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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Oct. 3, 1915)
THE SUNDAY OREGOXIAX, PORTLAND, : OCTOBER 3, 1915. GUESS-WORK IN GAB COLUMBIA RIVER HIGHWAY IS TO BE DRIV ABLE YEAR AROUND DECLARES HOWARD M. COVEY AFTER TRIP TO WARRENDALE L FAR BUYING IS LOST ART Trip Taken in Cadillac Eight and Speed of Sixty Miles an Hour Made at One Point, Then Car Slowed Down to One Mile, Still Route Described. on High Gear Gaps in Paring Being Closed Up Necessary Anita King, Movie Actress. Croses Continent. Purchaser Now Has Every Op portunity to Know All About Machine. ADVENTURES ARE MANY 6 MOTORS WOMEN AID IN JUDGING Lines of Car, Its looks and Comfort Decided Better by Pair Sex Thau by Men Many Definite Ques tions to Be Asked. BT J. J. COLE. President Cole Motor Car Company. The days of guesswork in buying: motorcars Is over. There is no reason why any purchaser of a motorcar should not know positively just what lie is buying before he has actually bought. I have no sympathy for the man who allows himself to be sold on anything In a motorcar except actual perform ance and I am convinced that the great majority of all motorcar represents tlves feel the same way about it. What things in a motorcar give it its value? First of all, I should say that the average prospective buyer looks upon the car he is Inspecting as a unit. He will go Into detail after a little. The first sensation when he sees it must leave an Indelible im pression; for if that first glance falls to impress him, he will rarely buy that HIGHWAY OPEJT OJflY TO croww Fourr today. On account of the heavy recent rains. Roadmaster Yeon has been compelled to close the Columbia River Highway at the point where the hairpin curves com mence on the other side of Crown Point. Because the fills on these curves will not be settled suffi ciently, the scheduled brick pavement will not be laid until next year, but Mr. Yeon will build a temporary gravel road this .week connecting with the old county road that is 1200 feet dis tant from the highway. By driving over this detour for 1200 feet, and about 1000 feet over the old county road, the mo torist will come back to the highway again. The detour -will be macadamized so that it can be traveled all year. By the time this detour is completed, this week or next, Mr. Yeon be lieves the highway will be open for permanent travel as far as Warrendale. Those going to Crown Point today can use the Base Line road for its full distance, or they can take the Sandy road to Fair view and cross to the Base Line, at the old Twelve-Mile House, be fore proceeding to the crossing over the Sandy at the Auto Club grounds. particular car no matter how logical and convincing may be the subsequent sales arguments in the car's favor. Klrst Impressions Important. Manufacturers realize the import ance of this first impression. They know that when a prospect gives a car the "once over" on that "once over" depends whether or not he will take the trouble to let the car tell its own real story in actual performance. Ob viously, everybody has a right to de mand eye-appeal and beauty in motor car, independent of what that motorcar may be able to do in actual perform ance. If the lines of a car do not appeal to you. 1 should say that you should stop right there, because no matter how good a car may be, if it does not appeal to you as being beau tiful you will never grow to like it no matter how faithful it may be me chanically. But most cars are good looking. After you are satisfied that the car looks well, you are ready to analyze it more seriously. If you want to fa cilitate the investigation, suppose you systematize the questions that a car must answer for you before you make it your own. Here are the 15 stand ard questions on which the shrewd buyer usually demands an answer: Does it look well? Does it sit well? Does it ride well? roes it dodge well In traffic? Dots it climb well? Does It hold well on the down hill? Does it sound well? Does it make the most of Its fuel? Does it keep cool? Does It save tires and avoid wear? Does it feel good to ride in it? Does it give all its passengers equal comfort? la it priced right? Is the company be hind it strong and capable of backing Its guarantee? Woman Should Judge Design. Don't take your own judgment on the car's looks a man's judgment on matters of beauty are not always as tiependable as a woman's. You have some woman in your family whose judgment on body lines and color is worth more than yours. So ask her. Ask her. too, about question No. 2 she'll tell you whether the upholstering anil the tilt of the seats and the gen eral interior feel of the car appeal to her. She will also tell you whether It rides to her satisfaction. Right there, do you know that there has been a sudden and new standard of luxury recently created in motorcars? "What was considered easy riding a year sgo is no lotiKOr accepted. Actually, the way In which automobile builders have conquered bumps and jars and road vibration will be a revelation to you the first time you ride in one of the bfyt new-type motorcars. New C'ara Respond Rapidly. And the same intense improvement is evident in the new alertness in traf fic. The car dodges around more quick ly: it is safer, surer and more self sufficient. The motor does business instantly, and the clutch, brake and transmission co-ordinate so well that the whole action of the car becomes . what the doctors call reflexion, or what we lay-world call spontaneous or tub-conscious. The point is that the ur does things so quickly that they are done before you have time to fisure out how they are done. Make the car you buy show you that it is capable of uctins Instantly both with clutch and brake and that it is graceful and smooth and pleasant about it. Hill-climbing power is unmistak able so is the lack of it. You should not have to shift gears any more on the majority of the so-called bad hills. And the car should accelerate all the wh- up and give you a. feelinp of re Serve power. The other questions can be answered cither yes or no by the car itself except the last two. which deal with price and the character of the company behind the car. On these two points you will have to draw on your own knowledge of the automobile industry and of mechanical engineer ing. The Cole Motorcar Company believes that its eight-cylinder car has been so built us to answer all the requirements of the discriminating buyer, and the tests in the hands of users have dem onstrated fully its ability to perform the new feats demanded by motorists, through its multiple-cylinder motor. srtX " t 4 i-fe - - ' , &2g5----z& - -a'9s o.Fkiremer7Z. ' WgKvSf ' ' v.'tST" f y - r7jyr : yyesr orf&-ojri . BY CHESTER A MOORES. THE motorists of Portland and Ore gon should thank John B. Yeott and congratulate themselves, for they are soon to be able to drive over the full length of the world-surpassing Columbia River Highway at any old time of year and at all stages of weather. That much was determined last week by Howard M. Covey, of the Covey Mo tor Car Company, who steered a pa latial Cadillac Eight over 40 miles of roadway from The Oregonian building to a point near the terminus of Mult nomah County beyond Warrendale. The trip was made at the instance of The Oregonian in order that the reading public might know "what's what" along the Columbia Highway at present. Short Stretch Not Completed. As yet there is not a continual tine of pavement from here to Crown Point. But this is virtually so now and when the pavement of the Base Line road is completed it will be possible to drive 1.9 miles past the old Twelve Mile House on pavement without touching non-paved road. The present route shoots off at right angles 2.4 miles the other aide of the Twelve Mile House and then the motorist is on the old road leading to th. mi im mobile clubhouse. This is not being paved, but the surface is in good con dition despite the recent rains. By proceeding over this road the other day Mr. Covey brought us to the automobile clubhouse on the Sandy River and had us on the pavement of the highway proper across the river in seemingly less than no time. From the point across the river from the club house the pavement is finished for a distance of two miles. Here it is neces sary to take the old road to th l.r and the motorist doesn't return to the '"K ii way proper and pavement ugtil he has covered 1.2 miles over a good road. One Spot Slnddy. Then there is level novomcnt through Corbett. Chanticleer, past Crown Point and on to the point where the road does the figure eight stunts through the trees below and east of Crown Point. This road was positively muddy last Tuesday and we were thankful that we had the dependable power of eight Cadillac-made cylinders uenveen us and tne muss of earth that wound around the point. What an argument for haril-.nrf. pavement! The pavement on either side of the figure eight turns was as dry as an abandoned sponge and yet this gap of plain earth, after nnw days of intermittent 'rain, was littered wiui six ana eignt inches of actual slush. By the time we came back later in the day the surface had dried ma terially. Today, however, it is prob ably in bad shape. But this contrast between the pavement and the gap of dirt that must settle until next year to be hard-surfaced, is the strongest NEW RECORD IS MADE FORD CAR DRIVEN ACROSS COS. TISiE.NT BY AJ1ATEIR. Trip of 3747 Mile Made In 20 Days and Total Expense Is Given aa Only SllS.70. Driving a Ford Car, Joseph ,Darling. of Los Angeles, made what is declared to be a record run, for non-professional drivers, from Los Angeles to New York, when he completed the distance in 19 days. 18 hours and 15 minutes. This mark is said to be fully five days better than the best previous amateur record and is expected to stand as official time, since the run was made under the sanction of the American Automobile Association. Late in July. Mr. Darling decided to have a try for the amateur trans-continental record. He took the matter up with E. V. Chefftns. member of the contest board at Los Angeles. After selecting his car. a Ford. Mr. Darling started from the otfices of the Los Angeles Examiner at midnight of July 31. carrying a letter to serve as pass port and credentials in case of trouble with police officers en route. He checked in at the New York office of the association at 6:15 P. M.. August 20. The trip was made over the National Old Trails route, the distance from Los Angeles to Manhattan being 322 miles. Detours made necessary by bod roads and washouts Increased the llstance 605 miles, making the total run 3747 miles. Rains and slippery roads encountered In some portions of the country made 3? f - fc. X for . , - - . Yf F S x ." l-Yr-- jo-z. kind of a sermon on the blessing of hard-surfaced pavement. A detour connecting with the old county road will be improvised to take care of traffic tnis Winter. Just this side of Shepperd's Dell we found a patch of 100 yards that had been filled recently and that wasn't quite mature enough for laying per manent surface. The pavement has been laid over the bridge across Shep perd's Dell and is now being completed around the edge of the tall slabs of rock on the other side. Gapa Being Cloned. Unless you ride in an official machine you will not be permitted to drive past Shepperd's Dell for a week or so unless Mr. Yeon declares a special occasion, as he did last Sunday, and permits public travel as far as Warrendale. For a distance of about a mile and a half between Shepperd's Dell and Bridal Veil the pavement had not been laid and at a few places beyond the busy paving crews were bridging tiny gaps that had been left until the last thing so that the ground where fills had been made would have more time to settle to permanent level. Along here somewhere a deputy sheriff wouldn't believe us when we told him we had Mr. Yeon's permission to travel further, and he threatened to chuck ub in the cold waters of the river if we didn't turn back. Then the jolly Mr. Shewry, who has charge of fast running dangerous where it was not clearly impossible. In addition to establishing what ap pears to be the record time for this trip. Mr. Darling also made an ex tremely low mark fo expense. Gaso line and oil for the trip cost $3S. or approximately one cent a mile. Tires cost the same amount, and adjustments en route entailed an expense of only 93.55. A preliminary overhaul in Los Angeles cost $25 and adjustments made after New York was reached totaled $14.15. The total expense for the run amounted to $188.70, exclusive of Mr. Darling's personal expense. Mr. Darling, was unaccompanied, driving the entire distance himself. On his showing, he claims the amateur re cord for all distances from Los Angeles to New York, with the exception of the distance from Los Angeles to Needles, Cal. He asserts that he stands ready to defend his record in this class, and asks only that all records be deposited with the contest board for examina tion. The longest day's run was 333 miles, made on August 19, while a washed out bridge and a detour near Holbrook, Ariz., made the shortest day's trip 67 miles. Man Says 164,000 Miles Is Knongh. Harris Montgomery, of Hartford. Wis., has decided that 164,000 miles is good enough service for an automobile and has passed his KisselKar on to an other owner. Mr. Montgomery is a commercial photographer and travels almost constantly. He purchased his old KisselKar in 1908 and declares that it has been through every pos sible experience liable to wreck a car. He now owns a smart new KisselKar 32-Four and declares he will miss his old "road pal." liaiikuc It-., inn xp.-r:'l 4i45 tuoa of bean oil. valued .t $442,003. all work being done on the highway by the Warren Brothers Construction Company, appeared. and quickly stamped us with his O. K. This cere mony sent us on our way to Warren dale and away from the abusive threats of the deputy sheriff. Pavement ttxtendx 40 Ml lea. In going out to the highway our speedometer was set at the zero mark when the car flew across the inter section at East Broadway and East Fifteenth street. The measured dis tance from this point to the end of the completed pavement on the other side of Warrendale was exactly 39.8 miles. Without making deductions for any of the dozen or more stops, due to road obstruction by steam rollers, motor trucks and paving crews, Mr. Covey sent the sturdy Cadillac over this dis tance in five minutes less than two hours, which is a remarkable record considering the conditions. I have never ridden faster than Mr. ADVERTISING GOOD FELT GOODYEAR COMPANY'S GROWTH LAID TO NEWSPAPERS. Departmental Manager Find Uw of Local Dealers Names Is Big Factor la Selling. "We have found advertising one of the greatest factors in our success." says L. L. King, advertising manager for the Goodyear Tire & Rubber Com pany. "As a force it has always existed, but as a profession it is comparatively modern. Like every other unknown force it was first regarded with sus picion. Not many years ago it was held to be dishonorable to entice a customer away from his accustomed place of trading. The idea prevailed that it was as unethical to take away a man's customers as to put your hand in his pocket. Fortunately saner ideas now prevail. Advertising now is an accepted force in the business world. It no longer needs an apology. "I believe it Is the greatest known agency for boosting local business. It Is the natural outgrowth of economi cal conditions. Many large manufac turers today owe . their prestige to aggressiveness in pushing their goods by the aid of reliable advertising mediums. "Goodyear, by adopting a policy of aggressive advertising in tbe high class newspapers of the country, has established itself as the largest single tire factory In the world, and the fame of Goodyear . products . has become worldwide, Goodyear uses newspapers V Covey drove the car last Tuesday and 1 have never traveled at a slower speed on the high gear than during an In formal demonstration given by Mr. Covey. Along a particular straight stretch of pavement he opened the throttle for a few hundred yards and the speed indicator flew to' the 60-mile mark. Then, to prove the wonderful flexibility of the eight-cylinder motor, he yanked tbe speed down on the same stretch to a gait of exactly one mile an hour on the high gear. - Think of it! ' No Vneaalneaa Kelt. When the car was traveling at its liveliest gait the pace did not seem at all terrific As a matter of fact. It was held to the road so smoothly by the veteran race , driver that fear of mishap was furthermost " from the passengers' thoughts. Mr. Covey is firmly of the belief that the Columbia River Highway will not be susceptible to ' skidding even dur freely in all the territory covered by its 65 branches, and the results trace able to our newspaper advertising cam paign are astonishing. "Our policy of Including dealer's names in . our newspaper advertise ments, we find, has had a wonderfully stimulating effect on tire sales. ' The motorist is not left to hunt our tires. We tell him exactly where to get them." PARK HIGHWAY OPEVTVG SET tii stern Lewis Citizens' League Is MnkJns Arrangements. MORTON'. Wash., Oct. 2. (Special.) The opening . of the National Park Highway again has been st this time, for October 9. Governor Lister has sent word that he can attend. Secre tary J. A. Ulsh. of the Citizens' League of Eastern Lewis County, under the auspices of which tbe opening will be held, is now engaged in sending out GOO Invitations, as well as many personal letters. The Tacoma-Eastern Railroad Com pany will give a one and one-third rate fare to Morton on the day .of the opening, according to word just re ceived from Samuel Wilson of that company. STUDEBAKBR DAY IS 8 HOURS Xew S-lied ule to Be Effective at Plant November 1. Consistent with canstant endeavors to better conditions for its employes, the Studebaker Corporation has announced an eight-hour working schedule, to be in force in the Detroit plants, start ing with November 1. Tbe Studebaker company -devotes about as much time and energy to , matters concerning the personal wel ing the season of heavy rains. Just now, of course, there is a squeegee sur face on the top of the pavement, but as Mr. Covey studied the permanent surface he concluded that It never would be slick. Much of the attention now beintr di rected on the highway work involves tne installation of curbs to prevent ac cidents at difficult corners and of gut ters along the edge of the highway to give quicK arainage. Where the high way comes within an ace of the rail road track at the Oneonta tunnel a solid- fence is being built to shut the track oil from the highway. For a considerable distance beyond the tunnel the highway and the rail road track run along side by side. If the time comes when the speed of a train is to be tested with that of a modern automobile here is a suitable stage tor the event, and the rocky niues or tne nignway mat extend nun dreds of feet aloft would form a mam moth grandstand for the audience. fare of employes as to the betterment of its manufactures. In efforts to tm prove working conditions and environ ments for its employes the policy has been always to anticipate where changes appeared desirable. Notable among the accomplishments in mis direction has' been the system of medical examinations which verv applicant for employment must un dergo. This Is a protective feature as much for the benefit of the work men as for Studebaker. and gives as surance that a man is physically fit for the nature of his employment. inai tne examination Is not a mere matter of form has been shown ly Its acceptance without reauirinsr fur ther examination by the Insuring crm pany in issuing a general policy cov ering tne lives of Studebaker factory men. CHALMERS OFFERS NEW CAR Twin-Body Type Placed on Market . as All-Year Model. Recognizing the demand for a car of the twin-body typa for all-year-round use. Chalmers Motor Company has Just announced a new model for Fall deliv ery, to be known as the Palanquin. The Palanquin is the name given to an en tirely new type of body, which con verts a touring car Into a full-fledged limousine In a few minutes. The Chal mers Company is the first to give this body a distinctive title. Long before the days of Pullman cars and luxurious limousines, the last word In royal equipages was the palanquin, a box-like, curtained conveyance for one person and moved from place to place on the shoulders of four men. Be cause only crowned heads or very wealthy personages could afford palan quins, the word has always been syn onymous with luxury in the mind of the public Journey Is Made I'nder Difficult Weather Conditions, but Kissel Kar Driver Is TTndaunted and Forge Ahead. Speeding eastward through Ohio or a stiff enough schedule to tax the aver age man. the little Paramount girl. Anita King, is rapidly Hearing the end of her nerve-wracking cross-continent trip. She expects to deliver the mes sage given her by Mayor James Rolph. Jr.. of San Francisco, into the handa of Mayor John Furroy Mitchel, of New York, during the first week of October, according to advices received in Port land last week by H. C. Skinner, man ager of the Paciiic KisselKar branch. Spanning the country in even so de pendable an automobile as the Kissel Kar is a difficult and dangerous ven ture for a woman to attempt alone, and Miss King Is frank enough to ad mit that she doesn't want to do it again. Among the fund of interesting detail which Miss King had to relate, there is much that is harrowing as well as humorous. In the snow sheds In the Sierra Moun tains she encountered a tramp who in sisted that she let him travel in her car with her. Tramp Brings Flowers. 'I wouldn't permit myself to show how frightened I was, but I handed him a tiask of whisky 1 had in the car and asked him to come to the theater in Reno where I appeared the next night. Sure enough he came and brought me a witled bouquet of flowers." Miss King also received a proposal on her trip. In Wyoming she gave a lift to a fcheepherder who was carrying a wounded lamb to town. He said he admired her courage in making the trip alone, and after detailing all his earthly possessions, asked: "Wouldn't you like to make this trip our honey moon trip?" Between Grand Island and Kearney. Neb.. Miss King's car was stuck ill the mud. A farmer came along with a load of hay, and. hoisting the pretty movie actress atop the load of hay with him, he offered to send another team to pull her car out of the mud. They drove along a little way when the hay cart struck a rut. upsetting the hay. movie actress and farmer all in a heap. Coatame Specially Designed. Miss King wears no fripperies en route, but a costume designed especially for her of heavy, rainproof material. She wears trousers, over which she slips a skirt of the same material when, she approaches a city, and high boots and a tight-fitting cap. Miss King says that the performance of her KisselKar has been nothing short of v onderf ul, only one replace ment of minor consequence being nec essary, although the roads have beer wretched. The weather through nearly the entire trip has been very bad. POLK ROADS IMPROVED fcllOIITV MII.KS OILED AND HEAVY i.RADKS ELIMINATED. Many I l.Kh , Added as Aid Dairy Farmprin, a ad Ranchers Arc Heavy Buyers uf Autos. MONMOUTH, Or., Oct. IV (Special.. The erection of many new bridges, the hauling- of hundreds of loads of gravel. U-e extension and intersection of roadrf lor the convenience of farmers in many districts and the oiling of SO miles are the accomplishments of Koad mai'ter Kinn. of McCoy, a nd a large army of assistants which have worked on the Polk County highways since early Spring. With the clearing of Ihe weather in March, scrapers were operated and rouyti &puta in tne todus were smoothed down for automobile travel. Cement bridges liuve replaced old wooden structures, and where new roads have be on built the drainage ban received much attention. Because of the growth of the dairying industry in Folk County, several new highways were demanded. Farmers make daily trips to Monmouth and Independence creameries, and new roads have been necessary to shorten the routes. Gradinp has been extensive. Koad master Kinn has directed the Super visors of the various districts in proper construction, liiils have been cut and some fills made. Tiie cement gravel from the sloughs, placed on the roads in Central Polk County many years ago, has packed thoroughly, but the supply of slough material is exhausted. Polk. County roads were in better condition this Summer than ever be fore. The County Court made an ap propriation for road oil. while com mercial clubs and the principal cities aided, and Borne individual subscrip tions were received. "In all, about SO miles were oiled, constituting the prin cipal highways, and the entire work cost about $3000," said Koadmaster Finn. "The work for the season is practically done." Farmers in each district have sup ported the good roads movement by furnishing labor, and because of good roads Polk County residents purchased many new cars this year. HIGHWAY GRADE IS FIXISHED Road Out of Ridgefield Is to Have Macadam Surface, RIDGEFELD. Wash., Oct. 2. (Spe cial.) The grading on permanent highway Xo. 4, leading eat-t from Ridgefield for a distance of 5700 feet towards Horn's Corners, practically is finished. Several cuts and fills were made to obtain a 6 per cent grade The crushed rock was used for making the foundation for the macadam, which will be placed on the new road shortly. The new grade will have a roadbed 24 feet wide, with a. 14-foot macadam center. The east end of this highway will connect with the road througii Horn's Corners. Pioneer and the Pa cific Highway at Crab's Corners, which is included in the improving district of this highway from Salmon Creek to La Center. The stretch of road from the east end of permanent .No. 4 to Crab's Corners has been graded and covered with three grades of crushed rock. This work was done by the county. Maxwell Shows LIf f Iciency . Hoosier motorists are discussing with amazement the recent trip of James Llnville, of Greensburg, who drove a new 1916 Maxwell from Detroit to hi home, 364 miles, in nine hours and four minute.", running time, averaging 40 miles an hour and doing It on an ag-xr-t'Httr g--.oiine consumption of 24. miles per gallon.