The Sunday Oregonian., March 21, 1920, SECTION SIX, Page 10, Image 94

10
TTTE SUNDAY OREGOXIAX, PORTLAND, MARCH 21, 1920
ship-bhruck idea
IS
H
Method Developes Into Na
tional Movement.
VAST GOOD RESULTS
. A. Price, Local Manager or Fire
stone Ship-by-Truck Bureau
Tells or Advances.
How ship by truck, in little more
than a year's time, has grown from
the eerm of an idea into a vital move
ment of national importance is a
story which has been watched in the
making by thousands of leading busi-
operators And that the .bureaus pass
along to them many business oppor
tunities.
"By way of giving the whole serv
ice a solid foundation and affording
information on every conceivable
phase of shipping by truck a new de
cision of the central bureau was es
tablished early last summer, known
as the division of economic research
At the start the director assem
bled a stanT of trained investigators
and sent the mout into the field to
study the use of the truck in various
industries. As a consequence, with
an accumulation of authoritative in
formation back of him. every local
ship-by-truck representative is in a
position to offer constructive sugges
tions to the trucking interests he
comes in contact with.
The Firestone ship-by-truck bu
reaus are designed to help the prac
tical truck operator; but, more than
that, they help the inexperienced
truck man In getting his business or
ganized along practical and success
ful lines." In short, they obtain and
distribute those facts which tend to
stabilize the motor express business
and kindred activities.
"The first important trip of this
kind was the memorable Akron-to-Macon
journey, returning via the At
lantic seaboard, a 6700-mile jaunt,
which caused great interest and en
thusiasm and was productive of splen
did results in the way of publicity
and demonstration. Both giant pneu-
of the motor truck industry, has con
centrated the full strength of its in
fluence and prestige behind the ship-by-truck
movement.
"The Firestone company, in con
tributing the ship-by-truck slogan
and symbol to this representative
body, is giving definite point to the
policy that has guided its year's work
that ship by truck is the slogan not
of any one interest, but of the whole
trucking industry. The responsibil
ity for its active promotion rests with
every Interest that believes in ship
by truck.
"As we see It now, the most effec
tive effort we can put behind thi
movement will be along the lines of
those undertaken by the bureau's di
vision of economio research in mak
ing ship by truck synonymous with
service. For ship by truck must be
a service based- on facts a transpor
tation system resting upon a sound
economic basis."
E. A.
SCHEU
LAND
TO BE IN
MONDAY.
PORT'
FRENCH WORKERS BEHIND
It Will Take Auto Factories Six
Years to Catch Vp.
French automobile manufacturers
estimate it will take them at least
six years to catch up with the domes
tic demand for motor cars, but they
feel that if. after that time, they have
not built up a foreign market their
business will suffer. A number of
YES, THEY EVEN MAKE FORD FIRE DEPARTMENT TRUCKS!
,. , , , ,
1 bin nnr wa purchnxed recently ly the A. (.. Long company from the Palaee Garage company, one of the author
ised Ford dealerx In I'orllnnil. An mill he noted. It hax very prominently displayed fire iconic, Trith which to
require I'lerrf-Arrown and other loafers in the road to set oot of the nay. K. 1".. Allison, the aaleaman at the
helm, made the Male.
ncss men and transportation experts
the country over, says K. A. Price
local manaRCr of the Firestone ship
by truck bureau.
Through the ship-by-truck move
ment in this short space of time prac
tically every community from the
largest metropolis to the merest ham
let ha come to appreciate the util
ity of the motor truck as a real fac
tor in transportation. It has already
demonstrated its special adaptation
to the field of the short haul, its prac
ticabality in linking up the farm, the
market and the consumer and its all-
around usefulness in developing our
agricultural resources.
"It took the war to open our eyes.'
says Mr. Price, "to the splendid possi
bilities of the motor truck. That ser
vice record pointed the way to even
greater fields of usefulness in peace
time. It was with the idea of devel
oping these possibilities that H. S.
Firestone, president of the Firestone
Tire & Rubber company, undertook to
focus the attention .of the American
public on the importance of the motor
truck in the nation's transportation
scheme.
"He had visions of a great system
of intersecting truck routes on all
main highways, providing better food
at lower costs, lifting the short haul
burden from the railroads and in gen
eral facilitating traffic.
"His first contribution to that end
was the slogan 'Ship by Truck.' This
phrase, he believed, could become the
watchword that would unite all those
Interested in developing and extend
ing the use of the truck.
"To spread the messages as quickly
as possible the Firestone company
placed full page ship-by-truck mes
sages in the Saturday Kvening Post,
Literary Digest, Country Gentleman
and other publications with national
circulation. This was supplemented
later by full page advertisements in
the newspapers of the leading cities
of the country, planned to help ship
pers use their local truck routes and
to get more tonnage fo rthe operators.
"The response was immediate and
enthusiastic Thousands of shippers
turned to the motor truck as a new
agency in transportation. Truck op
erators found new business comin;
their way and prepared to handle it.
The truck manufacturers were the
last to feel the influence of this re
vival of business, but as the move
ment gained headway the demand for
trucks caught up with production and
passed it. Today the truck manu
facturing interests are faced with a
demand that was scarcely anticipated
a year ago.
"The simple message "Ship by
Truck' had & telling effect, but the
Firestone company realized the need
of localizing the movement, of pro
viding a clearing-house of informa
tion and promotion in each large
trucking center. After all, the big
test came in bringing the shipper and
the operator together. To answer this
need the Firestone ship by truck
bureau was established, with head
quarters at Akron, and local bureaus
in the 63 cities in which the company
maintains branches. v
"In general the function of the cen
tral bureau at Akron is to collect
and distribute information to the
branch bureaus and to promote the
national campaign in behalf of the
movement.
"Its policy may be stated in the
following programme of activities:
To study the problem relating to
the entrance on a sound business
basis of the motor truck into our na
tional, commercial and economic life.
"To promote the use of the motor
truck, where It is economically feasi
ble. "To analyse efficient cost, operat
ing and business methods with a view
to advocating their more general
adoption.
"To plan co-operation with other
forms or agencies of transportation
so that our country may have a com
plete, efficient and economical scheme
of transportation.
"To promote the construction and
maintenance of roads, adequate for
the proper use of the motor truck
and the legitimate expansion of its
xii v Ice.
'To encourage uniform and suitable
leclslatlon relating to the use of mo
tor trucks, trailers and the highways.
To co-operate, when advisable,
with other agencies having all of
these policies or any one of them as
their object.
"The local ehip-by-truck bureaus
bring shippers and operators to
gether. Shippers call on them for
information about routes, truck lines,
tonnage capacities of trucks, rates,
road conditions and the like. Truck
malic tires and solid tires were used
and their comparative performance
under identical conditions was care
fully observed.
"Another trip which stands out in
the annals of the movement was the
transcontinental journey, from Wash
ington to San Francisco, that a divi
sion of the fleet made with the gov
ernment convoy last summer.
"Firestone bureau trucks played a
part in the national development tour
conducted by the Association, of Mo
tor Truck Sales Managers last fall.
And the ship-by-truck message was
carried to scores of agricultural com
munities throughout the northwest.
"One of the most recent and most
important recognitions of the move
ment has been the adoption of the
emblem and slogan 'Ship by Truck,'
by the National Association of Motor
Truck Sales Managers. This organ
ization, recognized as representative
companies are already engaged on
plans to bring world-wide recogni
tion to their cars. The Panhard-Le-vassor
company is alloting one-third
of 1920's output and one-half of that
for each coming year to foreign trade,
although at present the company
could sell every car it is producing in
the city of Paris. According to
George A. Chailliey, a representative
of the Panhard-Levassor company,
France will use 100.000 of the best
American makes of automobiles with
in two months from the time that the
rate of exchange nears its normal
point.
High Ammeter Rate.
When the ammeter shows a rate
of charge or discharge much higher
than usual it may be accepted as
an indication that tncre Is a cross
somewhere, so hat the battery is not
getting the current intended for it.
i7
IS
PERFORMANCE COUNTS
m
P
VJ
MACK TRUCKS
CUT COSTS
It's the cost of operation on the
ton-mile basis that determines if
your truck is economical.
Compute the weight of the
loads carried and the mileage
covered by MACK trucks and
you will soon see how they cut
costs.
Then, too, there is the subject
of mechanical upkeep. Mechan
ical dependability and operating
efficiency of the highest order
are inbuilt features of every
MACK truck.
Parts used in the construction of
MACK trucks are over-size. This
provides the factor of safety so essen
tial should an emergency arise. It is
something seldom found in other
makes of motor trucks.
Capacities Vz to Vz Tons
Mack International
Motor Truck Corporation
Tenth and Davis
Broadway 691
Formal Opening of King Sales and
Service Station to Take Place
While He Is Here.
E. A. Scheu, general sales .manager
of the King Motor Car company of
Detroit, will arrive in Portland Mon
day to attend the formal opening of
the Rubin Motor Car company and
inspect the new home of the King
eight, which had just been completed
and which occupies a quarter block
at the southeast corner of Broadway
and Hoyt street, opposite the new
postoffice.
This building, one of the most mod
ern of its kind, has been erected at
a cost in excess of $25,000 and is in
a fine location to give service. It is
at the approach of the most impor
tant bridge spanning the Willamette
and in close proximity to all impor
tant highways.
The Portland building is one of
three to be placed in the most im
portant cities in the northwest, in
cluding Seattle and Spokane, with a
number of sub-service stations scat
tered through the territory. A well-
organized crew of traveling trouble
shooters will constantly be at the call
of all authorized service stations to
assist the King motorist when in
need.
In announcing the formal opening
of the new home of the King eight
sales and service station, B. W. Rubin,1
president of the Rubin Motor Car
company, distributors for all the
northwest territory, consisting of
Oregon, Washington and Idaho, says
that the principal office and distrib
uting point will remain here in Portland.
"A new era has dawned," said Mr.
Rubin, "in the manner in which auto
mobiles must and will be handled in
the near future. The King eight has
recently incorporated a service pro
gramme of 52 weeks which hereto
fore was deemed impossible. This is
one of the reasons whv - all dealers
handling the King line must be ade
quately equipped with modern service
stations to carry out this 53 weeks
of free service.
"Another feature inaugurated in
this territory is that the price must
include every necessary equipment
and attachment, including five cord
tires, bumper, spotlight, motometer,
glass wind deflectors, clock, tire
cover, automatic tire pump, trouble
lamp, Victoria side curtains, state
license, full tank of gasoline and all
necessary tools.
"The King eight is built along lines
of scientific construction, which elim
inates all that is coarse and cumber
some. Its ideal of a car is one of
performance, ease of riding, good bal
ance, one that will cut operating costs
to a minimum and eliminate worries
and aggrevations from its owners.
The new King eight has incorporated
more than 100 improvements and re
finements, which have added beauty,
sturdiness and performance to its al
ready tested qualities."
ROAD EQCrPMKNT IS BOUGHT
Lane County Adds Another Scari-
fcr and a Grader.
EUGENE. Or.. March 20. (Special.)
Augmenting the equipment for road
building owned by the county court
of Lane a Russell scarifier and a
huge grader of the same make ar
rived here a few days ago from Min
neapolis and will at once be put in
commission. The county court is
preparing for an active season of
road buildine. This equipment, with
other machinery ordered and already
In use, said to be the most complete
in the state, will materially aid in the
work.
If the $2,000,000 county measure
carries at the May election mem
bers of the court say the equipment
will be taxed to its capacity this
summer and fall.
Vibration Loosens Cups.
It is remarkable what vibration will
do in the way of loosening up grease
cups that have gone in stiffly and
apparently have been absolutely se
cure. Every lost grease cup means
that some part of the mechanism is
in danger. The safest remedy for this
trouble is to employ a set of cups
with locked raps.
Why BrunswickTires
Win Preference
There are two main reasons- one, trie name ifeelf ,
which certifies superfine value the other, that time
tells the same story.
Thus reputation and performance unSe In giving
you all you expect and more.
Yet B runs wicks cost no more than like-type tires.
Many motorists would pay more readily, but the
Brunswick idea is to GIVE the utmost, rather than
to GET the utmost. And this has been true since 1845.
You can appreciate what Brunswick Standards mean
by trying ONE Brunswick Tire. It will be a reve
lation. You'll agree that you could not buy a better,
regardless of price.
And, like other motorists, youll decide to Have
ALL Brunswicks. Then you'll know supreme satis
faction from your tires longer life, minimum
trouble, lower cost.
THE BRUNS WICK-B ALKE-COLLEN DER CO.
Portland Headquarter: 46-48 Fifth Street
Sold On An Unlimited Mileage
Guarantee Basis
Brunswick Tire Co.
Multnomah County Distributors, Eleventh and Stark
" W. F. McKenny
Frank P. Walbom
Tillman Auto Service
Garage, 605 First St.
Piedmont Garage
1130 Albina Ave.
J. J. Keys
379 East Morrison St.
Reliable Auto Repair Shop
Lennox and Foster
C. O. Merrill Co.
Second and Main
Montavilla Service Station
82d and Base Line Road
DEALERS
Gravbeal's Garage
693 Union Ave. North
Boulevard Garage
42d and Sandy
Viaduct Garage
38th and Sandy
Knight's Garage
741 Alberta St.
C. E. Osborn
Gresham, Oregon
North Grand Auto Co.
30 Grand Ave. North
Portland Retread Vulcanizing City Garage
95 Eleventh St. Twelfth and Alder
Williams Ave. Garage
482 Williams Ave.
Peninsula Garage
Lombard St.
More People Every
Evening
have accepted our public invitation to see the thrilling drive
of two young girls on the "trail of the Arrow" in the Essex
automobile.
Also the trip of the Maxwell Yank into the Desert the most
thrilling automobile motion picture ever filmed. Free moving
picture show.
tar "V.
H." . JUS
v:vfc. .-ale.. : . . - l " i. . , '
MAXWELL YANK
Never before has there been such a daring drive as that to the
bottom of the Devil's Punch Bowl. You will never forget it.
A
The public is invited every evening during this week from
. 7:30 to 10 o'clock.
C. L. Boss Automobile Co.
615-617 Washington St.
Portland
MORE EVIDENCE
Brute Strength
That Prime Necessity in a Motor Truck Is Built Right Into the
' S. A. Troxel V'Also Bought a
Roosevelt, Wash. Master"
TRUCK
ly2,2,3y2and5Tons
Three Drives
Internal Gear
Timkcn Worm
Double Reduction Gear
W. C. GARBE, Inc.
FORMERLY OREGON MOTOR CAR CO.
Distributor
BROADWAY AT BURNSIDE
MORE EVIDENCE