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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Jan. 23, 1916)
THE SUNDAY OREGOXIA" rORTLAXD, JANUARY S3, 101G. HERE ARE TWO OF MANY MODERN AUTOMOBILE REFINEMENTS THAT APPEAL TO WOMEN. RISE OF AUTO IN APPEAL TO WOMEN 15 YEARS IS RAPID EMBODIED A At the Auto Show Problem of 'Refinements Is Considered More and More by Crafty Engineers. SAFETY DEVICES PROVIDED . Development of Motor Industry Is Made Along Practical Lines Ef fects of Influence in Men Is Felt in Sales. TV hat refinements can we Incorporate In our car to make It appeal instantly to the woman? This problem is considered more and more by the crafty engineers wno pat' . tern the modern-day automobiles. Now that the woman herself Is becoming" a .driver and has such a lot to say which : car it shall be after successfully urg ing hubby to buy an automobile, the builders are putting nice little things in the makeup of cars that are meant purposely to catch the woman s eye. There is one activity in life In which women have, the full suffrage in the election and operation tf motor cars. "Whether the fair sex have seized the privilege or whether it has been mag' nanlmously granted them matters lit tle. The fact remains that in this country women are exercising that privilege to the full and there are no eood reasons why they should not. Safety to Wona Provided. - When the first products of the In dustry wended their uncertain way over our streets and highways It took courage for a woman to sit behind the . wheel. It seemed a bit daring,-just a trifle unconventional. Mesdames Cus tom and Precedent had not been con sulted and, aggrieved, these two straight-laced dames shook their gray curls and whispered behind their bands. Fortunately, however, for the devel opment of a great industry and the health, happiness and well-being of the people, the matter of woman and the motor car was lifted from the" narrow confines of fashion problems and placed securely on the basis of practical com mon sense the basis of utility and healthful and enjoyable recreation. It merely became the question: "Can she drive a motor car with ease, comfort and safety?" And thus the answer depended on a development of the motor car along practical lines the increase In com fort and luxury, the simplifying of con trol, greater ease of operation and the invention and perfection of such Im portant accessories as the electric lighting and starting systems. Attraction of Car Grows. As these things were accomplished more and more women have takeA tp the motor car with joy and confidence. No one knows how many women driv ers there now are in this country, but statistics are not needed to emphasize the fact that thousands are driving cars. Jt is a condition we all observe every day on the streets of any and every city. And they are good drivers, safe drivers. Just watch one guide a big car through the maizes of big city traffic and observe with what ease she handles her car. In the motor-car world there are no longer any restrictions as to sex. The automobile is for woman as well as for man. and this fact is responsible for Incalculable benefits to 'health and happiness. But there Is another phase of the relation of women to the automobile. "Whether women drive or not. they have an immense Influence on the selection of the car the family is to own. An expert investigator, traveling 43, 000 miles in this country to ask deal ers about this matter, found that the men who sell automobiles estimate that Buick Cars Are Handled by - George W. Dean. Howard Automobile Company Chief Always la va Alert to Satisfy All. j I j .- v!A' "1 ' . f V v CIS f - III g-w-deanJV" BUICK. SHAKE hands, if you please, with (Jeorge AW Dean, the master of ceremonies at the Portland headquar ters of the Howard Automobile Com pany. Pacific Coast dealers in the Buick automobile. Any time you want to know the sterling qualities of the valve-in-head motor call on Mr. Dean up at Four teenth and Davis. If he Isn't busy sell ing a Buick or reorganizing one of the important departments of the big Howard branch he will be willing to talk for hours on the Buick type of motor construction, explaining aa he goes the large number of times the Buick name turns up la the Oregon registrations. Two characteristics are found in the IMS Buick programme: First is that it has dropped Its four-cylinder models of a year ago and Is now building only two models and both of these are sixes. The second Is that instead of dropping generally in the price field, Kuick has risen from a $900 price a year ago for its four to J9Si this year on its small six. The large seven passenger six is 11483. which Is SK5 Jess than the large seven-passenger six of last year. All considered the policy shows considerable price reduction when the value is considered. It is only two seasons ago that Buick took up the six-cylinder movement. Similarity of design Is found In the two chassis, except In the motors. The little six uses a 34 by 5-Inch engine with the cylinders cast in a block, while the larger six has a 34 by 5 lrvh motor with the cylinders in pairs. Otherwise the design of both Is very much the same, the characteristic .Buick. overhead .valve construction be ing "adhered ""to. "Vvr gjaWJiriM ,1 in -mstewtfte .. '4", ??r . IfciiiiMiif fti'ltr """loronin urn irfl ".': 'JP-T :J1 3 X "t 'i s ' ' j (1) Miss Irving, of Nortawest Anto Company, ITalng Combination Dash, Trou ble and Searchlight of Cole equipment; at niKot jnotorists impioy mis Light to Read Road Signs and lie Aluminum Cap of Electric Globe for Drinking Cap. 3 View of National "12" Showing Tonneau Chairs IVlth Arm Keats and Divided Front Seats. - - women mothers, daughters and sis ters influence from 50 per cent to 90 per cent of all .purchases of cars. Even If they do not intend to drive, women are 'vitally interested, because they are sensitive to style impressions. to social impressions, to the deiraou ity of owning a car that is well and favorably known by other women. In every family style, comfort, conven ience and economy are chiefly women's responsibilities. Any decision that hangs upon these is likely to be her decision. , . ' And thus it Is that woman is now a prime factor for consideration in the designing, manufacturing and' mer chandising of motor cars, and the motor-driven vehicle is no longer the spe cial and exclusive commodity of man. Hill Named After Dodge Bros. Car. Out at Ogden. Utah, there Is a hill called "Dodge Brothers Hill" and it got Its name because it was climbed by a Dodge Bros.' car with nine people aboard. The total weight of the load was 1718 pounds and the grade on the portion of the hill covered varied from 20 to 45 per cent. The fence post to the rear indicates the steepness of the grade. Initial Painting Pays for Tour. "Initial painter on automobile doors" might be the answer of Smith M. John son, of Middlefleld. O., if asked the nature of his business. At any rate that is the way he paid his way on a motorcycle trip to San Francisco to see the Panama fc-xposltion. AUTO COST IS COMPUTED CARS AND CONDITIONS ARE FOUND TO DIFFER WIDELY. Sasamary of Data Compiled by Max well Company Is Offered by Mr. Boss to Iaqairers. How much will it cost me to run my This is the question the average non- motorist .of moderate means is asKing himself these days. There can be no general answer declares "Pay-as-Tou-Rlde" Boss, of the C. L. Boss & Co., Portland Maxwell distributors. ... - .n wtri.lv anil ririvinfr conditions are so diverse that none of the writers on automobile topics nave dared to go on record with definite ......- ' ...... XT Rftaa ' uuua, onj a " . .. . "The nearest authentic information of the kind la a sammary recently pre pared by the Maxwell Motor Company, . n.tmlt In whl.h IMl irlvn thf A VI . . . actual mileages and running expenses Of 63 cars, eacn Ol vtmcn wa sun iui 1000 miles in a week in as many differ ent cities of the country. The data from these trips, made under impartial observation, with dif- icrenii un'1" tlons, was rendered still more accurate by the fact that eacn car put in its .aa II . I. Iha r-1 11M sAt-vlce of nroa. pective buyers, doing the work which each buyer would do with a car of his own. All the cars were new and se lected at random rrora aeaiers- blocks. .j- ,k -a, mm rniiiref1 renlaeA- .xuuv . - " - roent or repair of any sort. None suf fered accident, in every case mo ex penses were limited to those required . t : All fiavanil ml no 1 11 ri Of gsauiiuc bllu w... - r tires were repaired at current rates. At the end or tne run eacn vr woo ...j . ..-.., 1 wntilff brinf. the re- UIU 11" " 11... .. ... suit definitely establishing the amount of depreciation incident to 1000 miles of use more, in ail proDauinii. man the average motorist would give a car In three months. "These Maxwell cars averaged 22.3 miles to the gallon of gasoline. and ran the 1000 miles on an average of three pints of OIL In dollars and cents the cost of all this wide range of running figured exactly 1.0051 to the mile slightly more than half a cent. "In every, case tha car. was. sold to on of the prospective buy era who -had officiated as observer over a certain part of the run and had himself certi fied to a- part of the car's performance. The depreciation was so slight as to constitute a negligible -quantity this despite - thefact that depreciation in sales value is" supposed to be at its maximum for the first 1000 miles. "Of course, these figures were the result of- a widespread series of tests in a light car. The Maxwell's light ness undoubtedly played an important part in the remarkable fuel efficiency results attained. This Is also true of the light tire wear incident to these tests, after several of which tire ex perts pronounced the tires, as good as new. "Tire wear, depreciation and all ex pense included, the results of the tabu lation seem to show plainly that the average Maxwellite's motoring expense should be somewhere near one cent a mile, and is as likely to be under this figure -as over It." Edward E. Cohen Introduced to Public. President of Oldamoblle Company, of Oregon, Is Veteran Dealer In Portland. If X jvM i j COHEN, V OLD SMQBILE'8 f ADIES and gentlemen, this is Ed XJ ward E. Cohen, president of the Oldsmobile Company of Oregon and veteran of the Portland automobile row. "Ed" has sold just about as many cars in this little township as any next fellow, and it is safe to say that few. dealers anywhere have ever made so many sales that have stayed "put." Not many , times in the past decade has any car purchaser jumped back upon Mr. Cohen with the cry that he made any extravagant oral guarantees In order to sell the car. It is a rather strange coincidence that Mr. Cohen, who .was one of the first to enter the automobile business in Portland, should now be selling the first car in this field, the Oldsmobile, and that he should now sublease space from H. La, Keats, the man who first brought the Oldsmobile to Portland. Oldsmobile has changed its 191& pol icy of building fours and sixes and now builds but two chassis, a four and an eight. Both have the same wheel- base. 120 inches, use 33 by 4 tires and are of sirrilar design excepting the motor equipment. Both motors are Northways. using valve-in-head con struction and fitted with Delco equip ment. The eignt-cynnaer cnassis is stronger where additional- strength is required. The four lists at l09a and the eight at 3300 extra. In the four the characteristic over head valve engine is still used, this being of the typein which the push rods are entirely Inclosed an unusual feature where they rnn up the side of the cylinders. The eight is an L-head 2"i by 4, and like the four, .the .cj'ljh;' der heads are detachable, Numbers of Motor-Drawn Ve hicles Already Far Sur pass Use of Horses. CHANGE MADE BY STAGES Innovation Often Is Accepted in Grumbling Snirit, bnt Is Des tined to Hold Sway in Final Action. At the beginning of the a utomobHe movement In this country it was nat ural that none of the parttc paters should have any idea of the "n which mechanically Propelled jr enlcles would alter the habits of : affect politic, and social e'opment and introduce new and difficult proD rtainly none of them imagined that 15 years afterward there would actual ly be more motor cars than horse drawn vehicles, or 95 per cent of the former to 5 per cent of the latter, on the streets oAhe cities: that the record speed of a mile In less than on. minute would be achieved, making h "f1" car the undisputed speed champion or thl world, and that the contrivances not only of animal traction but also of rail traction would be seriously dis turbed in 1915. . But. challenged, these are every-jay facts and the ardent enthusiasts whJ started things 15 years ago. many of whom had been-keenly intere'ed In motor cars years before, are fully en titled to be classed as pioneers who nave wielded a world-wide Influence. Changes Made by Stages. Every great change in the world which has affected the l've! ' nuraa"" kind has had to go through the same ... r,,... .ii the Incredu lous but good-humored contempt of the public. The Vorlh says to nimseu ........ o - , . worrying about, for M. is only a fashion or fad for the time oeinB. Then comes the second stage, when much illogical and Ill-defined irritation is expressed to a large extent because the invention, condemned in advance. j j .nran At this period some of the community, more progress ive than tne rest. m -- adopt new inventions on account of tne . . , . ; u TTinnev or time iact mat u cl - - . or distance or any or all of these. Closely following mis bih f v nlnnt ana opposition comes V"" "" " , ; . often general opposition. Th.l8tn fear of lnteresteu no will be affected, their methods rendered obsolete or their dividends reduced. Finally tne time rn. L,, . i .. ,.n.ntaH in a grumbling innovatiuii i - --- spirit as another evil which the human race has to bear, till eventually the force of habit begins to tell and toler ance begins to appear. Thus the hu man race benefits at last against its will, and this has been the history of the fight made by the pioneers of auto- mobilism. . . Much of U fot Known. The last enemy of progress to sur . , - , . . ia.tr fnr nere renaer is i tuuio -- - tradition and custom are all-powetrfui. In automobllism, as in some other mat ters, the law is sun cuuuau mon-sense and behind the needs of the times. The government has not time to attend to all reforms and this mucn is plain in the history of automobllism. It is almost forgotten that the re quirement calling for persons to ad vance one-half mile ahead of every traction engine on our public highways to give signal of warning Is still on our statute-books, and that even now no car may exceed 30 miles an. hour - .i. iAnaiiaet and straightest even un luc i .......... - road without infringing the statute, no matter whetner tne rou no uc crowded. .. ; . Looking back 15 years. It is wonder ful to recall what was done by the skilled and intelligent driver, with the very unreliable cars In those days. One reason w -J " , - a motor car who was not the driver himself and understood tne muu. This was an absolutely necessary ac complishment then. For constant ad justments had to be made, often on the roausiae, huu were quite common. Indeed a century run without stopping then as an unusually good performance and few cars could boast of having covered more than a few thousand miles on the road without returning to the shops. From the financial point of view the change that has come over the industry is equally startling. Some five or six American firms struggled against heavy odds and handicapped by want of capi tal, constituted the whole of the motor car Industry of 1900, and a few hun dred men were employed. In 1916 the manufacturers of motor cars and ac cessories alone, not to mention dozens of other allied industries, are respon sible for capital running into billions, and they employ over 500,000 working men. . ' . . i ih, future! Na one can say to what extent the all-conquering motor car win novo duu . ... .... ... onstrated in the next 15 years its su periority over other modes of trac tion. Perhaps then our streets will have become nearly horseless, our main thoroughfares dustless and the last remnants of public hostility will have vanished. Even the law may have to be altered to suit the new conditions of affairs. At any rate, however, by 1930 the motor car will have influenced hu- i . v. n in ilttf ty eftllntrv. still more powerfully, and the problems . . In.nwrHinn will h conneciea wm. , -- recognized as all-important in every civilized community. INSURANCE PLAN FIXED GOODYEAR TIRE RUBBER COM PANY HAS RETIREMENT' PI.AX, Establishment of Awards Is Announced in Christmas Statement to Men and Women Employes. " t- - nv.i.a o. atnfamant to em ployes the Goodyear Tire & Rubbber Company announced the establishment of a plan of retirement awards, ana also a group insurance plan to, uooa vear workers, men and women. n .. .i...jlv nna In onera- 1111 LUIU1FBU ' " J " tion a plan whereby Goodyear men. in office, sales division ana ia.ci.urj, show conspicuous ability, are made "young partner" by acquiring common stock under easy conditions. A home-building plan for Goodyear employes also has worked out with re markable success. The retirement awards make pro vision for stated monthly payments for me iu " " ' " - w ; - of 70 and women who have reached 65, and there Is also a conaiuon unuer which old employes may retire, uu awards, under the age limits men- .tipped.. , -.' . ... . ... -. Under iQB-ineujttai viit- cw- Beautiful Cut-Out Stock Chassis Showing in Detail .Sup er io r VALVE-IN-HEAP 1 ffo Sty MOTOR CARS Construction Also Our Full Line of Roadsters and Touring Cars $11 00 F. O. B. Portland $1 635 Howard Automobile Co. Pacific Coast Distributors Auto Show Salesroom, 14th and Davis Sts. Armory, Jan. 24-29 Main 1130, A 2550 ployes of the company, in factory, in office' and ' the company's many branches; are eligible. In brief, Goodyear will give any em ploye uponr its -payroll an insurance policy for $1000. free of all cost to the employe, : provided the employe Is or becomes a meroser or tne uoouyear Relief Association, which provides sick and disability Insurance and Is already a Goodyear institution of long stand ing." ; ': - ' ' - - ' ; ; . '. ' ' ' . "The Officers end directors," says athe statement, "appreciating the BPlrltof foresight manifested by certain men as sociated with the organization, and be lieving that life insurance is one of the best means of providing for the future, "herewith presents a life insurance plan. "The directors also feel that persons who have spent continuously all or many of the most useful years of their lives in giving their energy and efforts to the common good of the organiza tion are worthy of consideration from the company after their useful years are past and their ability to earn suf ficient money is gone." Then follows the proposition in detail. uiiuiiiiiHiiuiiiiiiiiiiiiimiiiniiiiiiiiniiininiiiHHiiiiiiuiiiiiiiHiiiiiiiHiimiiiiiiniiiiiiiiiitiiHiiiinHiii niiiimi iiiioiii At the Auto Show J 1 The New BRISCOE 38-Four I I At $750 1 Just arrived, and you ought to see it! It's hard to stay away H from superlatives in talking about this model, and even superlatives EE wouldn't do it justice. H An improvement over last season's tip-top model, and less in price j "How do they do it?" Briscoe efficiency and progress and small e overhead margin are the answer. Anyway, the value and the quality H are there, and the price is right and reasonable. H Five-Passenger Touring, 38-Horsepower, with the smoothest-run- ning and softest-humming motor. you've, ever, heard; 114-inch wheel- g , , base, -graceful lines, roomy tonneau,- deep-cushioned seats, demount- g S - able rims, cantilever springs iin the 'rear a handsome, comfortable, -powerful car in every respect.,". . , " . ' . ' S BRISCOE With the same body and chassis you can have, if you prefer, an 8-cylinder motor for $950. This interchangeable motor idea is a distinct Briscoe innova tion which has attracted the intense interest of motorists all over the country. Visit our exhibit at the Portland Automobile Show, January 24 to 29, in clusive. Remember, this model, with 4 cylinders, $750 with 8 cylinders, $950, F. 0. B. Factory. 1 ' . . Any time you wish a demonstration, we'll be at your service. The Pacific KisselKar Branch Distributors of Briscoe 58-60 Twenty-third St PORTLAND Phone Main 6214 San Francisco Los Angeles Oakland Pasadena San Diego aiiuijijiiMjjiji iiiiiiiuiuiiiiiiiiisuaiiiiiniininiiiiiuiia