THE STJXDAY OREGOXIAX. TORTLAND. JANUARY 13, 1918.
PUTTING OH TIRES
IMPORTANT POINT
Careful Application Necessary
to Good Service and Means
Much More Mileage.
REVERSING TIRES HELPS
II. S. Firestone, Jlemd of Firestone
Tire tt Rebber Co-, Tell How
Obtain Irt Results, and
Condemns Us of Filler.
to
ET K. S- nRESTOrE.
President Firestone TIra Robber Co
Lord Xorthellffe Mid In hi Cleveland
speech, October 23. that the wast of
a averace American household would
support a French household of equal
number. It Is certain that tha drivers
of many- cars waste mors than enough
tires to keep an equal number of other
car supplied.
Waste returns no profit. Stop abus-
lar your tires.
The application of the tire mar seem
a minor point but It Is vital to Ions;
mileage, ilov many turn their tires
to give even wear to both sldesT
Careful application of tires is quits
as necessary to good service as the
selection of correct siie for load, or
Mms of rlsht design and regular la
measurement.
Before applylnc tires, remove rust
and all other forelra matter from rims.
The dancer of pinching Inner tubes can
be reduced to a minimum by dusting
soaps tone or powdered mica, en the
rims so that the tire beads will slip
easily Into the correct position.
IWmvlaf llias Aside to Wear.
Inflate inner tubes Just enough to
round them out before placing them In
side of the cases. Do not use tubes of
the wrong slse. Be sure that the valves
are equipped with spreaders adapted to
the particular type of cases used, for
Instance. Clincher. Quick Detachable
Clincher, or Straight Side. Valves In
Firestone tubes are equipped with uni
versal spreader and therefore suitable
for use in all three types. Dust the In
aid of the case and the Inner tube
with powdered mica or tale. This will I
reduce friction and prevent adhesion
sf tube to case after being heated la
service.
When the tire have been removed
for any reason. It Is a good plan, when
reapplying, to revere them, that Is, to
place the worn sides of ths tires to
ward th car. It Is not generally known.
though It Is a fact, that almost all th
side wear to a tire occurs on the slds
from the car. This Is due to road con
struction, rut wear, curb scraping, eta.
Th life of a tire may be prolonged
to such an extent that a great deal
more mileage may be secured by turn'
Ing th tires about occasionally to se
cure even wear upon both aides.
Rama Hast Correspond to Ttreo.
Th us of Straight Bid cases on
Clincher rims la discouraged. If best
results are to be expected from Straight
Slds tires they should be need only on
straight Side rims which are slightly
wider at th bas and permit of th
necessary spread between beads. If.
for some special reason. It Is desired to
us Straight Sid tires on Clincher
rims, the rims should alwaya be
equipped with filler beads.
Some tire users do not realise th Im
portance of using flaps, and others, due
to Indifference, or carelessness, place
th tubes above th flap.
, Users ef Quick Detachable tU
Saving reversible rings should be very
careful that rings on both sides are
sullabl to accommodate th type of
tire applied. L a. when using Clincher
tires, both, rings should be In position
properly to engage beads and If
straight Sid tires ax to be used, both
rings should be In position to fit the
straight beads or straight sides of this
yrp.
Tiro Flap and Their lainUsn.
It Is not customary to use flaps with
nincher tires of small sis, not because
t Is unnecessary, but because of th
llfficulty In using a flap and stretch
ng th tire on the Mm so that It will
'It properly. The bead of this typ of
.ire are stretchabl and are made ap
proximately 1 Inch less In diameter
haa rim. th object being to cause th
-.ire to fit snugly to rim after applied.
Several years sgo It was a practlc
: use rim strips, a strip of fabric
tretched tightly on rim. Thes strips
asd th beads to fit very snugly to
I nch's of rtra and protected ths tubo
rom the rust and other damage. Flaps
houtd be used, however, in clincher
fee In sties above 4 Inches, unless
lips or spreaders are used to hold the
aJa tightly In clinches of rim so that
nfr tubes will not be pinched or
:smaced.
Th beads of Quirk Detachable
'Iincber cases and cables of Straight
l ie rases are non-stretchable and are,
herrfore. mad to th approximate
iamter of rim. Flaps should be used
n all sues of Quirk Detachable Cllnch
r and Mralcht Side cases, otherwise
men difficulty will- be experienced
fvi'h the Inner tubes.
Iunctures used to mean a lot of
rouble for tire users, but th refine
tents In rims now make quick changes
osslMe and this bugaboo no longer
worries the average driver.
IllVn" Net Reeoaiaeended.
So-called "Fillers' Intended to
limlnate the Inconvenience of punc
urn, will not fit th same In tires of
arious makes, owing to the difference
a th design, contour and sit of tires,
ome filler manufacturers recommend
hat. after being la service for a short
me. more filler be added to take car
f ths stretching and other changes la
re.
Resiliency being a prims requirement
f pneumatic tires, it Is bard to con
rive of an Improvement on air for
ushlon and elasticity. If fillers be too
oft. th hinging action of tires will be
realized and not permit of strain dls-
ributton to suit construction. No ad-
aatage over solid Urea can be claimed
or fillers unless th fillers are res li
en t. To secure ths desired flexlblll-
7. fillers are Invariably mad of
liable materials and being of this
-ature they will flatten under weight.
Objectionable developments are clr-
umferentlal friction from lack of unl
3rm filling out of case and from dls
iecemenl at road contact, weight and
f feet of centrifugal fore, heat and
eparation. Klsta a re caused to sag
nd become out of round, also tbe
.inches may bs spread and twisted as
Y result of weight, and pounding action.
in cutting above beads of case,
inched tubes, and other annoyances
an frequently b traced to thes lr
tgularitles. Tire manufacXurers waive th gnar
nte and responsibility for tires when
substitute for air la used. Car manu
icturers discourage excess weight to
heels, apecfally on the driving wheels
-this Is particularly true with small
era, th power and rear Axle system
ot being designed for moving an un
gual drag.
uy Your Chevrolet N.o w
. Save $50 .
Qn March 1st the price of the Chevrolet advances.
490 Touring Car Price today $715 March 1st Price $765
490 Roadster Price today $700 March 1st Price $740
Prices F. 0. B. Portland
NEW FEATURES
Tilted windshield
One-man top
Foot rail
Robe rail
Tire carriers
Demountable rims
Rear Ismltloa
Gesr-drlven oil swap
la-
, --- - .,..-.'.' - "' i -V-ij I
A Car With Many Records
Established a reputation in being the only 4-cylinder automobile to climb Hall
street Hill on high gear. ,
. Beat the time of the Shasta Limited to Eugene by 10 minutes, making the sensa
tional run in 3 hours and "48 minutes, demonstrating the speed and endurance of
the Chevrolet.
Chevrolet leads all other electrically equipped cars in sales for Oregon in 1917.
Ask Us for Demonstration .
Open Sundays
AH Models on Display in Our New West Side Salesroom
REGNER & FIELD
' PHONE EAST 92
S, Inc.
SALESROOM (East Side)
GRAND AVE. at BURNSIDE
SALESROOM (West Side)
BROADWAY at BURNSIDE
AUTO PROSPECTS GOOD
TEUI tALES MANAGER TELLS
conclusions raox tiup.
Motorcycles that weigh less than 10
I nnds have been Invented la England
'r women.
Bnslnssa Me Thruikt Oratory
Cat ted tm Reamrdlnc Cmw
as ladlapenaabl JTsmaatty.
BT T. E. BRAD FIELD.
Secretary ad galea Manager Velle Kotor
- Cerporatioa.
short time ago J mads a round
trip of th country, visiting many Veils
deJera la all communities. I talked
with buyers, bankers, merchants and
those with whom th dealer com In
dally contact.
I found a variety of opinion as to th
future status of general business, in
fluenced largely by war conditions, but
I did find a unanimous belief la the
automobile and In Its necessity as a
part of our economic Ufa
Naturajlly thar are locations in in
territory wher business Is below th
average, due In moat Instances to lack
of confidence and a pessimistic frame
of mind. Inspired without question by
Oerman propaganda.
Th merchant needs Bis passenger
car or light delivery; th salesman his
runabout. Uor than ever th farmer
depends upon his automobile to aid htm
In th raising of larger crops. I round
th demand "or motor cara was Insis
tent and necessary to th success of
our Increasing war activities.
There will be shortages, sine we
must feed and supply the world, but
with Increased crops, established prices,
the elimination of unfair profits and a
unanimity of purpose, those shortages
will be suffered gladly as a part of tbe
pric of our new patriotism.
Even now w cannot build Veil cars
fast anough to supply ths demand. As
ths billions of money rslsed for war
purposes finds Its way Into ths hands
of the merchants and Uie people at
large, this demand will grow even
greater. We predict a shortage of Ve
il, cars later In th year, and for no
other cause than Increased demand.
R. P. Bishop Joins 'ash Motors.
Announcement haa been mad by C
B. Voorhls, general sales manager of
th Nash Motors Company. Kenosha,
Wis, of ths appointment of K. P.
Bishop to th post of assistant sales
manager. Mr. Bishop has Just re
signed ths position of general , sales
manager of the King Motor Car Com
pany, of Detroit, to Join th Nash or
ganisation. GOODRICH SERVICE FXiAQ BIG
1414 .Employes of Robber Orgaifis-
atlon In Military Service.
"The Goodrich Company again 'go
over ths top, was the statement yes
terday of W. D. Albright. Northwest
manager of th B. F. Goodrich Itubber
Company.
Last Saturday at noon th Goodrloh
Company with proper exercises un
furled to th brees on ituDDer street.
back at ths factory. Akron, Ohio's
largest service flag, containing 1414
stars, designating th number of men
given tor th service.
TIRE FUTURE IS BRIGHT
MICHEI.IVS GROWTH IS REMARK
ABLE! IJt TEX YEARS.
Advertising Great Facto In Making
Known Mir sella Tire Qaahtles,
Dee-lares President.
Theater Man Travels in Dort
Car to Make Bookings.
Tired of Missing Trains, Fox FUsa
RepreeeatafJvw Bays Ant la
Which He "Covers" COS Miles sf
Territory Pes Week.
TTARRT THOMAS, representative of
XjL th New York district for Fox
Film Corporation, and who has occa
sion to visit exhibitors about every
working day In th week, travels In a
Dort car.
The day of catching trains la over, ac
cording to Mr. Thomas, who says he
guesses be haa caught and missed as
many of them as any man who sver
traveled on the road.
Last Summer he lost a big contract
with on of th Strand Theaters be
cause the train departed a little too
early for him. and right then auJ there
be decided on purchasing a car. He
tried them all flivvers, touring cars,
roadsters and even a small truck.
Then he decided on a Dort. It is a
five-passenger touring car, has all ths
latest appliances, plenty of room In
the rear and plenty of power ahead to
transport any amount of "paper" or
other paraphernalia that he needs In
his work. He covers about (00 miles
a week.
J. Houvctte Mlchelln, head of the
American Mlchelln organisation, in an
ncuncinff last week that 91 per cent of
the Mlchelln tire employes subscribed
to the second liberty loan, spoke opti
mistically or the future of the tire
business.
The Mlchelln Company Is lust com
pletlng its tenth year on this side of
th Atlantic, and Its third year since
the Introduction of tha universal tread.
an entirely new type of casing, that
met with instant success and Is enjoy
ing ever-increasing popularity.
Speaking of the new tire. Mr. Mich
elin paid a great tribute to Ameri
can methods of merchandising, to th
advanced methods of advertising in this
country and to the great power of tbe
American press, and especially adver
tising in local newspapers. Mr. Mlch
elln pointed out that after only three
years of vigorous advertising the ex
tra weight of th Mlchelln universal
and its high quality rubber and fabrlo
are matters of almost universal knowl
edge, and tha fact that the Mlch
elln red rubber Inner tube is the .only
one made in a circular form like the
easing Itself Is now known in almost
every American nousenoia.
In speaking of conditions generally
In the tire world. Mr. Mlchelln said
that tire users today are studying
economy as never before, that while the
sale of unknown tires is falling off,
the standard makers of quality tires
are enjoying the biggest' business they
have ever known.
Premier Prove Popular.
Premier, the aluminum six with mag
netic gear shift.- has finished th' first
12 months' lap and Is running' Ilk a
scared deer. Over 1000 Premiers are In
3
TfflS GREAT CHALMERS ENGINE
MAKES GAS PERFORM AS IT NEVER HAS
PERFORMED BEFORE
The only "way to look upon gas is as so much power.
The great trick nowadays in an engine is to get out of gas
all the power there's in gaa
This current Chalmers engine comes closer we believe, to
registering lOOpntriisscckrethananyengm
First, there's the "hot spot," which "cracks up," as the
engineers say, the raw gas into the most mrnntft little mole-culesT-Q
wonderful "power vapor."
v Then this little device heats up t vapor so that when
it is ready to be touched off in the combustion chambers
it is dead right to deliver the full kick that's in the gas.
- A "ram's-horn" manifold plays close teamwork in pass
ing the vapor from the "hot spot" to the cylinders. It
is an extraordinary piece of engineering one of those
things on a car that almost tells its own story by the way
it looks.
The result is there's well nigh no waste coming out of
the exhaust Almost every little drop has been turned into
power. And a power that can be made violent or soft in
the twinkling of a second.
Let us show you where the "hot spot" is located, what
it looks like and see how woiiderfully well it performs its
mission.
TOfJSnfO CAR. f-PASSENUEJt SI53S
TOURING GAR. KAASSNGBR SMS
iTATm6BPRQAX6TER
TOURING SEDAN ... SW TOWN CAR LANDAULKT $3K
CABRIOLST. PASSENCER . tI77 UMOU8XNB, 7-PASSKNGER 2
TOWN CAR. J-FA&SKNGS& - S2Mf LIMOUSINE, LANDAPLKT JK
?OBJitaA-CBAMGsVlllIOUl?lWA'KJI
Some Good
Territory
Available
for Live,
Hustling
Dealers
Western Motor Car Sales
Distributers
BROADWAY AT BURNSIDE
PhoneBroadway 5368
Go.
MOTOR MUST BREATHE
VALVE-IV-HEAD TYPE GIVKS TO
NASH "INHALING" ARIL. ITT.
Motor Ex-
Secret ef Deep-Bresthlne;
plained by General Manas;er ot
Nasfc Motors Company.
"By unusual breathing: capacity in a
motor, says C. B. Voorhls, general
the hands of users, and many things sales manager of the Nash Motors Com:
wnicn at nrsi were mere tneones are pany. "Is meant the ability of the mo
now proven facts. I: . .
LEXINGTON CAR, COMPARATIVE NEW COMER IN AUTOMOBILE FIELD
POPULARITY.
HERE, FAST GAINING
DR. WILLIAM RICEN AND HIS NEW FIVE-PASSENGER LEXINGTON TOURING CAR, PURCHASED FROM
BRl'NN MOTOR CAR COMPANY.
'Ths Lexlng-ton car has been represented in this field only a abort time, but Its fins performance, all-around util
ity and attractive appearance have aroused great Interest In It. Dr. William Rlcen. shown In tha photograph,
liked his new Lexington so much aftsr driving It a week that ha came around to tell Isaao Brunn, ot tha runn
Alotor Car Company, at 444 6 lark, street. Lsxlngtoa. distributors Iters, bow glad he was be had bought It,
tor to get more gases Into Its cylinders.
filling them Its lungs more com
pletely before each explosion.
"The better a motor breathes, ths
mora powerful are Its explosions. Ths
mora powerful its explosions, the more
nover It puts Into tbe drive of the
ear. -
In e very-day language, what 11
meant by the breathing capacity of a
motor Is Its ability to Inhale the live
gases into Its cylinders and to exhals
the burnt gases. The exhaling process
Involves no engineering problem worth
mentioning. It is the Inhaling with
which engineers have had most diffi
culty.
"The live gases must be teased from
carburetor to cylinders so that they
will fill the cylinders most completely
before the explosions take place.
In this process great care must be
taken to use to Its utmost the natural
Inertia of the gases. Tha engineers
have aiding them only slight pressures,
always less than the atmospheric
pressure.
"Consequently it is extremely im
portant that the passages , from the
carburetor to cylinders be as straight
and as smooth as possible so that tha
resistance to the inflowing gases shall
be reduced to a minimum.
"Because the straight, smooth pas
sages of the valve-in-head type offer
less resistance to the gases coming
into the cylinders than do the curved,
rough ones of other types of motors,
the valve-in-head type has naturally
tbe greatest breathing capacity.
"Starting with this natural ad
vantage, Nash engineers have further
perfected and improved this type of
motor until the Nash perfected valve-
ln-head motor inhales exceedingly well.
This . has been . accomplished by
straightening and enlarging the pas
sages from carburetor to. cylinders and
by providing extra large valves and
high valve lifts. -
"That is why the Nash "It motor is
known as the 'deep-breathing' motor.
It is this feature which is responsible
for the speedy acceleration and great
versatility of power in the Nash Six."
RAILROAD FREIGHT DELIVERY
Handling of Packages Direct to
Consignee Suggested.
It is now conceded by at least one
railroad manager that there would be
many advantages, both to the railroads
and to shippers, it tha. railroads would
make deliveries of package freight to
consignees' doors, Just as the express
companies have always made the col
lection and delivery of parcels a part
of their service to the public.
This manager recognises that if the
railroads operated their own delivery
service it would replace the disorgan
ised and duplicated work of innumer
able private trucking services with a
systematized system that would re
duce the number of vehicles now re-
Make Your Ford
Start Easy-
quired, would avoid much tedious wait
ing of trucks at freight houses and
piers, relieve congestion in the freight
depots and in the city streets, be much
more economical and prove a great
convenience to the general public.
, Under present competitive, unsystem
atic conditions the several hundred pri
vate trucking companies in New York
City are unable to handle all the work
that is offered. If the railroads made
their own deliveries, using motor trucks
and organizing the handling of freight
to avoid delays, the work could Le done
more quickly and witlf fewer vehicles.
i -SPECIAL ON- S
wm . m
I FISK TIRES 5
New Stock Old Prices
30x3 NON-SKID ....$12.70
30x32 NON-SKID ....S16.0O
32x32 NON-SKID $18.75
31x4 NON-SKID ....$23.50
32x4 NON-SKID ....$24.00
33x4 NON-SKID . . . .$24.90
34x4 NON-SKID ....$25.50
35x4ft NON-SKID ....$35.90
37x5 NON-SKID ....$43.45
We remagnetize your Ford
by raising the foot boards
while you wait.
Big Saving in Cost
Testing Free
MnA.alter Co.
Sixth, Ankeny and Pine
Broadway 2490, A 2490.
30x3 TUBES .........$2.20
32x3 Vi TUBES $2.75
34x4 TUBES $3.85
Standard Makes of Cases and
Tubes. Large assortment all
sizes. Prices subject to change
without notice. Goods shipped
to all points C. 0. D., etc.
H
S Malcom Tire Co. g
82 N. Broadway, Portland, Or.
Distributors for
AUTOMOBILE TIRE CO, Inc.
The oldest and largest auto tire
J jobbing house in the U. S.
0 20 Branches.
Call or write.
UM flat M B MM KMjl