Image provided by: University of Oregon Libraries; Eugene, OR
About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Oct. 24, 1920)
12 THE SUNDAY OltEGOXIAN, PORTLAND, OCTOBER 24, 1920 OTHER MEIER & FRANK NEWS ON PAGES '13 AND 15 AND BACK PAGE igm0$m Distinctive Features of the 0 revolutipnary new phonograph record Tone Arm Playing lateral cut Record Showing how the Graduola is operated The Greater Phonograph HE phonograph has become one of the most popular -musical instruments for the home ever devised. Designed originally as a Talking Machine, it had been brought to a high state of development mechanically, before the advent of the Aeolian-Vocalion four years ago. With the introduction of the Vocaliori, however, the public was made acquainted with a - new and superior type of phonograph- a phonograph which was not only mechanically in advance of other instruments, but which, musically, was so far ahead of anything hitherto known as to be in a class quite by itself. This superiority rests ondef- inite and distinctive features of advantage, which are obvious upon even the most casual investigation. The New Aeohan-Vocalion Record FROM the'great music house responsible for the perfecting of the pho- nograph as a musical instrument, there has recently come a new and better type of record. This record, made under an exclusive and more scientific system, produces astonishing musical results. Instead of the slightly metallic effects hitherto characteristic of phonograph performances, it produces clear, rich tones of great depth and beauty, which are marvel ously similar to the"natural tones of different instruments and voices. The New Universal Tone-Arm IN this feature of the Vocalion is found a perfect means of supplying what is now recognized as an absolute necessity in the modern phono graph viz.: a practical method of playing all makes of records. Without such means, the enjoyment of a phonograph is seriously curtailed. Many different companies are now making records, and unless these records can all be played, all the great artists cannot be heard. Moreover, this new Tone-Arm not only plays all records, but plays them at their best. The Graduola Tone-Control '4 ALL phonograph makers provide means for controlling the phono-"! jlV graph's tone, but the Graduola an exclusive feature of the Vocalion, is the only method that not only perfectly controls tone without im pairing its qualities, but gives the performer the opportunity to put in true musical expression. With the Graduola it is actually possible to play the phonograph, shadingand coloringthe music to suit one's personal taste. This fascinating device quite doubles the enjoyment to be derived from the phonograph. Beauty o f Case Design Detail of Chinese Chippen 'dale case design THE Vocalion does not stop at musical superiority, nor at perfection . of mechanical detail. As is the casevwith all Aeolian instruments, the Vocalion cases.are planned and executed by the most expert designers and artisans ; the result being a new standard of phonograph beauty, both in outline and finish. The exquisite new Period Models, while comparatively moderate in price, are without doubt the most artistic and unusual phono graphs ever produced: ' , - s Vocalion Prices Are: Upright Models From $110 (With Graduola, $135). 1 Period Models From $360. Other Phonographs Taken in Exchange Y THE AEOLIAN yOCALION CAN BE PURCHASED ONLY AT THIS STORE IN PORTLAND 5 ; MAKE YOUR OWN TERMSIN REASON Meier & Frank's! phonograph Shop, 61xth Floor. (Mall Orders Filled.) TW & QMACrrC STOfE OP PORJ LAN a 1 MEIER & FRANK COMPANY 1 Tomorrow An Important Sale of Women's New SHE Underwear at $1.95 to $8 1668 daintily fine silk undergarments including camisoles, bodice vests, bloomers and pantalettes. One of the underwear buyer's big: special purchases from a famous manufacturer well known to every woman. Because of the reduc tions we are not permitted to use the name, but the qualities speak for themselves. ' Fancy Silk Camisoles Special $1 .95 Glove silk in pink vor white with rib bon shoulder straps and trimmed with lace and embroidery. Bodice Vests Special S3, 19 Pink glove silk with ribbon shoulder straps. Carefully reinforced under the arms. All sizes at $3.19. Silk Bloomers Special $4.25 Pink glove silk properly reinforced and knee length. Elastic at waist and knee. f 1 Silk Pantalettes Special $8 Italian silk in black, cordovan, emer ald, navy, purple, Russian green and smoke. Properly reinforced. Knee length. Elastic at waist and knee. Meier & Frank's: Knit Underwear Shop, Main Floor. (Mail Orders Filled.) Unexpected Sale oL Corsets $1.98 to $10.95 Four unusual groups of special quality corsets will be offered this week at $1.98; $4.95, $6.95 and $10.95 were $2.50 to $25. Sizes 22 to 36 in the lot. Favorite makes such as Mme. Lyra and American Lady models. Fashioned of fine brocade or coutil in flesh and white. Medium . and low busts and long hips designed for all types of figures. Even though specially priced, they are all recent models designed to wear under winter gowns? Meier & Frank's: Corset Shop, Third Floor. (Mail Orders Filled.) Little Boys' and Girls' Sample Suits and Frocks $3.95 $4.95 $6.95 Many Half Price Boys' suits in size 2 only; the little girls' frocks are in sizes 2 to 6. Both kinds come from a delight fully artistic maker of children's clothes. Every little suit or dress is agreeably different from any thing one sees ordinarily. Many are combined with hand stitching and hand embroidery. Fine materials are used in each one and the colors are charming. Chambray, pique, mercerized pop lin, cotton crash and combinations of similar fabrics. Dozens of styles and every gar ment is fresh and perfect. Amusing ones have embroidered bunnies or flowers to give a touch f all-outdoors. ' . Fond mothers will agree with us that they are the nicest ones we have had in a long time. Meier & Frank's: Second Floor. (Mail Orders Filled.) r.m.L.i m 1067 Trier QuALmr Store or- Portland