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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Jan. 23, 1916)
THE SUNDAY OREGOXIAX, PORTLAND, JANUARY 23, 1916. THIS IS AUTO SHOW SCENE OF THIS WEEK'S BIG ACTO SHOW AND OFFICERS BACK OF PROGRAMME. EXHIBITORS AND THEIR DISPLAYS SCHEDULED. FOR THE BIG AUTO SHOW AT ARMORY. WEEK PORTLAND Many Surprises in Store for Callers at Reception of "Miss Automobile." TWO SHOWS ON TAPIS Main Event Will Be at Armory, Where Nearly All Dealers Will Inhibit Rival Show Planned for Multnomah Hotel. BY CIHiriTER A. M CORES. TTtghteen-year-old Miss Automobile Industry will be at home to admiring callers In Portland thia week tor the seventh time In her young lite. The bis reception is to commence tomorrow night at 7:30 o'clock, and will not con clude until late next Saturday night, -when the last faint strains of dance music have faded away. Milady's tiny baby sisters or the big automobile family. Miss Accessory and Miss Specialty, also will be in the re ceiving line with their stunning grown up relative, and all of them will be gowned in their most alluring robes. Miss Automobile and her sisters are certain to be In excellent disposition, for they have Just romped through a mighty happy and prosperous twelve month and look forward to a new year with all the hope and enthusiasm of young hearts. I would like to have all the good people of Portland and of Oregon come to niv big Darty this year." said Miss Automobile last night "If these people, big and little, rich and poor, modest and gay. will only study my expres sions a wee bit and learn what I can do for them in the way of making homes happier and Increasing business dividends I am sure they will all af filiate with the big corporation of au tomobile owners and enjoyers." Ante Show Week Is Here. Tes, this is automobile show week In Portland, the annual period of dress parade for those who make, who sell, who use, and those who aro in any way associated with the motor car and Its allied Institutions and commodities. For those who want an automobile, either this year or at some time In the vague future, this is a period of study and inspection. All except four of the automobile concerns of Portland have combined this year to stage the annual dealers' show In the Armory building, located on the block bounded by Tenth, Elev enth, Coucb and Davis streets. More cars will be on display this year than at any other show in local history, and there Is every promise and indication tliat this year's event is to bo the most interesting, the most entertaining and the must instructive of all that have been conducted. At last year's show Interest centered around one or two eight-cylinder mod els that had then just been introduced to the market. This year there is cer tain to be more interest in the multi cylinder cars, for there will be several ' eight-cylinder cars the Cole. Oakland. Oldrmobile, Holller and Briscoe and at least two 12-cy Under models at the Armory exhibition the National Twelve and the Pathfinder Twelve, the first model of which reached Port land only day before yesterday. On top of this, two distinct surprises are to be sprung at the big show. The Marmon car. featured in trade journals for months as the "mystery", car and sprung at the recent New York show as one of the real sensations of the sea son, is due to arrive during the week. The beautiful Marmon will be Intro duced by its Portland sponsor, the Northwest Auto Company. The other surprise, a new model of the Hollier Light, is to bo displayed by its repre sentative in thia territory, the Gerlin ger Motor Car Company. This ear is a new product and the first eight to be priced at less than $1000. The car to be shown at the Armory is the first of that species to reach this territory. But that is not all. by any means, un less the plans of K. K. Cohen, president of the Oldsmobile Company of Oregon, are sidetracked. Mr. Cohen has learned that the first automobile that ever crossed the continent under its own power, a 104 Oldsmobile. which be longed to the late E. Henry Wemme, Oregon's first motorist, is still in Port land, and he virtually concluded ar rangements yesterday to have this car on display at the show alongside the latest product of the Oldsmobile fac tory, an eight-cylinder Job. The old car is now in the possession or Mr. Wemme's estate. It was driven across the continent early in 1905 by factory engineers and purchased by Mr. Wemme upon its arrival In Portland. The "Old Scout," as it has been called for years, is of the one-cylinder tvpe, built with the old-fashioned curved dash. It has no wheel and It cranks from the seat through a handle located at the side of the car. 'Salon" Shew Get. Attention. Now for a few words about the Va W show that is to be conducted in the beautiful lobby of the Multnomah Hotel by the Frank C. Kiggs Company and the Covey Motor Car Company. This is to be in no sense an "overflow" exhibition, but rather a rival display of a different order, and it is certain to attract keen attention and large crowds for more reasons than one. The Cadillac Company was the first organisation to market an eight-cylinder motor, while the Packard Company was the lirst to bring forth the newest thing in motor construction, a Ill-cylinder Job. The fact that products of these two lines are to be featured in the Covey-Riggs exhibit by two of Portland's oldest and largest automo bile organisations Is enough to draw crowds to the first hotel show ever held tn Tortland. Besides, this is the first time that Tortlan-iers have experienced the nov elty of seeing two automobile shows in progress at the same time, and they are certain to give both locations thor ough attention. The admission fee to the Armory has been reduced this year to "two bits" and the hotel show will cost nothing, so that most any mortal ran afford to trot back and forth about as he pleases this year without strain ing the limits of his exchequer. Special Attraction Provide. As a special attraction for the hotel exhibit the officers of the Rlggs organi zation hsve arranged to show the fam ous model A Packard, tho first machine f that aneentry ever manufactured The original Packard has bee-n shipped from San Francisco to Portland spe cifically for this week's event and will be placed alongside the Packard "IS" as the nucleus of the Klgtfa booth. Tho exhibitors at the main event In the Armory, plus the two companies which are putting on the "salon," show, r rgj b- jr1- ... ... ... -rr it-.:.? o-" iM)?35i --s f '."'! - . "kit-: .-. I:r t --r- - L embrace all of the automobile com panies of Portland except two, the Portland branches of J. W. Leavltt &Co. and the White Company. The eacutive officers of these organiza tions denied their Portland managers permission to enter the big show, and as a result they are going to engage in a little dress-up week affair at their respective homes on lower Broadway. For a time Manager Kling, of the Leavltt branch, had planned Joining with the Oregon Motor Car Company tn staging a third show on the half block Just south of the Custom-House, hut the new home of the latter organi zation was not completed in time and the plan faded into thin air. Many Ket t Make Exhibits. tk. .i n ; fa hmnphe located In J,U .1 . w. . J ...w - n . i .. . , .1 . V. a npnmltlftnt SC X Ul LI.11U I1U .hv. v , - cessory Jobbers will not exhibit at any show this week because laws passed by Eastern manufacturers, whom they represent, etricUy prohibit the entrance of any of their agents or branch con nections in a formal automobile show. w...ti1ii.a. . inrffii number of ac cessory firms and dealers in automobile specialties, including the inventors of -uwai-oI n. nnniirtenancea to the auto mobile, will have their wares spread out on the upper tioor ot me Arnwj. Even the tire and accessory men who are not allowed to participate acuveu i- .v.. hnu, uro hu.-kinir It with hearty spirit, which insures a complete suc cess of the enterprise. A 1,1- feature nt this vear's Show will center around the visit of automo bile dealers, garage ana repair men from all parts of Oregon and adjacent -i- on IMrtiiv morniner the Vis itors are to be ushered over the Colum bia River Highway and feted as the guests of tne i'ortiana uarago mm im pairments Association. That afternoon. it 2:30 o ciock, tne visiting humjihubud nen will assemble at the Armory to form a state-wide association that Mmi destined to prove a permanent organization. All of the visitors, as wen as tne local dealers, will be the guest of o t a "Mo-h. low and rickety Bar low" Jinks to be held in the old Eng lish taproom of the Portland Hotel after the regular show session Friday night This affair is being arranged by the tire and accessory Jobbers of Portland under tne cnairmansnip ui j. Stanley Clemence. Dance to Be Final Social. The final social event of the week ill be a dance scheduled to take place in the Armory ballroom at the con clusion of the show Saturday night. rhen the spirit of carnival win pre a.11 as long as the musicians are al lowed to stay. un..i.i Hand and sunnlcmental mu sic will be given at the Armory every day of the show and there win oe aan- ng every evening in tne accessurj- room. Thursday night nas Deen sei aside as society night at the "salon" show in the Multnomah Hotel, and it is probable that the same event win k- ..uhMt.il at th A rmnrv show, al though the officials have announced that there will De no special --nigms. The Armory show will be open from 1 1 r.-irt nVineir everv afternoon after Monday and from 7 until 10:30 in the evenings. Tfc. . ... r cum n f nf the A mi or v ex hibition is in charge of a legal corpor ation, tho fortiana Auiomouuo ir Association, of which C. M. Menzies. salesmanager of the Northwest Auto Company.. Is president. Other members the show committee appointed uy organization are H. L Keats, of the pioneer company of that ime; C. L. Howe, or me jiiitcneu, ...i. a. Gtaver rTnmnanv. and H. L. Mann, of the motorcar company bear- Ing hls name. J. M. Rleg la Active Promoter. The active promoter of the Armory low. bowever. Is Joseph M. Rleg, who ... . n . m Mparil KiterAjiaful Port. nm9 ui.pv - - ' , , jt in 1 h .sit and who has been engaged to take charge of the proposed Seattle snow in Aprn. eo tar as aecomiuus n wti.tu. r. Rieg has designed an elaborate .Imilar tn thA scheme which worked out so successfully last year. All of the pleasure cars and trucks will v. .i... ,.n tm lower floor of the Ar mory and the accessories and special ties upstairs, as was the case last year. Nearly all of the exhibitors have worked out features for their indi vidual booths and the building is a bower of beauty even at this early hour. But the visitors are not going to the Armory to see the decoration?. They wiU want to examine every stripped ftAtr. Mtnt.arm.Aet J : BMssBnVSsBsSWBBMSBSsmmssaBBSSssasBi and cutaway chassis, test out the start ing systems and get a steady squint at every angle and every nut in me car. Here are Some of the "high spots", the 191 show visitor will observe: Multi-cylinder motors. General reduction in price quotations. Wide adoption of convertible top idea. Trend toward refinements and com forts that appeal to feminine eyes. Cars lighter in weight yet roomier in area. Universal indorsement of electric starting and lighting systems. Attention of manufacturers to spring construction and devices that tend to avoid noises and Vibration. Improvements in the finer mechanical parts with a particular aim to eradicate lubrication and ignition troubles. Inventions of prettier body designs and the adoption of one-man tops that complement the new body architecture. W. B. Doan Blows Into Port land Like Whirlwind. Newcomer From New England Starts Paiae-Uetroit and Saxon Trade a-Hammlng. . If , V-B-DOAN,t PAlCiE-DETROIT. HERB you see the face of a com paratively new comer to Oregon who, by the employment of 1000 per cent energy and efficiency, has startled the Portland automobile heads by a whirlwind distribution of Paige-Detroit and Saxon cars during Just a few ticks of the calendar. W. B. Doan hails from New England, but he fits in at Portland with a nicety of personality that puts him on equal ground with any native son. Mr. Doan and his sales manager, W. S. Barnes, arc of the sort that get up early in the morning and keep their wits active un til it conies time to lock the store door. Result, a great many new and clever Ideas have been worked to the ultimate multiplication of sales. Paige Is out with a new light six of the five-passenger form to sell at $1050 and known as the Fleetwood 8ix-38 model, it replacing the Hollywood model that sold at J109S. Five inches have been added to the wheelbase, bringing it to 117 Inches, and the in creased -power is attained mainly by adding one-eighth inch to the cylinder bore, making it three and one-eijrhth Inches. The stroke remains five Inches. This increased diameter boosts the X. A. C. C. rating from 21.S to 23.5 horse power, and the displacement from 212 cubic Inches to 320 cubic inches. The advertised horsepower now is 38. and much attention has been paid to engine balance, this also having to do with the greater power. The four-cylinder and six-cylinder Saxons of a year ago- are continued at prices of 39a and 3785. the same as last year, but Incorporating detail im provements. The small roadster now contains a three-speed gearset in place of a two-speed one. Its appearance has been improved by eliminating the windshield filler and having the cowl meet the windshield without a break. A Saxon characteristic is the suspen sion of both four and six chassis on cantilevers, front and rear. The frames are also tapered to give good body support, AUTO CORPS IS PLAN National Guard Machine Gun Company Needs Autos. SHOW OCCUPIES ATTENTION Matter Dropped Temporarily Be canse of Preparation of Exhibits. Use of Private Machines by Reserve Is Proposed. Is Portland to have an automobile reserve corps? Such an organization has been con sidered for some time by tho officers of the Oregon National Guard and within the next week or so the mat ter will be put squarely up to the au tomobile dealers of Portland by H. H. Ellng, manager of the Overland branch, who has been In touch with Frank P. Tebbetts. of the Machine Gun Company of the Guard. The following letter received last week by Mr. Ellng from Mr. Tebbetts tells the stroy: "Relative to our conversation of sev eral weeks ago regarding the willing ness of the automobile dealers to co operate with the National Guard in the matter of an automobile corps reserve, permit me to say that I have a defi nite proposition which I would be glad to have you put before the association. "I am organizing a machine gun company for the Third Infantry. It Is my plan to make this company an au tomobile unit the same as has been done with a company in the New Tork National Guard. There is at present but one organization of this kind in the country, the regular Army not hav Uig taken the matter up definitely as yet. The New Tork company has been a success and was thoroughly tried out at recent maneuvers at Platts burg, N. T. I have Just received from Captain Bowling, of that organisation, through Lieutenant MacVeagh, the full details of the organization, to gether with a photograph of the equip ment. "The most important part of the unit is an armored motorcar. The sec ondary part of the equipment will con sist of from 10 to 15 auxiliary motor cars designed to carry the equipment of the unit. It is about the secondary part of this equipment that I wish to write you. I should say, roughly, that wo will want one touring ear tor the officers and about 14 cars of the truck and semi-truck- type; these will not need to be heavy and will be intended to carry the baggage, hospital equip ment, repair "kit for the other cars, the men and guns. "I wonder if it would be possible for you to get the dealers to arrange for the loan of these cars to us for oc casional maneuvers, and perhaps for Sunday runs of a few miles during the months of July and August. The cars would not be In any way injured or Interfered with. If the owners of the cars prefer I could arrange to enlist their drivers in the com pany, so that they could have direct charge of the cars as soldiers of the machine gun company. 1 shall be glad to hear from you at your convenience." Mr. Eling is exceedingly enthusiastic over the plan and feels certain that the automibile dealers of Portland will be glad to do something toward helping out the general plan of creating re serve strength in this community. Because of the all-absorbing import ance of the Automobile Show, Mr. Eling did not broach the subject at last week's meeting of the dealers, but as soon as the show flury has blown over the proposition will be consid ered seriously by the dealers. The current issue of the Ford Times, a house publication that goes into the hands of all Ford owners, dealers and nrn.xnects throughout the tTnited States. contains eonie splendid, advertising for A It - w - Portland and for the Columbia River Highway. The frontispiece is a picture taken from Washington Park showing Fort land with Mount Hood in the back ground. The feature article of the magazine Is a two-page description of the Columbia River Highway, wun a double-page spread photograph of Crown Point. F. B. Norman and J. W. Capek, man ager and assistant manager, respect ively, of the Portland branch of the Ford Company, left yesterday for the head office of the Ford Company at Detroit to attend a general gathering of branch officials. On their way to Detroit the two Portlanders will visit the Chicago Automobile Show. They will be absent about three weeks. Edward S. Babcox, advertising man ager, and R. J. Firestone, sales man- Auto Industry Pioneer In vades Portland Field. A. 8. Robinson Becomes Manager of Oregon Headquarters of Kissel Kir Branch. KISSELKAR. ONCE upon a time, way back In 1899, to be exact, before the automo bile was out of its kindergarten stage, as man by the name of A. S. Robinson entered the automobile business in the lively little city of New Tork. Today that same man, after a resi dence of a fortnight, has made him self a fixture in the automobile fra ternity of Portland as manager of the Oregon headquarters of the Pacific KisselKar branch. His "all-hour" smile is every ready to greet you along about 5S Twenty third street North, where between sales of tlie "all-year" car. the Kissol Kar. of course, and the Briscoe, he is apt to tell you how he managed to sell the first Ford car retailed in New Tork or about some Interesting incident connected with the automobile trade when he entered It 17 years ago. "Last year's line of KlsselKars has been cut iu half and for 1916 two models only are built, one a four, the other a six. The four at 31050 is a fig ure practically 3400 lower than pre vious KisaelKar prices," said Mr. Rob inson last week. "The four-cylinder chassis was a new introduction quits recently, and the six is a development from the 1915 car. The motor is KisselKar built and a high-speed type, having block cylinders with integral intake manifold. Special care is taken to eliminate vibration, first by using a strong crankshaft and a rigid crank case, and, secondly, by balancing up the set of pistons and rods for each motor so that there shall be no preventable tendency to vibrate. Very large valves are used, these being more than half the cylinder bore in diameter, and they are composite, hav ing nickel steel heads on carbon steel stems. "Briscoe is one of the concerns that has designed a chassis to be sold with either a four or eight-cylinder motor the four at 350 and the eight at 3950 it being possible to interchange the motors without chassis alterations. Franklin Braly Ante Company. Two Franklin touring cars. Hudson, Maxwell C. L. Boss A Co. One Hudson Sedan, two super six Hudson touring cars, one Maxwell roadster, one Maxwell touring car and one Maxwell stripped chassis. Chevrolet Theirrolet Motor Com pany. One five-passenger Chevrolet touring car, one Chevrolet road ter and one Chevrolet-Monroe roadster. Hnnmobile, National. Allen Dol-mase-Maaley Ante Company. One National "12" touring car. one Hupmobile touring car. one special Hupmobile stripped chas sis, one Allen touring car. Ford Ferd Motor Company. One cut-out Ford motor and one each of the following models: Sedan, coupclct, touring car, runabout. , Pathfinder. Hollter Gerlinger Motor Car Company. One Pathfinder "12" touring car, one Holller "S" touring car. Bulek Howard Auto Company. One Buick coupe, one Buick 55," one Buick "6-45," one "6-45" roadster and the cut-out chassis of the "6-45" displayed at the San Francisco exposition. KisselKar. Briscoe Pacific Kissel Kar Branca. . One seven-passenger, six-cylinder KisselKar Sedan, one four passenger, - four-cylinder road ster coupe, one four-cylinder touring KisselKar, cut-out chas sis of the KisselKar six, one Briscoe "8" touring car and a stripped chassis of the same model, one Briscoe four-cylinder touring ear and one four cylinder Briscoe roadster. Coalmen Keats Aato Company. One "6-40" Chalmers palanquin and a touring car and roadster equipped with tho same motor, one "6-48" touring car, one "6 30" touring car and a stripped chassis of the same model. Haynes If. L. Mann Motor Car Company. Four Haynes pleasure cars of the standard six-cylinder models. Mitchell Mitchell, Lewis Slaver Company. One Mitchell stripped chassis, one six-cylinder , roadster and one six-cylinder touring car. Reo, Cole, Marmon Northwest Auto Company. One Reo six-cylinder touring car and a stripped chassis of the same model, one four-cylinder Reo touring car, one Cole "8" touring car and one Marmon seven-passenger touring car, if it arrives in time. Oldsmobile Oldsmobile Company of Oregon. One Oldsmobile "8" touring car, one Oldsmobile four - cylinder roadster and the "Old Scout" Oldsmobile, first car driven across the continent. Oakland Oakland Anto Company. One six-cylinder Oakland tour ing car, a roadster with the same motor and an eight-cylinder Oakland touring car. ager. of the Firestone Tire & Rubber Company, who were expected to arrive in Portland for a short visit last week, telegraphed to the Portland manager of the company, F. W. Thatcher, that they had been detained in California and would not reach Portland until further notice had been received from them. - Mr. Thatcher has learned that T3. W. Besaw, formerly manager of the Des Moines branch of the Firestone Com pany, had been named Western dis trict manager, a newly-created post. Mr. Besaw will maintain hlB headquar ters at the factory offices in Akron, hnf will make frequent visits over the entire Western territory. C. E. Cook. Pacific Coast manager of the B F. Goodrich Rubber Company, . ... m nnn..ii tJoifin Cnnjtt renre- ano v . x . runcii, . . - - sentative of the Diamond division of the same organization, maoe one ui their periodical visits with W. D. Al bright, manager of the Portland branch, last week. regorFIaleT made STCDEBAKER REPORTS BIG DE MAND IN NEW SERIES 17 MODELS. Production Schedule Calls for Only 100,000 of New-Type Cars, but Demands Still Pour In. o -a .ales nf the new series 17 models are reported by the Studebaker Corporation, following announcement of these cars two weens ago. iu mt-w figures show that more actual orders were received during the past few weeks than In any similar previous Pein0antlclpation of the big demand for the new series 17 Studebaker Sixes and Fours, the factory has been run ning full capacity, and more than 6000 of the latest models have been shipped since announcement was made January 1. Three thousand dealers are now showing the series 17 cars and selling them as fast as they come from tne The production schedule for 1916 calls for 100.000 of the newly announced models. It was originally planned to build 60,000 cars, and the schedule was later increased to 75.000. The demand from dealers on the firing line forced the factory to still further Increase its contemplated output to 100.000 ma- ChFrom all over the country come re ports that the salesrooms of dealers have been thronged since the introduc tion of the series 17 cars to the public. These models are noted for the fact that they incorporate 11 added refine ments, maintain their former mechan ical quality, and in several instances show reductions in price. The custom of buying cars at the New Tork automobile show was re vived, when more than 350 of the se ries 17 Studebakers were sold at re tail during show week, it Is said. Dealers all over the country are ap plying to the home office in Detroit for increased allotments of car3, and a shortage Is feared, notwithstanding the planned production of 100,300 during this year, factory officials say. Director Is Cycle Enthusiast. Physical Director Louis J.' Lahrs, of the Prospect branch. T. M. C. A., Brook lyn. Is an enthusiastic Harley-Davtd-son rider. He became a motorcyclist 13 years ago and recommends it high ly for healthful recreation. During the Summer Mr. Lahrs used his motorcycle In utility service at two of the T. M. C. A. camps, ' Staaebaker Oregon Meter Car Company. One Studebaker six - cylinder touring car, a four-cylinder touring car and a four-cylinder laundelet. Saxon Saxon Motor Sales Com pany. One six-cylinder touring car, one . six-cylinder roadster and one six -cylinder Saxon stripped chas sis, one four-cylinder touring car and one four-cylinder roadster. Paige Paige- Motor Salea Company. One Paige Fairfield six and one Paige Fleetwood six touring car. Parker Motor Car Company. Two Pullman cars. Wlnton Wintoa Motor Car Com pany. One Winton "6-48" touring car. TRUCKS THAT WILL BIS DIS PLAY KO. Columbia Carriage tt Anto Co. Three G. M. C. trucks. Gerllngrer Motor Cnr Company, One Federal truck. Roberts Motor Car Company, Two Republic trucks, Thayer, Shaver A Gully. One Ford truck. Pacific KisselKar Branca. One one-ton KisselKar truck, McCracken Motor Car Company, Two Denby trucks. EXHIBITORS IX ACCESSORY DEPARTMENT, Oregon Sales Company. Western Sales Company. Motor Car Supply Company, Meier & Frank Company. Jewett Sc Detch Company. Standard Chemical Company. Pierce - Tomllnson Elcctrle Com pany. Electric appliances. Fred Dundee. Machine shop specialties. Boulevard Garage. Wisconsin marine engines, auto mobile engines. Evinrude Motor Company. Motorboats, gas engines, canoes and inotorboat accessories, Frank C. Rises. Philadelphia batteries. Garage Men's Headquarters. Hartmia A Thompson. Automobile insurance. Stone A Wentworth. "Loxauto." Auto Specialty Company. Tire repairing. John A. Walters Company. Accessories, tires, service car. Vista House Association, llndion Feenaughty Company. "GAS" TO SOAR OH Consumption Now Is Far in Excess of Production. STORED SUPPLY IS TAPPED Leases Are Found So Onerous That No Refineries Are Willing to Install Rittman Process Even in New F-lants. The present consumption of gasoline is in excess of the country's refining capacity. The consumption of the Ok lahoma market is now more than 65, 000 barrels a day In excess of present production. Last Summer the produc tion in Oklahoma was much in excess of consumption, and vast qualities of oil were stored. It is from last Summer's accumulated supplies that the present excess of con sumption is being provided for. In California the consumption exceeds production by some 30,000 barrels a day. Gasoline consumption in the United States for 1915 will aggregate 1,445, 000,000 gallons, a part of which lias been refined from storage supplies of crude. The increase in the number of automobiles in 1916 will bring con sumption for next year close to 2,000, 000,000 gallons. New Procens- Not Popular. The Rittman process, owned by the United Htatcs Government, might en able refineries to get more gasoline from the crude product, but the terms of the Government's leases are so oner ous that no refiner hs had the courago to construct a plant to Install this procecs. Nineteen new refineries have been built in the mid-continent field in the past 20 months. Conditions Indicate that gasoline will go to 30 cents, and this is caiisiug con siderable speculation as to the effect on the automobllo Industry. The automobile is essentially a pleasure vehicle, and the prospective purchaser is not Influenced by the same degree of care that he uses when he purchases a truck, which must show a net profit on his balance sheet Pleasure Seekers Fay More. For the pleasure car, a man will pay an initial price and also stand the upkeep cost that he would not tolerate In a purely business proposition. Therefore the rise in price of gasoline will not have the deterrent influence on the sale of motor cars that one might anticipate. The purchaser of medium and low priced cars will hesitate before buying a car, as he figures costs more closely than the buyers of high-priced cars. It may be said, further, that as an offset to the increased cost of gasoline we have a decrease In the prioea ef manv cars and also the return of a general feeling ot prosperity. With reasonably good weather ana economic conditions. 1916 production is likely to exceed 500.000 cars, and may possibly reauh 750,000. Loudon railroad station has been equipped with ptimy-lu-tlio-.lot machines t,i K. it tickets ;o persons who with to ac company friends to uaiun.