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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View This Issue
TnE SUXDAY OREGOMAX, PORTLAND, JANUARY 37, 1918.
F00O SAVING RULES
American Women Called On to
Assist in Big Task of
CO-OPERATION AIMED AT
Appeal Made Not to Permit Any Pos
sible Small Minority of Public
Defeat Necessities of
TTASHIXOTOX. Jn. ?. The Food
Administration tonight issued this
"The follow-In a summary of the
rate that hr, been formulated by
the United States Food Administration,
with the approral of the President, in
order to effect the further conserva
tion In foodstuffs necessary to support
the allies and our own armed forces
over the nest four months. These rules
are effective from the mornlnff of
Monday, January IS.
"The effectiveness of these rules Is
dependent solely upon the good will of.
and the willingness to sacrifice by the
American people. In the last analrets.
the success or failure or any plan
such as here outlined rests with the
mopI. We sre dependent upon the
co-operation of the trades.
-We have but one police force the
American woman, and we depend upon
"her to oranlie In co-operation with
oar state and local food admlnlatra
tors to see that these rule above ara
obeyed br that small minority who
Lever' Act Awaited.
Tart of the rules will be enforced
tinder the Lever food act: other parts
re voluntary, and will depend for
their success upon public sentiment
-Our ezoeriencs hitherto has shown
willingness of the vast majority of
consumers and a full co-operation ot
the trades, to undergo the self-sacrifice
necessary to render such measures ef
-The small minority who refuse to co
operate should not be allowed to defeat
the Nation a necessities.
-1. As their part In reducing the
consumption of wheat flour, the con
sumers of the country are called npon.
In purchasing such flour, to buy at the
same time an equal weight of the other
cereals corn meal, corn starch, corn
flour, homlnay. corn grits, barley flour,
rice, rice flour, oat meaL rolled oats,
buckwheat flour, potato flour, sweet
potato flour, soy bean flour and fet
erlta flours and meals).
"The housewife may use these
products separately In making bread,
cakes and pastry, or mix them, as she
"The retailers are to sell whest flour
only with an equal weight of these
XUIsi ef Cereals e Be Kafereed.
-J. Consumers will be able to obtain
mixed cereal bread from their bakers,
who will be required under the license
regulations to mix t per cent of other
cereala with their wheat flour, both In
bread and rolls, and will be required
gradually to Increase this substitution
untlL. beginning Februsry 21. a mini
mum of 20 per cent of such cereals Is to
"The food administration strongly
nrges on consumers the buying of this
bread, which will be known as Victory
bread, and will contain not less than
per cent of cereala other than wheat.
Orahatn vr whole wheat bread will also
be given that name, because, contain
ing, as they do. ti per cent more of
the wheat grain than ordinary white
bread, they. too. will serve the purpose
ef saving white flour.
"If you bake bread at home use
wheat substitutes: If you buy It. buy
only Ictery bread.
-2. Manufacturers of macaroni, spa
ghettl. noodles, crackers, breakfast
foods, pie. cake and pastry are not to
purchase to exceed per cent Jseventy
per eent of the wheat flour they used
during the corresponding months ot
1SIT. These manufacturers will be per
forming a patriotic service by using
cereals other than wheat in their pro
Wholeaalo Bariag Rears. U ted.
"4. Wholesalers will be required.
Slider license regulations, not to buy
more than TO Per cent (seventy per
cent) of their purchases of flour from
milters as based on tnelr purchases for
the corresponding months of the pre
ceding year, and their sales to the re
tell trade must be In tne proportion
of one pound of wheat flour to one
pound of other cereals, this being the
same proportion In which the retailer
sells to the consumer, unlees the
wholesaler satisfies himself that the
substitutes have already been pur
chased from another source.
"A ruling haa been made that In mak
Ing any combination sales under this
programme, dealers shall name a price
for each of the articles so sold which
shall not represent more than a normal
pre-war profit on any one of the articles
-. Uillera of flour are to distribute
their output through their customary
channels and markets tn such a man
ner that each city, town and district
may receive its usual proportions. Th
wheat millers have been requested to
produce one barrel of flour 14
pounds) from 24 pounds of wheat.
This is a white flour and represents
from 3 per rent to 4 per cent higher
extraction than from last year's har
"C To assist further In conserve-
PRESIDENT'S FOOD PR0CLAIATI0N.
"Many causes have contributed to create the necessity for a more
intense effort on the part of our people to save food in order that
we may supply our associates in the war with the sustenance Ti tally
necessary to them in these days of privation and stress.
"The reduced productivity of Europe, because of the large diversion
of man power to the war, the partial failure of harvests and the
elimination of the more distant markets for foodstuffs through the
destruction of shipping places the burden of their subsistence very
largely on our shoulders.
The food administration has formulated suggestions which, if
followed, will enable us to meet this great responsibility without any
real inconvenience on our part. '
"In order that we may reduce our consumption of wheat and wheat
products by 30 per cent a reduction imperatively necessary to provide
the supply for overseas wholesalers, jobbers and retailers should
purchase andpresell to their customers only 70 per cent of the amounts
used in 1917. .
"AH manufacturers of alimentary pastes, biscuits, crackers, pastry
and breakfast cereals should reduce their purchases and consumption
of wheat and wheat flour to 70 per cent of their 1917 requirements,
and all bakers of bread and rolls to 80 per cent of their current
"Consumers should reduce their purchases of wheat products for '
home preparation to at most 70 per cent of those of last year, or,
when buying bread, should purchase mixed cereal breads from the
"To provide sufficient cereal food, homes, public eating places,
dealers and manufacturers should substitute potatoes, vegetables, corn,
barley, oats and rice products and the mixed cereal bread and other
products of the bakers, which contain an admixture of other cereals.
"In order that consumption may be restricted to this extent,
Mondays and Wednesdays should be observed as wheatless days each
week, and one meal each day should be observed as a wheatless meaL
"In both homes and public eating places, in order to reduce the
consumption of beef, pork and sheep products, Tuesdays should be
observed as meatless day in each week, one meatless meal should be
observed in each day; while, in addition, Saturday in each week should
further be observed aa a day upon which there should be no consump
tion of pork products.
"A continued economy in the use of sugar will be necessary until
later in the year.
"It is imperative that all waste and unnecessary consumption of all
sorts of foodstuffs should be rigidly eliminated.
"The maintenance of the health and strength of our own people is
vitally necessary at this time, and there should be no dangerous
restriction of the food supply, but the elimination of every sort of N
waste and the substitution of other commodities, of which we have
more abundant supplies, for those for which we need to 6ave, will in
no way impair the strength of our people and will enable ua to meet
one of the most pressing obligations of the war.
"I, therefore, in the National interest, take the liberty of calling
npon every loyal American to take fully to heart the suggestions
which are being circulated by the food administration an,d of begging
that they be followed.
"I am confident that the great body of our women who have
labored so loyally in co-operation with the food administration for the
success of food conservation will strengthen their efforts and will take
it as a part of their burden in this period of National service to see
that the above suggestions are observed throughout the land.
"(Signed) W00DR0W WILSON.
"The White House, 18U January1918.''
Senator Chamberlain's Meas
ure Supported by Senator
. McNary in Committee.
ROGUE FARMERS TO PROFIT
THE BOUDOIR OF
A FAT WOMAN
What do we see? Terrifically long
and austere looking corsets! tiny (as
possible) shoes, uppers bulging over
the .vamps: various restralners. retain
ers, detainers (names unknown); per
spiration disinfectants: blackhead erad
icators: pimple specifics: blood medi
cine. Strewed around a few candy
boxes: maybe an exerciser on the wall.
These -properties signify that at va
rious times this pleasant room Is the
scene of fashionable tortures, of heart
burnings, .of fallings from grace. Here
the poor lady gasps Into her retainers,
her harness. Here she hides her fat
caused pimples, perspiration, black
heads: here, when her spirit Is weak,
she forsakes the exerciser for the dead
ly candy box. What a life what a four
. flush! - .
Avoidable? A Msrmola Prescription
Tablet, taken after each meal and at
bedtime, will reduce that fat (a pound
a dav down to the firm flesh beneath;
banish the fat-caused blemishes; give a
license to eat tsV the candy, etc, craved,
and sleep as long ss one desires. In
vestigate: tender seventy-five cents to
v.nr drurglst for a large case, or write
the Marmola Co, l4 Woodward ,'
Detroit. Mich. io not oe uroia aiar
mola Tablets are safe being made
strictly in accordance with the famous
fashlonsble formula: H ox. Msrmola,
l n. Ex. Cascara Aromatic. 4i ox.
Peppermint Water: consequently go
ahead without fear. JL month will
ejuaactpate you- Adv.
tlon. Monday and Wednesday of each
week are to be observed as wheatless
days and one meal of each day as a
wheatless meaL This applies both In
the home and In the public eating
places, and on such days and meals
no crackers, pastries, macaroni, break
fast food, or other cereala containing
wheat should be used.
"The only exception to this Is such
small amounts of flour as may be
needed for thickening soups or gravies
or as a binder In corn bread or other
cereal breads. -
"7. On wheatless days, and at
wheatless meals, the food administra
tion urges that bread baked In the
home . be other than wheat bread.
Where bread Is purchased, either for
use in public eating places or In the
home. Victory bread should be used. If
no wheat substitutes can be found.
"The Federal food administrator In
each state will announce the meal to
be observed as a wheatless meal In
his state. If no meal Is designated, the
I tilled States food administration pre
fers that the evening meal be wheat
"(. It is further desired In order
that meat and pork products be
conserved, that one meatless day (Tues
day) In every week and one meatless
meal In every day be observed and .in
addition two pork less days (Tuesday
and Saturday) In every week, be strict'
"By "meatless Is meant without hog,
cattle or sheep products. On other
days use mutton and lamb In prefer
ence to beef or pork. By porkless is
meant without perk. ham. bacon, lard
or pork products, fresh or preserved.
Use fish, poultry and eggs.
"9. I-or local situations where ex
ceptions ara necessary application
should be made to the state food ad
NATION ON RATION BASfS
(Continued From First Pt
Ilea, aa announced recently, 20 per cent
of the flour output, and out of this
store will fill emergency requirements
If stocks run low in any part of the
Wheat millers are required to pro
duce one barrel of flour of IX pounds
from 24 pounds of wheat, which rep
resents a 74 per cent flour. No patent
or special flours may be manufactured.
althougn whole wheat flour may be
made as "usual.
Victory Bread Mast Be Served.
Hotels and restaurants will
classed aa bakeries and will be re
quired to serve the new victory bread.
State rood administrators will oe per
mitted to designate the wheatless meal
In each state. Where this Is not done.
the food administration requests that
LOSS OP FOODSTIFKS IS WEEK
19 HI OK.
NEWPORT. England. Jan. 2C
Addressing the fsrmers of Mon
mouthshire today. Lord Khondda.
the Food Controller, aald that in
one week tn December subma
rines destroyed 3.000.000 pounds
of bacon and 4.000.000 pounds of
The enemy might put the allies
to a great deal of trouble. Incon
venience and privation, but they
could further pull In their .belts
and laugh at the Germans. He
claimed to have reduced the price
of 11 of 21 articles of prime necessity.
the evening meal be observed as wheatless
The President's proclamation, be
sides calling on the public for a further
reduction In consumption, mskes a re
newed appeal to the housewife to stop
the waste of food. It auks general ob
servance of the food administration's
regulations and calls on the people la
addition to hold down their consump
tion of sugar.
There Is no forcible limitation of pur
chases by householders, and In this
connection the food administrator says:
Weasea o Police Sltaatlom.
"The effectiveness of these rules Is
dependent solely upon the good will
and the willingness or the American
people to sacrifice. In the last analysis
the success or failure of any such plan
as outlined rests with the people. We
have but one police force the Amer
ican woman and we demand upon her
to see that these rules are observed."
Of the nearly 20.000,000 householders
In the United States, about 13,000,000
have signed the food administration's
pledge to follow Its food conservation
directions, and food administration of
ficials believe that the regulations will
be generally observed.
Mr. Hoover estimates that observance
of the regulations will save about 15,
000.000 bushels of wheat a month for
shipment abroad. This will enable the
allies to subsist, although their ra
tions will be short.
All Allies oa Bread Diet.
All of the allies, and the central
powers as welL sre on war-bread diet
now. Most of the allies are mixing
about 40 per cent of cornmeal and
other substitutes with wheat flour in
all bread baked, and all of Europe Is
milling a large amount of the whole
Both France and England have re
cently cut down the bread ration by
"If the voluntary rationing system
falls In this country. It then," Mr.
Hoover said today, "is up to Congress.
We have no powers under the law to
compel people to eat less."
CALIFORNIA'S GIVES REBCKE
Food Advertising Declared Indefen
Bible by Security League.
CHICAOO, Jan. 26. Officials of the
Chicago branch of the National Secur
ity League today protested to Food Ad
ministrator Hoover against advertise
ments appearing In Chicago newspapers
caning upon people to "come to Cali
fornia, where the over-supply of fresh
meats haa eliminated meatless day.'
The advertisements also said that
Director-General McAdoo, of the rail
roads, has announced that passenger
service to tne faclfic Coast will not tn
any way be affected by Eastern changes
rnis Is inderenslble advertising and
Invites the Idle rich to go to Califor
nia and avoid all sacrifices which the
entire country Is called upon to make.
it naunts siackerism and encourages
V tne protest read.
SAN FRANCISCO. Jan. it Persons
who come to California to escape meat
less days in ouier parts of the country
are likely to spend their railroad fare
In vain. Ralph P. Merrltt. Federal food
administrator for the state, announced
"As soon as normal traffic conditions
prevail there will be no overplus of
meat in California." Merrltt sJi
Present Indications are that we shall
reacn tnat situation soon."
WAR BREAD PRICES TO GO TJP
New Government Regulations Likely
to Bring Advance.
CHICAGO. Jan. 2. Increased orlces
for war bread under the new . Govern
ment regulations were forecast today
at a meeting or tne executive commit
tee of the National Association of Mas
-The National Association." said
Henry W. Stude. of Houston. Tex.,
president of the association, ""has asked
the Government to take the same con
troi over tne- cereals which are' now
to be incorporated in bread that it has
over wheat. It is an unfortunate fact
that at present flours to take the place
or wneat are selling ror a higher price
In the open market than Is wheat flour.
It must therefore be obvious that the
new regulations. If. they . have any ef
fect on prices, will tend towards an
Increase. The public should bear in
mind that the big concern of the Gov
ernment Is to save wheat, not money."
Members of the association pledged
their full co-operation to the Govern
ment in its new programme for the
conservation of wheat.
Railway's Receivers Named.
DENVER, Colo.. Jan. IS. Alexander
R. Baldwin, of San Francisco, vice
president and general attorney for the
Western Pacific Railway, and Edward
L. Brown, president of the Denver &
Kio Grande Railroad, were- named re
ceivers for the Denver ec Rio Grande
Railroad by Judge Waiter II. Ban-
bom In the United States District Court
here today. They were sworn In and
gave bond in the sum of 130,000 each..
In Letter to C. M. Thomas, of Med
ford, Junior Senator Sees Hope
of Federal Guaranty of Inter
est on Irrigation Bonds.
OREGONIAN NEWS BUREAU. Wash
ington, Jan, 26. Passage by Congress
of the Chamberlain bill, proposing Gov
ernment guaranty of interest on bonds
issued by irrigation districts, would.
In the opinion of Senator McNary, en
able the farmers of Rogue River Val
ley to put through their bond issue, re
cently voted, as a means of financing
a project for the Irrigation of some 16,
000 acres of land at a cost of about
Senator McNary is a member of the
committee on Irrigation, before which
the Chamberlain bill Is pending, and
he has written C. M Thomas, of Med
ford, promising to use his influence to
get the bill favorably reported in the
Senate at an early day.
Snppert Is Promised.
Mr. Thomas, In a recent letter to
Senator McNary, called attention to the
situation in Rogue River Valley, and
enlisted the Senator's support In help
ing get the project through. In his
reply. Senator McNary, In part, said:
X deficiency In moisture alone prevents
the Valley of the Rogue River from oomlng
into its destiny aa a populous and exceed
Insly rich section of the fertile West, and,
therefore, no effort should be withheld to
induce Governmental assistance In so vital
s matter ss the development of Irrigation.
It sppears that the Rogue River Valley
project comprises a territory of 16.000 acres
and can be Irrigated at an estimated cost
of 6600.000, for which bonds have been voted
and which will In the near future be vali
dated by appropriate court procedure.
from your letter I observe a serious ques
tion is presented by reason thst a strong
probability tbat the bonds may not sell In
the open market at par. with the result
that the farmers will be compelled to suf
fer a substantial loss. This situation Is
unfortunate, but comes about by the many
strong appeals for money to finance the
war and the more attractive investments
In securities offered by the Federal Govern
ment, in many Inatancea patriotism prompts
Investment In these securities, and private
undertakings dependent on the sale of bonds
must sleep until the return of normal con
ditions However, a prospective remedy
beckons your attention In Senate bill No.
75S, Introduced by Senator Chamberlain
April 6, 1917. which was referred to the
committee on irrigation and reclamation of
Provision Is Made.
In ahort. ' this measure provides for the
crestlon of a reclamation guaranty fund,
to be taken out of the reclamation fund
that when the Secretary of the Interior
shall determine that the construction of
project fur reclamation is practical snd sd-
vlsable. he Is sutbortxed to enter Into coa
tract with an irrigation district and to pro
vide for the construction of the necessary
works for the reclamation of the land
That the district shall have voted and
Issued bonds bearing interest st a rate to
be fixed by the Secretary of the Interior,
not to exceed 4 per cent per annum. In
sufficient smount to cover the cost of such
project, snd the validity of the bond is
sue shall have been confirmed by the courts
In the manner provided by the statute of
The Secretary Is authorized to accept the
dlatrlct bonds snd deposit the same wltn
the Secretary of the Treasury, who shall Is
sue certificates of Indebtedness of the United
States In amount equal to the face value
of such district bonds snd bearing Inter
est at the same rate, which certificates
shall run for the same period as the corre
spondlng district bonds, not exceeding 50
years. The law provides the manner in
which such certificates of Indebtedness shall
be sold, .giving all citizens an equal op
portunity to subscribe therefor. In other
words, by this bill the Government under
writes the district Bonds, tnereoy maxing
them stable, attractive and certain of sale
at a minimum rate of Interest,
I am a member of the committee on Ir
rigation and reclamation of arid lands to
which this bill hss been referred, and
shall make a determined effort to have it
favorably reported by the committee at an
early date. You will appreciate that the
effort may not be characterised at once by
achievement, as precedence Is allowed strict
ly to war measures, neverthelesa I shall
labor to bring this bill to the attention of
'ongrees at as early dste as is possible.
Senator Chamberlain expressed to
desire to have me speed the bill.
BAKER HEARS CANADIANS
Officers Speak to Large Crowds Af
ternoon and Evening.
BAKER. Or., Jan. 26. (Special.)
The three Canadian officers, Lieutenant-
Colonel T. M. McMillan, Captain E. J.
Good and Major F. B. Edwards, accom
panied by Bruce Dennis, secretary of
the State Council of defense, arrived
in Baker this afternoon. They were
met at the station by a delegation of
prominent citizens and escorted to the
The officers addressed a large audi
ence at the Baker Theater this after
noon. Many people from the outlying
districts were present. The boys' band
of Baker furnished music outside the
theater, and Mrs. V. Eugene Moore
opened the programme with a song.
Despite the fact that the officers had
been on duty constantly for the past
V v 1
afford great comfort and relief
207 Morgan Building, .
Washington at Broadway.
Formerly in the Corbett Building.
Save Some Future Money
on Good Clothes
Here are stylish clothes to fit all figures un
usual qualities that you will appreciate in the
I could make more money
by selling- these clothes a few
months hence instead of now,
but such is not the policy or
the principle of this store.
Come right now and select
your clothes; there's a wealth
of fabric and coloring,
and a diversity of
model, that will please
t 3 rr2i 55
S- jf !fti
$20 $25 $30
. l r Jsv. ai-v i law - -, v - - sw r-
?f WW t
. yen Belliacl
WAj -I i 3 fr4 Cmj Lr, r) ill 1
r, VReks. there was no trace of
fatigue In the message they delivered
to an enthusiastic audience. The offi
cers spoke to another large audience
this evening, and were afterwards the
guests of honor at a banquet and dance.
Bend Ships Surgical Dressings.
BEXD. Or.. Jan. 26. (Special.) Be
tween 2000 and 3000 surgical dressings
were shipped by the Bend Red Cross
chapter this week to headquarters. This
is the first shipment of this kind to
be made from here and represents two
CLEANSES .HE CAVITY
Sold everywhere - 5c
C 8. Dent & Co.
De-ran. sues, rjj
months' work by me women of the
surgical dressings departments of the
local chapter. From 10 to 12 women
work regularly two evenings a week
the direction of Mrs. It. W. Ilendcr
shott and Mrs. J. M. Lawrence.
Phone your want aas to The OregoJ
and 16 others two afternoons under nfan. Main 7070, A 60R5.
A Sale of Gray Hair Goods
ALL THIS WEEK
We have a complete new assortment of that very scarce thin Gray
Hair in all shades from black hair with the first sprinkllnp of pray to
enowv white. Women who have had difficulty in m.-ttchintr Ihelr hair
will find this sale, with Its wide rantre of shades ail its reduced prices,
or great interest.
NATURAL WAVY SWITCHES
IS Inches lonfr. $2.95 values, now $1.75
20 inches longr, $3.95 values, now SSU.45
22 Inches long, 4-9S values, now Si.25
21 Inches long. $6.45 values, now $4.-5
GRAY ALL ROUND TRANSFORMATIONS
Reg-ular price $2.45 reduced to ftl.45
Regular price $5.95 reduced to $4.45
Experts in attendance to insure perfect match
ing:. Don't forget our 24-lnch, 3-separate-stem Switch
in all shades of licht brown to dark brown, values $3
regularly, only 95.
Hair Store, 120 Sixth Street
Wilcox Bids;., A'ear Washington.
MAIL ORDERS 25e EXTRA.
S! TV rF7 fl Now Playing
ill s A stirring, red-blooded story of two men and i
I I I a beautiful adventuress in South Sea Islands. ?
I ijVhen a Man Sees Red7'
from Larry Evans Saturday Post 6tory, I
"The Painted Lady;' Vly?rmen -
. "And, oh, man, how they did fight! It wasn't sweet and pretty, l-
l M L ' an ifc wouldn't suit a pacifist at all, but for a regular human being, I '
'. i m J "t male or female, with red blood in his or her veins "
Im f' and primal instincts and all that sort of thing surg- t ll-, ',
M f t ing underneath the prosaic garb of civilization, that
ft J . fight in "When a Man Sees Red" is something worth J"'
llll 1 I Mlllllf IWMsM--Ws-MM-lM"-'
ij.i.s-s-TsTsjBajWpa .Mil vmiTrwmmmmmmij,
- MI.IS.. If II I IITIIII 'III ' i , , Illrll , J