertising. The lie, most fre
quently, is in the quality of the
goods. The suit never was
worth $80 or $100. ... As
long as I abstain from wood
alcohol you never can make me
believe the merchants are ac
cepting that loss. The high
price never was justified."
The
Fahey-Brockman
Upstairs Plan
Low Rents Plain
Stores Volume
Business No Credit
Losses Rock - Bot
tom Market Prices
Alterations Free
Fit Guaranteed.
RALEIGH
J L Up-stairs Clothiers J L
TO
WE
LIC
FU
E
Public confidence has been sadly shattered by Ihe thousands
of ill-advised "sales" that recently swept the country like a
tornado. Already the reaction has begun, so that the more
We are proud of the fact that through the darkest days of the "buyers'
strike" we never wavered from
Our Established Upstairs Policy
for a moment, not even when
forebodings of professional gloom-hounas. inai is wny, ay
,.i.L-a of iY,a TirrUt rimo aS n VnllimP huver. aild bv
maxni'i fc wiv ... . 7 -
Taking Advantage of
Rock-Bottom Market Conditions
we are now able to offer the men and young men of the northwest the
unexampled values
This Year's Authentic Spring Styles
in Finest Made Worsted and Wool
Suits and Overcoats
These beautiful models include a wide range of choice in the newest fabrics, de
signs and colors. The popular "plains" browns, grays, greens and blues as
well as the snappy mixtures, checks and stripes, are all represented here in all
sizes and models. So. from among the largest stock on the Coast you are sure to
find just what you need to satisfy that well-dressed spring feeling.
Satisfaction or Your Money Back
Thp flvprasre. common-sense citizen views with
suspicion a suit marked down from $80 to $40"
Extract from the reprint at left
hand side. Read the whole
amazing indictment for yourself!
RESTORE NORMALCY
MUST FIRST RESTORE
CONFIDENCE
Fahey-Brockman Have
Steadfastly Maintained
Public Confidence by
Never Violating It
hounded by the unsought and
to
DG,
Buy tip
progressive merchants are doing- their utmost to restore the
public confidence that has been so grossly mistreated in so
many instances. In this connection
unwelcome
oeing m wie
- stairs and save 10
Sixth and
Washington