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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Sept. 2, 1917)
THE SUNDAY" OREGONIAN. PORTLAND. SEPTEMBER 2, 191?. T&e Schwan Piano Co. Policy Quality Prices Proved Right 25 Lower Prices ZNo Interest FJP Proved Correct Here are two of various types of letters concerning our victory over our opposition here. These letters will prove interesting to those who have known and read all about our Piano Contest. ENORMOUS BUSINESS DONE ANNUALLY AT STOCKYARDS IN NORTH PORTLAND DISTRICT Professor Fitts, of Oregon Agricultural College, Describes System of Handling Hog From Time of Arrival at Destination Until 'Sale, With View of Giving Advantageous Information to Farmer. ' J 1 w CLUB 70 SELLING BLOO. m mnu i ErliMsllllM swiiri 13 win- ww. m mum wmw lyiM- m ' WH - ,x . 4' , " r .rfgF t J U-rT- v "f- iJ- " v. i ' - j " . - Jj-jjrrr? .jjB JVoc?; -Ayef&cfe WeSJii SOS" JomrreJ-s. 11 HOW the Portland livestock market helps the farmer market his hogs is one of the main subjects treat ed In the new Oregon Agricultural Col lege Bulletin, "Marketing Hogs in Ore gon," written by Professor E. B. Fitts. the farm livestock man of the college extension service. The bulletin was written to give the Oregon hog pro ducer an insight into the things that happen to the hog on his way from the grower's pen to the consumers' table, and outlines the various organizations that assist in the long journey. The purpose of the bulletin is to enable the farmer to follow the route and deter mine which of the many methods of marketing are most profitable under all the circumstances. . Oregon hogs. Professor Fitts finds, are marketed largely through the stockyards at North Portland, which are typical in every. way of the yards at Chicago, Kansas City, Omaha and other large cities of the country. Sev eral organizations and agencies operate in the marketing, each distinct In func tion and control. Capacity Is Great. The first is the Portland Union Stockyards, owned, operated and man aged by an incorporated company of the same title. They cover many acres and are provided with railway tracks, unloading equipment and pens for hold ing, feeding, watering, weighing and reshipping the animals. The daily ca pacity of the plant is 4000 cattle, 10,000 sheep, 15,000 hogs and 300 horses. Ail stock arriving at the yards are fed and watered soon after being un loaded and located in the pens. This work is done by stockyards employes and requires no attention on the part of the owner, although he or his com mission man may give instructions as to the amounts and kinds of feed, and the time of feeding and watering. All feed is supplied by the stockyards com pany, from the sale of which it derives a part of its income. Animals are fed and watered before being offered for eale and are given an opportunity fully to satisfy their appetites or acquire what is known as a "fill." In the case of hogs, whole wheat is usually fed and ordinarily a carload of hogs will eat 250 to 500 pounds. The shrinkage in weight en route is often largely made up by this "fill." Stock Is Weighed. All animals are weighed as soon as possible after being sold. The weigh ing is done in the presence of both seller and buyer. The weighmaster. who is an employe of the stockyards company, is under bonds to do accurate work, and the scales are tested each month. The weight is automatically recorded on the sales slips which are made out in triplicate, one copy of which goes to the buyer, one to the seller and one left on file with the stockyards company. Every scale ticket must represent a bona fide sale and must carry the name of the buyer, the name of the seller, the number of ani mals and the price at which sold. From these sales slips a report is made up each day, giving the volume of business through the yards and the prices received, which information is given out daily to the press. Anyone Interested can inspect these sales slips at any time. A heavy penalty attaches to the falsifying of these slips in any particular. There are three scales and three weighmasters in each yard, and anyone dissatisfied with his weights can appeal to another weigher. C'aarsea and Fen Invariable. A yardage fee of 5 cents a head for eheep, 8 cents for hogs, with a maxi mum of a car, and 25 cents for cat tle is made for all animals sold through the yards. If no sale is made before the animals are removed from the yards this fee is not collected. A charge Is also made for feed eaten by stock while in the yards. Stock Is usually sold before 3 o'clock on the day of ar rival, so the amount of feed used is small. Insurance is carried on all stock in the yards against fire, either direct or indirect, for which a charge of 10 cents a car is made. Sales at the stockyards are almost Invariably made through commission ' men, although any person shipping stock to the yards can make his own sales if he so desires. The speculator operates on the mar ket buying hogs when prices are low and holding for more favorable condi tions. At the Portland yards the specu lator deals largely in a class of hogs more or less unfit for market, thin hogs or under weight, for which the butcher will pay only a low price. He buys these at a price often in advance of what the butcher can afford to pay and gets them together In " sufficient numbers to attract bids from men who make a business of feeding hogs for market. The operations of the speculator In live hogs may at times have a steady ing effect on the market and so be of benefit to the shipper. A joint railroad agency, representing V Pw a- A f' h f r. ' .V-' If v 1 1 jf-t. ' ffK : K If 1 1?- I i J i& A s a vM : v ' nm- - - " S - -v-Lv-r -J -3 zi lores' tSJ'cjr . Oj&seJ-iyry ZTJZie yyeS$rJ7s7e? all lines entering Portland, telephone and telegraph stations, a postoffice,- a livestock loan company, a serum com pany and a bank are maintained at the yard for the convenience of its officers and customers. . The Stockyards Exchange is a volun tary association of packers, buyers, commission men. bankers and others interested In a business way at the yards. Its specified objects include the following: To promote uniformity in customs and usages at the yards; to provide facilities for the orderly and prompt conduct of business; to facili tate the speedy adjustment of disputes and generally to promote the welfare of the Portland market. The body is identified with the Na tional Livestock Exchange, which in cludes local exchanges at the various markets over the country. It neither buys nor sells livestock, but is regula tive and protective in its functions. It fixes commission charges and promul gates rules and regulations for the conduct of the business and the safe guarding of interests concerned. A heavy penalty attaches to a' violation of its rules, and the offender may be CONVENTION OF WASHINGTON STATE NEWSPAPER MEN IS ONE WHICH IS LONG TO BE REMEMBERED AS WORTH WHILE With Days Taken Up by Discussions of Business Sessions and Evenings and Periods Between Sessions by Social Events and Sight-Seeing Trip, Every Moment of Editors Visit Is Pleasant, as Well as Profitable, in Marked Contrast With Similar Gatherings in Years Gone By. MEMBERS BY ADDISON BENNETT. THE recent meeting of the Washing ton State Press Association was an event . long . to be remembered by all ; who attended the . sessions of the meeting, for it was in more ways than one a ' record-breaking meeting, and the treatment of the Chehalis peo j)le who ijava Ions .been- known " sa sfzsic? TyifeA ZZsec? Sjrz suspended and prevented from doing business on the yards. When a car arrives and Is switched to the unloading pen it is unloaded at once, whether the hour be day or night. Employes set the dock aprons and gates and drive the hogs to the dock pens. Other employes make note of the number of the car, count the animals and drive them to a pen in the yards, where they are again counted, locked in and held until their ownership is de termined. If the car should happen to contain dead or injured animals note is made of this fact also. The hogs are fed in troughs provided for the purpose, whole wheat being the grain used. The pens are provided with clear, fresh, running water. As soon as the hogs have rested and eaten what they want, or made what is called a "fill," they are ready for sale. Bargaining may begin at once with the various buyers, who look the hogs over carefully, moving about among them, observing each individual. If the car contains animals of different classes a price is agreed upon for each class. Seldom is a car of mixed hogs sold for a straight or uniform price. When a sale is made the animals are - ' umimifTTmn . , -"---v. , irjj t OF WASHINGTON STATE PRESS ASSOCIATION WHO ATTENDED CHEHALIS among the most hospitable In the West, was so fine as to make the meeting an event of great pleasure as well as profit to every member of the press and every one of their friends who at tended. . , It is not so many years ago .that the Washington newspaper editors and publishers looked, upon their fraternal organization, as a good deal of, a joke. Sshwan llano Co.. Ill Fourth 8t.. fortlend, Ore. ' I . " pear. Sirs;. . ' Our attanilon has feeenoa,lla& by yoo to en trs tiole appearing in the Issue of June 17th, 1917, of the Be York Tribune wherein Samuel Hopkins Adams mention the names, of 8ohwan Piano Company relative !to your advertisement of . eertaln "(376.00 grade 1917 modal piano." 111. Adaas has " .so oonneatioa with the Portland Ad Club but is a epecial -writer for the liew York Tribune, now engaged in' a survey ' f advertising conditions as they exist throughout the oous ry. . . - - Vha Portland Ad Club is not responsible for Ur.v Adams' article, exoapt that Mr. Adams, when In Portland la Hay. 1917, examined some of the files of our Batter Business Bureau from whloh he evidently got some of the information .eubeequantly Inserted in his artlole. Mr. Adams there men- ' ions that the Ad Club had purahaeed one .of your pianos and that a test case would be made of the value claim made by ' , you. You will DOtloe that Ur. Adams' artlole la dated June ' 1st. The trial of the taet oaea mention by him wae oompleteS June 15th, at whloh time the jury aoquitted you of the charge ot untrue advertising, thus vindicating your oontaritlon as to jralua as far as possible., - Two days after the trial the Adams artlole printed Jja the iew York Tribune and .did not contain a state ment of your acquittal which we regret very much, especially regretting any harm whloh is claimed by you to have been done jdn the minds of those who have read kr, Adams' article with out hearing of your subsequent oa.ulttal. ' e wish to mention the fact that etlhde your' trialT you have been vary oourteous and fair toward; the Club in rel easing It without solicitation from its liability on the plan contract, -which we purchased for the purpose of testing your value claims. - desire to take this method of expressing our appreciation of your fairness and kindness In this r peot. - . "" . -B2TT3H CTEHS ine EDITOKIAL . The Schwan Piano Company gives to Portland pianos at 25 per cent lower prices and Eastern selling1 methods; one price;- no Interest, and easiest of easy terms; advocating what, progress has done for pianos in 1916, and now 1917 models with all up-to-date improve ments exposing- the sale of the old- un improved and (you would soon find) undesirable pianos. The Schwan Piano Company gathered together the most notable array of pianos and player-pianos of this age ever shown on the Pacific Coast and took a stand for what progress has done for pianos and player-pianos; fear lessly pointed out the 60 per cent more tone and efficiency of the 1916 and now 1917 pianos, improvements that were kept dark by competitors, wheth er in pianos or player-pianos, the point ing out of which would carry loss of sale of such old models to us. Still we held to this important and far-reaching movement by advocating improve ments, 1916. and now 1917 models. PORTLAND'S "NO-INTEREST" PIO NEERS. As it was entirely through our ef forts that the sale of 1916 and now 1917 model pianos, now so much in favor, reached the present condition, this organization the Schwan Piano Company was the first to draw out into the honest light of day every process connected with the sale of a piano. We introduced the 25 per cent lower and no interest system to an as tonished' piano world, opposing the elsewhere, inflated values in pianos and player-pianos. - When this store-opened its doors the first day every instrument on the floors was marked plainly with its local mar ket price and our 25 per cent lower and no interest price. There never was, never will be any deviation, because these prices represented, as they rep resent today, what we know each piano to be worth and priced locally, and then we sell at 25 per cent lower prices and no interest, no schemes, blinds or Illusions to befog or deceive a pur chaser. 'We publish in all our advertisements the prices marked on our pianos for the guidance of purchasers, the usual local market price, the grade and our separated by buyer and seller and weighed. In separating or cuttingout the anlmal3 of the different classes the buyer and seller stand by the gate and together determine the class in which each hog belongs. In weighing the scales are first carefully balanced, and each lot weighed separately. As the animals leave the scales they are scrutinized carefully by the official docker, employed by the Stockyards Exchange, who docks each stag 80 pounds and each piggy bow 40 pounds. or more properly, as an organization that -was doing but little good. In deed, there were many who thought that both the Washington and the Ore gon Press associations-would, never be missed if they were thrown into the discard as things neither useful nor ornamental. For years they struggled along . almost like a. ship without a rudder, ready, to be blown Into any old Jul7 7, 1917. ' Seoretary " ' BtTSTlfJiSS "BTTRSAt- . Portland Ad Club 25 per cent lower anal no Interest price. We were the first to act on the con viction that the expenditure of a few hundred dollars by the average family in securing a piano was to them, rela tively, aamore momentous affair than the expenditure of a thousand by those who can afford either of the great pianos. . We were able to meet the needs of the average family with the Thompson Piano Company piano, established 1870, an Instrument as different from others at anything like the same price as this store is different from other stores. This is the paradox. of a piano with prestige that has been known In the East, used and admired for over a quar ter of a century. Priced now at $281.25. without interest, and upwards, while this grade of piano sold here regularly for $375, with 8 per cent Interest. This piano provided a service that antici pated the demands of . -every piano buyer. It helps to make possible a piano store that is broad and magnificent, with the merit that usually goes only with exclusiveness and yet" with the culminating of absolute democracy of service. Our introduction of the Thompson piano has had significant results, illus trating the extent of the Influence of this piano store. A $375 PIANO FOR $381 .25 Taken altogether, there are perhaps more pianos now sold at $375 than at any other price. Probably nine-tenths of these pianos are approximately the same grade as the Thompson Piano Company pianos, which sell at $281.25. Inasmuch as we sell for $281. 25' a piano equal to those that others sell for $375, it becomes apparent that for $281.25 we must sell a piano that is equal in quality to those for which others charge $375 Such a piano as we have advertised openly at $281.25 for some time and sold large numbers of them because their $375 value was perfectly appar ent by comparison with other local piano store prices. We shall continue to sell $375 pianos for $281.25, and then without Interest for 2- years, just so long as we secure double volume of business as up to date. The number of stags and piggy sows is entered on the weightmaster's slip, and the amount of the dockage is de ducted from the actual weights. The Union Stockyards handles more than two-thirds of a million animals in the course of a year. During the year 1916 the exact number of each class of animals marketed through the yards was 78,220 head of cattle, 4515 calves, 322,898 hogs, 176,159 sheep and 2895 horses and mules. The gran4 total was 684.682. SESSION. port that a favorable or unfavorable breeze caused them to enter. But several years ago both the news paper men of Washington and Ore gon arose in their might and reor ganized, the old associations, rejuvenat ed them, so to speak, and put into them a spirit of helpfulness and common Bense. So, on both sides of the Colum bia wj have association that juisUt in. -.est ! H' CO (flehM PIauo Ce.. Ill - 4th St., fertlaat, Oragca. Cast laaai Thaimw for your latter containing ganerous aattlaacut. This ladtoataa exoellent bualaaaa with you. Wa were alao lmnesly plaaaed to reaelfj your announea ant ef the good nana, sanely a Terdlct by the Jury In your fa-rar. Am eoan;arad with eonpetltora piano annouacafaeiita that haia appeared ia the Portland impara, your advert 1 secant la "Illy white." - rna recant verdict or the Jury In your favor entirely cupporta your elm tarn and eafcee your proposition etronger t)ian ever, saaeiy that you "ell at 26$ lower than local prlcee with no late raj ' (or to and one-half yeara." the reliability of your extraordinary and eggroa le aalllng plana, fortune atlll greater eucceee for you now and with the artlatlo stager. Reed it Sona and Xhoi-paos piano Cocipany ptanoa and player planoe. reduces cocrpetltlon aa a negligible factor. . .'lahlm; you continued auocaaa and with renewal assurance ef high personal re card, we are pleaaad to renals Vary alnceraly youra. ST2C31 A Per- CCG?' A COMMUMtCATtOha 9 The patrons and policy of this store will be protected, regardless of the In terest of dealers who charge $93.75 more and 8 per cent interest, amount ing to $57.25, therefore, $151; more perhaps that they may seem to allow $100 more for an old piano in exchange than it is worth, or allow a discount of $50 "for cash." or because it has been "used in concert," or "to secure your in fluence," or "because he knew your grandfather," or some other equally probable reason, while, after making this "reduction," they actually- receive $93.75 more in principal and $57.25 in terest than we ask in the first place. At no other place can you get a piano for $281.25 without interest that you may secure here at, if you like. $5 cash and $7 monthly, a piano with a reputation of 47 years for general ex cellence, refined tone, proved durab' lty and one of the most classic and beautiful Sheraton cases of rich ma hogany, golden and fumed oak that was ever shown in any piano regard less of price. We take old, unimproved pianos In exchange for these improved 50 per cent more tone and efficiency pianos at a fair valuation and will make terms to suit your convenience. WARNING DON'T BUY USED PIANOS. Would you buy a five or ten-year-old sewing machine for wife or daugh ter that drops stitches, etc.? The old piano likewise drops notes; the old action will not respond to the slightest touch as does the double repeating brass flange action of our new im proved 1917 models. You can buy a $3000 old automobile for $200 now. They are too heavy, ex pensive to run and other reasons. There are Just as many reasons why you should not buy Indifferent and old pianos. These old and indifferent pianos wean entire families from music, making them indifferent to music, practice or performance. DO NOT BLAME THE WIFE OR DAUGHTER when indifferent to per formance; blame the indifferent old piano, hat is the reason such old pianos are exchanged by those who realize all we say, and more, too. The teacher, now, for instance, needs to in sist on exchange or purchase of our well be set up as models for other newspaper men and women to pattern after. To show that the newspaper people are wise to this, one but has to note the attendance of the meetings of the last few years. In this respect there is not a vast difference between the Washington association and the Oregon association, the attendance reaching nearly 50 per cent of the number of newspapers in the states. No better way to discover the awak ening among the newspaper people could be cited than, this attendance, when compared with the attendance a dozen years or so ago. Back in the early years of this century, the lid was off as far as transportation was concerned for the members of the press, and at the annual gatherings of their press associations there were free tickets for themselves, their helpers and their families. -Of late years the newspaper people have had to pay their fares Just the same as "common peo ple," the only concession allowed them at their annual meetings being the same as offered any other gathering a rebate of one-third if 100 tickets are sold to the meeting. Business Occupies Bnalnesa. Yet we all remember of newspaper conventions being held under the "easy" transportation system, when there would be perhaps not more than a score in attendance; now, if there are not five or six times that many the . meeting Is voted as lacking in in terest. While the old meetings were mere Junkets, the meetings of the present day are packed brim full of business for the day and social meetings for the evenings, with usually several side trips offered by the communities where the meetings are held. At the Che halls meeting these trips covered a good portion of the adjacent territory, which was visited in autos furnished by the citizens of the town. To give the lay reader an Idea of what sort of business andi how much of it comes before a present-day model press meeting, let me give in skeleton form the programme of the Chehelis meeting, which covered the better part of three days. I will also give the names of those who read the papers, but. of course, will not touch upon the number that later discussed them. Ana no subject got by without a pretty free discussion. Omitting the address of welcome and routine events of the opening, the programme was as fol lows: ' First day: "Editorial and Business Independence." A. R. Fenwick, Everett Herald; "Is Any. legitimate Business an Nooa re luguit 22,1917. S0K3 HAW li'O tit COX HV MB ,9 .O NDIVti,. new and improved piano, particularly in the case of advanced pupils and ex pert performance. There Is now no reason to subject the family to the use of such Indifferent pianos, as our NEW, UP-TO-DATE 1917 models are now sold at the usual price of such used pianos. You can now buy the last word in new pianos. 1917 models, with brass flanges, easy double repeating action, full, mellow, sweet tone, for $281.25; $5 cash and $7 monthly, without inter est for 2Va years. BUY VOIR PIANO FROM THE EX PERT PIANO MERCHANTS. Mr. K. J. Sch wan-koosky, the presi dent of the Schwan Piano Company, recognized by the manufacturers as a "judge" and "piano expert." It is quite evident and natural that the public should be benefited by his great knowl edge and experience with pianos for 40 years. Sifting from the piano mar ket such makes of pianos as, according to his expert judgment, were best, not only from a practical, but from a musi cal standpoint. It is Just as essential that you go to such an expert piano merchant as to go to an expert doctor or lawyer for BEST SERVICES. Such an expert merchant must be and Is able to define the character of the tone quality as produced by the scales as b'lilt by the many manufacturers, judging the enduring quality from a musical as well as practical stand poilit. 8me pianos when new possess pleas ing quality of tone, but prove them seves worthless when subjected to the crucial test of continued use the tone speedily losing its freshness and as suming that wiry or metallic unmusical quality so devoid of melodiousness and so offensive to the cultured ear. Sincerity is a chief business policy as true as it is a prime social virtue. We are believed when we say that we are now selling at 25 per cent and no interest less than adequate recompense, relying upon the developing of large volume double volume, in sales. We think It has the greatest advertising value; that it did and is going to bring us even larger volume in piano sales. Schwan Piano Co., Ill Fourth St. at Washington St. Allen Enemy?1" J. V. Hopkins, adver tising manager MacDougall-Southwick. Seattle: "What the Advertiser Asks of the Agency and the Publisher," James A. Wood, editor Town Crier, of Wood & Reber; "Good Business Versus the Average Eilitor." N. B. Coffman, bank er. Chehallf; "Work That Never Ends." Mrs. Allie W. Reardon. editor-manager Monroe Independent; "The Paper Price Situation and the Future." W. W. Ball, paper dealer, Seattle; "Cost Systems and Profits," Lloyd Riches. The Weekly Oregonian, Portland; "Starting Some thing." Chapln D. Foster. Grand View Herald ;"Projpects Worth Going Aft er," E. E. Troxell. executive secretary Washington Newspaper Association; "Our Association in the Days of Al bert Johnson." Frank B. Cole. Trade Register, Tacoma; "Business Getting Opportunities," Frank J. Aiken: "News and Greater Responsibilities." Frank P. Goss, city' editor Post-Intelligencer; "The Newspaper: a Nation's Big Asset." Edgar B. Piper, editor The Orego nian; "Getting Even With Piper and Others." Major W. H. Patton, Wash ingtonian. Hoqulam: "The Newspaper as a Community Builder." Orno Dale Strong. New West Trade. Spokane: "Washington Newspapers, Workers and Ambitions," Professor Colin V. Dy ment, department of Journalism, Uni versity of Washington; "In Oregon." Professor Erio D. Ailen. school of Jour nalism, University of Oregon: "Legis lation." Clifford Kaynor, Ellensburg Record; "Possibilities Through an Al liance." E. E. Brodie. Phil S. Bates and A. E. Voorhies, for Oregon: Elmer E. BesJd. Wallace B. Jessup and N. Rus sell Hill, for Washington. It may look dry to the reader to go over the programme, but let me say there was not a dull moment in the convention nor outside! If ever the members of a convention were well looked after and well entertained, then the one under discussion was the most fortunate. It was dinner, banquet, concert, auto ride, visit, supper every moment of the visitor was made pleas ant. There is no other community in Washington or Oregon that looks after its guests more faithfully and charm ingly than Chehalis. Poet Visits Hood River Brother. HOOD RIVER. Or.. Sept. 1. (Spe cial.) Anthony H. Euwer, poet and painter, of New York City, and author of "Rhymes of Our Valley," which de picts fruit cultivation and harvest scenes arrived Wednesday night for his annual visit on the upper valley ranch of his brother, Eugene C. Euwer. Mr. Euwer will spend a part of his tlma sketching valley, landscape scenes, . co. -