The Sunday Oregonian. (Portland, Ore.) 1881-current, October 31, 1915, SECTION FOUR, Image 55

The Sunday Oregonian., October 31, 1915, SECTION FOUR, Page 9, Image 55

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Newspaper Page TextTIIE SX7XD AT DEEGONIAy. PORTLAND. OCTOBEIT SI. 1913. NEW MODELS OF REO FOUR AND SIX REACH PORTLAND. l! mmi miwr ! it-.? - V ( f t 1 Iff fc-S S : yJ&r . ' xtjL.Scfitrftjz, 'Secretary 3 T'ra.ej'-ffejpeJe Ca Sfzs 7?ea 70 uji K f V " " y r - F II :. . V- J. ZS-tf JCeo Wjtr CSZ yss?xj:&, OSjVerttivest siizto Co., s1 lYJr?2, NEW REOS ARRIVE Sales Sacrificed to Exhibit Cars at Land Show. WHEELBASE IS 126 INCHES Body or "Six" Is International "Sheer-Line" Type, W ith Incurve Along Upper Edge Thief Proof Ixcking Features. The eaeerlj -looked-for new Reos ar- rived last week, a four and a bIjc, the first of the 1916 models to reach Port Land. At once they were taken to the salesroom of the Northwest Auto Com pany. Broadway and Couch street, where they were tuned up and then placed on display at the company's pa vilion at the Manufacturers' and Land Vroducts Show, where they have been much admired and commented upon by the hundreds who thronsr the Armory every atternoon and evening:. In order to give the public the op- FORTUJIU TIRE MAX WINS T.O CASH PBIZE. For openins up more new ac counts i motorcycle tires than any other salesman in all the "Western territory. P. J. Carson, who works under Fred W. Thatcher, manager of the Port land branch of the Firestone Tire & Rubber Company, re ceived a letter from the factory inclosing: a check for $50. The letter accompanying; the check explained that he was the winner of the first priae in the "new accounts contest." Mr. Carson not only Rot the money, which, he says. come in handy after the drain of several weeks" travel through the Kast. but he received the hearty congratula tions of the factory heads, which, to a man of Carson's stamp, are worth even more than the "fifty." rortunity to see thest new cars. C. M. Mcnzles, sales manager of the North west Auto Company, has been obliged to "stand off" an eager crowd of buy ers who have placed advance orders, each of whom is clamoring for his car. he says. Other cars will be arriving at fre quent intervals, but he says that none will remain long on the floors of the eompany's salesroom. Sanguine KxpecfatlonM Met. The new Recs meet in every way the most saneuine expectations of their friends refined and perfected In many detail?, yet retaining the Koo simplic ity and the features that have madt mem so popular in the motoring world. The new Reo is a 4o-horsepower car, with a wheelbase of 12i inches and It Is a full seven-passenger car. with divided front seats, making every part of the interior of the car available to the passenger. The body is the international "sheer line" tyre, with an Incurve along the upper edge of the body, the rear door curving upward to meet the front seat The upholstering is of hand-buffed, hright enaineled-f inished leather, and the seat cushions are deep and roomy. The acme of ease in operation has been added by putiinir the electric switches and the carburetor adjustment on the steering post, making the car almost automatic in operation and relieving the driver materially. There are a number of slight chancres which, while not Important singly, con tribute very much to the general ex cellence of the car. C'haKla FTacticallv Same. In the new Reo four the chassis re mains practically the same as the 1915 model, which has been recognized as one ol the standard American auto mobile chassis. The Reo four has 35 horsepower, with 115-inch wheelbase. Ilia lines of jtha body, have, een changed slightly to conform with the latest fashions and to enhance its al ready graceful appearance. As is the case with the six, the in struments are all located on the steer ing: post, adding greatly to the ease of operation, and much thought has been put upon refinements. Both models are equipped with the thief-proof locking device, a feature that is made possible by the unique Reo design, enabling the driver to lock simultaneously the starting device, the transmission and the floor boards. The starting device is made inoperative at the same time that the steering gears are locked in neutral position, and to make assurance trebly sure, the floor boards are locked down so that it is impossible to get at the parts. F. W. Vogler. president of the North west Auto Company, in a recent trip throug-h a part of his territory in Ore gon. Washington and "Western Idaho, booked orders from his agencies for more tnan 700 Reos tor the coming season, and the local demand undoubt edly will swell" the . distribution to a grand total of 1000 cars or more, ha believes. "COP" PROUD OF GAR LOS ANGELES OFFICER RIVALS ALL IX HANDLING MACHINE. Chief Delight In to Demonstrate to Felloiv-Motorlats Skill la Deds Ing Through Traffic. In the present era of long-distance automobile racing. Official Starter Fred J. Wagner is a busy man If he sends away three fields in a month. To the average crossing policeman in any big American city a Job like this would seem like nothing to do. For there isn't a day goes by during which, acting in his official capacity, the "cop" doesn't start at least 100 dashes, with fields ranging from four to 20 or more cars competing. Just as the etar professionals Sn Wagner's fields jockey for nosition n.i employ all their skill to get the best or me getaway, so maneuver the pilots of the roadsters and touring cars th.it line ur for the blue-coated officer of trie law. Most of them are as anxious to get the jump on the other fellow as if there was 20,000 waiting for them at the next crossing. With such opportunities it is no won der that the crossing policeman be comes a good judge of automobiles and on intimate terms with their character, istics. His ideal is the car that, day In and day out, shows ahead of the rest in the dash that starts with the too of his whistle. Now and then he be comes himself a motorist, as did Traffic Officer Guj- McAfee, of the Los Angeles squad, who appeared one day at the Maxwell agency and demanded to kno-v what sort of gasoline they were usins to make the new 1918 models co brisk in the crossing dashes. An obliging salesman showed the of ficer that the car could do it all on the staple product. "I've been watching 'em for some time." commented McAfee. "Now I'm going to own one. If anybody beats me past my mate when I'm off duty it'll be my fault and not the car's, for there's something about these babies that acts like pep." Up to date McAfee hasn't lost a heat. It is his chief delight to show his fel-J low Los Angeles motorists how a good driver and a good car work together in the traffic. x 3 7,000 Trucks In I7se. Because almost every motor truck company in the United States has been running at full capacity for the past year and some have declined to give their output figures, there has been little opportunity to make accurate estimates on the year's total output. The most authoritaive esimate. made by a man who has confidential rela tions with most of the manufacturers, is that 37.000 motor trucks were mar keted during the preceding 12 months. Circling Backwards Iemons(rated. The famous Maxwell "circle stunt," in which a guideiess car runs indefi nitely in the same track, was given a new twist at the Moberly. Mo., fair when the irreversible steering was demonstrated not only forward but also backward, the car developing a speed tn reverse or better than la miles an a our. CREDIT GIVEN FORDS Autos Are Responsible for Good Roads, Is Declaration. FARM SENTIMENT WEIGHED Manager or Portland Branch of Plant Explains Inability of Chief to Visit Here Ilair Million Cars Is Next Year's Mark. tood roads always have received credit for selling automobiles, but have you ever heard the other aide of the question? tj. Cr. Ijiebold. secretary to Henrv Ford, justified the last syllable in his name last week by claiming that the Ford automobiles are responsible for good roads. He said every time Henry Ford sells a car several votes are made for the good roads cause. And, as most or the Fords are sold in the rural dis tricts, where sentiment used to be vio lent against good roads propaganda, friends have been won where they were most needed, he said. Perhaps that's how Mr. Liebold hap penea to Know tne Columbia Rive Highway pretty Well by reputation be fore he came to Portland last week. Maybe the Ford owners of Oregon have kept the Ford officials at Detroit in touch with what they are doing at De troit. Anyhow, Mr. Liebold says every one in the East at all interested in good roads, has heard of the wonderful Columbia River Highway. Half Mill Joa Cars Is Mark. F. B. Norman, manager of the Port land Ford branch, was hopeful that Mr. Ford himself would come to Port. land before returning Fast, but Mr. Liebold explained that he could not change his itinerary so late in th trip because a large number in his party bad made arrangements to return over a different route. Mr. Ford came to the Pacific Coast in 1S0S. but he has never been in Port land, though he has said for some time that he Would like to see the Columbia River Highway. "Yes, we hope to build a -full half million automobiles for the current year." said Mr. Liebold around the breakfast table at the Hotel Benson last week. "Within a year or two we- will be marketing the proposed tractor that will plow six acres of land a day where the horse will plow two acres. Mr. Ford ltopes to keep the price of the tractor down to $200. so that farm ers can buy one for what a good horse costs, but the price may run as high as $300 or $350. "At present the experimental tract ors are equipped with the regulation Ford engine, but subsequently a more powerful motor will be used. It will burn kerosene." Bard Feelings Are Denied. Mr. Liebold was quite certain that there had been no hard feelings be tween Mr. Ford and Mr. Couzens in connection with Mr. Couzen'a recent resignation. He saw the two partners say goodbye to each other, and says that both smiled as pleasantly as if they were sweethearts about to part for a month or so. Mr. Ford's campaign against the cigarette and his cry against war are shared in by Mr. Liebold. "The Ford Motor Company doesn't trust important positions at the fac tory to cigarette smokers." he said. "I am quite ready to back up any state ment made in the anti-cigarette book let which Mr. Ford published recently. The entire treatise is backed by chemi cal experiments that cannot be re futed. War Believe Prolonged. "During a recent conference Presi dent Wilson told Mr. Ford that he wouldn't be able to stop the shipment of American-made munitions to the war zone. Mr. Ford feels that the American factories are prolonging the war. and he believes, also, that the powder and munitions trust are influ ential in inciting the present cry for increased preparedness, Not satisfied Standard Seven Passenger Without Auxiliary Seats FOTULF -S1035 S100O mm Establishing a New Standard of Value at a $1000 Price New seven-passenger body divided front seats extra length springs two hundred pounds lighter the first automobile . - of its Quality, size and efficiency to sell at a $1000 price. COMFORT y Jeffery built Chesterfield body. Deep upholstering. Rear ser.t full 48 inches wide. Easy riding auxiliary seats. Divided lounge type front seats. Guaranteed ample room for seven passengers. Driver's seat ad justable. Extra wade doors. Jeffery one-man top. Riding qualities not surpassed by any car at any price. Jeffery high-speed, 40 h. p. motor. Built in shops of Thos. B. Jeffery Company. Unit power plant. Light weight 2750 lbs. Jeffery built spiral bevel gear rear axle. Surplus power to meet any condition. Cleanest streamline flush side body. Painting genuine hand coach work. Equal to that on the highest-priced cars. No air-brush work. 116-inch wheel base. 34x4 Goodyear fortified tires. . All-weather tread rear. Extra length springs. Won derful road holding ability. Entire absence of side , sway at high speeds. f C T D fl Jeffery silent gear shift. Diy disc clutch. Jeffery AXv-rL-i easily controlled steering gear. Hotchkiss type flex ible drive. POWER FINISH ROADABILITY Positive emergency EQUIPMENT Extra surface brakes. brake on propeller shaft. Bijur starting and lighting system as used on America's highest grade car. Bosch high-tension mag neto. Stromberg high efficiency carburetor. Jeffery adjustable clear vision windshield. VanSicklen speed ometer. Stewart gasoline vacuum feed. Locking double dimmer lights. You cannot afford to buy a car without first seeing and riding in the Jeffery Four. To do so would be a positive injustice to yourself. We can make immediate deliveries. L Pttxn vimuj of th mg roomy moating Jofory Foot show aovon-oaasengoT arrangement Frank C. Riggs Company Distributer Jeffery Cars and the Famous Jeffery Quad Trucks, Cornell Street, at Washington and Twenty-Third Street. with making great fortunes out Of the present war, they are looking for fur ther profit in later years." After a visit of two days. Mr. and Mrs. Liebold and Miss Hattie Wright, also of Detroit, left for San Francisco, where they expected to join Mr. Ford before hia return Kast. Lonely Bachelor Answers Many Anxious Maids. C. M. Wllliame la Frequently Ctom Eunliwil Over Telephone by Wli wu Laaalea H to Color of . His Kyea ana Hair. CU. WILLIAMS, manager of the Portland branch of the Goodyear Tire & Rubber Company, didn't know that so many women read the automobile section of The Oregonlan. Upon his return from a visit to the Goodyear factory at Akron, O., Mr. Williams remarked that he was ' the only bachelor among the 5 branch managers in the country. When this fact was told In the middle of an inter view he gave The Oregonian the hint was added that Mr. Williams might possibly be susceptible. Every few minutes since that time, so Mr. Williams complains, he has been called on the telephone by feminine ad mirers and "teasers." who have asked all sorts of questions about his inten tions, the color of his eyes, the tenor of his religion, whether or not he is bald, and so forth. The good-natured bachelor is willing to admit that some of the questioners are serious, but he vows that his friends of the automobile fraternity have prompted some of their winsome sten ographers to make him blush and squirm. On these friends, whoever they may be. he swears vengeance, but thus far he hasn't discovered and clews and none of the detective agencies will take the case. France Itfads tu" the number of registered rf.UUoa pilots.. AUTO STABILITY GROWS PRESIDENT OF "WILLYS-OVERLAND SAYS INDUSTRY IS HERB TO STAY. Predicted Heartloa and Magseatioas That Bualnes Is Only Temporary Are Scouted by Official. Ever since the automobile industry became one of the leading- factors in the commercial world predictions have been made that a reaction would take place. Those prognosticators who had it all figured out that the turning point would come in 1914 or 1915 were as near to the truth as the positive individual who said the war could not last after June. According to John N. Wlllya, presi dent of the Willys-Overland Company, the stability of the industry la greater today than at any time since its in ception. "Any suggestions that the growth of the automobile business Is only tempor ary," saya Mr. Willys, "i not taken, seriously by sane-thinking people who have watched its growth and develop ment during the past IS years. Twice during that time it has passed through National panics without even faltering, and is perhaps the only big industry that has never received a serious set back. "The demand for cars is greater to day than ever before in the history of the business. This year the Overland plant will produce approximately 150. 000 cars, which is more than double the output of last season. Although we are sipping an average of 600 ears a day, the factory finds it necessary to work overtime in order to keep pace with the orders that are pouring In. "The bief price reductions alone have enabled thousands of people to invest in motor; cars who heretofore considered them beyond their means. The ease with which the modern car ia operated probably accounts for the great num bers that are now being sold to women. "Instead of a luxury only indulged in by people of wealth, the automobile has developed into a practical necessity. This is particularly true in the vast farming sections of the country. Sta tistics show that the farmers are the largest purchasers of motor cars, yet they are the last people on earth to spend money foolishly. They do not in vest in a car merely for the pleasure that it affords them. On the contrary, they consider the pleasure part of it last. The, aVeragc farmer looks upon the automobile as a time and money saver thath will permit him to accom plish more work In less time than a team of horses. "Ir the cities the motor car has be come almost indispensable to doctors and professional men. It enables them to make more calls In a day than they could in a week If they had to depend on a horse or trolley car as a means of transportation. eytesmen, collectors, and in fact all outdoor business men, are using the motor car to facilitate their work. "Every city and town in the country can boast of its quota of cars, but the present owners constitute only a small proportion of the possible purchasers. This is evidenced by the fact that deal ers are continually oversold, no mat ter how large their allotments from the factory." RCBBEK PRODUCTION" GROWS Output for 19 IS Estimated at 142,000 Tons. A Goodyear Tire & Rubber Company expert says that the world's production of crude rubber for this year will reach 142,000 tons, a substantial in crease over 1914. About 75,000 tons of this will be used In the United States, and of this amount fully one half will find its way to the rubber factories of Akron. Ohio, which city is now regarded a the rubber manu facturing center of the United States. The acreage of plantation or cultivated rubber has Increased from 75,000 in 1905 to about 1,330.000 in 1915. On account of its lower cost, the production of plantation rubber is pro gressing more rapidly than the pro duction of wild rubber, and now com prises about two-thirds of the world's output. EliDEKLY MEN EX JOY DRIVIXU rrA nT ill an,l InnllM B E 'msvm 1 . Cadillac Owners. An indulgence in motoring that runs not to excess Is said to produce steadier nerves and better health; and if aught I were needed to prove it, the Cadillac Motor Car Company could point to at I least two notable examples. These are both men who are past the I SOth vear of their ages; and one of ; them is a physician. Jacob Huffman, i who lives near Grand Rapids, Ohio, is ' 81 he celebrated his birthday ami-: versary early in September. The car j he drives now is a Cadillac Bight and j is the third automobile he hag owned. His first was alo a Cadillac, though ' It had but one-eichth as many cylin- ders as his new one, for it was pre duced in 1905. Mr. Huffman is an au- : tomobile enthusiast and he says bis' cars help wonderfully in keeping him i In trim. The doctor is c K. woir. or rew Albany. Ind. He enjoys his car in spite of the fact that he has seen 83 of life's milestones speed backward be side the road. War and Business Are Mixed. E. W. Davenport, the Maxwell ex port manager, is now In Europe, where he went in response to a cablegram, stating the presence in Paris for the first time in months of the Maxwell distributor in France, who is back; wounded from the western battle front and able to again, devote attention to his business.