The Sunday Oregonian., July 23, 1916, Section One, Page 13, Image 13

13
ompany wants .a word - with you 'about
V;
ame
and
TIIE SUXDAY OltEGONIAIf, PORTLA5D, JTJX.T 23, 1916.
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Car
Cair Prices
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!On men of affairs who read The Orpcrnnian. VOU'
merchants and manufacturers, farm managers and doctors1
and hunkers nd o-eneral rvrisiness executives, vou men are
interested in. motor-car values and, motor cartelling prices.
You are interested because you are buying motor cars, and!
you are particularly interested right now because you are buying,
more of them. at this season. of the yearjthan at any other.
You are particularly interested right now' because of widely
published claims as to the superiority of this or that make of
automobile, and because of almost universal advance in prices of
cars selling at. between one and two thousand. dollars.
It is pur desire in this announcement to make no claim" what
soever for the Chandler car that is not instantly provable, and
to make no statement which may unduly reflect upon. the, action
of other manufacturers in thematterof raising prices.
But we do desire in this statement, to remind you ot the
established excellence of the Chandler Six, Type 17, and to em
phasize for your, attention the fact that, the Chandler price has not
been marked up.
YOU will agree with us that there must be excellent reasons
back of the fact that the American public is this year pur
chasing twenty thousand Chandler motor cars.
The fact that theChandler was the first high grade six cylinder,
car sold for less than two thousand dollars (four years ago) has
but little bearing on the leadership of the Chandler this year.
Just two facts primarily the fact that the Chandler four years
ago and ever since has led distinctly in the giving of value for
every dollar asked in its selling price, and the fact that in this
year of marked up prices the Chandler gives such excessive value
for every dollar of its selling price make the Chandler today, the
choice of so many men and their families.
We wouIq! not question the justification for the' marked up
prices of other cars in our field. ,
All materials, all equipment, everything that goes into and
onto a high grade automobile costs more this year than it did last
year. There isn't any part of the car that costs less.
Our own production costs are much greater than last year.
Still the Chandler price remains the same
Right and left, on every hand, competing cars have been
marked up and the Chandler price is still $1295.
We state as our honest and unbiased judgment that there is
oot an automobile which reasonably might be looked upon as of
similar character and grade selling within one-hundred dollars
of. the Chandler price. -
HJEKE m our factory we' have thrashed out7the question of an
. advanced price. We would be justified in advancing the
price.. We could sell our output at an advanced price,
But we have desired not to advance it, and we will not advance
it unless the supply and material market conditions further de
velop to such an extent .as, to make-this present price.absolutely
impossible.
In other" words we have decided that the Chandler Company's
relations- with the public are such that we cannot afford to take
advantage of a situation which would serve as a good excuse for
'adding a hundred or two hundred dollars to the price of this
great car;,
You may not be particularly interested'in'our reasons for not
advancing the price, but you are vitally interested in the fact
that we have not advanced the price;
You are vitally interested in this:
- For $1295 you can buy today, right at the height of the motor
ing season, the greatest medium priced automobile produced
For $1295 you can buy the car with a perfected motor; worked
out, developed and refined through a period of nearly four years;
without radical change or an-experimental feature.
For $1295 you can buy the car with the same simple, sturdy
chassis, except for minor refinements, thatlhas.featured this leader
of all light sixes for nearly four years.
For $1295 you can buy the car. the only one in its whole field,
with solid cast aluminum motor base, thexleariest.cut motorcon
struction shown in the whole industry.
For $1295 you can buy the car with this-great motor'equipped .with Bosch
magneto (which most medium priced car manufacturers do not give you, because!
it costs so much more than the inferior types of ignition), the car with, the
Gray & Davis separate unit electric lighting and starting system, the car with the
big double external and internal brakes, the car with the silent spiral bevel gear
rear axle, the car with the highest grade light running ball bearings in fear wheels,
differential, transmission, etc., the car.with all of the. modern .refinements, and
highest grade details of equipment. -
For $1295 you can buy this great car "with the-most beautiful bodies of the
jrear, the bodies that six months ago showed the way for all that large group of
manufacturers who are announcing "new models" this month.
These are facts, gentlemen. , and the Price, is not marked up. We leave the
rest to your judgment.
OUR dealers are doing a splendid business. There has been no time in the
whole year when we have been able , to make our deliveries catch lipwith
our orders.
Here in our factory we are building one hundred Chandler Sixes daily.
These cars are seven-passenger touring cars, four-passenger roadsters, convertible
sedans and cabriolets: We are now coming into production on limousines and
four passenger convertible coupes.
" Each and every one of these cars, is a sweet running, powerful, refined motor
car, with lots of life and go to it.
We have presented the facts above because we believe that right now when
so many.of you are about to make your purchases of the new car, we coulct'riot
do you a greater service than this.
Cleveland, Ohio, July 22, 1916.
CHANDL
E
F. C. Chandler, President
MOTOR CAR
COM
PANY
DSSTRI
Gerlinger Motor Car Co., Portland, Oregon ' '
Seattle Automobile Co., Inc., Seattle, Wash.
UXORS
Moylan-Reilly Auto Co., Spokane, Wash.
Gerlinger Motor Car Co.,Tacoma,Wash.