The Sunday Oregonian., September 21, 1919, SECTION FIVE, Page 5, Image 77

TIIE SUNDAY OREGONIAN, PORTLAND, SEPTE3IBER 21, 1919.
5
GREAT RUSH IS OH
TO INCREASE OUTPUT
More Automobile Factories
Enlarge Their Plants.
HUDSON PLANS FOR FUTURE
ttnpmobile Makes Changes In Xew
Model, Paige Adds to Capital,
General Motors to Export.
DETROIT, Sept. 20. The Hudson Mo
tor Car company, like other similar
high-class concerns. Is far behind In
its output considering: the number of
cars now being produced. At a recent
meeting- of the board of directors whoj
ONE WAY TO
jftWIIWW.WWWSMI
SPECIAL TOP ON THIS 1917 HARMON,
i T . . K. i . . f-v
If ..V-. . -":";
'-. V . C V le-' Ssc5
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PAINT MAKE IT LIKE BRAND-NEW. CAR.
The photo shows how much can be added to the appearance of an automobile by such a top. "When Mr. Moore
drove his Marmon recently to San Francisco he had this special top put on it there at a cost of about $400. One feature
of the top, aside from Its good looks, is the convenient convertible arrangement whereby at the touch of a finger it can
be converted from open to closed car and vice versa. This Is done by means of
down in place or slide into the top by merely moving them up or down. The
permanent. Mr. Moore bought tnis car
anticipated future needs they author
ized the expenditure of $2,600,000;
$1,000,000 of that sum to go for ma
chinery and equipment the remainder
for the acquisition of additional land
and the erection of new buildings to
care for the fast increasing business
of the Hudson and Essex automobiles.
This action, however, was taken for
future growth of the business, the pres
ent plant having proved its capacity
to handle the production schedule for
the current year.
The board of directors has also au
thorized the building of approximately
70,000 cars during the next fiscal year.
A steel and concrete structure con
taining more than 136.000 feet of man
ufacturing space will be devoted en
tirely to the building of the Essex cars,
more than doubling the present ca
pacity. It will be in operation early
In October of the present year.
Production Grows Fast.
Meanwhile the present record-breaking
production is constantly Increasing
and will In all probability continue to
Increase and although now oversold by
many thousand cars, it is, the directors
announce, essential to keep that way
as the first step in preparation for the
most prosperous fall business in the
history of the company.
Finding it necessary to Increase their
production facilities, the Hupp Motor
company has purchased a tract of land
adjoining their present plant, to be
utilized in increased production. This
will give the company an additional
nine acres.
During the first half of the present
year the Hupp company manufactured
and shipped 9129 automobiles, which
was 2000 more than during tha came
period of 1918. The orders now on hand
number several thousand although the
company found it necessary, beginning
the first of the present month, to in
crease the price of their touring cars
from $1335 to $1450. The sedan's price,
marked $2185, experienced no Increase.
Eighteen thousand or more is the num
ber of Hupp automobiles the company
expects to produce this year.
Several changes are noted in the new
IN THIS PICTURE YOU SEE THE CHASSIS OF THE NEW OVERLAND
MODEL FOUR.
inJ..jL)E.u.i '.10
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5"
1
A A
IT IS ONE OF THE MOST REMARKABLE CHASSES EVER MADE.
Note particularly the three-point
rear. This is an entirely new Idea in
for the first time in this remarkable
engineers. It Is these springs that
In the same easy-riding class as automobiles costing many times as much.
Before they were adopted they were
could be devised, and test cars equipped with them were sent out on cross
continental tours, so that every minor fault might be discovered and corrected
before quantity production started. This little car has been in process of
making for two years. Though with a wheelbase of only 100 inches, its unique
spring suspension gives it a spring base of 130 inches.
Hupmoblle series "R-S" which are now
being- produced by the factory. There
is an improved steering gear, new
front axle, with Gurney ball bearings,
improved lubrication of spring bolts,
longer rear fenders, and new hub caps.
The body changes include a higher and
wider radiator, higher cowl, improved
winshield and a higher back on the
front seat..
. Of all automobile manufacturing con
cerns the General Motors corporation
has been particularly rapid in transi
tion from war to peace." The concern
is preparing to branch out Into foreign
fields on t large scaler according to
those who are in close touch with the
sales of the management.
Manufacture of cars by the corpora
tion's subsidiaries has been on a large
scale and it is expected the report
which it is rumored will be issued very
shortly will show the six month's pro
duction to be about as follows: Chevro
let. 60,000; Bulck. 54,000; Oakland, 28.
000; Oldsmobile. 18,000: Cadillac 9200;
Ecripps-Booth, 4500, and G. M. C. trucks,
8600.
Reports are current in Detroit finan
cial circles that Henry Ford and his
son, Edsel B. Ford, will soon acquire
complete ownership of the Ford Motor
company by taking over the stock hold
ings of Mayor James Cousens. the onlj
minority stockholder remaining In the
corporation since the purchase by Edsel
B. Ford early in July of the holdings
of nine other stockholders.
Efforts to obtain confirmation of this
KEEP TOUR CAR YOUNG AND
v ) wwain. mmm s
BELONGING TO FRANK MOORE OF
through Ed Howe of the isorthwest Auto
transaction were met with a flat denial '
from Mayor James Couzens while from
Edsel Ford came a statement that he
had nothing to say.
For the stock held by Mayor Couzens !
amounting to 2180 shares, it is said, the
Fords are to pay an amount somewhat
in excess of $27,000,000 on the same
basis of valuation as that on which the
shares of the other minority stockhold
ers were purchased, which was reported
at $12,500 a share or a total valuation
of $250,000,000 for the entire 20,000 i
shares of the company's capital stock,
the shares having par value of $100.
Paige Increases Capital.
Eastern financial interests according
to the reports are credited with having
arranged the deal and in this connec
tion, it is said, arrangements for the
purchase of Mayor Couzens stock in the
Ford company were made at the same
time the holdings of the other minority
stockholders were acquired, but for
some reason consummation of the pur
chase in his case was deferred.
Prior to the purchase of the minority
stock Henry Ford's holdings were said
to be 1000 shares and those of Edsel B.
Ford 300 shares while one share was :
held by Frank L. Kllngensmlth, the
secretary of the corporation.
An increase of $1,500,000 in the capi
talization of the Paige-Detroit Motor
Car company was approved at a meet
ing of stockholders the past week, giv
ing the company a total capitalization
of $6,000,000. The new stock, which
is all preferred, will be offered for sub
scription to stockholders pro rata of
their present holdings, the proceeds to
be used in developing new plant fa
cilities. Harry M. Jewett, president of the
company, declares the schedule calls
for 25,000 cars this year. Up to July
the company has been operating on a
basis of 15.000 cars and trucks for the
year. The additional 10,000 is prac
tically all in passenger cars.
Capitalisation now stands at $2,000,
000 common and $3,000,000 preferred.
Don't tamper with motor vehicles;
misdemeanor.
v.- 4
suspension cantilever springs in front and
automobile spring suspension, worked out
new Overland car by V illys-Overland
place the new Model Four Overland car
put through the most severe tests that
f "-'
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1 i
As r
EMPLOYES HAVE SAY
IN BIG GATES PLANT
Employes' Council Governing
Body at Factory.
REAL DEMOCRACY TRIED
Food, Fuel and Other Necessities All
Furnished at Cost to Fortu
nate Workers.
DENVER, Colo.. Sept. 80. A factory
founded and developed on the principle
of industrial democracy and operated
on the plans of the. United States gov
ernment is how Charles C. Gates, E. M.,
accounts for the phenomenal growth of
SPRIGHTLY.
WALLA WALLA, WASH, AND COAT OF
the front isinglass windows, which pull
rear side windows are of plate glass and
company at the show here in 1917.
the big rubber plant of which he Is
head and founder. Without Industrial
democracy, says Mr. Gates, it would
have been impossible for the Gates
Rubber company to have achieved the
results that have made it the biggest
Industry of the kind west of the Missis
sippl river.
Starting six years ago as a two-man
shop doing business in one small room
and fighting against what rivals pre
dicted were losing odds, the Gates
plant today is a factory of 16 units,
covering acres of ground, employing
almost 2000 men and women and doing
a business of approximately $10,000,
000 a year.
No industry in the history of the
SOOO MOTORISTS TO GRAB
OTHER MOTORISTS.
The Illinois secretary of state,
Louis L. Kmmerson, has outlined
a plan for better enforcement of
traffic laws and regulations. He
says 2000 motorists will be com
missioned by him as special in
vestigators, with no compensa
tion, to report all violators im
mediately to the local authori
ties. They are not required to
report to the secretary of state,
as he has no police power. A
book of Instructions has been
issued to each appointee.
west has shown more rapid develop
menu In fact, the Gates business haa
grown so fast that it has been almost
impossible for the company's superin
tendent of construction to keep pace in
his building operations.
Construction crews are now working
on two steel-reinforced concrete build
ings which it is planned to have in full
operation before the end of September
and before these are occupied excava
tion work will have started for addi
tional factory units.
Bow It Works Oat.
The Idea of Industrial democracy,
which has made this expansion pro
gramme possible, has developed Into a
real operating partnership between em
ployer and employe, rather than a sys
tem or" mere co-operation. Under the
Gates plan, employes assist the man
agemeht, in all issues pertaining to
working conditions, wages, education
and social relationship.
An employes council, composed of
workers from every department of "the
factory, directs the operation of th
employer-employe partnership plan.
This council supervises the purchase
and distribution of food, fuel and othe
necessities of life to employes at ac
tual wholesale cost, the company fur
nishlng the money to carry on the work
and buy these goods In quantity. In
instance of wage disputes or com
plaints of working conditions the em
ployes council also acts aa a court.
Besides the council, there are several
lnterhouse clubs and social organl
tlons, a meeting place for which Is
furnished free by the company.
One of the partnership ideas put in
operation in the infancy of the Gate
plant is a roof garden and cafeteria on
top of one of the factory units. Thl
is conducted under direction of a com
mittee oi employes. Here a noon
meal is served at actual cost, music I
furnished by a factory orchestra, an
part of the dining room floor Is left
open for dancing. Once each week
those patronizing the roof garden cafe
teria engage in a choral service unde
the direction of John C. Wilcox. Denve
municipal chorister.
Free Night Schools.
A factory dance and dinner Is given
on the roof garden every Friday nle-ht.
For employes who desire to Improve
their education, the company conducts
night schools., paying the instructors
and making no charge for tuition, book
and material. At each session of th
Gates girls club, instructions are give
in millinery, dressmaking, manicuring,
nairaressing ana other topics of in
terest to the women employes. Here
again the company pays the instruc
tors and furnishes material with which
the young women work.
One feature of the Gates idea of In
dustrlal democracy that haa attracte
nation-wide attention Is the practice
of giving employes two daily recesses
of 15 minutes each at 10 A.- M. and
P. M. During the cool season the en
tire office force makes use of these rest
periods for outdoor calisthenics, con
ducted under direction of a tralne
physical culture expert employed by
the company.
"The success of every modern busi
ness," says Ur. Gates, "depend upon a
A
inert $ a ioucn of 'lomorrow
nan rnntfl.'a : i
$ Swm- 4
in
fl!
fin
triple partnership of employer, em
ploye and consumer. Recognition of
this principle at the Inception of the
Oates factory is largely responsible for
the success of our business.
"We have taken our employes and
our consumers into full confidence re
garding our products and business
methods. We have endeavored to make
every member of the Gates factory
family feel he or she had a deeper in
terest than the mere matter of daily
wage. We have given them a voice in
the actual conduct of business and In
the forming of business policy. And
under this plan our business has pros
pered and, w believe, will continue to
prosper."
Several other big Industries of the
west have already adopted all or part
of the Gates plan of industrial democ
racy. Ammeter Trouble.
When the ammeter shows a rate of
charge Or discharge very much higher
than usual it may be accepted as an
indication that there Is a cross some
where, so that the battery is not
getting the current Intended for 1U
mm
The Individuality of Cole's
Advanced Designs Is
an Inspiration
oA Future ctptc in Wresent-CDay Creations
WE DREAD the monotony of the
commonplace. We seek, always,
the thrill of the new and the originaL To
satisfy this desire the Qole c&ro-ElGHT is
dedicated.
The aim of its builders has been to be
first in design to lead the way to future
improvements.
In a never ending succession of achieve
ments the Cole has changed staid tenden
cies and quickened the pulse of motordom
to faster progress.
Corning as a distinct departure, the cfero"
Eight has struck a chord of broad appeal.
Refreshingly
THE Qoie vfero-ElGHT has a captivat
ing charm and freshness about it. It
is like a glimpse into the future.
As gifted mechanically as it is radiant in
beauty, it adds a note of futurity to present
day standards of automobile building.
Possessed of a fund of reserve power,
which gives it lightning acceleration and
. smooth action at all speeds; endowed with
tenacious road-adherence; delivering 15,000
miles on tires and correspondingly remark
able economy in the use of gasoline, the
' cvfero-ElGHT is a marvel of mechanical effi
ciency, comfort and utility, as well as the
criterion of advanced design.
tPrompt Deli'veries cdssured' Trices guaranteed cAgainst Induction in 1919
Cole Motor Car Company, Indianapolis, U.S.A.
Creators of oAdvanced SMotor Cars
NORTHWEST AUTO CO.
"The Line Complete"
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IBUICK
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S BUICK REPAIRS
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32,000 sq. ft. floor space.
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PARTS SUPPLIES
PORTLAND BUICK
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N. W. Cor. Sixteenth and
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S Portland, Or. Main 3419
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in cAll That Cole T)ots Today
TiiTirmi mm
Individuality has been its dominant note.
Originality hss found expression in its
.classic contour and in every detail of its
mechanical construction.
For ten years the Cole Company has been
planning ahead for five years it has con
centrated its efforts exclusively on the de
velopment of the eight-cylinder motor car.
In the cyfero-ElGHT striking in person
ality, sound in principle the experience
and effort of these years find expression. ;
A climax in a career devoted to creating
the new, it has come as the herald of an
advanced vogue in motor car design.
Conceptions
Flush panel construction is presented bt
the first time in , the new cvrroEiGHT all
season cars.
They rival the open models in their spirit
and style, offering a combination of restful
ease and finished artistry which is instantly
appealing.
The careful blending of colors, the rich
ness of fabrics, the correctness of fittings
are the work of master craftsmen.
There are six new creations in the line of
Qle cAero- ElGHT all -season equipages. .
For whatever purpose an enclosed car is
desired, there is a Qole cfero-EiGHT which
answers the requirements completely.
t
r J'-".;? a J
JOHX A. WALTER
tK'A. trssA rsr,X7t
Tires Cost You
Nothing Extra
When you buy from us on the in
stallment plan. It's for your con
venience. Mail Order receive
prompt attention
John A. Walter
Tire Company
391 Stark Street.
Near Tenth Broadway 1033