THE SUNDAY OREGOXIAX, PORTLAND, NOVEMBER 13, 1917. lg
Leather soles are stiff Neolin
Soles are comfortable. .
Leather soles soak up water
Neolin Soles are water
proof. Leather soles slip Neolin
Soles grip, yet they can not
scratch fine floors and furniture.
Rubber soles crack -Neolin
Soles will not crack.
Rubber soles stretch Neolin
Soles hold their shape.
Rubber soles are heavy-
Neolin Soles are light.
Rubber soles tear loose
Neolin Soles stick tight.
iMUy M Jul ML IJ
Neolin is a synthetic substance used in making better soles for shoes
Neolin Soles, lasting from two to six times as long as leather Neolin
Soles, more flexible and more comfortable than leather Neolin Soles, grip
sure and waterproof.
Neolin is built of several elements, none of which, alone, would be use
ful for shoe soles. But when combined as they are in Neolin, they produce
a substance differing in character from any of its constituents.
Just as cement is made from lime, clay, sand and water, but different
from any of these elements, so does Neolin have virtues unknown to the
separate elements from which it is made.
Naturally the substances used in making Neolin are held secret; but the
merits of Neolin Soles are common knowledge because of the satisfaction
they have given to 8,000,000 pairs of American feet.
Neolin Soles have unfailingly given longer
wear and greater comfort; they have given pro
tection against water underfoot and protection
also against the disappointment and needless
expense due to the variable quality of leather.
For Ne5lin Soles are always the same, while
leather soles are variable. Different hides and
different parts of hides produce different leather
values. Some leather wears well; other leather
wears poorly.
But Neolin Soles always wear well and long
often twice as long as ordinary standard leather
and up to six times as long as inferior leather.
And Neolin Soles are more comfortable than
leather. Leather is stiff. It needs breaking in
to make it comfortable. And leather is not
waterproof. After one thorough wetting it
easily becomes porous and spongy, soaking up
moisture and water underfootliterally breath
ing in the water from wet ground, crossings
and pavements.
Because of these defects of leather many
attempts have been made to find something
better. Rubber, fibre and various combinations
were tried. But all failed until Neolin came.
Rubber soles, for instance, were too heavy.
They cracked and tore loose from the shoe.
They slipped. They stretched. They were not
firm enough. They were uncomfortable. They
had only one redeeming feature. They were
Waterproof.
Ne5lin has none of the faults of rubber, but
it has its one saving virtue it is waterproof.
Neolin has none of the faults of leather and
has qualities of comfort and long wear that
leather lacks. Neolin is not leather and it is
not rubber. It is a synthetic substance, pro
duced by science, furnishing Americans every
where with better shoe soles.
It costs no more than leather. On new shoes
it can be had in men's, women's and children's
styles in black, white or tan from any of the
dealers listed here. Any one of the repairmen
listed can give new life to your old shoes by
re-soling them with Neolin.
And remember that every Neolin Sole bears
the brand Neolin.
Mark that mark stamp it on your memory
neolin
The Good y c a r Tire & Rubber Co., Akron, O.
Tear Out and Preserve These Lists
These Merchants Sell Neolin-Soled Shoes
TTiese Repairmen Re-Sole SFioes with Neolin
ACKERSON SHOE STORE
Third and Alder, Portland, Or.
BARON'S SHOE STORE
230 Morrison st., Portland, Or.
CIIRISTENSEN, MAURICE
783; Mississippi ave., Portland, Or.
B. E. DAVIS "
1670. East Thirteenth st., Portland, Or.
JOHN DELLAR
231 Morrison st., Portland, Or.
EASTERN OUTFITTING COMPANY
Tenth and Washington sts., Portland, Or.
JOHN EDER
533 Williams ave., Portland, Or.
EGGERT-YOUNG COMPANY
129 Third st., Portland, Or.
IIOFMANN. EMERY
106 Killingsworth ave., Portland, Or.
KNIGHT SHOE COMPANY
342 Morrison st., Portland, Or.
LION CLOTHING COMPANY
Fourth and Morrison sts., Portland, Or.
LIPMAN, WOLFE & CO.
Fifth and Washington sts., Portland, Or.
MEIER & FRANK C03IPANY
Fifth and Morrison sts., Portland, Or."
MOYER CLOTHING COMPANY
81 Third st., Portland, Or.
ECONOMY SHOE STORE
: 148 Third st., Portland, Or.
OAK TAN SHOE COMPANY
262 Washington st., Portland, Or.
OLDS, WORTMAN & KING
Tenth and Morrison sts., Portland, Or.
PHILLIPS-HARBKE COMPANY
262 Morrison st Portland, Or.
PHILLIPS SHOE COMPANY
109 Sixth st., Portland, Or.
REEVES SHOE COMPANY
, 350 Washington st., Portland, Or.
ROBERTS BROS. "
Third and Morrison sts., Portland, Or.
ROSENBERG, JACOB
224 Morrison st., Portland, Or.
ROSENTHAL & CO.
129 Tenth st., Portland, Or.
ROYAL SHOE COMPANY
148 Fourth st., Portland, Or.
MARKS' MEN'S SHOE STORE
243 Washington st., Portland, Or.
STAIGER SHOE COMPANY
292 Washington st., Portland, Or.
ARMISHAW BROS.,
367 Stark st., Portland, Or.
SAM BAKER
731 Washington st., Portland, Or.
BROWN'S QUICK SHOE REPAIR CO.
388 East Burnside st., Portland, Or.
CHAMPION SHOE STORE & REPAIR WORKS
714 Thurman st, Portland, Or.
A. J. BESSNER
1697 East Thirteenth st., Portland, Or.
F. L. CURTIS
676 Lombard st. W., Portland, Or.
PALACE SHOE REPAIR COMPANY
421 Washington st., Portland, Or.
MODEL SHOE REPAIR
128 Fourth st., Portland, Or.
W. J. McCLUNE
425 Jefferson st., Portland, Or.
ALF MALSTON
Corner Sixth and Oak sts., Portland, Or.
K. MIYAKOWA
424 Morrison st., Portland, Or.
TRADE MARK RES. U. 8. PAT. OFF.
Better than L tKer
A. II. MUELLER
53S'2 Williams ave., Portland, Or.
ATHENS SHOE REPAIR SHOP
154 Second st., Portland, Or.
M. ROZEEN
464 East Burnside st., Portland, Or.
PROGRESSIVE SHOE REPAIR SHOP
406 Morrison st., Portland, Or.
JACOB SCHWIND
161 West Park st., Portland, Or.
STANLEY A. STRYLEVICZ
815 Lombard st. W., Portland, Or.
Mcdonald sole-saving shop
246 Washington st., Portland, Or.
MODERN SHOE REPAIR SHOP
Sixteenth and Washington sts., Port2an3, Or.
WASHINGTON SHOE SHOP
650 y2 Washington st., Portland, Or.
WILLIAM JACOBS
126 Second st., Portland, Or.
KNIGHT SHOE COMPANY
342 Morrison st., Portland, Or.
IMPERIAL SHOE REPAIRING COIWANY
442 East Burnside st., Portlriid, Or.
A. NEGOSCUE
Vancouver, Washington.
S. DEYAK
Vancouver, Washington.
TAMA JIGA
Vancouver, Washington.
O. D. HICKS .
Vancouver, Washington.
UNITED SHOE REPAIR COXPANY
Vancouver, Washington.