TIIE SX7XD AT DEEGONIAy. PORTLAND. OCTOBEIT SI. 1913.
NEW MODELS OF REO FOUR AND SIX REACH PORTLAND.
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xtjL.Scfitrftjz, 'Secretary 3 T'ra.ej'-ffejpeJe Ca Sfzs 7?ea 70 uji
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II :. . V- J.
ZS-tf JCeo Wjtr CSZ yss?xj:&, OSjVerttivest siizto Co., s1 lYJr?2,
NEW REOS ARRIVE
Sales Sacrificed to Exhibit
Cars at Land Show.
WHEELBASE IS 126 INCHES
Body or "Six" Is International
"Sheer-Line" Type, W ith Incurve
Along Upper Edge Thief
Proof Ixcking Features.
The eaeerlj -looked-for new Reos ar-
rived last week, a four and a bIjc, the
first of the 1916 models to reach Port
Land. At once they were taken to the
salesroom of the Northwest Auto Com
pany. Broadway and Couch street,
where they were tuned up and then
placed on display at the company's pa
vilion at the Manufacturers' and Land
Vroducts Show, where they have been
much admired and commented upon by
the hundreds who thronsr the Armory
every atternoon and evening:.
In order to give the public the op-
FORTUJIU TIRE MAX WINS T.O
CASH PBIZE.
For openins up more new ac
counts i motorcycle tires than
any other salesman in all the
"Western territory. P. J. Carson,
who works under Fred W.
Thatcher, manager of the Port
land branch of the Firestone
Tire & Rubber Company, re
ceived a letter from the factory
inclosing: a check for $50.
The letter accompanying; the
check explained that he was the
winner of the first priae in the
"new accounts contest." Mr.
Carson not only Rot the money,
which, he says. come in handy
after the drain of several weeks"
travel through the Kast. but he
received the hearty congratula
tions of the factory heads, which,
to a man of Carson's stamp, are
worth even more than the "fifty."
rortunity to see thest new cars. C. M.
Mcnzles, sales manager of the North
west Auto Company, has been obliged
to "stand off" an eager crowd of buy
ers who have placed advance orders,
each of whom is clamoring for his
car. he says.
Other cars will be arriving at fre
quent intervals, but he says that none
will remain long on the floors of the
eompany's salesroom.
Sanguine KxpecfatlonM Met.
The new Recs meet in every way
the most saneuine expectations of their
friends refined and perfected In many
detail?, yet retaining the Koo simplic
ity and the features that have madt
mem so popular in the motoring world.
The new Reo is a 4o-horsepower car,
with a wheelbase of 12i inches and
It Is a full seven-passenger car. with
divided front seats, making every part
of the interior of the car available to
the passenger.
The body is the international "sheer
line" tyre, with an Incurve along the
upper edge of the body, the rear door
curving upward to meet the front seat
The upholstering is of hand-buffed,
hright enaineled-f inished leather, and
the seat cushions are deep and roomy.
The acme of ease in operation has been
added by putiinir the electric switches
and the carburetor adjustment on the
steering post, making the car almost
automatic in operation and relieving
the driver materially.
There are a number of slight chancres
which, while not Important singly, con
tribute very much to the general ex
cellence of the car.
C'haKla FTacticallv Same.
In the new Reo four the chassis re
mains practically the same as the 1915
model, which has been recognized as
one ol the standard American auto
mobile chassis. The Reo four has 35
horsepower, with 115-inch wheelbase.
Ilia lines of jtha body, have, een
changed slightly to conform with the
latest fashions and to enhance its al
ready graceful appearance.
As is the case with the six, the in
struments are all located on the steer
ing: post, adding greatly to the ease
of operation, and much thought has
been put upon refinements.
Both models are equipped with the
thief-proof locking device, a feature
that is made possible by the unique
Reo design, enabling the driver to lock
simultaneously the starting device, the
transmission and the floor boards. The
starting device is made inoperative at
the same time that the steering gears
are locked in neutral position, and to
make assurance trebly sure, the floor
boards are locked down so that it is
impossible to get at the parts.
F. W. Vogler. president of the North
west Auto Company, in a recent trip
throug-h a part of his territory in Ore
gon. Washington and "Western Idaho,
booked orders from his agencies for
more tnan 700 Reos tor the coming
season, and the local demand undoubt
edly will swell" the . distribution to a
grand total of 1000 cars or more, ha
believes.
"COP" PROUD OF GAR
LOS ANGELES OFFICER RIVALS ALL
IX HANDLING MACHINE.
Chief Delight In to Demonstrate to
Felloiv-Motorlats Skill la Deds
Ing Through Traffic.
In the present era of long-distance
automobile racing. Official Starter
Fred J. Wagner is a busy man If he
sends away three fields in a month.
To the average crossing policeman
in any big American city a Job like
this would seem like nothing to do.
For there isn't a day goes by during
which, acting in his official capacity,
the "cop" doesn't start at least 100
dashes, with fields ranging from four
to 20 or more cars competing.
Just as the etar professionals Sn
Wagner's fields jockey for nosition n.i
employ all their skill to get the best
or me getaway, so maneuver the pilots
of the roadsters and touring cars th.it
line ur for the blue-coated officer of
trie law. Most of them are as anxious
to get the jump on the other fellow
as if there was 20,000 waiting for them
at the next crossing.
With such opportunities it is no won
der that the crossing policeman be
comes a good judge of automobiles and
on intimate terms with their character,
istics. His ideal is the car that, day In
and day out, shows ahead of the rest
in the dash that starts with the too
of his whistle. Now and then he be
comes himself a motorist, as did Traffic
Officer Guj- McAfee, of the Los Angeles
squad, who appeared one day at the
Maxwell agency and demanded to kno-v
what sort of gasoline they were usins
to make the new 1918 models co brisk
in the crossing dashes.
An obliging salesman showed the of
ficer that the car could do it all on
the staple product.
"I've been watching 'em for some
time." commented McAfee. "Now I'm
going to own one. If anybody beats
me past my mate when I'm off duty
it'll be my fault and not the car's, for
there's something about these babies
that acts like pep."
Up to date McAfee hasn't lost a heat.
It is his chief delight to show his fel-J
low Los Angeles motorists how a good
driver and a good car work together in
the traffic. x
3 7,000 Trucks In I7se.
Because almost every motor truck
company in the United States has been
running at full capacity for the past
year and some have declined to give
their output figures, there has been
little opportunity to make accurate
estimates on the year's total output.
The most authoritaive esimate. made
by a man who has confidential rela
tions with most of the manufacturers,
is that 37.000 motor trucks were mar
keted during the preceding 12 months.
Circling Backwards Iemons(rated.
The famous Maxwell "circle stunt,"
in which a guideiess car runs indefi
nitely in the same track, was given a
new twist at the Moberly. Mo., fair
when the irreversible steering was
demonstrated not only forward but also
backward, the car developing a speed
tn reverse or better than la miles an
a our.
CREDIT GIVEN FORDS
Autos Are Responsible for
Good Roads, Is Declaration.
FARM SENTIMENT WEIGHED
Manager or Portland Branch of
Plant Explains Inability of Chief
to Visit Here Ilair Million
Cars Is Next Year's Mark.
tood roads always have received
credit for selling automobiles, but have
you ever heard the other aide of the
question?
tj. Cr. Ijiebold. secretary to Henrv
Ford, justified the last syllable in his
name last week by claiming that the
Ford automobiles are responsible for
good roads. He said every time Henry
Ford sells a car several votes are made
for the good roads cause. And, as most
or the Fords are sold in the rural dis
tricts, where sentiment used to be vio
lent against good roads propaganda,
friends have been won where they were
most needed, he said.
Perhaps that's how Mr. Liebold hap
penea to Know tne Columbia Rive
Highway pretty Well by reputation be
fore he came to Portland last week.
Maybe the Ford owners of Oregon have
kept the Ford officials at Detroit in
touch with what they are doing at De
troit. Anyhow, Mr. Liebold says every
one in the East at all interested in
good roads, has heard of the wonderful
Columbia River Highway.
Half Mill Joa Cars Is Mark.
F. B. Norman, manager of the Port
land Ford branch, was hopeful that
Mr. Ford himself would come to Port.
land before returning Fast, but Mr.
Liebold explained that he could not
change his itinerary so late in th
trip because a large number in his
party bad made arrangements to return
over a different route.
Mr. Ford came to the Pacific Coast
in 1S0S. but he has never been in Port
land, though he has said for some time
that he Would like to see the Columbia
River Highway.
"Yes, we hope to build a -full half
million automobiles for the current
year." said Mr. Liebold around the
breakfast table at the Hotel Benson
last week.
"Within a year or two we- will be
marketing the proposed tractor that
will plow six acres of land a day
where the horse will plow two acres.
Mr. Ford ltopes to keep the price of
the tractor down to $200. so that farm
ers can buy one for what a good horse
costs, but the price may run as high
as $300 or $350.
"At present the experimental tract
ors are equipped with the regulation
Ford engine, but subsequently a more
powerful motor will be used. It will
burn kerosene."
Bard Feelings Are Denied.
Mr. Liebold was quite certain that
there had been no hard feelings be
tween Mr. Ford and Mr. Couzens in
connection with Mr. Couzen'a recent
resignation. He saw the two partners
say goodbye to each other, and says
that both smiled as pleasantly as if
they were sweethearts about to part
for a month or so.
Mr. Ford's campaign against the
cigarette and his cry against war are
shared in by Mr. Liebold.
"The Ford Motor Company doesn't
trust important positions at the fac
tory to cigarette smokers." he said. "I
am quite ready to back up any state
ment made in the anti-cigarette book
let which Mr. Ford published recently.
The entire treatise is backed by chemi
cal experiments that cannot be re
futed. War Believe Prolonged.
"During a recent conference Presi
dent Wilson told Mr. Ford that he
wouldn't be able to stop the shipment
of American-made munitions to the
war zone. Mr. Ford feels that the
American factories are prolonging the
war. and he believes, also, that the
powder and munitions trust are influ
ential in inciting the present cry for
increased preparedness, Not satisfied
Standard Seven Passenger
Without Auxiliary Seats
FOTULF
-S1035
S100O
mm
Establishing a New Standard of Value
at a $1000 Price
New seven-passenger body divided front seats extra length
springs two hundred pounds lighter the first automobile
. - of its Quality, size and efficiency to sell at a $1000 price.
COMFORT
y
Jeffery built Chesterfield body. Deep upholstering.
Rear ser.t full 48 inches wide. Easy riding auxiliary
seats. Divided lounge type front seats. Guaranteed
ample room for seven passengers. Driver's seat ad
justable. Extra wade doors. Jeffery one-man top.
Riding qualities not surpassed by any car at any price.
Jeffery high-speed, 40 h. p. motor. Built in shops of
Thos. B. Jeffery Company. Unit power plant. Light
weight 2750 lbs. Jeffery built spiral bevel gear rear
axle. Surplus power to meet any condition.
Cleanest streamline flush side body. Painting genuine
hand coach work. Equal to that on the highest-priced
cars. No air-brush work.
116-inch wheel base. 34x4 Goodyear fortified tires. .
All-weather tread rear. Extra length springs. Won
derful road holding ability. Entire absence of side
, sway at high speeds.
f C T D fl Jeffery silent gear shift. Diy disc clutch. Jeffery
AXv-rL-i easily controlled steering gear. Hotchkiss type flex
ible drive.
POWER
FINISH
ROADABILITY
Positive emergency
EQUIPMENT
Extra surface brakes.
brake on propeller shaft.
Bijur starting and lighting system as used on
America's highest grade car. Bosch high-tension mag
neto. Stromberg high efficiency carburetor. Jeffery
adjustable clear vision windshield. VanSicklen speed
ometer. Stewart gasoline vacuum feed. Locking
double dimmer lights.
You cannot afford to buy a car without first seeing and riding in the Jeffery
Four. To do so would be a positive injustice to yourself. We can make
immediate deliveries.
L
Pttxn vimuj of th
mg roomy
moating
Jofory Foot show
aovon-oaasengoT
arrangement
Frank C. Riggs Company
Distributer Jeffery Cars and the Famous Jeffery Quad
Trucks, Cornell Street, at Washington and
Twenty-Third Street.
with making great fortunes out Of the
present war, they are looking for fur
ther profit in later years."
After a visit of two days. Mr. and
Mrs. Liebold and Miss Hattie Wright,
also of Detroit, left for San Francisco,
where they expected to join Mr. Ford
before hia return Kast.
Lonely Bachelor Answers
Many Anxious Maids.
C. M. Wllliame la Frequently Ctom
Eunliwil Over Telephone by Wli
wu Laaalea H to Color of . His
Kyea ana Hair.
CU. WILLIAMS, manager of the
Portland branch of the Goodyear
Tire & Rubber Company, didn't
know that so many women read the
automobile section of The Oregonlan.
Upon his return from a visit to the
Goodyear factory at Akron, O., Mr.
Williams remarked that he was ' the
only bachelor among the 5 branch
managers in the country. When this
fact was told In the middle of an inter
view he gave The Oregonian the hint
was added that Mr. Williams might
possibly be susceptible.
Every few minutes since that time,
so Mr. Williams complains, he has been
called on the telephone by feminine ad
mirers and "teasers." who have asked
all sorts of questions about his inten
tions, the color of his eyes, the tenor of
his religion, whether or not he is bald,
and so forth.
The good-natured bachelor is willing
to admit that some of the questioners
are serious, but he vows that his friends
of the automobile fraternity have
prompted some of their winsome sten
ographers to make him blush and
squirm. On these friends, whoever they
may be. he swears vengeance, but thus
far he hasn't discovered and clews and
none of the detective agencies will take
the case.
France Itfads tu" the number of registered
rf.UUoa pilots..
AUTO STABILITY GROWS
PRESIDENT OF "WILLYS-OVERLAND
SAYS INDUSTRY IS HERB TO STAY.
Predicted Heartloa and Magseatioas
That Bualnes Is Only Temporary
Are Scouted by Official.
Ever since the automobile industry
became one of the leading- factors in
the commercial world predictions have
been made that a reaction would take
place. Those prognosticators who had
it all figured out that the turning point
would come in 1914 or 1915 were as near
to the truth as the positive individual
who said the war could not last after
June.
According to John N. Wlllya, presi
dent of the Willys-Overland Company,
the stability of the industry la greater
today than at any time since its in
ception. "Any suggestions that the growth of
the automobile business Is only tempor
ary," saya Mr. Willys, "i not taken,
seriously by sane-thinking people who
have watched its growth and develop
ment during the past IS years. Twice
during that time it has passed through
National panics without even faltering,
and is perhaps the only big industry
that has never received a serious set
back. "The demand for cars is greater to
day than ever before in the history of
the business. This year the Overland
plant will produce approximately 150.
000 cars, which is more than double the
output of last season. Although we are
sipping an average of 600 ears a
day, the factory finds it necessary to
work overtime in order to keep pace
with the orders that are pouring In.
"The bief price reductions alone have
enabled thousands of people to invest in
motor; cars who heretofore considered
them beyond their means. The ease
with which the modern car ia operated
probably accounts for the great num
bers that are now being sold to women.
"Instead of a luxury only indulged in
by people of wealth, the automobile has
developed into a practical necessity.
This is particularly true in the vast
farming sections of the country. Sta
tistics show that the farmers are the
largest purchasers of motor cars, yet
they are the last people on earth to
spend money foolishly. They do not in
vest in a car merely for the pleasure
that it affords them. On the contrary,
they consider the pleasure part of it
last. The, aVeragc farmer looks upon
the automobile as a time and money
saver thath will permit him to accom
plish more work In less time than a
team of horses.
"Ir the cities the motor car has be
come almost indispensable to doctors
and professional men. It enables them
to make more calls In a day than they
could in a week If they had to depend
on a horse or trolley car as a means of
transportation. eytesmen, collectors,
and in fact all outdoor business men,
are using the motor car to facilitate
their work.
"Every city and town in the country
can boast of its quota of cars, but the
present owners constitute only a small
proportion of the possible purchasers.
This is evidenced by the fact that deal
ers are continually oversold, no mat
ter how large their allotments from the
factory."
RCBBEK PRODUCTION" GROWS
Output for 19 IS Estimated at
142,000 Tons.
A Goodyear Tire & Rubber Company
expert says that the world's production
of crude rubber for this year will
reach 142,000 tons, a substantial in
crease over 1914. About 75,000 tons
of this will be used In the United
States, and of this amount fully one
half will find its way to the rubber
factories of Akron. Ohio, which city
is now regarded a the rubber manu
facturing center of the United States.
The acreage of plantation or cultivated
rubber has Increased from 75,000 in
1905 to about 1,330.000 in 1915.
On account of its lower cost, the
production of plantation rubber is pro
gressing more rapidly than the pro
duction of wild rubber, and now com
prises about two-thirds of the world's
output.
EliDEKLY MEN EX JOY DRIVIXU
rrA nT ill an,l InnllM B E 'msvm 1 .
Cadillac Owners.
An indulgence in motoring that runs
not to excess Is said to produce steadier
nerves and better health; and if aught I
were needed to prove it, the Cadillac
Motor Car Company could point to at I
least two notable examples.
These are both men who are past the I
SOth vear of their ages; and one of ;
them is a physician. Jacob Huffman, i
who lives near Grand Rapids, Ohio, is '
81 he celebrated his birthday ami-:
versary early in September. The car j
he drives now is a Cadillac Bight and j
is the third automobile he hag owned.
His first was alo a Cadillac, though '
It had but one-eichth as many cylin-
ders as his new one, for it was pre
duced in 1905. Mr. Huffman is an au- :
tomobile enthusiast and he says bis'
cars help wonderfully in keeping him i
In trim.
The doctor is c K. woir. or rew
Albany. Ind. He enjoys his car in
spite of the fact that he has seen 83 of
life's milestones speed backward be
side the road.
War and Business Are Mixed.
E. W. Davenport, the Maxwell ex
port manager, is now In Europe, where
he went in response to a cablegram,
stating the presence in Paris for the
first time in months of the Maxwell
distributor in France, who is back;
wounded from the western battle front
and able to again, devote attention
to his business.